Eyona Ezopolitiko Ibhotile yeCoca-Cola eyi- $ 4M ichaza konke

Ibhotile yeCoca-Cola eyi- $ 4M ichaza konke

Yeyiphi Imovie Ukubona?
 
Ibhotile ye-Coke ye-Andy Warhol yezigidi zeedola. (Ifoto: Alexandra Peers)



Yinto eyiyo.

Kumthengisi uLarry Gagosian's Art Basel Miami booth-fair booth, into ye-giddy enkulu ye-20th century, ngumzobo we-1962 webhotile yeCoca-Cola. Ubungakanani bobomi malunga nee-intshi ezilishumi ubude. Yi $ 4.5 yezigidi zeedola.

Ingumqondiso wento eyenzekayo eArt Basel Miami Beach 2014, umboniso omkhulu wobugcisa owenziwa minyaka le eSouth Beach.

Izinto ezikhuthaze intengiso yobugcisa kwiminyaka elishumi eyadlulayo zifunwa ngoku emva kokuba kukho ukuphononongwa kwakhona kweminye imiba yomsebenzi wegcisa, kuqatshelwe kakuhle umthengisi wabucala waseNew York u-Andrew Terner. Cinga emva kwexesha ngePicassos. IiWarhols ezincinci. Imizobo ye-Yves Klein engablowu. Imifanekiso yeBasquiat yamagama, hayi imifanekiso. Iidubuffets zayo yonke inkalakahla, iboniswa apha ngumthengisi waseMonaco kunye neentshatsheli ze-backgammon zehlabathi uDavid Nahmad, onyana wakhe ongumthengisi wobugcisa usentolongweni yomdibaniso wemali kunye nokungcakaza. Kuba eli lilizwe lobugcisa elinolwazelelelo nelivaliweyo elingayamkeliyo i-incursion kwi-turf yayo, oku kwenza ukuba uDavid abe ngowona mfana ubulisayo ngokufudumeleyo nothandwayo kwitheko njengoko wayegonwa kwaye encanyiswa ngumoya wakhe omkhulu, umnini weediliya. iselfowuni.

Ewe kukho ubugcisa obuvelayo apha, kodwa amagama asele ekwiincwadi zembali yobugcisa zezinto ezitsala isihlwele.Iintlobo ezintathu zamagcisa athengisayo, utshilo uTerner: Blue chip. Chip eluhlaza okwesibhakabhaka. Kunye neblue chip.

Leyo yenye yeendlela ezithandwayo zokubonisa ubuhle, mhlawumbi eyona nto ixabisekileyo kwaye ngokuqinisekileyo yeyona ndawo intle yokuthenga eMhlabeni, kunye neminquba emininzi exhonywe imisebenzi exabisa ikhulu lezigidi zeedola lilinye.

Akukho baphikisi babathengisi bezobugcisa abakwimeko elungileyo: idola yaseMelika eyomeleleyo ilikhethile inani labakhenkethi baseLatin America (ingakumbi abaseBrazil) kodwa incede ishishini lilonke. Isiphithiphithi eSotheby's kunye noChristie- ii-CEO zenkampani ziye zehla nje emva komlo obiza imali eninzi kunye nomzabalazo wamandla wangaphakathi, ngokwahlukeneyo - kukudutyulwa kwengalo kubathengisi be-mega abaphatha ifandesi njengezimbangi. Kwaye isihlwele esinemali ngokungaqhelekanga sisedolophini kwiNgqungquthela yeNtengiso yeLizwe eNew York Times. (I-quotient yeGucci apha ayisekho kwiitshathi.)

Umcebisi wezobugcisa uKaren Boyer wayenemisebenzi yobugcisa emithandathu esele ibanjiwe kwiigalari zamanye amazwe xa wayehamba kwindawo exakekileyo yangoLwesithathu ekuseni; Isibonelelo somthengi wakhe kwisinye, umculi wePop - kodwa hayi uWarhol wamkelwe kodwa uyadibanisa indawo yokuphumla yeVIP egcwele ukubaxelela.

Njengesiqhelo, abathengisi baye babalekela ukuya kukhupha izibhengezo zentengiso. Oku kufuneka kusoloko kuthathwa kunye nengqolowa yetyuwa, kodwa uAnish Kapoor kwigalari yaseLisson kunye noKehinde Wiley eSean Kelly ngokuqinisekileyo bangabanye babazobi abathengisa kakhulu apha.

Isantya sokuxakeka kweshishini akusoloko kuyintsikelelo. Izinto ezininzi zithengisiwe kwangaphambili, kangangokuba xa ungena nge-11: 01 kusasa, iigalari zinje: 'Kuyathengiswa, kuyathengiswa, kubanjiwe - kodwa nantsi into onokuyijonga kwi-iPad yam utshilo uBoyer.

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