Nantsi into ekufuneka uyazi malunga neParamount +.ViacomCBS Kuyilungile into yokuba ubutyebi beViacomCBS buye bahamba ngendlela engalunganga okoko la maziko mabini aphuma ngehlobo elidlulileyo. Ukusukela ngexesha lokudityaniswa kwakhona, ixabiso lentengiso laseViacomCBS lehle ukusuka kwi- $ 30 yezigidigidi ukuya kwi- $ 18.8 yezigidigidi njengalo mbhalo. Kodwa ukuvuselela inkampani kunye nokuziqhelanisa ngcono nendawo yentengiso yanamhlanje, iViacomCBS yabhengeza ngoJuni ukuba isasazo ngqo kubathengi i-CBS All Access iya kuphinda ibhengezwe njengenkonzo ephezulu ngo-2021 ukukhuphisana ngcono neeNetflix kunye neeDisney zehlabathi. Ngamanye amagama, baya kuyo yonke indawo kwi-craze yokusasaza.
Namhlanje, inkampani ityhile iParamount + njengegama lophawu lwenkonzo yokusasaza ezayo kwihlabathi liphela, eya kuthi iphinde ichaze ividiyo yangoku kwimfuno kunye nenkonzo yokusasaza i-CBS All Access kwangoko kwangoko ku-2021. Injongo kukwenza umxholo kwipotifoliyo yeViacomCBS yosasazo , iindaba, ezemidlalo kunye neempawu zokuzonwabisa. Ngokubalulekileyo, olu lwando luza kuzisa iParamount + kwiimarike zamanye amazwe ngezicwangciso ezicwangcisiweyo e-Australia, eLatin America naseNordics ngo-2021.
Kuba iWall Street ayinakubonakala ngathi xhathisa umtsalane weetekhnoloji esekwe ixesha elide njengokuhambisa, iViacomCBS sele inenzuzo kwizicwangciso zabo. Isitokhwe senkampani siphucukile sibe malunga ne-2% ngale ntsasa ngolu hlobo lokubhala. Ukusukela oko babhengeza izicwangciso zabo zokuqalisa kwakhona ngoJuni, ixabiso lesabelo liphucule phantse i-31%.
I-Paramount luphawu olubonisa uphawu oluthandwayo ngabathengi kwihlabathi liphela, kwaye iyafana nomgangatho, ukuthembeka kunye nokubalisa amabali akumgangatho wehlabathi, utshilo uBob Bakish, uMongameli kunye ne-CEO, iViacomCBS. NgeParamount +, sonwabile ukuseka uphawu olunye lokusasaza kwihlabathi kwicandelo lokuhlawula ngokubanzi eliza kutsalela kububanzi nobunzulu bepotifoliyo yaseViacomCBS ukubonelela ngengqokelela yomxholo wonke umntu onwabele.
Namhlanje, iViacomCBS ikwabonakalise izicwangciso zothotho lwenqaku elitsha lokuqala leParamount +:
- Unikelo , uthotho lomnyhadala obhalwe umda osikiweyo kwiParamount Television Studios, esekwe kumvelisi ophumelele u-Oscar u-Al Ruddy's engaqhelekanga, engazange iveze amava okwenza u-The Godfather. Uthotho lomnyhadala weziqendu ezili-10 ubhaliwe kwaye ulawulwa uveliswe nguMichael Tolkin ( Baleka eDannemora kwaye Umdlali ). URuddy uya kusebenza njengomvelisi olawulayo, kunye nomvelisi ophumelele u-Emmy uLeslie Greif ( IiHatfields kunye neMcCoys ) uya kuvelisa isigqeba kwaye abe ngumbhali kuthotho.
- Ingonyamakazi , umdlalo weqonga owenziwe nguTaylor Sheridan ( Yellowstone ) kunye noSheridan, uJill Wagner, uDavid Glasser, uDavid Hutkin, kunye noBob Yari babekwa kwimveliso yolawulo. Ngokusekwe kwinkqubo ye-CIA yokwenyani, Ingonyamakazi kulandela umntu osemncinci waseMarine owayeqeshiwe ukuba abe ngumhlobo wentombi yobunqolobi ukuze ezise umbutho ngaphakathi. Olu luhlu luveliswa yiParamount Network kunye ne-101 Studios.
- Ukucinga kwakhona ngothotho olonyulwe ngu-Emmy Emva komculo inelungelo Kwi-MTV emva koMculo-kwi-40 ephezulu , eya kuthi ivule indawo yokuhambisa ye-MTV kule minyaka ingama-40 idlulileyo ngenkangeleko eyodwa kunye nokusondelelana kwamagcisa amakhulu angama-40 ngalo lonke ixesha, ngamazwi abo namehlo abo. Olu luhlu luya kuveliswa ziiFilimu zeNdalo kunye neeMTV Studios.
- Iingqondo Zokwenene Zolwaphulo-mthetho , uxwebhu lokwenene lolwaphulo-mthetho olusekwe kuthotho lwee-TV ze-CBS, kwaye luveliswe yi-XG Productions ngokudibeneyo ne-CBS Television Studios kunye ne-ABC Signature.
- Inkonzo ikwaphuhlisa imvuselelo Umdlalo njengenxalenye yeenkqubo zeBET kwiParamount + ezivela kwii-CBS Television Studios kunye neeGrammet Productions.
