UMvelisi we-Woodstock Music Festival uMichael Lang kwisiXeko saseNew York.UMichael Loccisano / imifanekiso kaFetty UWoodstock 2019 kutshanje wayekulungele ukuba ngumncintiswano obalulekileyo kwiCahelhella naseLollapalooza, kodwa ngenxa yophuhliso lwamva nje, umnyhadala ngoku usengozini yokungaze yenzeke kwaphela. A okuninzi yehle ngexesha elifutshane kakhulu, kodwa nantsi into ekufuneka uyazi.
Emuva nge-29 ka-Epreli, iDentsu Aegis, eyona nto iphambili kutyalo-mali kwiWoodstock 2019, yabhengeza ukuba irhoxisiwe ngenxa yokuba inkampani ibingacingi ukuba ukuveliswa komnyhadala kunokwenziwa njengomnyhadala ofanelekileyo ngegama leWoodstock Brand ngelixa iqinisekisa impilo kunye nokhuseleko lwabazobi, amaqabane kunye nababekho.
Rhuma kwiNcwadana yeendaba yoMbonisi
Nangona kunjalo, ngolwe-Lwesithathu, umseki-mbumba waseWoodstock uMichael Lang kunye nabantu bakowabo bafaka isicelo somyalelo oza kuthetha ukuba iDentsu kuzakufuneka ifake ngaphezulu kwe-17.8 yezigidi zeedola ukuze umsebenzi uqhubeke kwiWoodstock 2019. Ingxoxo icwangciselwe ukubanjwa. umba phakathi Inew York NgoMvulo, Meyi 13.
Emuva ngoDisemba, kwabhengezwa ukuba isiganeko seminyaka engama-50 saseWoodstock sasicwangciselwe ihlobo lowama-2019 ngezongezo zobuchwephesha kubandakanya iintetho ze-TED ezivela kwikamva labaphambili. Ngo-Matshi, abaququzeleli bazise umnyhadala ka-Woodstock owayeza kudlala iqela labadlali be-chip-blue kubandakanya i-Killers, Miley Cyrus, Santana, Robert Plant, Chance the Rapper, Greta Van Fleet, Imagine Dragons, Halsey noJay-Z.
Udidekile? Zama nje ukukhumbula ukuba kukho Mbini Iminyhadala eyahlukeneyo yeWoodstock ecwangciselwe eli hlobo: into yesikhumbuzo ngeentetho zeTED kunye nekhonsathi ye-blockbuster.
Ikonsathi enkulu isemoyeni ngokudityaniswa kwezizathu kubandakanya ukungahambelani kakuhle, ulindelo oludibeneyo kunye nempikiswano yemali: I-17.8 yezigidi zeedola abaququzeleli beWoodstock abafuna ukuyifumana eDentsu yi-moola yokuba iqela langaphambili lityhola ukuba inkampani irhoxile kwiakhawunti yeBhanki yoMthendeleko ngaphandle Isizathu sokwenza njalo.
Le khonsathi ineziphithiphithi yingqondo ka-Lang, umvelisi kunye nelungu eliphakathi le-Woodstock Ventures owanceda ukwenza i-Woodstock yoqobo ngo-1969. Kwiiveki nje ezimbalwa ezidlulileyo, u-Lang uvuthele injongo yakhe yokuguqula ulwaziso olutsha lwe-Woodstock lube Umnyhadala osasazwa kwilizwe jikelele oza kuvela kwilizwe elahlukileyo minyaka le ukhuthaza ulondolozo lwezixhobo zomhlaba. Ngoku kubonakala ngathi iphupha elinamabhongo lisemngciphekweni omkhulu.
