Iimfazwe zokuSasaza ziya kuphela ngeziVumelwano. Abayi kuba Buhle.

Kwiminyaka yakutshanje, iDisney ibambe i-21st Century Fox kwaye yathatha ulawulo olupheleleyo Hulu ngelixa usungula iqonga laso lokusasaza ngaphakathi I-Disney + . I-AT & T ifumene iTimeWarner yokwenza iWarnerMedia kwaye ikhuphe ividiyo ebhalisiweyo kumceli mngeni I-HBO Max . IComcast iye yathimba isibhakabhaka somsasazi waseBritani iSky kunye nokusasaza okufanayo Ipikoko . Zonke ezi zivumelwano zezigidi ngezigidi zeedola zazijolise ekukhuphisaneni ngcono neeNetflix zehlabathi.

Sigxininisa oku kudlulileyo kokudibana kunye nokufunyanwa ukunceda ukupeyinta umfanekiso wekamva elikufutshane. Indlela enqamlezileyo yeHollywood kunye neSilicon Valley ikhula inabemi abaninzi kwaye ishishini lokonwabisa alikude ligqitywe ngokudityaniswa ngokudibeneyo. Kananjalo, kufanelekile ukuzibuza ukuba iimfazwe zokusasaza ziya kugqitywa kuthi na njengoko ishishini leendaba liqhubeka nokuxinana. Ukuba kunjalo, zeziphi iinkonzo eziza kuba phakathi kwabaphumeleleyo kwaye ingaba isiseko sokujolisa sabasasazi abanamandla sinokuluchaphazela njani ulonwabo kwilifa? IHollywood iyaziqhelanisa nomzi mveliso wokusasaza.Chesnot / Getty Izithombe

Kutheni le nto ukudityaniswa ngakumbi kunokwenzeka?

Ngaphandle kobuninzi benkqubo yokusasaza-ye-centric kunye neepivots ezicwangcisiweyo ezitshayela kwicandelo lezolonwabo, indawo yentengiso ye-SVOD ihlala ikwinqanaba le-embryonic. INetflix khange ihambise umxholo wokuqala kwiminyaka elishumi; Imifanekiso yeParamount yiminyaka eli-109 ubudala. Olunye utshintsho kunye nophuhliso alunakuphepheka njengoko amarhe , iingcebiso , nolindelo luninzi.

Ukudityaniswa okongeziweyo kumdlalo bhanyabhanya wokuzonwabisa kunye nomzi mveliso weTV uya kuqhutywa ikakhulu ngabanikezeli beenkonzo zokusasaza kwiikhathalogu ezinkulu zomxholo ukwanelisa iimfuno zabathengi ezingonelisekiyo zomxholo we-hit, uMike Chapman, Partner kunye neMelika Media Lead eKearney, uxelele uMbonisi.

Iinkampani ezinje ngeViacomCBS [Paramount +], NBCUniversal [Peacock], WarnerMedia [HBO Max], MGM, Lionsgate [Starz] nezinye abaviwa abanokudityaniswa Kwaye sinokubona ukudibana phakathi kwezi nkampani kusenzeka ngaxa lithile. -Mike Chapman

Njengoko sibonile, iWall Street inokuba ngumntwana kwivenkile yeelekese ngomhla wesibonelelo xa kufikwa kwishishini lokuthenga ngqo kubathengi. Iziko lezemali le-Western hemisphere ngovuyo umvuzo Inkampani nganye ebonisa i-D2C pivot ekhazimlayo kunye nokuphambili.

Ukudityaniswa kweekhathalogu zomxholo kuya kutshintsha amandla okhuphiswano lwenkonzo yokusasaza, utshilo uChapman. Apho omabini amashishini asebenza kwiinkonzo zokusasaza, ukubanakho ukudibanisa iziseko zababhalisi (akukho nto incinci) kubonelela ngamathuba ongezelelweyo okusebenzisana. Oku, kukhokelela kukonyuka kwengeniso ethi yona emva koko yenze istudiyo ukuba sityale ngakumbi kwinkqubo kunye nasekufumaneni ubuchule. Konke kugcina ivili elijikelezayo kwintengiso ngokungathi kukukhwela kwimikhosi evuyiswa ngumoya kaLouis B. Mayer. Umdibaniso weDisney-Fox yayiyidomino yokuqala enkulu eyawayo.Idisney yaseWalt

Ubuso obahlukeneyo bokudityaniswa

Kodwa ukwela kwabadlali abakhulu baseHollywood akudalelwanga ngokulinganayo. UDavid Offenberg, uNjingalwazi onxulumene neMali yoLonwabo kwiKholeji yoLawulo lwezoShishino ye-LMU, ubona ishishini lokusasaza liguqukela kwiibhakethi ezine ezahlukeneyo.

