UArielle Charnas, umseki ophembelela kakhulu ibhlog yesitayile Something NavyNgesiqhelo Something Navy Uloyiko olukhulu luka-Arielle Charnas luyamdanisa Isigidi esiyi-1.1 sabalandeli be-Instagram . Xa esitsho, umsunguli oneminyaka engama-31 yebhlog yesitayile Into yomkhosi wamanzi ukudumba ziinyembezi. Andazi ngenene ukuba uthini, utshilo uCharnas. Kodwa nantoni na enokubaphoxa.
Okwangoku, kubonakala ngathi akukho sizathu senkxalabo. Emva kokutyikitya isivumelwano seminyaka emininzi semvume kunye I-Nordstrom , ingqokelela yokubuyela umva kweempembelelo kwi-Instagram ukuwa oku kuye kwaba yintsebenziswano eyimpumelelo yomthengisi-eqhuba imali eqikelelwa kwizigidi ezintlanu zeedola kwintengiso yosuku olunye kunye nokubetha ukusebenzisana okudlulileyo kunye Beyonce kwaye URihanna . Umgca wakhe ubusisibetho sokuba u-co-mongameli u-Pete Nordstrom, indlalifa yesizukulwana sesine kubukhosi obuse Seattle, kwafuneka ndixolise yengxaki ekumgangatho ophezulu yonikezelo ayihlangabezani nemfuno. Sivavanya imida kunye nemida yayo nantoni na esakhe sayenza kwi-Intanethi, ucacisile.
Ngengqokelela nganye entsha, ukugcwala okungazange kwenzeke ngaphambili kwabalandeli beNto ethile yomkhosi wamanzi kuphazamise iwebhusayithi yeNordstrom. Nge-13 kaDisemba, kwa-fanbase efanayo enogonyamelo iya kubuya kwakhona isavenge seholide yeebhatyi zesikhumba, iintloko ze-sequin, iijezi ze-cashmere kunye neempahla ezinxibe iimpahla ebezinxibe i-Charnas iiveki nge-Instagram. Yonke imiqondiso yalatha kwelinye ithengise kwangoko. 
Oku kuwa, uCharnas wakha isivumelwano seminyaka emininzi semvume kunye ne-Nordstrom, ukuza kuthi ga ngoku, eyeyona ntsebenziswano ibalaseleyo yomthengisi.Ngesiqhelo Something Navy
I-Charnas ibaleka nge-Instagram ikhuselekile, ingenantsingiselo, iphakanyisiwe iziseko, egcwalisa ukutya kwakhe ngomxube ongenekayo wobuhle, usapho, ukomelela kunye nefashoni-zonke ziyinto entle, engacacanga kwaye engenazimpazamo. Yifomula efikelela kwizizukulwana ngezizukulwana, ukusuka kwabasetyhini abaneminyaka eli-13 ukuya kwengama-60, kubo uCharnas kubonakala ngathi uyakuhlebela Ungayinxiba le nto, njengokuba encuma ngamehlo amakhulu, abonakalisayo. Kwaye kunjalo, ngoku bayakwenza. Xa uCharnas ethumela iinkcukacha zento anayo, abalandeli bakhe bathenga kakhulu. Kwi-Net-a-Porter kuphela, ngaphezulu kweepesenti ezintathu zabalandeli boMkhosi wamanzi abacofa ngokuthenga izinto, okanye ukuguqula, ukuchitha i-avareji ye- $ 700 ngomntu ngamnye. Sesinye sezizathu ezibizwa ngokuba yiCharnas ikamva lefashoni .
Iintsuku ezisixhenxe ngeveki, liziko lendalo yonke encuma nayo ngumbethe twentysomething Abasebenzi abathumela i-charnas shots's-up-shots, emva koko bagqabhuka njengabantu abathandayo, abalandelayo kunye nezimvo eziya kumashumi amawaka.
