Ewe, eso sisisombululo somnye. (Ifoto: UDavid Baker ) Ukulungiselela ukumilisela inkonzo entsha yomculo, uApple uyavuma ukuba imodeli yokukhuphela eyenzileyo kwiminyaka elishumi eyadlulayo inokuba ihamba ngendlela yecompact disc.
Nantsi intshukumo iApple kunye neelebheli ezinokuyenza ukugcina umatshini wokukhuphela wemali ngelixa ugcina i-iTunes efanelekileyo kubathandi bomculo abanzulu: Susa amaxabiso asisiseko 'e-albhamu kuphela'.
Inkampani ikuvumile ukulahla ekuthengeni iTunes kwi ukufakwa kokhuseleko kwangoku . Okwangoku, iinkonzo zokubhaliselwa zokusasaza iSpotify kunye nePandora zibonile ukuba ingeniso inyuka ngamanani aphindwe kabini kunyaka ophelileyo.
Abathengi kufuneka bayamkele inkonzo entsha ye-Apple yokusasaza umculo, iApple Music, xa isiya bukhoma ngoJuni 30 (inguqulelo yezixhobo ezisebenzisa inkqubo yokusebenza yeGoogle kaGoogle iya kufumaneka kamva kulo nyaka). Kutheni uhlawula ukhuphelo olunokudinwa kwaye umamele ngamanye amaxesha xa unokufikelela kuninzi lwe Ikhathalogu ye-Apple yezigidi ezingama-37 $ 9.99 nje ngenyanga? Unxibelelwano olungenazingcingo luphuculwe ngokuqaphelekayo kwiminyaka eliqela edlulileyo, ukuvumela abaphulaphuli ukuba baqhubeke nokusasaza kwiifowuni zabo kunye neepads nokuba elunxwemeni okanye baqhuba kwiinkuni zangasemva.
Ijenali yeWall Street uqaphele intumekelelo kaApple Ukulahla ishishini layo lokukhuphela ukuthanda ukuthanda ukusasaza , ngakumbi kuba inkampani sele ibambe izigidi zamakhadi abasebenzisi be-iTunes amakhadi okuthenga ngetyala ngokulula. Imodeli yobhaliso, ifayile ye- Ijenali icacisiwe, inika ithemba lokufumana ingeniso ngakumbi kuzo zombini i-Apple kunye neelebheli ezinkulu zomculo.
Nangona kunjalo, ndingenisa kukho enye intshukumo iApple kunye neelebheli ezinokuyenza ukugcina umatshini wokukhuphela wemali ngelixa igcina i-iTunes ifanelekile kubathandi bomculo abathandekayo abanokuthi babenayo ngaphandle kokurenta. Oko kukuthi-susa amaxabiso e-albhamu kuphela, angavumeli ukuthengwa kweengoma imizuzu eli-10 okanye ngaphezulu ngaphandle kokuba umsebenzisi uthenga yonke into erekhodiweyo. Abathengi abaninzi be-Apple abazi nokuba ikho.
Ngaphantsi kwenkqubo yangoku, ungathenga nayiphi na i-iTunes ithrekhi ukuya kuthi ga kwi-9: 59-kubandakanya iziqwengana, ukuphuma, intshayelelo kunye nezinye iziqulatho ezifinyeziweyo (jonga i-11-yesibini ke Yintoni, iStudio Sequence 2 ukusuka kuMiles Davis ' Uhlobo lweLifa eliBlue icwecwe). Kodwa okomzuzu imitha ibetha uphawu lwemizuzu eli-10, umkhondo unqunyelwe kwintengiso yomntu ngamnye ngaphandle kokuba uhlanganiswe ne-albhamu epheleleyo- ungaze ucinge ukuba ixabisa i $ 7.99 okanye i $ 58.70 (jonga Keith Jarrett's KwiNqaku eliBlue, ukuRekhodwa okuPheleleyo ).
Umgaqo omiselweyo ka-Apple undigcine ekuthengeni iingoma ezingamakhulu.
Umthetho omiselweyo ka-Apple undigcinile ekuthengeni iingoma ezingamakhulu-hayi kuba ndingenako ukufikelela kumacwecwe, kodwa ngenxa yokuba andifuni ukuyeka inkululeko yokukhetha uluhlu lokudlala endilukhethileyo, olusoloko luphambili ubuhle bemodeli yokukhuphela.
