Iwadi yesithathu. UJessica Holsey wayephuma eofisini yenkampani yakhe yokubonelela ngemicimbi, iSusty Party, ngoLwesibini odlulileyo ebusuku xa wabona iqela elikhulu labantu abatshayayo nabaselayo kwindledlana engaphambili. Ukusukela ukuba ishishini lakhe liqeshe indawo asebenza kuyo kumgangatho wesibini weWadi yesithathu, istudiyo saseBrooklyn sokufundisa-indawo-yokuyila i-incubator, umbono wawungekho ndawo ngokungathi wawusemthethweni waseMidtown eqinile, kodwa isiphithiphithi sabantu sasingaqhelekanga ngeveki evekini. Bandibuza ukuba ndivile na ukuba iWadi yesi-3 izakuvalwa ezinzulwini zobusuku, UNksz Holsey uxelele I-New York Braganca. Besele kubethe u9.
UNksz Holsey wenza umnxeba ngenxa yokusekwa kwakhe, u-Emily Doubilet, okwangoku phezulu, ukumazisa ngeendaba. Wayethetha into enje, 'Ifile, iphelile, kufuneka sihambile. Ngoku.
I-Susty Party ngoku ibaleka ukuya ku-Januwari kutyhilwa umgca wemveliso entsha, eya kubandakanya ilaphu letheyibhile lokuqala elinokuphilayo elinemveliso, elenziwe kwindawo eqesha abangaboniyo. Oko kunokuvakala ngathi ngumtya wenqindi wasePortlandia, kodwa inkampani sisigidi seedola, kwaye iindaba zokuba kuya kufuneka bahambise ukusebenza kwabo ngabantu abathandathu ASAP bezingaphezulu kokuphazamisa. Endaweni yokugxila kwinkomfa yoKutya okupheleleyo malunga neendlela zeshishini ezizinzileyo ezazicwangciselwe ukuya e-Austin kule veki, inkampani yathunyelwa kwilimbo. Ngaphandle kwegama elisemthethweni elivela kubaphathi beWadi yesi-3, iSusty Party yayingaqinisekanga nokuba amarhe ayasekwa.
Abanye abantu babesithi ekuqaleni indawo yokusebenzisana iya kugcinwa ivulekile, ukuba umnini-mhlaba uza kuthatha indawo yethu, kodwa oko akuzange kube yinyani, utshilo uNkskz. Holsey. Ukudideka kwakuqondakala. Kwiiyure ezingama-24 ezilungileyo emva kokuba amahemuhemu aqale ukusasazeka, abaphathi beWadi yesi-3 bagcina ukuthula kwirediyo, kukhokelela kwisiphithiphithi njengoko amalungu azama ukuqonda ukuba kuya kwenzeka ntoni kwizitudiyo zabo, iiklasi kunye nemali.
NgoLwesithathu wokugqibela ebusuku, okokugqibela, i-imeyile esemthethweni yathunyelwa kumalungu, iqinisekisa eyona imbi kakhulu: Iwadi yesithathu ivala iingcango zayo, ifundeka njalo. Amalungu axelelwe ukuba banalo de kube nguLwesibini olandelayo wokuthatha izinto zabo. Ngelishwa, awuyi kuba nethuba lokusebenzisa ubulungu bakho emva kwanamhlanje ngentsimbi yesi-6 emva kwemini, kwaye asizukukwazi ukubuyisela nayiphi na intlawulo eyenziweyo yeenkonzo zobulungu ezingakhange zisetyenziswe ngokupheleleyo ngaphambi kwelo xesha. Akukho nkcazo inikiweyo malunga nokuba yintoni ebangele ukuvalwa ngequbuliso okanye ukuba kwenzeke ntoni emalini.
