(Ifoto: Eva Rinaldi / Flickr) Kukho uluvo oludala kakhulu lokuba amaqhula kunye nabahlekisi ngabo kuphela abanokuthetha inyani kumandla. Banokuthetha izinto ezaziwa ngumntu wonke kodwa bayoyika kakhulu. Ndiqala ukuzibuza ukuba, kwimeko yemithombo yeendaba yanamhlanje, ngaba ziitroll kunye neepranksters ezikwaziyo ukubhenca kwaye zityhile oko konke ukukrokrela ukuba kuyinyani kodwa kuyala ukwenza.
Kungenxa yesi sizathu sokuba ndenze udliwanondlebe nenani lala manani ale kholamu-Peter Young,abo amalungelo abo ezilwanyana aye aba sematheni;UMathew Carpenter, ogama linguShipYourEnemiesGlitter.com Ayiboniswanga kuphela indlela ekukhohliseka ngayo kumajelo eendaba , kodwa wamnika iidola ezingama-85, 000. Kungenxa yoko le nto bendifuna ukuthetha noJames Shamsi, isigebenga esikhulayo linoxanduva lwemigca efana neKardBlock, ethintela iindaba zeKardashian kwikhompyuter yakho kunye ii -apps ezingezizo njenge #Pppify . Umsebenzi wakhe ubonakalisiwe kuyo yonke indawo Iposi leHuffington ukuya ILos Angeles Times kwaye unayo inyuse ngaphezulu kwe- $ 500,000 kwiKickstarter.
Uhlambalaza nathi-ukunyathela amajelo eendaba kunye nabafundi bawo-ngenzuzo yomntu ngokuqinisekileyo, kodwa nokutyhila ulwazi olubalulekileyo malunga nemikhwa yethu kunye nezinto ezibangela. Ndifuna ukufumanisa ukuba uluqhuba njani urhwebo lakhe kunye nento esinokuyifunda kuyo. Ngaba ungayithemba yonke? Andiqinisekanga. Kodwa ngokuqinisekileyo ichukumisa.
Sitshele ukuba yintoni iKardBlock kwaye luvela phi olu luvo. Yintoni owawunethemba lokuba ukusabela kweendaba kuya kuba yiyo?
IKardBlock yiyo ulwandiso lukaGoogle Chrome efihla konke ukukhankanywa kwamaKardashians kumava akho e-intanethi. Umbono weza kum ngelixa ndikhangela kwiifidi zam zeendaba kwaye konke endikubonileyo yayingamabali malunga neKardashians, iimpundu zabo, imilebe yabo (kulapho umngeni womlomo kaKylie Jenner wawususa), kunye nokuhleba malunga nobudlelwane babo. Indidandathekisile kuba kwangaxeshanye bekukho imicimbi emininzi ebaluleke kakhulu eyenzekayo kwihlabathi eyayicinezelwa kakhulu ngenxa yamanqaku okuloba okucofa incwadi ye-selfie yencwadi kaKim yonke.
Bendinethemba lokuba amajelo eendaba nawo ayithathile imbono yam, nangona ikwayingcipheko yokuba bangazukubhala ngayo kwaphela kunikwa indawo ka KardBlock ekucekiseni ukuba kuthiyiwe kubo bonke abapapashi abakhulu ngokuvumela eli lizwe langoku. Nangona kunjalo, uninzi lweentatheli alunandaba nabantu abaphawula ngamanqaku abo besithi indlela ehlekisayo ngayo bebethetha ngeKardBlock, umgca wabo ophantsi uhlala ucofa kwaye ujonga, ke ngombulelo lo ibingengombandela kwaye uninzi lwababhali bayayixhasa.
Sithini isizathu sakho sokwenza iKardBlock? Ngaba yayikukufumana loo ngqwalaselo? Ndiyazi ukuba iphakamise imali yesisa, kodwa ndicinga ukuba ibiyinkxalabo yesibini leyo.