• INkulumbuso: Iqulethwe ziinkonzo eziphambili zokusasaza ezinjengeNetflix kunye neDisney +
• Indawo: Incinci, iinkonzo ekujoliswe kuzo ezinje ngeShudder, Discovery +, Starz kunye neCrunchyroll
• Mahala: IPluto, iTubi, iRoku Channel, njl.
• Imidlalo: ESPN +, DAZN, njl.

I-Premium iyamangalisa kuba sele sinikwe i-sneak peeks malunga nendlela olo manyano oluza kusebenza ngayo, u-Offenberg uxelele uMbonisi. Kukho ukudibana, esikubonile kunye noDisney kunye neFox, kunye nokusilela, esikubonile noQuibi. UQuibi udale ukudityaniswa okungaphaya ngeendlela ezimbini: Ukukhupha umntu okhuphisana naye kwindawo yentengiso nokwenza ukuba iRoku ithenge ithala labo leencwadi.

Ukuya e-Offenberg, ukudityaniswa kwehla ngokuzithandela nangokungakhathali kweli shishini. I-YouTube yeNkulumbuso igqibe ekubeni ayisafuni kukhuphisana kwimali ebhaliweyo yokusasaza kunye kuthengiswe hit series UCobra Kai ukuya kwiNetflix . Ukhethe ukuphuma, ngelixa uQuibi wanyanzelwa ukuba aphume. Emva koko unenkampani efana no-Sony, enegalelo ekudibaniseni ngokukhetha ukungaze ungene kumdlalo wokusasaza kwasekuqaleni. Kwiveki ephelileyo, uSony Ilayisenisi yayo yonke imveliso kwiNetflix Kwisivumelwano setayitile esinexabiso elixhomileyo. INetflix ilungele ukuhlala isasaza ekhokelela kwintengiso.UJakub Porzycki / NurPhoto ngokusebenzisa imifanekiso kaGetty

Zeziphi ii-studio kunye nemisinga eya kusala imile?

Ngoku ukuba siyabaqonda oobani kunye nendlela yokudityaniswa kwexesha elizayo, singaqala ukuvavanya ukuba ngoobani abaya kuba ngabaphumeleleyo ekuthiwa ziimfazwe zokusasaza.

Kusekho iinkonzo ezisibhozo zokusasaza iipremiyamu ngokubanzi kwaye siza kubona ukuba ziyehla ziye kwezine okanye ezintlanu, utshilo u-Offenberg. Sonke singabeka ukubheja kwezintathu okanye ezine eziza kuthi shwaka. Ngemali yam, yiApple TV +, Peacock, Paramount + kwaye mhlawumbi neAmazon Prime Video. Andiboni ukuba kwimarike njengenkonzo ezimeleyo kwiminyaka eyi-10.

Ividiyo ye-Prime ibonakala ikhuselekile inikwe i-Amazon's 8.5 yezigidigidi zotyalo-mali lomxholo kunye nokufikelela kwihlabathi liphela (i-150 yezigidi zabathengi behlabathi). Kodwa ubuso bukaAmazon ukwanda koqwalaselo evela kwiSebe lezoBulungisa nayo nayiphi na into enyanzelwa ngurhulumente ukuba idilize kungakhokelela ekusongekeni kwento yokudlala yaseHollywood kaJeff Bezos. I-Paramount + ibonakala ngathi ayifundanga kwizikhubekiso zemisinga eza phambi kwayo kwaye inokuba sisixhobo sokubeka iViacomCBS ngcono kwintengiso yexesha elizayo. Zonke izikhombisi cebisa ukuba iApple TV + ayenzi mpembelelo zininzi kwicandelo le-SVOD. Kwaye sele kukho intelekelelo yokuba uComcast Ukucinga kwakhona ngesicwangciso sayo sePikoko . Akukho nanye kwezi nkampani ezonakeleyo kwaye zonke ziye zayeka imisebenzi ebizayo yiyo loo nto kungekho namnye kuthi othumela imiyalezo kwiiselfowuni zeAmazon okanye asebenzise iApple Lisa kwiiofisi zethu zasekhaya.

Iinkampani ezikhoyo ziya kuvelisa umxholo omncinci kumzi-mveliso okhulileyo okhuphisana nawo, kwaye ungalindela ukuba imveliso iya kuwa ngesiqingatha kububanzi beshishini. Yonwabeleni ke, bantu, konke kwehle ukusuka apha. -UDavid Offenberg

Phakathi kwabakhuphiswano abaphambili, iNetflix kunye neDisney + kunokwenzeka ukuba babheje ngokukhuselekileyo ukuze bahlale kwindawo ephucukileyo kunye neHBO Max kunye neAmazon Prime Video (becinga ukuba iAmazon ayophulwanga yi-DOJ) enokubangela uluhlu oluphambili. IHulu inokuthi ekugqibeleni isongelwe kwiDisney + ngandlela thile.

