Isitayile sakho siya sisiba yinxalenye enkulu yeBig Tech kubarhwebi nakwizigqeba eSilicon Valley.USissi Cao woBukele Ukusuka ku-Steve Jobs 'utyikityo abamnyama abamnyama (kunye nomlingisi wakhe odumileyo, U-Elizabeth Holmes ) kuMark Zuckerberg's T-shirt-and-jean yemihla ngemihla ijongeka kunye nengxaki yakhe yexesha lokuxolisa, ukubonakala komzimba kwee-CEO ze-tech kuyanda oko abantu bakukhumbulayo ngabo kwaye, okona kubaluleke kakhulu, ziinkampani zabo.
Ukudibanisa iimpahla ezifanelekileyo ukulungiselela ixesha elifanelekileyo ngumsebenzi onzima kwaye inzululwazi engachanekanga ncam — ungasathethi ke, ayisoloko iyinto nje malunga nempahla kunye nezixhobo, yiyo loo nto uninzi lwamadoda nabafazi abanesakhono eSilicon Valley behlawula izitayile zobungcali ukuze bazikhathaze Imicimbi enjalo emva kwendawo.
Inkqubo yokubonisana ngumdaniso obuthathaka, UVictoria Hitchcock , Ingcali yefashoni kunye nendlela yokuphila esekwe kwi-Bay ecebisa abaphathi be-Fortune 500 kunye nabasunguli bezobuchwephesha, uxelele uMbonisi. Bobabini abesilisa kumashishini am abathengi banelisekile ngabafundi. Banomdla kwizizathu kwaye kutheni-bangabinayo; bafuna ukuba yinxalenye esondeleyo yenkqubo.
Emva kokusebenza kwiingcebiso zesimbo sobuqu ngaphezulu kweminyaka engama-20, uHitchcock wayephila nge-tech boom yokuqala ngasekupheleni kweminyaka yoo-1990 kwaye wazibonela ngawakhe amehlo inguqu yefashoni yeSilicon Valley. Kudliwanondlebe lwakutsha nje noMbonisi, umlobi onamava utyhila eyona nto ifunwa ngabathengi bakhe kwezi ntsuku, yintoni ngaphakathi nangaphandle kwesitayile kwiNtlambo kunye neengcebiso zakhe ezikhawulezayo zokujonga ubukrelekrele nokudityaniswa kwintlanganiso yakho elandelayo yeshishini.
Ngaba ikhona imigaqo esisiseko yesitayile okanye imigaqo oyilandelayo xa ucebisa umthengi?
Inyathelo lokuqala luvavanyo lwabathengi. Sigubungela umbono wabo ngokwabo ngokwasemzimbeni nakwimbono yabo yeminyaka emihlanu, zombini ngokweemvakalelo kwaye apho bafuna ukuba khona kwimisebenzi yabo.
Ngamanye amaxesha sixoxa ngenqanaba labo lobomi kunye nenqanaba labo lokulungela ukuphucula. Nje ukuba sichonge oku, siqhubeka nokucinga ngeendlela zokuyila umahluko ngokukhawuleza. Ngaba sisinxibo? Ubunzima? Ngaba ulungelelwaniso lomntu okanye ukukhula ngokomoya? Ngaba uluvo olungcono ngobuhle babo?
Ngamanye amaxesha into esiyityhilayo yinguqu kubo. Kukukhawuleza ukubabonisa ukuba baphi ngoku kwaye sihamba phi ngokulandelayo.
Ngaba indlela yakho yokubonisana nabathengi abangamadoda nabasetyhini iyahluka? Zahluke njani iimfuno zabo?
Ewe kancinci. Amadoda ahlala ehle ngokuthe ngqo malunga neenjongo zabo kunye nolindelo. Baya kuthi, ndinesisu esikhulu, kwaye oko kubangela isikhombisi endisicebisayo. Amadoda afuna ukuhanjiswa, kodwa bafuna ukuqonda inkqubo kwaye babandakanyeke-ekuqaleni, ubuncinci.
Nabasetyhini, kufuneka ukuba ndimbe kwii-hang-up zabo-ngokwasemzimbeni, ngokwasemphefumlweni okanye ngokwasentlalweni. Utheni umama wabo ngemilebe yabo? Leliphi igama lesidlaliso abanikwa lona kwikholeji, kwaye ngoba? Emva koko, sijonga umthombo wokugxekwa kwaye sikulinganise ngokuchasene nenyani.
Abafazi bagwetywa kakhulu kwinkangeleko yabo. Injongo yam kukubenza bakhululeke, babonakalise ubukrelekrele babo bengqondo ngesitayile esisandula ukufunyanwa.
Abafazi ngokwesiqhelo abanangxaki ngokujonga okwahluke ngokupheleleyo ngobusuku, ngelixa amadoda ekhetha utshintsho oluthe chu. Ukukhetha kwam kuhamba ngokuthe ngcembe-kancinci kuhamba umgama omde. 