Umbono weza kum emva kokuba ndiphehlelele iarhente yokubonisana nentsholongwane kunye nearhente yolawulo lweendaba, Ulungelelwaniso . Emva kokumisa ndiye ndajongana nomba we-SEO, ekubeni ndigqibile ukuphumelela bendingenayo imali eyoneleyo yokuhlawula iarhente ye-SEO yokundinceda ndinyuke irenki zikaGoogle, ndiye ndaqala ukuphanda ngendlela yokwenza ngokwam. Ndifundile ukuba eyona ndlela yokuphucula i-SEO yakho yayikukufumana iindawo ezinkulu ezaziwayo ezokudibanisa ngaphandle-njengoko ukwenza oku kuqinisekisa indawo yakho njengento efanelekileyo emehlweni e-Google algorithm ukuze unyanzelise kwiziphumo zabo zokukhangela. Ke, ngenxa yokuba ndingenabo abafowunelwa bokwenyani ukuze ndibhale malunga ne-arhente yam, kuye kwafuneka ndiyile. Ndithathe isigqibo sokukhula ngokukhula kwe-arhente yam yokukhula… kwaye ke iKardBlock yazalwa.
Ndenze iKardBlock ngethemba lokuba ndingayondla kumaqonga opapasho awaziwayo ngubani oya kuthi, ngelixa ebhala ngayo, akhankanye iarhente yam kunye nam, kwaye ke ngethemba lokuba ndinxibelelana nendawo yam kule nkqubo… kwaye iyasebenza! Ukuphela kwephulo bendineendawo ezifana nazo I-CNBC , Ukuzonwabisa ngokuhlwanje , Umnxeba , kunye nezinye ezininzi ezinxibelelana nendawo yam, zonke zinceda ukuqhuba isixa esikhulu sezithuthi kunye nokunyusa kakhulu i-SEO yam njengesiphumo. Ndaphinda ndasebenzisa i-KardBlock njengenye yeendlela zam zokuqala zokukhula ngokobuqu ukongeza kwipotifoliyo yam ukungqina iindlela zam, njengoko ndikruqukile ukufunda amanqaku kunye nokubona iindawo zokuthengisa ebantwini bexelela abanye ukuba bangaya njani kwintsholongwane xa bengazenzanga ngokwabo. Ukuthethelela ukuthengiswa kwe-eBook yam xa usiya kwintsholongwane, ndizibekele umceli mngeni wokuhamba ngentsholongwane kube kanye ngenyanga kwaye ndiyisebenzise njengeyona nto yokuqala ukuyikhaba.
Sixelele malunga neyakho Isicwangciso sokusebenzisa iikawusi - njengowesifazane okhangayo-ukufumana ababhali ukuba bagubungele iKardBlock. Isebenza njani le ndlela? Ngaba inokusebenzela ezinye iiprojekthi ocinga ngazo?
Ndisebenzisa iiakhawunti ze-alias ezinje ngalo lonke ixesha kuluhlu lwezinto. Umzekelo, kutshanje bendifuna ukwaziswa kumphathi wentengiso kwinkampani yolonwabo-kodwa bendingenayo i 'in' yokuqhagamshelana nalo mntu. Ke, ndiye ndajonga umcimbi womnatha inkampani yakhe eyayibambe kwiinyanga ezi-2 ezidlulileyo kwaye ndamthumela nge-imeyile njengo 'Lauren'. U-Lauren owayevuya kakhulu ukudibana naye kwinyanga ephelileyo kwaye wafuna ukwazisa umhlobo wakhe… nam. Ke, ezi akhawunti ze-alias ziluncedo olukhulu kuluhlu lwezinto, ngakumbi ekufumaneni iintatheli ukuba zibhale amanqaku. Kwi-KardBlock yayiluncedo kwii-imeyile zam njengoko ndandifuna ukuba babe nethoni yentombazana ekwishumi elivisayo nokuba: (a) wayemthiyile lo msindisi ochithe ixesha esenza le nto kwaye ethetha kakubi ngesithixo sakhe uKim, okanye (b) wayithanda le ndoda yayigcina i-intanethi. Ewe, andinakubhala enye yezi engile kwidilesi yam ye-imeyile. Ke, la maqhinga yindlela entle yokunxibelelana neentatheli kwaye uzithumele kwiiprojekthi zakho ngeendlela ezahlukeneyo ezilungiselelwe abaphulaphuli bebhloko zazo ezahlukeneyo. Umzekelo, iibhloko zeetekhnoloji kunye neendawo zeendaba zanikwa i-engile yesibini 'yeyiphi umsindisi', ngelixa iisayithi zokuzonwabisa ezithanda ukufunda uKim zinikwa 'yintoni umntu ongoyiswanga / ozondayo'. Ezi ndlela zokucwangcisa zinokusebenza kwaye zisebenze kakuhle kuzo zonke iintlobo zeeprojekthi, kuxhomekeke kwindlela oyisebenzisa ngayo le ziziteketiso, kunye nendlela okhetha ukuyiphumeza.
