Ithagethi isebenza kakuhle kakhulu, kwaye inkampani ifanelwe yikhredithi kunye nentlonipho. Nangona kunjalo, iAmazon ihlala isisongelo ekujolise kuso.Ifoto nguAlex Wong / Getty Izithombe Ngokwe- ingxelo phakathi Ixesha lezeMali , Umthengisi webhokisi enkulu ekujoliswe kuko uhambise ukuthengisa kunye nokukhula kwembuyekezo okungaphaya kokulindelwe ngumhlalutyi. Ukuthengisa okufana nokuthengwa, ukulandela umkhondo weetriki, kwenyuka iipesenti ezingama-4.8 kwiinyanga ezintathu ezikhokelela kuMeyi 4, njengoko abathengi babethontelana kwiivenkile zayo. Ukunyuka kuphawula ikota yesibhozo ethe ngqo yokuthengisa ngokuthengisa okukhulayo kweThagethi kwaye kulindelwe ulindelo lokunyuka kweepesenti ze-4.1. Iphinda iqinisekise isicwangciso se-CEO uBrian Cornell, esabhengezwa ngo-2017, sokutyala imali engaphezulu kweebhiliyoni ezisixhenxe zeedola kwisithuba seminyaka emithathu kubuchwephesha, ukuthengwa kwempahla kunye neelebheli ezinophawu lwabucala ukukhuphisana IAmazon kwi-e-yorhwebo ngaphambili nangokuchasene neWalmart kunye ne-TJ. Maxx ngaphambili kwexabiso, ngokwe Ixesha lezeMali .
Ndiyakholelwa ukuba uBrian Cornell ngoyena CEO ungaphantsi komgangatho wentengiso. Ndiyakholelwa nokuba ekujoliswe kuko, nokuba neziphumo zayo zangoku zokufumana umvuzo, ayikafumani mbeko. Ndicebisa abahlalutyi beentengiso ukuba bayeke ukubhekisa kwiWalmart kunye neAmazon njengeenkokheli kwintengiso. Akunjalo. Ekujoliswe kuko kufuneka kusoloko kubandakanywa kwiingxoxo malunga nabadlali abaphambili kwintengiso ngenxa yesakhono seThagethi sokukhula okuqhubekayo.
Bhalisa kwiNcwadana yeShishini yaBabukeli
Ithagethi yayinekota yokuqala ebalaseleyo, utshilo uCornell. Kule minyaka mibini idlulileyo, senze utyalomali olubalulekileyo ukwakha imodeli yokusebenza eqinile kunye nemali eqhuba ukubaluleka kwabathengi kunye nokukhula okuzinzileyo. Ukusebenza kwekota yokuqala ekujoliswe kuyo kunye nokwabelana ngesabelo sentengiso kubonisa ukuba imodeli iyasebenza. Ingxelo kwi Ixesha lezeMali ikwabonakalise ngokuchanekileyo ukuba iziphumo zekota yokuqala ezijolise kuThagethi zihle kakhulu kunengeniso ezibi kakhulu ze-JC Penney, Nordstrom kunye neKohl's. Njengoko ndibhale ngaphambili, ukuthengisa akufanga, ukuthengisa kakubi kufile. (Andikholelwa ukuba uJC Penney angaphila. Ungalufunda uluvo lwam ngesihloko sikaJC Penney koku inqaku .)
Yintoni eyenza iThagethi iphumelele kukuba yehlise amaxabiso kwizinto ezisisiseko zasekhaya, ezinje ngeetawuli zamaphepha, ukuqhuba abathengi kwiivenkile zayo, kodwa iThagethi ikwatyale imali ekugcinweni kweempahla ezikumgangatho ophezulu kunye nexabiso elifanelekileyo, iimpahla zasekhaya kunye nobuninzi bayo iimveliso zelebheli zabucala. (Iinkampani zentengiso zifundile ukwamkela iimveliso zelebheli zabucala njengoko zibonelela abathengisi kwimida ephezulu; Ithagethi yenze umsebenzi ogqwesileyo wokwazisa uphawu lweelebheli zabucala.) Ndiqinisekile ukuba iThagethi iya kuqhubeka nokuzisa iimveliso zeelebheli zabucala. Ndiyakholelwa ukuba ekujoliswe kuko kuyonyusa ukugxila kwayo kwimpahla yendlu.
