Amalungu eNiketown Run Club azolula kwiCentral Park ngaphambi kweseshoni yayo yangoLwesine wokugqibela. (Ifoto: Paula Duran) Bathi utshintsho lulungile, kodwa nokuba kunzima.
Ngokuqinisekileyo kubonakala ngathi kunjalo kwiimbaleki ezingaphezu kwe-3000 zaseNew York ezazikade zingamalungu eeKlabhu zeNike Run zasimahla, ezibanjelwe kwiivenkile ezintathu zaseNike esixekweni sonke (iNiketown, iNike Flatiron kunye neNike Upper East Side). Ukungena kwendawo nganye kwakusimahla kubo bonke, ii-pacers ezinamava zazifumaneka kubaqeqeshi beembaleki kunye neekhilomitha ezahlukeneyo, kwaye isantya sokuprakthiza kunye neendlela zazinikezelwa kathathu ngeveki.
Kude kube ngoku, yiyo loo nto.
Ukuqala namhlanje, i-Nike ibhengeze ukuba iiklabhu zokubaleka ezithandwa kakhulu ziya kufakwa kwi-Nike + NYC Live, amava amatsha oqeqesho nabaqeqeshi abafanelekileyo kunye neengcali ezithembisa ukulungelelanisa iimfuno zabagijimi. Nangona iiklabhu ezibalekayo zihlala zikhululekile, abo bafuna ukuthatha inxaxheba kufuneka babe ngamalungu e-Nike kunye ne-RSVP qho ngeCawa kwisakhiwo esinqwenelekayo esiya kubavumela ukuba bathathe inxaxheba kuqeqesho olutsha lwemihla ngemihla. Iseshoni nganye ye-Nike + NYC ebukhoma inomthamo olinganiselweyo kwaye iya kubonelelwa kuphela eNew York okwangoku, njengenkqubo yokulinga, ngelixa iiklabhu eziqhuba kwezinye izixeko ziya kuqhubeka nokusebenza.
Isithethi sikaNike, uJoy Davis, uchaze izizathu zolu tshintsho kwincoko ye-imeyile no Umjongi. Sisungule iNike + NYC Live ukuqhubela phambili ukuzibophelela kwethu kuluntu olusebenzayo kunye nokubonelela abagijimi kuwo onke amanqanaba ngamava aphezulu oqeqesho, utshilo. I-Nike + NYC Live iya kusebenza kubo bonke abagijimi kuwo onke amanqanaba okukwazi ngamava angcono, abaqeqeshi beengcali kunye nokuzonwabisa ngakumbi.
UNks. Davis uqhubeke noxinzelelo lokuba le nkqubo intsha ibiphucula. I-Nike + NYC Live kukuzivelela kweeKlabhu zeNike Run kunye neKlabhu yoQeqesho eNike, eyilelwe ukubonelela ngeendlela ezahlukeneyo zokuqhuba kunye noqeqesho kunye neeseshoni kuwo onke amanqanaba embaleki, yonke imihla yeveki. Inikezela ngamava aphakamileyo kunye nenkqubo yoqeqesho ebanzi yokunikezelwa kweklabhu kwi-NYC.
UNks. Davis uthethe ezinye izibonelelo zenkqubo entsha yokulinga. Ikhona ukusebenzela iimbaleki zawo onke amanqanaba, ukusuka kwabaqalayo ukuya kwabo basebenza kwiimpawu zabo zobuqu. Iiklabhu zokubaleka ezindala azikhange zinike iimbaleki zawo onke amanqanaba ngendlela efanayo.
Nangona kunjalo, uninzi lwamalungu eeklabhu ezibalekayo belulwamkele ngokufudumeleyo utshintsho. Amaphepha kaFacebook eeklabhu ezintathu ezibalekayo zeNew York Nike, ezibandakanya ngaphezulu kwamalungu angama-3000, aqhume ngesikhalo sokukhwankqiswa kunye nezifungo zokuba angaze athenge eNike kwakhona. Kwenye yeeseshoni zokugqibela zeNiketown, abaphathi bezentengiso bakwaNike babekhona bezokuchaza utshintsho olutsha. Kodwa iimbaleki zazicaphukile, zibanga ukuba imibuzo yazo ayiphendulwanga.