Xa sidibana kuloft yaseMadison Square Park wabelana nomyeni wakhe, uBrandon, kunye neentombi zakhe URuby kunye no-Esme , UCharnas utyhoboza emaphethelweni esitulo sebar ukwenza ukwakheka kwakhe kwenziwe. Ii-angles ezinzima zesakhelo sakhe esincinci senziwe sathambeka yingxangxasi yeenwele kangangokuba yabengezela yabangela indawo yeTV kunye neTrESemmé kwi2015- nangaphezulu kwama-300 ezinye izivumelwano ukusukela oko. Ukanti ngaphandle kwayo yonke impumelelo, uCharnas undixelela ukuba akazokwaneliseka de abe ngu-Tory Burch olandelayo.
Apho ubona khona umntu, ubona iqela labantu esitalatweni, kwaye ungatsho ukuba baphakathi-ukuba yi-Something Navy, utsho phakathi kokudanyaza uncumo olukhulu olumhlophe lwekhamera. Kulapho ndizokwazi ukuba ndiyenzile.
UCharnas uqalise i-Something Navy ngo-2009 njengeBlogspot yabahleli abangacacanga kwezona zintle, ezesondo, nezona mpahla zipholileyo- ubukhulu becala ukuvuyisa isoka elalimlahlile. Emva koko engama-22 kwaye enxanelwe ukusebenza kwifashoni, uCharnas wayenqatshelwe ngawo onke amaphephancwadi aphambili (phantse zonke ezo zinto ngoku zimtyumbileyo). Ke ufumene umsebenzi kwivenkile, efumana imali eyoneleyo yokurenta i-alcove engenafestile kwigumbi lokulala likadadewabo-kunye nemali eseleyo yeempahla. Ngeentsuku zokuphumla, wathatha iifoto, efaka isitayile sefashoni yakhe ekhawulezileyo- Ngonaphakade 21, H + M, Aldo kunye noSteve Madden -ezineziqwenga zomdiliya aziboleke kunina. 
UCharnas nomyeni wakhe, uBrandon, kunye neentombi, uRuby no-Esme.Ngesiqhelo Something Navy
Kwisithuba seenyanga ezimbalwa, intatheli yefashoni egama linguKaren Robinovitz yaqaphela kwaye yanikezela ngokudibanisa uCharnas neefashoni ezifuna intsebenziswano engekho mthethweni. Igig yakhe yokuqala yokuhlawula kwibhlog yayihamba noSaks (wafumana ikhredithi ngezihlangu ngokutshintshisa iiposti zebhlog ezineemveliso zeSaks). Ngo-2010, xa uRobinovitz eqala ukuba yintoni eya kuba yeyona nkampani intengiso yedijithali yokuqala , UCharnas wayengomnye wabathengi bakhe bokuqala. Ngamawakawaka amabhinqa a tyelele le ndawo yonke imihla, into enguMkhosi wamanzi yayingeyiyo iprojekthi esekwe kwimpindezelo yokwahlukana. Yayiyindawo ekuyiwa kuyo- kunye nophawu lokuphila olwandayo. Andifuni sithandwa, andifuni mntu, utshilo uCharnas. Ndaziva ndomelele.
Okwangoku, okoko wahambisa ibhlog waya kwi-Instagram kwi-2013-apho waqokelela khona ngaphezulu kwe-250,000 yabalandeli kwisithuba esingaphantsi konyaka-uCharnas ukhalaza yile nto kuye kwafuneka ukuba abe kuyo yonke imizuzwana. Uxinzelelo lokuhlala kwi Umboniso weTruman ezenziwe ngumntu zizo… ziyadinisa.
Ngamanye amaxesha ndinqwenela ukuba ngasese ngakumbi xa esithi umfoti umfoti onemilebe epinki emrhola yonke intshukumo. AkunjaloNdihlala ndabelana ngobomi bam kwaye wonke umntu uyazi yonke into ngam kunye nosapho lwam. Ndinexesha apho ndifana, Kutheni ndithumela ukuba umntwana wam ungene ebhedini enkulu yamantombazana? Kungenxa yokuba emva koko ndifumana imiyalezo esisigidi isithi ‘Akufanele uyenze loo nto kweli xesha leminyaka!’ Kwaye ndiyacaphuka. Ndiyathanda ukwabelana nohambo lwam, kwaye kuyandonwabisa, kodwa andikhe ndicinge nyani malunga noko kuza nayo. 