Ukusuka ngaphandle nako, ukuvalwa kweWadi yesi-3 kweza njengothusayo. Kule Januwari nje iphelileyo, umsunguli wayo, u-Jason Goodman oneminyaka eyi-34, waziqhayisa kwiwebhusayithi yeSmart Planet ukuba i-incubator yoyilo yenze i-4 yezigidi zeedola kwishishini ngo-2012, ngengeniso engenayo kungekuphela kwimirhumo yobulungu kodwa nakwiiklasi, eqeshisa istudiyo kunye nendawo yokusebenza, kunye nabatyali mali bangaphandle.
Ngaphezu koko, uphawu lwalusembindini wolwandiso, indawo evulekileyo esandula ukuvulwa ePhiladelphia kunye ne-6 yezigidi zeedola zokupheka eCrown Heights, emiselwe ukuvula kule nyanga (i-1.5 yezigidi zeedola zavela kwi-EDC nakwiOfisi kaMongameli waseBrooklyn ).
Emva kweminyaka esixhenxe yempumelelo, amaqela avela kwihlabathi liphela ayejonge ukwamkela imodeli kaMnu.Goodman yokufundisa kwendawo kunye nokukhula koluntu. Umjikelo wokuqokelela imali ophele ngo-2012 wabonakala ngathi ulindele phezulu nangakumbi: UJoanne Wilson, inkosikazi yongxowankulu waseNew York uFred Wilson, watyala imali waba ngumlawuli webhodi yeWadi yesi-3; Uzigidigidi uTony Hsieh wanika izigidi ngezigidi ngesithembiso sokuba uMnu.Goodman uza kuvula iWadi yesi-3 eLas Vegas.
Ngokomntu owayesakuba ngumqeshwa, usomashishini wayenexesha elinzima lokuthi hayi ebantwini kwaye wayeza kuthatha iiprojekthi ezilahlekayo eziphambeneyo ezibonakala ngathi ziyinto nje. Oku kubandakanyiwe kodwa kungaphelelanga apho: Iitreyini zangaphandle zeBrooklyn zokutyela iimpahla, zivaliwe emva kweenyanga ezili-10 ngo-2011; Isakhiwo seMetro Iprojekthi, apho uMnu. Goodman kunye nomsunguli wesithathu weWadi uJeremy Levitt (owathengwa kwiminyaka emithathu edlulileyo) wayehlala nabo kwaye babengabanini bezindlu kumagcisa angama-50 kwisakhiwo saseWilliamsburg ababesilungise ngokobuqu de iSebe lezoKwakha likhuphe bonke abaqeshi; kunye nolwakhiwo lothotho lwamachibi okulahla inkunkuma aboniswe nguMnu uGoodman ePalms. Okwangoku, umthombo uqaphele, i-3 yeWadi njengeshishini ngesele isindile kwimbono engalunganga ngamanye amaxesha.
Ke kwenzeka njani ukuba yonke into ihambe kakubi ngokukhawuleza? Abaninzi bafuna ukugxeka isitayela sokulawulwa kukaMnumzana Goodman, esasibandakanya ininzi yeSilicon Valley enegolon jargon kunye nezicwangciso-qhinga ezazinzima xa kungenakwenzeka ukuzalisekisa.
Wayengumseki obalaseleyo kodwa eyi-CEO eyoyikekayo, watsho omnye umthombo kufutshane nenkampani. Wayehlupheka ngenxa yeengcamango ezinkulu, iingcamango ezinkulu ukuya kwimpazamo, kwaye akufuneki azibeke kwindawo yokuba aphathe iinkcukacha. Nangona wayengengombono wemihla ngemihla kwiWadi yesi-3-amalungu aliqela ixesha elide athi awazange ambone kwesi sakhiwo-xa wayefika, iya kuba kukumemezela ukubonakala kushushu okuza kuthumela abasebenzi bakhe bexakekile.
