Iimpawu ezininzi ze-Twitter.I-LOIC VENANCE / AFP / imifanekiso kaFetty I-Twitter inokulahleka kwindawo enkulu yokukhula: abasebenzisi abaya kusebenzisa inkonzo ukulandela abantu kodwa abangafuni ukwenza iakhawunti.
I-Twitter inokuba nama-eyeballs amaninzi kwi-app yayo yeselfowuni ukuba ayifuni wonke umntu oyisebenzisayo ukuba angene ngemvume. Kunokubakho itoni yababukeli abanokubakho phaya abangaze bafune ukuthumela i-tweet, ukuphinda babhale kwakhona okanye bathande nantoni na kwaye bafumane umbono wokuvumela u-Taylor Swift azi ukuba bayalandela ngokubulala (nangona banokufuna ukulandela).
Isigqebelo se-Twitter kukuba yeyona ntanethi ivulekileyo ekuhlaleni kodwa isilela nje ukwamkela ukusetyenziswa ngokungaziwayo. Andidingi kungena ukujonga Umjelo we-Twitter woMqwalaseli , umzekelo. Uninzi lweeakhawunti zisesidlangalaleni, ke yonke into abayithumela nge-tweet iyajongwa nangubani na ngaphandle kokubhalisa. Into endingenakuyenza ngaphandle kokungena, nangona kunjalo, kukudala umjelo ogqityiweyo woMqwalaseli kunye nabo bonke ababhali abaqhelekileyo, njengoko ndinokuthanda. Ngubani ongekhe? (Oko Uluhlu lukhona , ngendlela, kodwa abangasebenzisi-abasebenzisi banamathele kuphela kwizintlu ezenziwa ngabasebenzisi abasebenzayo)
Ngomongameli osebenzisa i-Twitter ngenkuthalo, ukujoyina inkonzo kufuneka kuqale ukujongeka kuluntu olungazange lucinge ukwenza njalo ngaphambili, kodwa ukukhula akukabi njalo. Uqikelelo lwam: bayayithanda imbono yokufunda ii-tweets kodwa ingeyiyo eye-tweeting.
Nokuba ucinga ntoni ngomongameli wethu omtsha, abalandeli bakhe banomdla. Uninzi lwabo bajoyine inkonzo ngexesha lonyulo ukuze bazibandakanye kwincoko ekwi-Intanethi malunga nendlela yokwenza #MAGA, kodwa njengomntu ovela kwilizwe elixhasa umongameli, ndiziva ndiqinisekile ukuba ndithetha oku: baninzi kakhulu abantu angakonwabela ukulandela iiakhawunti ezimbini zikaMongameli uDonald Trump kunye neqela lakhe, kodwa abafuni kuthetha nto.
Ewe, umntu angazibandakanya kwaye akukho nto inyanzela ukuba babhale i-tweet, kodwa ndicinga ukuba into eqhubekayo yokuthetha into icima abanye abantu. Kwaye ukwenza iakhawunti kudala ukungqubana okukhulu inkampani engakuqwalaseli ngokufanelekileyo. Okokuqala kwaye ngokucacileyo, abantu abakuthandi ukuseta iiakhawunti. Okwesibini, kwihlabathi eliya liba neemfihlo, abantu abaninzi abafuni ukwenza irekhodi lokuba banikela ingqalelo kwi-intanethi. Mhlawumbi ufuna ukulandela ikhabhathi kaTrump kunye nazo zonke ezona ndawo zibalaseleyo zabalandeli bakaHarry Potter, kodwa awufuni uluhlu lwabalandeli olunxulunyaniswa nedilesi ye-imeyile ebonisa loo nto. Okwesithathu, kufanelekile ukuba kudandathekise abanye ukuba bangene yonke imihla kwaye babone ukuba banabalandeli abangama-52 kuphela xa abanye bevutha igalufa nabo ngaphezulu kwe-1 000.
Kuya kuba lula kakhulu ukukhulula abasebenzisi be-intanethi abangakwaziyo ukuvela kulo naluphi na uxinzelelo lokukhulisa oku kulandelayo. Mabayekise uluhlu abalulandelayo ngaphandle kweakhawunti kwaphela. 
Iindaba ozifunayo.Imifanekiso kaChris Jackson / Getty
Ndizonwabele nge-Twitter, kwaye ndingathanda ukubona inkampani iphumelela kuba andifuni ukuba ifunyanwe nguFacebook okanye uGoogle okanye nayiphi na enye yeengxilimbela eziphumeleleyo zeSilicon Valley. Nokuba kwenzeka ntoni, ndiza kuba kuTwitter de zicime izibane, kodwa emva kokufunda malunga nekota yokugqibela ye-Twitter, ndiye ndacinga ngenkonzo kunye nale mbono yokukhula okunokubakho kwabasebenzisi abangaziwayo. Ke oku kukuthatha kwam, kodwa ukuba bendigijima ku-Twitter ngoku, nantsi into endiza kuyenza.