Ndisasebenzisa obu buchule kuninzi lwembewu yentsholongwane kwaye ndizinyanzela ngokwazisa. Ndenza izinto ezifanayo kuTwitter, kodwa i-LinkedIn iluncedo kwaye yahlukile ngenxa yomsebenzi wayo wokunxibelelana nokuthumela kwelinye ilizwe ekuvumela ukuba utsale iidilesi zemeyile zabantu-ukuba nayo kunokwenza abantu bakholelwe ukuba iiakhawunti zakho ezingezizo njengoLauren wazifumana, kwaye ukuba ungeniso lokwenyani luyenziwa. Ukuba yintombazana eshushu kwi-LinkedIn kukwavula iingcango ezininzi. Umzekelo, ndivavanye oku kwinqaku endisandula ukulipapasha kwi-LinkedIn yam. Ndifumanise ukuba ndinempendulo ephezulu kakhulu kwimiyalezo, kwaye ndade ndafumana nemisebenzi yokufumana imisebenzi ndicacile ukuba andifanelekanga kwiinkampani ezaziwayo. Ngokwenene yayigulisa, njengoko ndenza iprofayile efanayo ngqo 'nentombazana eshushu', kuphela ngomfanekiso womntu oqhelekileyo ojongeka. Isiphumo? Ngokuqhelekileyo nabani na ongeze kuye, wafika kungekho mpendulo, kwaye ke-akafumani msebenzi ungacelwanga. Phuma Inqaku elipheleleyo apha .
Sitshele ngamanye amaqhinga kunye novavanyo olwenzileyo. Batshintshe njani ubona amajelo eendaba? Zithini izifundo ozifundileyo kubo njengomthengisi?
Ndenze itoni yezixhobo zokukhula kwentsholongwane, (zive ukhululekile ukubajonga, kunye ne-ebook yam www.JamesSamirShamsi.com ), Kunye neevidiyo ezininzi zentsholongwane kunye ne-PR stunts zabathengi, kwaye inye into endiyifundileyo kukuba iintatheli azikhathali. Abakhathali malunga nokutshekishwa kwenyani, abayikhathalelanga imigaqo yokuziphatha (ethetha ngokubanzi), bakhathalele ngento enye kuphela - ukucofa. Bonke abantu abafuna ukuyenza kukuqhuba ukugcwala kwabantu kwinqaku labo. Leyo yeyona KPI yabo iyinyani. Kubuhlungu njengoko kunokuba njalo, (njengoko kuthetha ukuba ubuntatheli obuncinci), ikwenza ukuba amajelo eendaba kube lula kakhulu ukuwaxhaphaza. Ngenxa yoku ndinamathela kwifilosofi yam enye eyintloko ekwenzeni umxholo wentsholongwane- yonke into ebalulekileyo kukucofa amandla. Ngale nto engqondweni endiyifundileyo unokujika wenze ezona zinto zibalulekileyo kunye neevidiyo zentsholongwane, ukuba nje ungabonisa ngokungathanga ngqo iintatheli ukuba ngokubhala malunga noku baya kufumana unqakrazo oluninzi. Le yinto endiyenzileyo ngeKardBlock ukuya kuthi ga kwinqanaba elithile xa ndibathumela umyalezo nge-imeyili besithi (a) aba bantu bangoyisi, okanye (b) lo mfo ungumsindisi we-intanethi.