Ngelinye ixesha, wagqiba kwelokuba ootitshala baya kuhlawulwa ngequbuliso malunga nokuba bangaphi abantu abaze kwiiklasi zabo, utshilo umthombo wethu. Yeyiphi, kulungile, ukuba ufuna ukuba nenkqubo yokuma okuhle okanye esekwe kwikhomishini, kuya kufuneka ukwazi ukubona ukuba bangaphi abantu abaza kubakho. Kodwa emva kweveki, yonke inkqubo yethu yengozi, kwaye asikaze siyilungise. Umphuhlisi waqeshwa entwasahlobo ka-2012 ukuphinda abuyele iwebhusayithi yeWadi yesi-3 kwaye enze kube lula ukubhalisela iiklasi, kodwa endaweni yoko waphula yonke inkqubo emva koko wemka. Abantu bazakuvela kwiiklasi abazihlawuleleyo, kodwa bafumanise ukuba abekho kuluhlu. Ixesha elishiyekileyo lobhaliso liguqulwe ukusuka kwiiyure ukuya kwiiveki, kubangela imiba emikhulu yokugcina.
Okwangoku, iimali zeWadi ze-3 yayingenguye umfanekiso ococekileyo uMnu. Goodman wayepeyintile kumaphephandaba. Ngokuqinisekileyo, ngo-2012, i-Wadi yesi-3 yayinengeniso emalunga ne- $ 3.6 yezigidi, kodwa ayizange ijike inzuzo, ukuba bakhe bayenza loo nto, watsho omnye umthombo onolwazi ngezimali zeWadi yesi-3. Ubukhulu becala kukuba lishishini elinzima kakhulu kunye nezixhobo ezinamandla okuqhuba.
Kwincopho yempumelelo yayo, iWadi yesithathu inokuba namalungu aliwaka, umthombo wongezwa, kodwa lilikhulu kuphela okanye elinokuba ngamalungu asebenzayo; abanye baya kuthenga izivumelwano kwiklasi enye okanye ezimbini kodwa emva koko bawe kwimephu. Ubume bobulungu bohlulwe baba ngamacandelo amabini, iiklasi kunye nendawo yesitudiyo, kwelona nqanaba liphezulu lobulungu elixabisa i-300 yeedola (kwaye kamva i-399 yeedola) ngokusetyenziswa ngokupheleleyo kwazo zonke ii-studio. Oku kusebenze kwilahleko yomnatha, nangona kunjalo, ngamanye amaxesha, umntu othile ebenokuhlawula amawaka aliwaka eedola ngaphambili kubulungu obude bonyaka ukuze kuqinisekiswe izindlu nomhlaba kwi studio abasithandayo. Iiklasi, ezihlawula ootitshala i-30 ukuya kwi-50 yeedola ngeyure kwaye baya kuhlawulisa abafundi i-20 ukuya kwi-25 yeedola ngeyure, kulapho i-Wadi yesithathu yayiza kwenza imali yayo ngokungacacanga.
Ngelixa iiklasi zewadi ze-3 kunye noluntu lwalusaziwa kakuhle ngenkcubeko entsha yoMenzi, uMnu.Goodman weza phantsi koxinzelelo lokwabelana ngeemfihlelo zakhe nehlabathi. Waye wayifaka entlokweni yakhe ukuba impendulo yokwenza iWadi yesi-3 ishishini elinenzuzo yayikukuyandisa kwaye ibe neeWadi ze-3 kwiqela lezixeko, mhlawumbi xa zizonke zinokuba zilungile. Abatyalomali kunye nabaphuhlisi babephosa kuye imali, ngokutsho komthombo kufutshane noMnumzana Goodman.
Elinye iqela elabeka umnumzana Goodman ngogonyamelo lalinabaphuhlisi abavela eFiladelfia abathe bazomnika isakhiwo-kwaye basakhele, senziwe ngokwezifiso, kulwazi-simahla. Ke kwabakho i-RFP ukuba isiXeko saseNew York sikhuphe ukukhangela ii-incubators zokupheka, iphupha eliyimfihlo likaMnu. Goodman. Uphumelele isicelo kwaye kwangoko ngo-2012 ngequbuliso wazifumana esemgceni weeprojekthi zezigidi ezininzi zeedola.