Isivumelwano sokuqala samanani amathandathu eCharnas yayiyintengiso yeTV kunye neTrESemmé ngo-2015. Ukusukela ngoko, umphembeleli oneminyaka engama-31 ukhusele ngaphezulu kwama-300 obambiswano oluhlawulelweyo.Ngesiqhelo Something Navy
UCharnas akanakuthatha iholide, okanye usuku lokugula, okanye abe nosana ngaphandle kokumema abalandeli bakhe ukuba bakhwele. Kwaye ukuba wenzile? Abalandeli bam bayakhathazeka ngokwenene, utshilo. Baziva ngathi baphantse ukutyalwa yonke imizuzwana.
Emva kokubeleka intombi yakhe yesibini kweli hlobo, uCharnas akazange athathe ikhefu lokuya kubeleka-ukuzalwa isibhengezo yayiyeyona ndawo yakhe wayithanda kakhulu, iirhafu zokuzibandakanya ukuya kuthi ga kasixhenxe kwimakethi yempembelelo ekujonga kulungile. Ndacinga ukuba, ngexesha lokufumana kwam abantwana, abalandeli bam abancinci kakhulu baya kube bemkile. Kodwa abantwana abaneminyaka eli-15 ubudala bangamantongomane malunga nabantwana bam, uCharnas wanyusa amagxa. Batyekile.
Inqanaba elinamandla lokungakhathali kuhlala kukhokelela kuthethathethwano lobomi bokwenyani, kananjalo. Abaphambukeli baziva benelungelo lokusondela eCharnas, kwiindledlana zendlela nakwiivenkile zokutyela, bemamkela njengomhlobo ababemazi kangangeminyaka. Babuza malunga nabantwana, okanye bafumane phi loo dyasi, okanye bamxelele ukuba ubhityile kakhulu okanye lixesha lokucheba iinwele zakhe. Kungenxa yoko le nto umbono wokubadanisa umenza alile.
UCharnas uthi ukhathazekile yonke imihla ngabantu abaziyo-kubomi bakhe bobuqu kunye nobuchwephesha- kwaye nokuba kutheni bengamjikeleza. Ngaba kungenxa yezizathu ezingalunganga? Ucingisisa nzulu. Ngokuqinisekileyo. Uyazi ukuba abanazinjongo zimbi, kodwa kunjalo.
Andinabahlobo ngenxa yayo, utsho. Ngaphandle kodadewabo, abasebenzi bakhe, kunye neqaqobana labasetyhini abaziwayo ukususela ebuntwaneni, uCharnas uthi, andizidingi kakhulu izihlobo. Kwaye ndihlala ndikhusela, kuba ndiyazi ukuba kukho amantombazana ngokuqinisekileyo angabahlobo ngezizathu ezingalunganga.
Abo bangaphakathi kwesangqa esidibeneyo sikaCharnas bavuna izibonelelo ezinokulinganiswa kunye nezorhwebo ezinenzuzo yokusondela kwi ezinefuthe kakhulu : imikhondo yentlalontle yabo ekhulayo. Yinto emangazayo ukuba wonke umntu omngqongileyo ngochulumanco abhekise kuyo njengeMpembelelo yeCharnas-ngaphandle kweCharnas uqobo. UJane Rye , Owayesakuba ngu-COO weSomething Navy, uthi sesinye sezizathu zokuba bangaze baqeshe nabani na onebhlog yakhe. Asifuni ukuba basebenzise uArielle ukuzinyusa.