Ndiyakholelwa ukuba intsimi yeenkonzo zokusasaza ziya kulungelelanisa ukuya kuthi ga kwiinkonzo eziphambili ezintlanu ukuya kwezintlanu kunye nenye ukuya kwezimbini zeenkonzo ezinokuthi zibe ngababoneleli abasasazayo kwiminyaka emithathu ukuya kwemihlanu ezayo, utshilo uChapman.

Wongeze wathi: Iinkampani ezinje ngeViacomCBS [Paramount +], NBCUniversal [Peacock], WarnerMedia [HBO Max], MGM, Lionsgate [Starz] nezinye abaviwa abanokudityaniswa Kwaye sinokubona ukudibana phakathi kwezi nkampani kusenzeka ngaxa lithile. Esinye isiphumo esinokubakho kukuba ezinye iinkampani ezikwinqanaba eliphantsi zinokumisa iinkonzo zazo zokusasaza kunye nezisebenzayo kwaye zikhethe ukuhanjiswa komxholo wabo ngabantu abakhuphisana nabo abakhulu, ukuba ubungakanani obufanelekileyo beemarike kunye noqoqosho oluhle olusasazwayo alukho lula.

Uqoqosho oluthandekayo lunokucoca nokusula ekuqaleni kobhubhane ngenxa yokuba kunzima kangakanani ukuza ngabo. I-Disney kunye neWarnerMedia benze iipivots zeebhiliyoni ezininzi ukubeka phambili ukusasaza kwaye akukho HBO Max okanye iDisney + ekulindeleke ukuba ibe nenzuzo kude kube ubuncinci ngo-2024. kwaziswa ngoJanuwari akusafuneki ukuba uboleke imali yokuxhasa umxholo. Ukusasaza kutyalo-mali olunendleko olufuna ilahleko emfutshane yezezimali ngethemba lokufumana inzuzo yexesha elide. Ngokuqinisekileyo, i-streamers ezimbalwa eziphambili ziya kuphuma ngenxa yepinch yemali.

Umzi mveliso weendaba unokuxhamla ekubeni neenkampani zomelezwe ngomgangatho omkhulu. Kodwa kubaphulaphuli, siza kuphulukana nomthamo kunye nenkululeko yokuzikhethela yokukhetha okwangoku esinikwe yona.

Kuya kubakho ukhetho oluncinci ngendlela engummangaliso kwaye ngoku ngabona babathengi babalaseleyo abaza kubona, utshilo u-Offenberg. Iinkampani ezikhoyo ziya kuvelisa umxholo omncinci kumzi-mveliso okhulileyo okhuphisana nawo, kwaye unokulindela ukuba imveliso iya kuwa ngesiqingatha kububanzi beshishini. Yonwabeleni ke, bantu, konke kwehle ukusuka apha. I-iPic ibonelela ngendawo yokuhlala ye-pod kunye nenkonzo ye-movie.IPic enobubele

Ngaba oku kuyichaphazela njani imboni yeefilimu?

Ngaphambi kobhubhane, iiholo zemiboniso bhanyabhanya zazisele zikho eguqukayo ukukhuphisana ngcono kwimarike ethe ngqo-kubathengi. Ababonisi babethambekele kwiindawo eziphezulu zemidlalo yeqonga ezazinikela isidlo sangokuhlwa kunye notywala ukuze babe ngamava ngakumbi.

Kodwa iithiyetha bezisokola kule minyaka ili-10 idlulileyo njengoko ukusetyenziswa komxholo kufudukela kwi-SVOD. Oku kukhawulezise ukubhengezwa kwecandelo lemiboniso bhanya-bhanya apho iipesenti ezili-100 zeedola kunye neefrankis zifinya phakathi kuhlahlo-lwabiwo mali, ii-rom-coms, izithuthi zeenkwenkwezi, kunye nemvelaphi zangaphandle. Ukuqiniswa kokudityaniswa, okunokuthi kukhokelele kwizitudiyo ezimbalwa kunye nokusasaza okunamandla ngakumbi, kuya kuthi kwandise lo mbandela.