Ndingadala uhlobo olutsha lomsebenzisi. Ndingabiza lo msebenzisi ukuba afunde. Le yintliziyo yesicelo sam esithobekileyo.
Xa umntu eye kwiwebhusayithi ye-Twitter okokuqala okanye evula i-app ye-Twitter (eza kuqala zilayishwe kwiiselfowuni ezininzi), indawo iya kubabuza: Ngaba uyafuna ukujoyina incoko okanye ulandele?
Ukuba bafuna ukujoyina incoko, singabaseta ngeakhawunti, ngendlela efanayo esebenza kuwo wonke umntu ngoku.
Ukuba bafuna ukulandela nje, nangona kunjalo, singatsiba ukwenza igama lomsebenzisi nayo yonke into ehamba nayo. Ifowuni yakho okanye ikhompyuter yakho iya kuba ngumsebenzisi ngokufanelekileyo, isazisi esiya kuthi sisebenzise i-Twitter ukungqinisisa. Ukusuka apho, unokulandela nayiphi na iakhawunti kawonkewonke oyifunayo kwaye wenze ukutya njengaye nawuphi na umsebenzisi we-Twitter, kodwa iakhawunti yakho ayinakho ukubandakanya.
Oko kuvakala kubi kum, kodwa ndiyazi abantu abaninzi abaziva ngaloo ndlela kwaphela. Abaze bafune ukuthumela i-tweet. Kubo, kuya kuba sisiqabu ukungayiboni loo bhokisi incinci ibuza ukuba Kwenzeka ntoni?
Ngapha koko, ndingathatha amanyathelo ambalwa ukuqhubela phambili ukwenza ukuba uluhlu lube lula ngakumbi. Ndingayila udliwanondlebe olufutshane olukwibhodi malunga nomdla womfundi. Ngaba bayazithanda iimovie? Imidlalo? Ezopolitiko? Ngaba bachonga njengolondolozayo okanye okhululekileyo? Sisiphi ishumi leminyaka ibingunyaka wakho owawuthandwa ngumculo? Ngaba ulapha ikakhulu ufuna iindaba? Ngaba ufuna iitweets ezihlekisayo? Kwaye nangokunjalo.
Nje ukuba bagqibezele olu vavanyo lukhawulezileyo, besiza kubenzela ukutya kwabo kokuqala: i-140 yeeakhawunti ezilungileyo, ngokusekwe kwinto abasixelele yona.
Emva koko, sinezitaki kunye nezintlu zoluhlu oluchanekileyo, nganye ine-akhawunti ezili-140. Abafundi banokongeza wonke umntu kuluhlu ngalunye ukondla kwabo ngokucofa kanye. Uluhlu lwentro luya kuba namagama acace gca, anje ngala: Phantsi koososayensi bomhlaba, i-90s Rock Superstars, i-Twitter's Funniest okanye iSilicon Valley Unicorns. Olu luhlu lunokuba sisixhobo esinamandla sokusika kwiqamza lokucoca ulwelo. Umzekelo, ndiza kwenza uluhlu lwezoPolitiko lweLiberal kunye ne-127 yeeakhawunti eziqhubela phambili, kodwa ndiza kuphosa kwiiakhawunti ezili-13 ezilondolozayo endizazi (njenge-CEO yeTwitter) ukuba abantu kuluhlu lonke bayahlawula eyona nto iqwalaselwe.
Ukusuka apho, abafundi banokulandela kwaye bangalandeli abantu nganye nganye, njengabasebenzisi abaqhelekileyo.
Kodwa ndingadala yonke into entsha, eyenzelwe abafundi kuphela. Ndingayibiza ngokuba kukuphinda ulandele. Nantsi indlela esebenza ngayo: Cinga ukuba ubuthanda ngokwenene Amatye agiqekayo umbhali uMat Taibbi . Unokucinga, Andifuni nje ukulandela lo mfo, kodwa ndifuna ukulandela wonke umntu amlandelayo, ukuze ndibone umhlaba njengaye. Ngokucofa nje, unokuphinda ulandele zonke iiakhawunti ezilandelwa nguTaibbi.
