‘Izinto ezingaqhelekanga’UTina Rowden / iNetflix INetflix ibisoloko idume ngokungahambi kakuhle nedatha yayo yokujonga kule minyaka idlulileyo, kunqabile ukuba ikhuphe naluphi na ulwazi malunga nokuhlelwa kwayo. Oku kukhuthaze uNielsen ukuba ajike inkonzo yokusasaza kwaye, ngenxa yoko, ngoku sinolwazi lokulinganisa Izinto ezingaqhelekanga 2 , ixesha, ngokuyilayo, elibandakanyiweyo okuninzi okusebenzayo kunye nokungasebenzi .
NgokukaNielsen ( nge Ezahlukeneyo ), ixesha lesibini eliphakathi malunga nezigidi ezi-4 zababukeli ngesiqendu ngasinye, nezigidi ezi-3 zabo bafika kwindawo ephambili yobudala be-18-49 kwiintsuku ezintathu zokuqala zokukhutshwa kwexesha (ngo-Okthobha 27 ukuya ku-Okthobha 29). Obo bobunye bababukeli abahle njengeFox's IOrville Ivuselelwe nje ixesha lesibini ngelixa lilinganisile 4.8 yezigidi phila kunye nababukeli bosuku olunye.
Ngokuphuma, ixesha lokuqala le-premiere lilinganise ababukeli abazizigidi ezili-15.8 abanezigidi ezili-11 kwisiboniso se-18-49 kwiintsuku ezintathu zokuqala. UNielsen ukwabika ukuba abantu abangama-361,000 bagqibe zonke iziqendu ezisithoba zeli xesha kwiiyure zokuqala ezingama-24 zokukhutshwa, ukucebisa ukuba inkcubeko yokuzinkcinkca isaphila kwaye iphilile.
Kukonke, Izinto ezingaqhelekanga 2 ine-avareji ephezulu ye-8.8 yezigidi zababukeli kwisiqendu ngasinye kunye ne-6.2 yezigidi kubaphulaphuli ekujoliswe kubo nge-18-49 ukuza kuthi ga ngoku. Ukuthelekisa, isiqendu se-Okthobha i-29 ye-AMC's Abahamba befile Ukuzoba 8.9 yezigidi phila kunye nababukeli bosuku olunye. Ngokwedatha yeNielsen yeNtlalontle, nge Ezahlukeneyo , Izinto ezingaqhelekanga 2 ivelise ukusebenzisana nabantu abazizigidi ezisi-7.2 kuFacebook nakuTwitter kwiintsuku ezintathu zokuqala, ukuyenza ukuba ibe lelona chungechunge lukhulu emoyeni.
Nayi imilinganiselo kaNielsen yeziqendu ezibini-ezisithoba kwiintsuku ezintathu zokuqala:
Isahluko sesibini esibalelwa kwi-13.7 yezigidi zababukeli kunye ne-9.6 yezigidi zabantu kwi-18-49
Isahluko sesithathu silinganise ababukeli abazizigidi ezili-11.6 nababukeli abazizigidi eziyi-8.1 ukuya kuma-18-49
Isahluko sesine silinganise ababukeli abazizigidi eziyi-9.3 kunye nababukeli abazizigidi eziyi-6.6 18-49
Isahluko sesihlanu esiphakathi kubabukeli abazizigidi ezisibhozo kunye nababukeli abazizigidi ezi-5.6 18-49
Isahluko sesithandathu silinganise ababukeli abazizigidi ezi-6.4 kunye nababukeli abazizigidi eziyi-4.5 ukuya ku-18-49
Isahluko sesixhenxe silinganise ababukeli abazizigidi ezi-5.3 kunye nezigidi ezi-3.7 ababukeli abayi-18-49
Isahluko sesibhozo silinganise ababukeli abazizigidi ezi-4.9 nababukeli abazizigidi eziyi-3.4 abayi-18-49
Isahluko sethoba umndilili we-4.6 yezigidi zababukeli kunye ne-3.2 yezigidi zababukeli i-18-49
IParrot Analytics iphuhlise imilinganiselo yokubonisa ibango esekwe kwimisinga, ababukeli, ukuzibandakanya kunye nokunye ukulinganisa eyona miboniso ibukelweyo kwiNetflix, kwiAmazon nakwiHulu. Okumangalisa kukuba, idatha yayo iphakamisa ukuba Izinto ezingaqhelekanga ixesha lokuqala lalikhona hayi Eyona nto ijongwe kakhulu yiNetflix. Lo mbeko ubonakala ngathi ngowakhe INarcos . Inomdla.
Kubalulekile ukuba uqaphele ukuba iNetflix ibisoloko ikhalimela nayiphi na imilinganiselo yomntu wesithathu kubabukeli bayo kule minyaka idlulileyo.
Idatha ebikwa nguNielsen ayichanekanga, ayikufutshane, kwaye ayibonisi ukubonwa kwale miboniso kwiNetflix, inkampani ithe kwingxelo xa uNielsen eqala ukubhengeza ukuba uza kulandelela ukulinganiswa kwenkonzo.
Ukusukela ngo-Okthobha u-2017, iNetflix inezigidi ezili-109.25 zababhalisile kwihlabathi liphela, iyenza iqonga lokusasaza elidumileyo kunabo bonke.