Yintoni elandelayo kwithagethi?
Nangona ekujoliswe kuko kufanele kunconyelwe iziphumo ezizisiweyo kwi-Q1, ndixhalabile ngeThagethi yexesha elide. IWalmart kunye neAmazon zichonge ukutya njengeyona ndawo iphambili ngokubaluleka kwesicwangciso kunye nomqhubi wokukhula. Xa kuthelekiswa neWalmart kunye neAmazon, ukuthengisa iithagethi zokuthengisa kunye nesicwangciso asihambelani.
Ndiyakholelwa kwelona qhinga lililo lokutya kwiThagethi kukudibanisa nomthengisi ophambili ozimeleyo, uKroger. Ndibhalile ngokubanzi malunga nomzi mveliso wokutya kunye nokujolisa ekujoliswe kuko kunye noKroger sisihloko esithandwa kakhulu ngabafundi. Oku inqaku Icacisa impikiswano yokuba kutheni uKroger kufuneka afune ukudibana neThagethi. IKroger ineevenkile ezingama-2,764. Ithagethi isebenza kwiivenkile ezili-1,844. Ukudibanisa ithagethi kunye neKroger kuya kwenza oku kulandelayo:
- Ithagethi inokujolisa kurhwebo ngokubanzi, kwaye uKroger angayila kwaye asebenzise isicwangciso esifanelekileyo sokutya kwiinkampani ezidibeneyo.
- Ngokudityaniswa kwevenkile ezingama-4,608 ezivela kudityaniso, iThagethi iya kuba ngumthengisi wesibini ngobukhulu ngokubalwa kwevenkile emva kweWalmart.
- Sebenzisa Ship , Ithagethi / iKroger iya kuba nakho ukwandisa kakhulu ukuhanjiswa kwemini enye kokutya kunye nokuthengiswa ngokubanzi kurhwebo lwabathengi ngokubanzi.
- Ukudala inkqubo edibeneyo yeThagethi / iKroger inokunyusa ukuthengisa kuzo zombini iithagethi kunye neKroger.
- Nangona iithagethi zityalile kuthungelwano lwazo, kufuneka kwenziwe uphuculo olongezelelekileyo. Ukuba ithagethi idityaniswe neKroger, ithagethi iya kuba nakho ukuphakamisa ubudlelwane beKroger kunye nenkampani yokuhambisa ukutya okuzenzekelayo Ocado ukuphucula ukusebenza ngokukuko, ukwandisa isantya kubathengi kunye nokunciphisa iindleko.
- Uncedo olongezelelekileyo lokudityaniswa kwethagethi kunye neKroger kukuba abathengi beThagethi bathenga kakhulu kwiVenkile yokutya yokutya. U-Kroger uya kuba nakho ukuyila kunye nokuphumeza isicwangciso sokuthenga ukuze aqinisekise abathengi beThagethi ukuba bathenge eKroger / Target kwaye bayeke ukutya okupheleleyo.
Kuzo zonke izinto ezidityanisiweyo kunye nezinto endizifumeneyo endizivavanyileyo, ekujoliswe kuko kokudibana noKroger kwenza eyona nto ibalulekileyo. Amathuba ongezelelweyo eM & A ekujoliswe kuwo anokujongwa kubandakanya:
- Ithagethi idityaniswa neAhold-Delhaize (ayisiyiyo into endiyicebisayo);
- ICostco ifumana ithagethi;
- Ithagethi ifumana umthengisi ozenzela ngokwakho uMenard ukuba andise kakhulu abe yimpahla yasekhaya (oku kunokuba sisenzo sobulumko kwinxalenye yeThagethi); kwaye
- Ikhadi lasendle-iAmazon ifumana iThagethi.
Ithagethi isebenza kakuhle kakhulu, kwaye inkampani ifanelwe yikhredithi kunye nentlonipho. Nangona kunjalo, iAmazon ihlala isisongelo ekujolise kuso. Ndicebisa ukuba iThagethi Cinga ngokuKhulu kwaye usebenzise isicwangciso esiliqili se-M & A ukuqinisekisa ukuhlala kwayo ixesha elide. Ithagethi yokudibana noKroger ngumdlalo ogqibeleleyo kuzo zombini iinkampani.