Itshintshe ngokwenene indlela endibona ngayo amajelo eendaba ngaloo ndlela. Kuqala, bendicinga ukuba izinto zihamba ngokwazo, kwaye iintatheli ziye zenza uphando. Ngoku ndiyaqonda ukuba ayiyonyani leyo. Bendihlala ndicinga ukuba kunzima ukufumana ukuqalisa okanye iapps yakho, ngoku ndithe ndayiqhekeza ikhowudi ukuba yintsholongwane ndiyenza kakhulu ukonwaba okanye ukungqina inqaku. Umzekelo, umxhasi weza kum owayefuna ukuba iapp yabo ihambe intsholongwane, kodwa wayengakholelwa kum okanye kwisicwangciso sam ukuze andijike. Ndenzeni? Ndenze ngendlela eyiyo endicebise ngayo ngokwam nge-fake app endiyenzileyo ibizwa ngokuba: #Pppify, kwaye ingekapheli usuku olu-1 ndiyifumene kwiindawo ezinkulu ezinjengesihluza29 kunye neDaily Mail. Esona sifundo sikhulu apha kukuba nantoni na enokubakho kukukhula ngokuqhekezayo okanye yinjineli ukuya kwintsholongwane, kufuneka uyile kwaye ufumane i-engile.
Ungayichaza njani into oyenzayo? Ngokucacileyo ndivile kubantu abanjengawe, ababonakala ngathi banesimo sokuxhaphaza izithuba ezikhoyo kwinkqubo yethu yemidiya. Eminye yayo bayenzela inzuzo, abanye bayonwaba, abanye-ewe andazi ukuba kutheni.
Ndilithiyile ngokwenyani igama, kodwa lelona lifanelekileyo- ndingumkhohlisi wokukhula.
Ndifumana iindlela zokuyila, ii-angles, kunye nemibono yokufumana abantu kunye neempawu eziqwalaselweyo. Kodwa, oku akukhawulelwanga ekwenzeni i-PR stunts okanye iividiyo zentsholongwane. Umzekelo, usebenzisa iindlela ezahlukeneyo zokukhula okukhulayo kwiqela le-GNARBOX kunye nam iphakanyiswe ngaphezulu kwe- $ 500,000 kwiKickstarter ngaphakathi kweentsuku ezingama-30 . Ndikwacebisa ukuqala nokunceda ii -apps ngokukhawuleza nangokuzinzileyo ukukhula isiseko sabasebenzisi, bonisa indawo zokutyela ukuba bangazisebenzisa njani izixhobo ezinje nge-Twitter kwisikali esikhulu ukufikelela kuwo wonke umntu esixekweni sazo simahla, kwaye ngokwenene ufumane izisombululo zokuyila amashishini angenayo ' Unalo uhlahlo-lwabiwo mali lokulwa iimveliso ezinkulu ezinobungakanani beCoca-Cola. Ngokuqinisekileyo ndenza inxenye yezinto zentsholongwane ukonwaba, kodwa kusoloko kukho injongo okanye injongo ngayo. Ngoku ndiyazi iimfihlo zokuhamba ngentsholongwane ndicwangcisa ukusebenzisa le nto ukunyusa izigidi zesisa.
Sitshele malunga nokutya kwakho kweendaba. Ufunda ntoni? Ngubani omthembileyo? Ngoobani abantu abafanele ukuhlala kude nabo? Ngoobani oqubene nabo owakwenza ukuba ucinge: Akukho mntu ufanele ukubathatha ngokungathí sina?