Kodwa endaweni yokwanda, iWadi yesi-3 yaba yindlu yamakhadi emali emva kwesivumelwano esingaqhelekanga kunyaka onesiqingatha esidlulileyo kunye ne-Next Street, ibhanki yomrhwebi ese-Boston- nase-New York eyayiqeshwe kuqala ukuba idibane nebhodi yeWadi yesi-3 malunga nokwandiswa iiprojekthi ePhilly naseCrown Heights. Isitalato esilandelayo safika nenani-umthombo wethu ubeka amanani asixhenxe aphakamileyo- kwaye wacela ukulingana ematyaleni nokuba yeyiphi i-3 yeWadi enokuyinyusa ngokulingana ukufikelela kweli nani.
Inkunzi yaphakanyiswa kubulelwa ubukhulu becala kuMnu Hsieh-ukufakwa kwe-SEC enye ngexesha libonisa ukuba bakwazi ukufumana i-2.5 yezigidi zeedola kubatyali mali, nangona imithombo ibeka elona nani liphakathi kwe- $ 3 yezigidi kunye ne- $ 4 yezigidi- kodwa xa ixesha leNqila elandelayo ukukhupha imali, khange bakwazi ukugcina isiphelo sabo seengxoxo, ekugqibeleni babuyisele imigqaliselo yesivumelwano ngemali encinci kakhulu ekugqibeleni. Isitalato esilandelayo sisebenzise loo mali njengesixhobo sokunyanzela utshintsho kwiWadi yesi-3, kubandakanya imijikelo emibini yokudilizwa ngokulandelelana ngokukhawuleza ebutsheni balo nyaka okukhokelele ekunciphiseni kwabasebenzi iipesenti ezingama-50.
Phakathi kweengxaki zangaphakathi zokuba ngamalungu ziyancipha — ngokuyinxenye kungenxa yesinye isityholo sokubanjwa kwesitrato i-Next Street, esineWadi yesithathu etshintshe indlela yokusebenza kunye nokunyusa umrhumo wobulungu ngelixa usika izibonelelo- kunye nokusilela kwemali ngequbuliso ukugcina ukwandiswa kwePhiladelphia kunyuka kwaye kuqhuba okanye ugcwalise i-Culinary Incubator, kwathathwa isigqibo sokuba iyivale yonke loo nto.
Mnu. Goodman, nantoni na ofuna ukuyithetha ngesimbo sakhe solawulo, mhlawumbi khange athethe kakhulu kwesi sigqibo; Wayengasenaye umnini zabelo kwinkampani kwaye kungenzeka ukuba wayengekho ukusukela kumjikelo wokukhulisa imali, utshilo umthombo. Xa ebuzwa ukuba aphawule, uMnu.Goodman uxelele i-The Braganca ukuba akazukuya kwizinto ezithile malunga nohlobo lokuvalwa kodwa wathi uxhelekile kwaye ebesebenza nzima ukukhusela. Ngokuqinisekileyo le yintlekele enkulu kuthi sonke, kubahlali, kubathengi bethu. Ngokwenene sabelane ngombono oqhelekileyo kunye kwiminyaka edlulileyo, kwindawo eyodwa, ekhethekileyo neyodwa, kwaye siyenza isebenze. Kwaye yayilahleko enkulu kuye wonke umntu, kubandakanya nam.
Okwangoku, kubonakala ngathi icebo kukuba ii-asethi zeWadi ze-3 zichithwe kwaye zinikezelwe kubabolekisi bayo (kubandakanya nenkampani enetyala elikhulu: Isitalato esilandelayo, esingakhange sibuyise iifowuni zokunika izimvo). Ngokubhekisele kwabo bafuduswe ngenxa yokuvalwa, ayizizo zonke iimvakalelo ezinzima. Yayiyindawo entle kakhulu ukuba ungasebenza kuyo; akukho nto injengaleyo, utshilo uNksk. Doubilet, otyikitye isivumelwano sokuqeshisa kwindawo yokusebenzisana eGreenpoint ekuqaleni kwale veki yeSusty Party. Kubuhlungu ngokwenene, kodwa ndiyavuya ngexesha endinalo apha.