Olu hlobo lwenqaku luya kuxhatshazwa ngabasebenzisi abaqhelekileyo be-Twitter, uhlobo oluzama ukuzakhela ukulandelwa. Ukulandela ngolunya yenye yeendlela abantu abakuTwitter abagaxana ngazo ukuze babakhulise. Ukuba uBill ulandela uLinda, uLinda ufumana isaziso sokuba uBill uyamlandela. Kakhulu, oku kuhle, kodwa abasebenzisi abathile bamandla bahlala belandelwa, bengalandelwa kwaye bephinda baphindaphindwe ngeeBhili ezibi kakhulu, kuba bayathemba ukuba uLinda uza kubona ukulandela kwakhe nokulandela emva. Ngexesha elithile, iyayeka ukuba ntle kwaye iba gadalala. Ke i-Twitter yenza abasebenzisi namhlanje balandele nganye nganye kwaye ayivumeli abantu ukuba balandele ngaphezulu kweakhawunti ezili-1 000 ngosuku.
Kodwa akukho sizathu sokuba ulumke kangaka ngabafundi. Abafundi abayi kuba neziphatho kwaye abazukulandela. Abafundi abayi kuchazwa. Engqondweni yam, abasebenzisi abasebenzayo baya kufumana nje isaziso suku ngalunye abathi bayongeza, yithi, 21 abafundi abatsha ngala mini. Ubungeke ubazi ukuba bangobani okanye nantoni na malunga nabo, kodwa uyazi ukuba ukufikelela kwakho kwandisiwe kancinci. Oku kungaziwa kuya kubhenela kubantu abaninzi. Yimpumelelo kubasebenzisi abakhoyo kuba imiyalezo yabo iya phambili, kwaye iyimpumelelo kuTwitter kuba ifumana amehlo ngakumbi kwimveliso yayo, abantu abaninzi ukuba bakhonze iintengiso kunye nolwazi oluthe kratya malunga nabalaleli. 
Kwi-Twitter, akufuneki udinge igama.YURI KADOBNOV / AFP / Getty Izithombe
Ngokucacileyo, nangaliphi na ixesha umntu efuna ukusuka kufundo olungaziwayo aye kuthethathethwano olusebenzayo, oku kunokuba lula ukuyenza. Kananjalo iya kuba licebo elincinci lobunjineli ukuba umsebenzisi ahambise ukutya abakukhuphele kwifowuni ukuya kwenye (mhlawumbi ikhowudi ye-QR). Ngapha koko, inokudala udidi olutsha lomvangeli kwinkampani. Khawufane ucinge ngomfundi we-Twitter osebenza kwezopolitiko ovumela abahlobo bakhe ukuba bakope nje uluhlu alubeke ndawonye ukubanceda baqalise ukulisebenzisa ngendlela efanayo.
Kodwa kutheni i-Twitter ifuna ukwenza oku? Ifuna abasebenzisi abasebenzayo, akunjalo? (I-Twitter, ngendlela, khange iphendule kwisicelo sokuphawula ngeli bali-kwixa elidlulileyo inkampani ibonakalisile ukuba ayithethi nto kwiimveliso ezinokuthi okanye ezingaphantsi kophuhliso)
Akukho mbuzo ukuba abasebenzisi abasebenzayo baxabiseke ngakumbi, kodwa abafundi abayi kuba yinto engento. I-Twitter isaza kuba nakho ukusebenzisa imethadatha kunye noluhlu lweeakhawunti abazilandelayo ukwenza iprofayile efanelekileyo yabafundi ekujoliseni kwintengiso. Ukanti inkampani iyakwenza udidi lwabasebenzisi abayihloniphayo iminqweno yabo yokubhikica ulwazi ngaphandle kokubopha igama labo.
Ngokuqinisekileyo i-Twitter sele inenani elifanelekileyo labasebenzisi abangaziwayo, kodwa inkonzo ayenzi kube lula ngokwaneleyo. Ngaphandle kwamathandabuzo iyabenzela iintengiso, kodwa ukujolisa kukuqaqambile. Ukunyaniseka, kuqwalasela indlela evulekileyo ngayo i-Twitter, kuyamangalisa ukuba inkampani ayikenzi ndlela engaziwayo yokulandela.
I-Twitter izama konke okusemandleni ayo ukukhulisa abasebenzisi. Umzekelo, kulungile ukuba yinkampani Ukulwa neetroli . Akukho mbuzo ukuba ithoni yencoko ku-Twitter igcina abanye abantu bekude, njengoLindy West, abathe bayishiya esidlangalaleni inkonzo ekuqaleni kwalo nyaka. Kodwa ndiyahambisa ukuba kukho elinye iqela labasebenzisi abanokubakho phaya apho uJack Dorsey kunye neqela lakhe bengacingi nokucinga malunga: nabantu abangafuni kuncokola kwaphela.
