Ngaba Mulan 'Ukukhululwa ngeDisney + yeNkulumbuso yokufikelela impumelelo okanye ukusilela?I-Disney + Umboniso bhanyabhanya luhlalutyo lwesitulo kwizicwangciso zaseHollywood zokukhutshwa okukhulu okutsha.
Ngenxa yobhubhane we-coronavirus oqhubekayo, ukuhanjiswa kwefilimu akukaze kugcwele ukungaqiniseki. Njengoko ii-studio ze-movie zizama ukuhamba kumhlaba okwindawo yemarike, siye saqala ukubona iindlela nezindlela ezintsha zokuvela. I-Universal ikhethe ukuthumela i-100 yezigidi zeedopholo zayo IiTrolls: Ukhenketho lweHlabathi ngokuthe ngqo kwividiyo yeprimiyamu efunekayo ngo-Epreli kwaye weza neziphumo ezikhuthazayo. Ewe kunjalo, istudiyo saphinde salibazisa zonke ii-blockbusters eziphambili, kubandakanya neyesithoba Isantya ngomsindo ifilimu, kude kube ngo-2021. Kubonakala ngathi akukho mpendulo inye ngoku.
Uninzi lweefilimu ezibaluleke kakhulu kwikamva elibonakalayo ziya kuzama ukukhutshwa kwazo ukufumana indibaniselwano elungileyo eyandisa inzuzo (uxolo, Umgaqo ). Owona mzekelo ubalaseleyo kolu vavanyo ukuza kuthi ga ngoku Mulan , ekhutshwe nguDisney nge $ 29.99 nge Ukufikelela kwiNkulumbuso yeDisney kwimimandla engama-20 kunye nokudibanisa apho kusebenza khona umsasazi. Kwiimarike zamanye amazwe ezivulwe ngokukhuselekileyo, ezinje nge China, Mulan idlala kwiscreen esikhulu.
Nge-Disney egxininisa ishishini labo ngqo ukuya kubathengi ngaphezulu kwayo yonke enye into ngelixa usazama ukuguqula inzuzo kwi-remake ye-action-action eyi- $ 200 yezigidi, onke amehlo ajongiwe Mulan 'S yokusebenza. Nangona kunjalo, ukubuya kwangoko kunzima ukugweba.
Ngokwe-app yokukhuphela inkampani ye-Sensor Tower, Mulan kuqhube ukwanda kwe 68% kukhuphelo olutsha yeDisney + ukusuka ngolwesiHlanu kaSeptemba 4 ukuya ngeCawe kaSeptemba 6. Nangona kunjalo, umrhumo weetriki zokubhalisa i-ANTENNA uyibona ngokwahlukileyo. Ngokwedatha yabo, Mulan Uqhube kabini ukubhalisela imihla ngemihla ukuya kwiDisney + eMelika njengeempelaveki ezine ezidlulileyo, kodwa wavelisa isishumi esinye uphawu-up kufuna ukuba Hamilton ivelisiwe ngexesha lokukhutshwa kwayo ngoJulayi 4.
Ukuza kuthi ga ngoku, ukubhalisa okutsha kuqhutywa Mulan isenokungakhokeleli kuthengiso oluninzi ngeedola ezingama-30 njengoko bekulindelwe. Ngokwedatha ye-ANTENNA, isibini kwisithathu se Mulan Ukuthengwa kuvela kubasebenzisi esele bebhalisile kwiDisney + ukusukela ngo-2019 ngeli xesha Mulan 'Ukuvula ukubhaliswa kwempelaveki kubalwa iipesenti ezi-4 kuphela ukuthengwa.
Kodwa ukubhaliswa okutsha kusahlawula i-6,99 yeedola efunekayo kubhaliso lweDisney +. Kujikeleze i-30% yabasayini abatsha abajoyine iDisney + Hamilton Zirhoxisile izicwangciso zazo kwinyanga enye. Ukuba Mulan ‘Umkhondo wokubhalisa omtsha naphina ukusondela kwelo nqanaba le-churn, isaza kuzisa ingeniso esekwe kubhaliso nokuba aba bathengi bathengi Mulan Iza kubetha iDisney + ngoDisemba. Ke kukho ixesha elide lemali ekufuneka liqwalaselwe ukongeza Mulan 'S amanani okuthenga eluhlaza.
Ngokuka-Box Office Mojo, umboniso bhanyabhanya uzuze i-36.7 yezigidi zeedola kukhuliso lwendalo ngokwesiqhelo. Kodwa ukuba sifuna ukutsiba kwisixa sedola Mulan 'Ukukhululwa kwi-Disney + yeNkulumbuso yokuFikelela, kuya kufuneka siqhubeke sithembele kwi-metric yomntu wesithathu engaqinisekiswanga yiDisney.
I-SambaTV, elandelela kuphela ii-Smart TV kunye nokudlulisa idatha ukusuka apho, kuqikelelwa ukuba i-1.12 yezigidi zeakhawunti yasekhaya yase-US ibukele Mulan ngaphezulu kwempelaveki yokuvula iintsuku ezine (nge-4 kaSeptemba ukuya kuSeptemba 7). Ngeakhawunti nganye ihlawula i-29,99 yeedola yokuFikelela kweNkulumbuso kwi-Disney +, oko kubangela ubuncinci i-33.5 yezigidi zeedola zasekhaya Mulan ‘Kuvulwa impelaveki. Ngokukhutshwa komdlalo weqonga, izitudiyo ngokubanzi zahlulahlulwe malunga neepesenti ezingama-50 zentengiso yetikiti kunye nababonisi. Ngokukhutshwa kwendalo kwePVOD, ezinje nge Iitroli , Izitudiyo zifumana i-80% yokusikwa kwengeniso. Ngokukhutshwa ngeDisney + ngaphandle kwamaqonga omntu wesithathu anje ngeGoogle okanye iTunes, iDisney iya kufumana i-100% yengeniso evelisiweyo.
Nangona kunjalo, eli nani lisisigidi seerandi ezingama-33.5, ukuba lichanekile, livelise iimpendulo zokwahlulahlula. U-Rich Greenfield, iqabane kunye nohlalutyo lwe-TMT kwi-LightShed Partners, uchaze loo nto njenge ntlekele engenakuthintelwa. Okwangoku, Forbes Umhlalutyi weofisi yebhokisi uScott Mendelson wayifumana njenge Kulungile kuba yayihambelana nomlinganiso wefilimu oqikelelweyo we-80 yezigidi- $ 90 yezigidi ukuvula ngoMatshi ngokwe-Disney's share of revenue. Asiyi kukwazi ukuba lichanekile kangakanani inani leedola ezingama-33.5 ezigidi kude kube ngumvuzo olandelayo weDisney ngoNovemba.
Into esiyaziyo kukuba kufuneka siphuhlise iimethrikhi ezintsha zempumelelo kweli xesha litsha lokonwaba. Ukuba Mulan isilele ukuguqula inzuzo kuhlahlo-lwabiwo mali lwezigidi ezingama-200 zeedola kunye ne-100 yezigidi ezilindelweyo-kunye neendleko zentengiso, kodwa igcine uninzi lwababhalisi bayo abatsha be-Disney + ixesha elide, ngaba oko kuya kuthathwa njengempumelelo okanye ukusilela? Sisekuqaleni kwenguqu yeparadigm kwaye okuzayo kuya kunceda ukulungisa uluhlu lolawulo lwexesha elizayo lweshishini.