Uthotho lwantlandlolo lwentengiso lubhengezwe namhlanje ukujoyina izicwangciso zenkonzo ezazisiwe ngaphambili UKamp Koral , Uchungechunge olutsha lwabantwana bokuqala oluvela kuNickelodeon Imigca eqingqiweyo yesiponji , kunye nendima yenkonzo njengekhaya elikhethekileyo le-SVOD Umboniso bhanyabhanya weSipongeBobe: Imfunxa ekubalekeni ekuqaleni kuka-2021. Umxholo omtsha wokuqala owongezelelweyo uza kubhengezwa ngaphambi kokuphehlelelwa.
Ukuza kuthi ga ngoku, i-CBS All Access yakhiwe ngeenxa zonke Inkwenkwezi yetrek i-brand, ene-live-action kunye ne-animated series esele iphakame kwaye isebenza ngeendlela ezininzi apha endleleni. I-remerger yomdibaniselwano iboleka ngakumbi kwi-crossover enokubakho, ukuba i-franchise iye kwelo cala.
I-CBS All Access ikwagcina imvuselelo eveliswe yiJordani Umda weTwilight, Umlo olungileyo , kunye nekhathalogu yangasemva kuthotho lweTV kunye iifilimu . NgeyoMnga, umsasazi uza kuqala ulungelelwaniso lukaStephen King Ukuma, eya kuthi ihambe indlela ende ekuncedeni abathengi ukuba bangene kwiParamount + ukuba ingaphuma njenge-hit. Ii-CBS All Access zinezindlu ezingaphezu kwama-20 000 iziqendu kunye neemovie ezivela kwi-BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures nokunye. Ngokutsho kwedatha yokuhlaziya idatha Parrot Analytics Star Trek: Ukufumanisa , I-Star Trek: iPicard , kunye Umlo olungileyo ibiziimayile zokusasaza ezona zintathu zintle kwiimfuno zokuqala kwiintsuku ezingama-60 ezidlulileyo ngelixa ISpongeBob , I-Avatar: I-Airbender yokugqibela kwaye I-Avatar: Igosa likaKorra zezona zinto zintathu zifunwayo ngokubanzi.
Ukulungiselela ukuphinda kuqaliswe, iViacomCBS ibisolula ii-CBS All Access 'zeebhokisi ezingaphezulu kwe-3,500 iziqendu ezitsha ezivela kwiimpawu zazo. Oku kukhokelele kwiirekhodi ezintsha zemijelo yenyanga iyonke ngo-Agasti kunye nokunyuka kwababhalisi abatsha, nangona eyokugqibela inxulunyaniswa nokubuyela kweNFL. Ngokubalulekileyo, iViacomCBS izama ukufumana inani elitsha labasebenzisi, kwaye ukukhula kuka-Agasti kwaqhutywa ngabasebenzisi abancinci kunenkonzo ngokubanzi yobudala beminyaka yobhaliso. Ngokufanayo, abaphathi beDisney bavuyiswa kakhulu Hamilton 'Amandla okwenza Yandisa idemo yabathengi yeDisney + nokutsala ababukeli abadala.
Ukuqhubela phambili ukuya ekuqaleni kwe-2021 ukuya eParamount + , I-CBS yoFikelelo lonke iya kwandisa umxholo wayo wokunikela ngaphezulu kweziqwenga ezingama-30,000 kunye nemiboniso bhanyabhanya kwaye iqhubeke nokuphuhlisa uthotho lweempawu zoqobo ezongezelelweyo kubandakanya i-BET, i-CBS, iComedy Central, iMTV, iNickelodeon, iParamount Imifanekiso kunye nokunye, ukuyiguqula ibe yinkonzo eyahlukeneyo ye-portfolio yeViacomCBS.
Impendulo evela kubathengi kwiiveki nje zokuqala zokwandiswa kwenkonzo sele ibonisa ithuba elikhulu phambi kwethu ekuziseni ezi mveliso zintle zeViacomCBS kunye kwikhaya elinye lokusasaza ipremiyamu phantsi kweParamount entsha. + Igama, utshilo uMarc DeBevoise, iGosa eliyiNtloko leDijithali, iViacomCBS kunye noMongameli kunye neGosa eliyiNtloko lesiGqeba, iViacomCBS Digital. Ngokongezwa komxholo ongaphezulu ovela kuyo yonke ipotifoliyo kunye nezinto zokuqala ezizezinye esizibhengeza namhlanje, sijonge phambili ekuqaleni kuka-2021 kunye nokuzisa ababhalisi abakhoyo nabatsha ngakumbi kwezemidlalo, iindaba ezihamba phambili, iindaba eziphambili kunye nentaba yolonwabo iViacomCBS kufuneka ibonelele.
Ngokwengeniso yenkampani ye-FYQ2'20, ababhalisi abahlawula umrhumo wasekhaya bafikelela kwi-16.2M, banyuka nge-74% ngonyaka-nangaphezulu konyaka. Ukucinga ukuba i-CBS All Access ifumene ukonyusa okufanayo nokwenziwa ngabanye abasasazi ukusuka ekuvalelweni ekhaya kunyanzeliswa sisifo secoronavirus, elo nani ngoku lingangaphezulu.
Inguqulelo yangaphambili yeli nqaku isebenzise umntu obhalisiweyo ophelelwe lixesha kwiViacomCBS.
