Inkampani yeCondiments nje i-Inc iqhubile ngesasgas ethile.UKaitlyn Flannagan woMqwalaseli Xa ucinga ngako, kukho into ebangela umdla ekuthiyweni kwenkampani yakho i-Just Inc. Ngokuqinisekileyo, i-moniker ichaza ubulula kunye nesidima-inkolelo yokuba kufuneka izithako ezisisiseko kuphela kwiimveliso nakwezorhwebo- kodwa kukwakho nokubaleka kuyo. Uyazi, ngathi, Akukho nto uyibonayo apha, bantu, sinjalo nje sithobekile ishishini eliphantsi kwendlela.
Isenokuba yeyona nto ibiphambili ekuvuseleleni iJust Inc., eyayibizwa ngokuba yiHampton Creek. Inokuqala kwe-mayonnaise engenaqanda endaweni yokuqalisa esekwe eSan Francisco, kwaye ngaphandle kokuvunywa kokuthembisa utyalo mali kwangoko Ukusuka ku-capitalist uVinod Khosla kunye nomsunguli we-Yahoo uJerry Yang, inkampani ibonakala inembali yokuzibandakanya kwizicwangciso zeshishini ezithandabuzekayo. I-saga kaJustin inomdla ngokungalinganiyo, inikwe imveliso yayo engundoqo ye-humdrum.
Rhuma kwiNcwadana yeNdlela yokuBukela yaBabukeli
B loomberg iingxelo ukuba inkampani okwangoku ifuna ngaphezulu kwe- $ 200 yezigidi kwinkxaso-mali entsha ngelixa kwangaxeshanye isebenza ukuze iqikelele malunga nokungaziphathi kwayo kwangaphambili, kodwa inikwe irekhodi lendlela yasendle nje, iinjongo zabo zingangqina kunzima ukuziphumeza.
Emuva ngo-2016, xa inkampani, eyayincediswa ngusomashishini uJosh Tetrick, yayisabizwa ngokuba yiHampton Creek, yangena emanzini ashushu ukuze inyuse imfuno yabathengi kwimveliso yayo. Abasebenzi baseHampton Creek bayalelwa ukuba bazenze abathengi be-agnostic kwaye bazithengele eyabo i-mayonnaise, bebonke.
IBloomberg ifunyenwe Abasebenzi bathenga imveliso ababesebenzela kwiindawo ezibandakanya iWalmart, Ithagethi, Ukutya okupheleleyo kunye neCostco. Ngeli xesha, iikhontrakthi zaseHampton Creek ziyalelwe ukuba zibize abaphathi beevenkile kwaye benze imibuzo malunga noMust Mayo ngelixa bezenza abathengi abanomdla. Iikontrakta zangaphambili zathi le nkqubo yaqhubeka ukuya ku-2015.
UTetrick udlulise lo mkhuba IBloomberg Njengendlela engaqhelekanga yokuvavanya umgangatho wemveliso, kwaye i-CEO kamva yaxelela abasebenzi ukuba iyalandela uphando liSebe lezoBulungisa kunye neKhomishini yoKhuseleko noTshintshiselwano bafumanise ukuba ukuqalisa akukho tyala. Kodwa iingxaki zeHampton Creek zazisekude ukuphela.
U-2017 wawungunyaka onzima ngokukodwa kumenzi we-mayo. NgoJuni, akukho namnye ngaphandle komlingisi uJaden Smith ifayilishwe ngokuchasene noJust noJoshua Tetrick. USmith, ongumsunguli wenkampani yeebhotile ezinzileyo ebizwa ngokuba yiJust Water, utyhola ukuba uTetrick wamkhuphela kwaye waphula isivumelwano sophawu lwentengiso lwango-2014 phakathi kwenkampani yakhe kunye nophawu lwe-mayo olwalubeka iimeko apho igama elithi Just lingasetyenziswa khona.
Ngo-Agasti, ithagethi yonyulwa ukuba iyeke ukuthengisa iimveliso ezingama-20 ezahlukileyo zaseHampton Creek emva kokuba isigebenga sentengiso sibambe umoya wezityholo ezithile kunye nezobuzaza zokutya IBloomberg, ifakiwe izityholo ukuba iintsholongwane ziye zafunyanwa kwenye yezixhobo zokuvelisa zeHampton Creek kwaye iimveliso zazichazwa gwenxa njengezingezo-GMO.
Ukuthintela izinto, kungekudala ngaphambi kokuba i-fiasco ekujoliswe kuyo, ibhodi yenkampani yonke irhoxe, ishiye ngasemva uTetrick. Kwangayo loo nyanga, yathumela isaziso esisemthethweni kwiwebhusayithi yayo esijongana nokugxothwa kwabathathu abaphezulu, echaza ukuba abathathu abaphathi abaphezulu banqunyanyisiwe ngokuzama ukutshintsha ulawulo lwenkampani yethu, ekuhambeni kwexesha ebeya kubahlutha abasebenzi Ukuzimela ukuqondisa umsebenzi wethu wexesha elide.
Ngengeniso ephezulu yabasebenzi, izityholo zokwenza imveliso kunye nomanyano lwebrand nabantu abadumileyo, i-Just Inc. yabelana ngeempawu ezithile ezingaphezulu Iitranos , ukuqala kokhathalelo lwempilo olunamabhongo olwahlehla lwaza lwatshisa ngokuyinxenye ngenxa yokungaqondi kakuhle okwenziwa yinyani ngumsunguli waso, uElizabeth Holmes. Ngelixa i-vegan mayonnaise ayisiyonto imbi njenge teknoloji yegazi, i-classical Silicon Valley obsession kunye nokuphazamiseka kwemizi-mveliso kubonakala ngathi kunegalelo ekuphambukeni kwinqanaba lokudibana. Ukukhuthala ngenxa yesandi akuvakali njengokuthandana njengokuguqula indlela esitya ngayo, emva kwayo yonke loo nto.
Kuhleli ukuba kubonwe ukuba ngaba i-Just Inc. izakugcina umjikelo omtsha wenkxaso-mali, kodwa ukusukela kwangoko nge-2019, ibango leemveliso nje libonakala lisebenza. Kwiakhawunti yayo ye-Instagram, iManhattan eyaziwayo yonke i-vegan ehambisa i-Orchard Grocer ichaza ukuba iqanda le-Inc. iqanda elibambeleyo equlathe inani elilinganayo leeprotein njengeqanda lenkuku, elinozoli we-cholesterol) ayinakuthengwa ngobuninzi.
Jonga le post kwi-InstagramIposi ekwabelwana ngalo ngu I-Orchard Grocer (@orchardgrocer) ngoJan 9, 2019 kwi-12: 55 pm PST
Akukho zibambiso, zimbini umntu ngamnye, i-Orchard Grocer caption ifundwa. Oku kuyakusigcina sonke namhlanje nangomso ngoko ke akukho mfuneko yokuba sibize phambili namhlanje okanye ngomso. Emva koko sicebisa ukuba ubize ubuze malunga nesitokhwe ngaphambi kokwenza uhambo olukhethekileyo.
