'Izinto Engaqhelekanga' yeNetflix.Ityala lemifanekiso: Netflix) Wakha wazibuza ukuba zeziphi ezona zinto zisasazwayo zibonisa ixesha lonke? Ewe, awuwedwa.
Ngenxa yokuba ziqine kangakanani iinkonzo zokusasaza kwidijithali ezigcina amanani ababukeli, abalandeli kufuneka babhenele kubalo lomntu wesithathu ukufumana umbono olungileyo wento eshushu nengavumelekanga.
Ngethamsanqa, Uhlalutyo lweparrot ilanda ukusasazwa kwevidiyo, umsebenzi weendaba zosasazo, ukwabelana ngeefoto, ukubhloga, fan kunye neqonga lokulinganisa abagxeki kunye neminye imithombo yemfuno yabathengi yokuhlanganisa ukudityaniswa kokubukela kunye nokukhula- imetrikhi abayenzileyo njengeeMfuno zokuBonisa- ukulungiselela ukusasaza okuthandwayo njengeHulu, iNetflix kwaye Ividiyo enkulu yeAmazon .
Isenokungakothusi into yokuba iziphumo zenkampani zamva nje zithambisa i-Netflix's Izinto ezingaqhelekanga njengowona msasazi uthandwa kakhulu kwihlabathi.
IParrot Analytics yadibana nedatha yedatha yeTV, ebandakanya i-3.3 trillion yamanqaku edatha kumazwe ali-100 kunye namazwe okufunda iindlela kwiimarike ezili-10 (Australia, Brazil, Canada, France, Germany, Japan, Mexico, Spain, United Kingdom nase United. Amazwe). Inkonzo ifumanise ukuba e-US, iNetflix yabalelwa ngaphezulu kweepesenti ezingama-70 zebango lilonke lothotho lwedijithali yoqobo. Ividiyo enkulu yeAmazon, iHulu kunye namanye amaqonga abalwa malunga neepesenti ezili-10 nganye.
Kumhlaba jikelele, Izinto ezingaqhelekanga ikhokele lonke uthotho lokusasaza kwimfuno kuyo yonke imarike, ngaphandle kweAustralia apho iNetflix ikhona Izizathu ezili-13 zokuba kutheni , ebhalwe ngumdlali weqonga wase-Australia uKatherine Langford, wayenguNombolo 1 no Izinto ezingaqhelekanga yayinguNombolo 2.
Zizonke, Izinto ezingaqhelekanga I-avareji yezigidi ezingama-23.4 zebango kuzo zonke iimarike ezili-10.
Ukuthandwa kakhulu komboniso kuxhaswa ngamanye amamethrikhi eqela lesithathu, njengedatha yababukeli bakaNielsen.
Ngokophando lukaNielsen, ixesha lesibini lilinganiselwe phakathi izigidi ezine zababukeli ngesiqendu ngasinye, nezigidi ezithathu zabo bafike kwiminyaka engamashumi amathathu anesibhozo ukuya kwengama-49 yobudala kwiintsuku ezintathu zokuqala zokukhutshwa kwexesha (nge-27 ka-Okthobha ukuya kwi-Okthobha i-29). Ixesha lesibini le-premiere lilinganise isibukeli esikhulu se-15.8 sezigidi nge-11 yezigidi kwi-demo ye-18-49 kwiintsuku ezintathu zokuqala.
UNielsen ukwabika ukuba abantu abangama-361,000 bagqibe zonke iziqendu ezisithoba zeli xesha kwiiyure ezingama-24 zokuqala zokukhutshwa. Oko kukubhabha okuhle kakhulu apho.
Ngokubanzi, uNielsen uyifumene loo nto Izinto ezingaqhelekanga Ixesha lesibini lalinomndilili we-8.8 yezigidi zababukeli kwisiqendu kwiveki enye yokukhululwa kwayo. Ukuthelekisa, iphambili yexesha eliphakathi le-AMC's Abahamba befile itsalile ababukeli abazizigidi eziyi-8.3 ngeCawa ebusuku.
Ewe, iNetflix ihlala iphikisana nokuchaneka kwemilinganiselo yokubukelwa kukaNielsen, ke amabinzana ebango eParrot Analytics angangumgaqo opheleleyo onokujikela kuwo.