Kwiimbaleki ezininzi iiklabhu zokubaleka zeNike, ezaqala ngo-2002, zize kufuzisela ngaphezulu kakhulu kunendawo yokuzilolonga nokungena kwiimayile zazo.
UMarc Viloria, ojoyine iklabhu ye-Niketown run ngo-2009, uxelele Umjongi, Sasingabazalwana kunye noodade ababila bekhala kwaye bevuya omnye komnye iintsuku ezininzi zeveki emva kwexesha lonyaka. Yayiluthando lokubaleka nje.
Wachaza nokuba kutheni engafuni ukuba yinxalenye yeNike + NYC Live. Andikwazi ukuxhasa le nkqubo ikhoyo kuba ngekhe ibekhona indawo yam njengembaleki entsha ndiqala ukungena eNiketown. Ukuba i-Nike ayikhathali ukulahlekelwa ngabantu abaninzi abamangalisayo ke abafanelekanga ukuba babe khona.
Umnumzana Viloria wongeze, endaweni yokubamba iintloko zabo ngokuziphakamisa iminyaka, [iimbaleki] zixelelwa ukuba zilwe ngamadolo ukufumana inkunkuma - iRSVPs ezinomda kwinkqubo entsha ebekiweyo.
UCynthia Clemente, imbaleki kunye nomqeqeshi kwezempilo osandula ukujoyina iklabhu babelana ngeemvakalelo ezifanayo. I-Nike ifuna ukuzenzekelayo ukusayina kunye nokufaka, okanye ukunciphisa inani leembaleki ezinokuthatha inxaxheba. Oko kuthetha ukuba kufuneka sikhuphisane ngendawo. Ndifuna ukubaleka! Ndifuna nje ukuyenza, eyintsimbi njengoko eso sisaci sabo esidumileyo, wazityand 'igila ku Umjongi .
UNks Clemente uqaphele ukuba ixesha leemarathon lisondele kwikona. Eli lixesha elibi kwakhona kuba iNew York City Marathon ingaphantsi kweeveki ezili-15. Ndingazibandakanya namanye amaqela asebenzayo kodwa ndakhe ubuhlobo, ubuhlobo kunye nenkxaso yoluntu kwi-NRC, wakhala.
Kwezinye iimbaleki, inkxaso yeeKlabhu zeMbaleki ibaluleke kakhulu. Enkosi kwi-Nike Run Club, u-Annete Vega, olilungu ukusukela ngo-2004, woyise umonzakalo omkhulu. Ayizange igwebe, yayihlala ilapho kwaye yandinceda ukuba ndibekho kwimbaleki endiyiyo namhlanje. Yayiziintonga zam xa ndophula umqolo, i-pacers amaphiko am, kunye nenkqubo ubabalo lwam lokusindisa uxelele u-Yehova Umjongi.
UNks Vega ukwakhankanye ukuba iNike ayibuzanga amalungu akhoyo malunga namava abo ngaphambi kokutshintsha inkqubo. Ukuze iqumrhu lifune ukuba sitshintshe into abacinga ukuba ifuna ukulungiswa alixoleki, utshilo. Ukusinceda kuyasibuza, khange basikhumbule.
Xa ucinezelwe malunga nalo mba uNks. Davis wanyanzelisa iimbaleki ukuba ziqwalaselwe. Ngenxa yokuba sineengxoxo eziqhubekayo neembaleki kwi-NYC, siyazi ukuba iimbaleki kunye nobunkokheli beendawo zethu zokubaleka ezintathu ziye zangxola ngokufuna utshintsho, uxelele Umjongi.
Ngaphezulu kwamalungu angama-300 asayine uxwebhu lwezikhalazo kwi-Intanethi ukubuyisa iiklabhu ezibalekayo, kodwa okwangoku akukho lutshintsho lubhengeziweyo. Iishedyuli ezintsha zakhutshwa ngeCawa kwaye iseshoni yokuqala ye-NYC + Live icwangciselwe le mvakwemini.