Ukunqunyulwa kwemizuzu eyi-10 kusebenza kakuhle kwiintlobo ezininzi, kubandakanya ipop, iliwa, ihip-hop, iR & B kunye nelizwe, ebelikhuphe ngokwendalo imikhondo kwimizuzu emithathu ukuya kwemihlanu yokulunywa ukulungiselela ixesha lomoya kanomathotholo. Nabadwebi bakudala baye bafunda ukudlala umdlalo-ukukrwaqula kwiiselfowuni Uluhlu lweengoma zikaYo-Yo Ma ibonisa ukhetho olungaphantsi kwemizuzu eli-10 kunoTaylor Swift, eneekonsathi ezimbalwa kuphela kunye nezinye iziqwenga ezinde ezibanjelwe ukuthengwa kwealbhamu.
Kodwa njengomthandi wejazz, ndihlala ndijamelana nengxaki yokukhuphela. Uninzi lweengoma endinomdla wokugqithisa uphawu lwemizuzu eli-10 kunye nee-solos ezandisiweyo ezingakhange zibukele iwotshi yokukhuphela. Kwaye ndihlala ndijolisa kwezi ngoma ngaphandle kokujonga i-albhamu- yithi, ndikhetha iicherry ezahlukeneyo Isiqithi saseCantaloupe sikaHerbie Hancock ngamagcisa amaninzi. Okanye ndifuna isampulu yomdlali othile ngokusekwe kwiklip yeaudiyo. Okanye ndibona enye ingoma engakhutshelwanga yengoma esele ndinayo esele ikhutshiwe-isixhobo esiqhelekileyo sokufaka kwakhona ii-albhamu zika-1960 ngeBlue Note, Impulse kunye nezinye iilebheli zejazz.
Ngaba ndithenga ukurekhodwa okupheleleyo kwaye ndizihoye iingoma andifuni (ngaloo ndlela ndilayisha isixhobo sam ngezinto endiza kuzitsiba kamva)? Okanye ngaba ndiyayithenga icwecwe kwaye ndicime iingoma ezingafunekiyo okanye ezingafunekiyo (ngaloo ndlela ndichithe inkcitho eyi- $ 9.99 okanye ngaphezulu kwengoma enye)? Endaweni yoko, ndiye ndibuye umva ndikhangele iziqwenga ezimfutshane zokuthenga kwisicwangciso seplanethi.
Awunakuthenga le ngoma kwi-iTunes ngaphandle kokuthenga i-albhamu yonke:
[youtube https://www.youtube.com/watch?v=x-G28iyPtz0&w=420&h=315]
Ukudakumba kwamaxabiso akhoyo ngoku kuyabonakala kwi-albhamu kaMiles Davis yowe-1967 yemihla yekonsathi yaseYurophu ebizwa ngokuba Uthotho lweBootleg , IVol. 1 . Ndingathenga u-8: 53 inguqulelo yeWayne Shorter ukwakheka kweMasqualero erekhodwe eAntwerp ngeesenti ezingama-99. Kodwa ukuba ndifuna ukuthatha imizuzu eyi-10 efakwe eCopenhagen okanye inguqulelo ye-10: 08 evela eParis, kufuneka ndithathe i-albhamu iyonke nge $ 19.99. Kwangokunjalo, umlandeli weklasikhi angabamba ukhuphelo lwenkulungwane ezingama-99 zeBeethoven's Symphony Number 8 kuF Major ukusuka Iqoqo elipheleleyo leSymphony , itshixwe ngo-9: 54. Kodwa hayi-iya kwi-Symphony Number 6, nayo kwi-F Major, enexesha le-10: 15. Kwaye ke iyahamba.
Ukuqala kwayo ukusebenza ngo-2003, iApple kunye neelebheli zerekhodi zaxoxisana ngemida yemizuzu esixhenxe yokukhutshelwa kodwa zenze okwahlukileyo ukusika okudala-a Ibhilibhodi Ibali elisusela kumhla likhankanya i-jam yemizuzu engama-20 yiBlues Traveler ebizwa IHippie / Khawufane ucinge loo nto ingabakho iisenti ezingama-99, kunye neminye iminikelo emininzi yokudlala. Nditsho nemizuzu eyi-11 kaMiles Davis Zonke iiBlues inokuthengwa njengeyodwa, njengokuba umzuzu wama-26 wendlela yokuqhushumba kukaDavis ibizwa ngokuba Ingaphambili, Pt. 1 . Namhlanje, ungaskrola iTunes iiyure kwaye ungafumani ngaphandle komgaqo we-albhamu wemizuzu eli-10, kubandakanya nezo zikhankanywe apha.