Into esiyibonayo siseti encinci yeemovie ezenza isiqwenga esikhulu sepayi yezemali. Oko akunampilo ixesha elide. -Scott Mendelson

Ndicinga ukuba lolona nyikima lukhulu lwesifo, uScott Mendelson, umgxeki wefilimu kunye nebhokisi yeofisi Forbes , uxelele uMqwalaseli. Sinabathengi abaninzi ngakumbi nangakumbi abachitha iidola zemidlalo yeqonga kwisampulu encinci kunye nencinci yemiboniso bhanyabhanya yomnyhadala. Ibhokisi yeofisi iyonke iphakame kwiminyaka engeyiyo eyendyikitya yokufa, kodwa ukuthengiswa kwetikiti kuyehla, nangona kungenjalo.

Wongeze wathi: Into esiyibonayo siseti encinci yeemovie ezenza isiqwenga esikhulu sepayi yezemali. Oko akunampilo ixesha elide.

UMendelson ubona iNetflix kunye neDisney bephosa ezona zithunzi zide kwishishini lefilimu kule minyaka ilishumi idlulileyo. I-Disney ivele njenge Inkosi yebhokisi yeofisi ngeemiboniso bhanyabhanya eziqhutywa yiminyhadala (ezinye zazo zilungile kakhulu, uyaphawula) ezibonakala ngathi zezokugqibela ezibhankiniweyo. INetflix, njengethala leencwadi elinevenkile enye, ibeke abaphulaphuli kwimeko yokuba balinde kude kube yonke enye into isasaza. Olu tshintsho luvumele iDisney, ubuncinci kule minyaka imbalwa idlulileyo, ukuba imise ubukhulu bodwa kwiindidi zeefilimu abantu abafuna ukuzibona kwimidlalo yeqonga ngelixa iNetflix iphantse yodwa kuhlobo lweefilimu abantu abalinde ukuzibona ekhaya.

Ngelishwa, iifilimu eziguqulwe zangumngcipheko wezinto ezisemngciphekweni ngenxa yokusasaza ziqala ukuchuma kumaqonga anjengeNetflix emva kwebhokisi yeofisi edanisayo. Akukho sisombululo silula sokwaphula le loop yempendulo kwaye uMendelson uphawula ukuba asinalo nofifi lokuba indlela yokuziphatha kwabaphulaphuli etshintshe ubhubhane iya kutshintsha njani emhlabeni we-COVID. Kodwa isisombululo esinye kukuzibophelela ekuphuhliseni italente kwaye hayi ii-franchise kuphela.

IHollywood kufuneka fumana indlela yokwenza ukuba abantu babonise iimoto eziqhutywa ziinkwenkwezi, utshilo uMendelson. Ayinamsebenzi nokuba yeyokuqala, ilungelelwaniso, okanye i-IP. Ngaba unokucinga ukuba eli shishini belinokujongeka njani ukuba iHollywood iqale ukuphuhlisa iinkwenkwezi ezahlukeneyo zemidlalo bhanyabhanya ngokobuhlanga, ngokwesondo, nangokonqulo emva kweenkwenkwezi ze-movie? Khawufane ucinge xa ​​usenza loo nto kwiminyaka engama-20 eyadlulayo — siza kube sincokola ngendlela eyahluke ngokupheleleyo. Endaweni yoko, yonke into ebalulekileyo yi-IP kunye negama lefranchise endaweni yegama lenkwenkwezi yayo.

Ke, konke oku kusishiya phi namhlanje? Icandelo lezolonwabo kwimithombo yeendaba lisaxakekile ngumsebenzi ngaphandle kokudodobala kobhubhane. Lo msebenzi uya kuzikhupha ngokudityaniswa kweenkampani ezinamandla kunye nezitudiyo, ukunciphisa inani leenkonzo eziphambili zokusasaza ngokusinda kukaDarwinian. Oko kubizwa ngokuba ziimfazwe zokusasaza ekugqibeleni kuya kubhengezwa kwabaphumeleleyo abathathu ukuya kwabahlanu.

Ngenxa yamandla agxile kulonwabo lwestudiyo, ishishini lemiboniso bhanyabhanya liya kunyanzeleka ukuba liqhubeke ukuxhomekeka kwi-tentpole blockbusters okoko nje abaphulaphuli besilele ukuvota kunye neewallets zabo kumxholo ongengowalungelo lokuthengisa abathi bayayifuna. I-Kaiju kunye ne-superheroes ziya kuqhubeka nokulwa amadabi angcolileyo njengoko iipropathi ezincinci zityunyuzwe phantsi kweenyawo zazo. Siza kuba nomfanekiso wenkunkuma kungekudala.

Umboniso bhanyabhanya luhlalutyo lwesitulo kwizicwangciso zaseHollywood zokukhutshwa okukhulu okutsha.