Ndiyayithanda itekhnoloji, ke ndingumntu othanda iisayithi ezinje Ukutshata , I-Verge , TechCrunch kwaye IWebhu elandelayo . Kodwa, ngombuzo wokuba ngubani endimthembayo-akukho mntu ngokwenene. Wonke umntu une-ajenda kuba wonke umntu unendawo yentengiso afuna ukuyithengisa, kwaye ekuphela kwendlela abenza ngayo imali kukwenza iintloko kunye namabali okuqhuba ukugcwala kwabantu kwiindawo zabo. Umzekelo, indawo enye endiyaziyo ayinanto yakwenza nokuvavanywa okufunekayo kumabali abo kwaye iya kuthumela intle kakhulu ukuba ihlale ilungile kwaye ifumane izimvo yi-Yahoo! Iindaba. Baya kutsiba kuyo nantoni na, kwaye abayi kuzixakekisa ngokwenza uphando oluninzi- ke ndenza uhlobo lokubathanda ngokwenza umsebenzi wam ubelula!
Sele ndiyithethile loo nto, ndiye komnye okanye emibini kwimibutho yeendaba mihla le, o.k.t. i I-BBC kwaye I-YouTuber Phillip DeFranco kunye neqela lakhe 'SourceFed'. Abokugqibela aba-2 bavule ngokumangalisayo malunga nabaxhasi babo kwaye bayinyani kakhulu malunga neembono zabo, kwaye bahlala bonwabile ukuthetha izinto ezibangela ukuba baphulukane nababhalisi ukuze bagcine ubunyani babo- kodwa kunjalo kuyakucalu-calula kwezabo izimvo. I-Reddit ikwangumthombo omkhulu , nangona ihlala iphela idibanisa amanqaku kwiisayithi ezenza imali kwiintengiso. Nangona kunjalo, ufumana ukuqonda okukhulu kwizihloko ezisuka kwabanye abasebenzisi bagqabaza kumtya wenqaku.
Yintoni elandelayo kuwe?
Isisa kunye nemali. Ndijike nje i-22 kwinyanga ephelileyo ke ndisafuna ukufumana abathengi abaninzi kwiarhente yam Ulungelelwaniso Ukuxhasa ngemali iiprojekthi zam ezinomdla - ikakhulu ezisekwe luthando. Umzekelo, kuvakala kuyinto enqabileyo kodwa ndifuna ukubuyisa isiqingatha sesigidi seedola ukuthenga isiqithi sabucala esixhaswe ngabantu… Ndifuna ke ukusiguqula esi siqithi sibe yindawo yamalizo. Oku kuyakuvumela usapho lwemihla ngemihla okanye iqela labahlobo ukuba liziqeshele isiqithi siphela iintsuku ezimbalwa ngexesha ngexabiso elifikelelekayo, nazo zonke iingeniso eziveliswa koku kulungiselela isisa. Ndizama ukusebenza ne-YouTube, i-Snapchat kunye ne-Vine ukwenza umkhankaso wonyaka wokudibanisa bonke abona baphembeleli babo baphakamileyo bokunyusa izigidi nyaka ngamnye kwisisa esithile. Sele ndiyithethile loo nto, ndiliqela elinye ngalo mzuzu, ke ukuba umntu ofunda le ufuna ukunceda nceda unxibelelane nayejamesshamsi@gmail.com!
URyan Holiday ngumbhali othengisa kakhulu Ndithembe, ndiyaxoka: Ukuvuma koMlawuli weendaba . URyan ungumhleli-omkhulu we-Braganca, kwaye Uhlala eAustin, eTexas.
Udibanise nalento Uluhlu lweencwadi ezili-15 ukuba awuzange uve ukuba iya kutshintsha umbono wakho wehlabathi, ikuncede ugqwese kwikhondo lakho kwaye ikufundise indlela yokuphila ubomi obungcono.