Bonke abantu basetyhini abasebenzela iCharnas babonile abalandeli babo bezentlalo benyuka, kwaye abanye bafumene ubuhlakani obuhlawulelweyo ngenxa yayo. Oko kubandakanya ubuncinci enye ye oodade wabo , Ibhlog entle entle kutshanje Bahambe abafundi Ngama-dollar angama-32,000 e-stash. Omnye udade uCharnas usebenzisa i-Instagram ukubonisa ipotifoliyo yakhe . Kodwa oyena mntu wamkelekileyo osaziwayo waseCharnas ngaphandle kwamathandabuzo umyeni wakhe, uBrandon, umrhwebi wezorhwebo othengisa ngokuziqhenya obonisa impumelelo yakhe yobungcali ekubeni abe nemithombo yeendaba zentlalo yomfazi wakhe.
Abantu bazokundiqesha ngenxa yokuba undinike abaphulaphuli, utsho, ebhuza indlu ngendawo ehambelana namazwi akhe. Inye kwabafazi abane abaneminyaka engama-24 ukuya kuma-36 eNew York bandilandele. Ngenxa yakhe! 
Ukulungiselela ukusondela kwakhe.Ngesiqhelo Something Navy
UBrandon ngumseki-kunye Abacebisi bangoku , Inkampani edala ixabiso kubathengi ngendlela ephazamisayo yokucinga-okuthetha ukuba ukufumana abantu abangaxakekanga, iivenkile ezithengisa izinto eziphambili kwintengiso ngesantya serekhodi, rhoqo ngokuthembisa abantu abaza kuba ngabafazi bakhe kwaye i-Instagram. Ukwahlulelene nezahlulo zeemveliso ezinobudlelwane nazo. Ngo-Matshi, uBrandon wayemele ilebhile yempahla yabasetyhini esebenzayo uBandier kwi Ukuqeshisa kweenyawo ezingama-27,500 isivumelwano kwiBond Street eNoHo. UCharnas luthotho lomtyali mali kule nkampani, ethi, UBrandon, mhlawumbi uxatyisiwe ngoku kwizigidi zeerandi ezili-100.
Obo budibaniselwano buqale ngo-2014, xa uCharnas wakhuphela i-selfie kwisibini seebhendi zikaBandier awazinikwa ngunina. Ngosuku olulandelayo, umseki kunye nomphathi we-Bandier u-Neil Boyarsky babesemnxebeni. Ungubani? Ubuze. Bathengisa nje kwisitokhwe sabo sonke. UBoyarsky wayefuna ukumhlawula ukuze aqhubeke nokuthumela, kodwa xa umyeni wakhe wayefuna, uCharnas wacela ukulingana kwinkampani endaweni yoko. Xa eposa sibona i-300 okanye i-400 yepesenti inyuka kwintengiso yayo nantoni na ayithengisayo, u-Boyarsky uyacacisa. Akayiyeyona fashoni iphezulu kakhulu kangangokuba abantu baziva behlukanisiwe.
NgokukaBrandon, umlinganiso womfazi ongaphandle kweetshathi uguquko luza kwi-equation enye elula: Abalandeli bakhe bacinga ukuba uArielle ngumhlobo wabo, utshilo. Esi sisitshixo.
Ndifunde onke amagqabantshintshi kunye ne-DM, utshilo uCharnas. Yonke enye. Andiziphenduli zonke, hayi kuba ndingafuni, kodwa ngenxa yokuba kuya kuthatha ixesha elide. Kwaye andifuni kunika umntu loo msebenzi. Ngenxa yokuba ayindim, uyazi?
Nge-2019, iminikelo yoMkhosi wamanzi iya kuqhubeka nokwanda-kwimpahla yabantwana, izixhobo zokuhamba kunye nezinye izinto. ICharnas zinokude zenze ukuba zitsiba ukusuka kwi-Instagram ziye kwiTV, ukuba ithuba elililo liziveza. Yeyiphi enokubakho kungekudala kunokuba umntu ecinga. Ngelixa uCharnas nomyeni wakhe bephuma ngomnyango wokuqeshwa kwabo, uBrandon ujonge indlela yam. Ngaba uza entlanganisweni noBravo?