UVictoria Hitchcock.Uhlobo lukaVictoria Hitchcock
Ngaba iyunifomu ye-hoodie-ne-jean iphelelwe yindlela?
Inkangeleko ye-hoodie-ne-jean yavela kwiindawo ezihamba ngeenyawo zaseSilicon Valley ezazinqwenela ukubonakala zahlukile kunabo bonke abantu ababangqongileyo kwingingqi ye-Bay Area ngexesha loft, kwiminyaka engama-20 ukuya kwengama-25 eyadlulayo. Yayiyindlela entsha epholileyo yokunxiba ngokucacileyo kwimisebenzi yabo yoyilo nakwindawo yokusebenza.
Kodwa ngoku, ukunxiba loo yunifomu ye-hoodie-sneaker-jean kuphantse kwavumelana, ke ndicebisa abathengi ukuba baphinde bajonge inkangeleko yabo kwaye bayenze ngokwezifiso ukuhambelana nendlela yabo yokuphila.
Zeziphi izinto abantu abangena kuzo? Yintoni esesitayeleni eSilicon Valley ngoku?
Abantu bafuna intuthuzelo kunye nokusebenziseka, eyona micimbi yesigqeba sanamhlanje sobugcisa. Bavame ukuthanda izinto ezinokuzolula okuninzi kunye nentshukumo kunye nezinto ezingayi kuba nemibimbi ngexesha lokuhamba.
Okwangoku, konke malunga nokulingana okugqibeleleyo. Iperi yeebhulukhwe ezilingeneyo ithwala ubunzima obungaphezulu kwelebheli encanyathiselwe kuyo.
Bafuna izinto zibe lula. Konke malunga nendlela egcinwe kakuhle, epheleleyo. A philisi ye-aesthetics, umsebenzi, indlela yokuphila kunye nomfanekiso. Abaphathi beTekhnoloji bafuna ukubonakala babukhali kwaye bangazami ukusebenza imini nobusuku.
Kubaluleke kangakanani iinwele ?
Izinwele zinkulu. Nokuba umntu unayo okanye akunjalo, sinokwazi ukuba singayiseta njani ukuze simenze abonakale emhle. Unokuba phantse ube nenkqayi kwaye ajongeke kakuhle njengomthengi wam olandelayo onentloko epheleleyo yeenwele. Kubafazi, ithambile kwaye iyindalo, kwaye imfutshane ibuya. Iimpawu zomntu ngamnye zitsho ukuba kujongeka njani.
Zithini iidosi kunye nezinto ekungafanelekanga ukuba zenziwe ngamadoda nabafazi kwezobuchwephesha ekufuneka bezilandele ngoku?
- Kulumkele izihlangu zesikhumba ezilahliweyo, nokuba ziijogger zeAdidas okanye izonka zasePrada. Ixesha.
- Nxiba iblukhwe yakho ezinqeni zakho ozinikwe nguThixo, hayi ngeesentimitha ezimbini ukuphakama okanye ezantsi.
- Akukho sidingo sokubonisa iziseko zakho. Madoda, fihla i-ratty okanye i-T-shirt entsha phantsi kweqhosha-phantsi, nceda. Abafazi, ndikhetha ukungaziboni iindlela ezininzi zemitya ejikeleze amathambo ekhola. Indlela ephazamisayo kakhulu.
- Amadoda, thatha lula ngezikwere zemibala eyahlukeneyo, eneepateni.
- Iwotshi yakho inokwenza ingxelo efihlakeleyo, kodwa ungayivumeli ukuba ikunxibe.
- Ingcebiso yokugqibela yabasetyhini: thintela iitrocknecks ezimnyama okwexeshana.
Ngabaphi abadumileyo kwezamashishini abanezona ndlela zintle, ngokoluvo lwakho?
UMelania Trump uyisithonjana — uhlala enxibe iinines kodwa enesidima kwisehlo ngasinye. Unengqondo eguqukayo yombala kunye nobukhulu.
Ndinentlonipho enkulu nge-Bozoma Saint John [eyintloko ye-brand eyintloko e-Uber]. Ukukwazi kwakhe ukuxuba ubuntu bakhe obunemibala kunye nesidima sobufazi. Ndiyayithanda lo nto.
Kumadoda, uJack Dorsey uyintandokazi yam. Ndibiza umfanekiso wakhe ukuba ujongeke ngendlela efanelekileyo. UDorsey ubonakala. Unenkangeleko engaqhelekanga, ebonakalayo kunye nongenekayo. Ngokwenene uyaziwa ukuba ahambe iimayile ezininzi mihla le ngeenyawo kwaye athathe isitayile sakhe esitofotofo ukusuka emini kuye kobusuku.