Ke, kutheni le nto iApple, kunye ne-clout yayo enkulu, i-corral Sony, i-Universal, iWarner kunye nezinye iilebheli eziphambili ekubetheni imodeli yamaxabiso emitsha yokukhutshelwa- mhlawumbi i-3 yeedraki zethrekhi phakathi kwemizuzu eli-10 ukuya kwengama-5 kunye ne- $ 5 yokukhetha phakathi kwama-20. -30 imizuzu? Jonga uluhlu lwe UJohn Coltrane , Chick Korea okanye UKeith Jarrett ukuba ucinga ukuba ii-tunes ezingatshatanga azinakuhamba ixesha elide-kodwa ne-Pink Floyd's Echoes , Kwakhona kukaJetro Tull Shinne njengeBrick okanye imizuzu engama-33 Ijam yentaba Ngu-Allman Brothers. Banokulinganisa iimali ngokuchanekileyo, njengokugcwalisa itanki lakho lepetroli-ukutshaja ngomzuzu.
Kutheni uhlawula ukhuphelo olunokudinwa kwaye umamele ngamanye amaxesha xa unokufikelela kuninzi lwekhathalogu ye-Apple yezigidi ezingama-37 zeedola nje nge-9.99 yeedola?
Amagqwetha eLungelo lokushicilela andixelela ukuba akukho nto ezincwadini ethintela iskimu samaxabiso esikhuphelayo-esinokusebenzela iAmazon, Google Play kunye nezinye iivenkile zomculo ezikwi-Intanethi. Abapapashi boMculo banetyala eliphezulu leerhafu zokukhutshelwa ngaphaya kwemizuzu emihlanu. Ngeshedyuli yomrhumo osengqiqweni wamaqhekeza angaphezulu kwemizuzu eli-10, abathengisi bedijithali, amagcisa, abaqambi kunye nabapapashi banokuthi bathathe inxaxheba kwimfuno ebalulekileyo yomsebenzisi kwaye bavelise umvuzo omtsha kuyo yonke itafile, ngaphandle kokusasaza, okusebenzela injongo eyahlukileyo, eyindumasi.
Nangona ndafika emva kwexesha kwi-iTunes-ndingayijoyinanga ngo-2009-ndakhawuleza ndazinikela kwivenkile, ndikhangela nje indlela endandikade ndigqiba ngayo imigqomo eTower Records. Ndiyabulela kwi-intanethi ye-Apple ebanzi, ndifumene amanqaku amagcisa amangalisayo-abapiyano bathanda Umkristu uYakobi , ULars Jansson , UCarlton Holmes , U-Eugene Maslov kwaye Ukulungisa uHendelman ; yentsonkotha UmKristu Tamburr kwaye UHendrik Meurkens (ngubani ophindwe kabini kwi-harmonica); Igitare yaseBrazil Ndiyachukumisa; alto saxophonist UJin Pureum ; iimvumi UMaria Rita , UViktoria Tolstoy kwaye UGail Pettis . Ndidla ngokutsala iingoma ezivela kwiialbham ezahlukeneyo ngokuphelisa uluhlu lwam lokudlala olwandisiweyo, ngoku olufikelela kwizihloko ezingama-7 500. Rhoqo bendihlala ndiyidlala yonke ialbham, ndikhetha ukuvumela imo yokuxubana indothuse njengomsasazi omkhulu werediyo.
Ukuba iApple kunye neelebheli zerekhodi zinokundivumela nje ukuba ndihlawule njengoko ndigqitha kumqobo wemizuzu eli-10, ndinokuthi ndilahle iidola ezininzi kwisilo seTunes. Ndiyakwazi nokuziva ndiphinda ndihlawula umgca wokungafi kukaRoy Scheider ukusuka Imihlathi : Ndicinga ukuba ndifuna i-iPod enkulu.
UAllan Ripp uqhuba inkampani yeendaba e-New York.
