Ukusukela ukuntywila kwi-22 yezigidigidi zeedigri kusetyenziso oludumileyo lwemiyalezo kwi-2014, i-Facebook ikhule isiseko somsebenzisi seWhatsApp phantse izihlandlo ezine, kodwa akukafaneli enze imali ngesixhobo.I-Avishek Das / imifanekiso ye-SOPA / i-LightRocket nge-Getty Izithombe Kubonakala intengiso-indlela yakudala ye-intanethi yenza imali-ayizukuvela kuWhatsApp emva kwayo yonke loo nto.
Emva kokubangela imvukelo encinci phakathi kobunkokheli be-WhatsApp ngesibhengezo sayo sokuba i-app eyaziwayo yemiyalezo iya kuba yenye yeqonga lentengiso-ibhodi yezaziso epokothweni yakho, phakathi kwabanye abaninzi nalapho - inkampani yabazali i-Facebook kubonakala ngathi ihlehle ngendlela enkulu kakhulu.
Njengoko Ijenali yeWall Street ixelwe kwiveki ephelileyo, kungaphelanga nonyaka emva kokubhengeza ukuba iintengiso ziya kuvela kuHlaziyo lweZimo zikaWhatsApp ngaxesha lithile ngo-2020, inethiwekhi yoluntu iyisusile ikhowudi eyayiza kuxhasa iintengiso kuWhatsApp kwaye ichithwe iqela eliyakhayo.
Oku kucenga imibuzo emibini: Inethiwekhi yokuncokola icwangcisa njani ukwenza imali ngokufumana kwayo i-22 yezigidigidi zeedola, kwaye yintoni inqaku likaFacebook ongumnini weWhatsApp, phofu?
I-Facebook inokuzibanga ukuba ingumvakalisi, kodwa ukuziphatha njengomshicileli yindlela yokunxibelelana nabantu ekuprinteni imali. Amashumi asithoba anesibhozo eepesenti eengeniso zenkampani ezimangalisayo-u-Facebook watshixa i-6 yezigidigidi zerandi kwikota yesithathu ye-2019, inkampani yabika ngo-Okthobha 31-ivela kwiintengiso ezifakwe phakathi kwemifanekiso yeholide yabahlobo kunye namalungu osapho.
Ukusukela ukuntywila kwi-22 yezigidigidi zeedola kusetyenziso oludumileyo lwemiyalezo kwi-2014, i-Facebook ikhule isiseko somsebenzisi seWhatsApp phantse izihlandlo ezine, kodwa kusafuneka enze imali ngesixhobo okanye kubasebenzisi bayo abayi-1.5 bhiliyoni kwihlabathi liphela.
Inkampani ibonakala ikubona oku njengengxaki, okanye ubuncinci into yokutshintsha: Uxinzelelo oluvela kubo bobabini u-CEO u-Mark Zuckerberg kunye no-COO Sheryl Sandberg ukwenza imali ku-WhatsApp yinto ebonakala igcina ukutyhala WhatsApp ubhedu , Ukuqala ngabasunguli beenkampani uBrian Acton noJan Koum. (Phantsi kobunkokheli babo, i-WhatsApp yenze imali ngentlawulo yokukhuphela ngaphambi kwe-Facebook isenza isixhobo simahla.)
Kwangelo xesha, inkampani ivumile kubatyali mali ukuba ngokwembali ibenze imali ngomyalezo ngendlela encinci kakhulu, kwaye singangaphumeleli kwimizamo yethu yokwenza ingeniso ebonakalayo ekuthumeleni imiyalezo ixesha elide.
Nini kwaye ukuba wenza imali kuWhatsApp kuyenzeka, ngokuqinisekileyo iyakuba yenye yezinto ezimbini: iintengiso (duh), okanye njengenkonzo yokuhambisa imali (into esele uyenzile ngeFacebook, kodwa zininzi iindlela zokwenza Intlawulo ye-intanethi).
Kwixesha elifutshane, ngokwe WSJ Okwangoku, inkampani iya kugxila ekongezeni izinto ezinomtsalane kubasebenzisi abaphambili bakaWhatsApp, ezingezizo iinkokheli zehlabathi ezifuna ikhompomathi okanye ukuxoxa ngokufihliweyo kunye nabahlobo abangaphandle kwenethiwekhi yakho yeselfowuni — yinto eluncedo kuWhatsApp njengesixhobo senkonzo yabathengi kumashishini ekuphuhliseni. amazwe. Ngale nto, inkampani kusenokwenzeka ukuba ithetha iBrazil neIndiya, kwaye nangona amazwe e-BRIC enokubhabha kwileyibhile, phantse isiqingatha sezigidigidi zabantu basebenzise usetyenziso kula mazwe mabini kuphela, kwaye ukusetyenziswa rhoqo kukuba amashishini asebenzise i-WhatsApp ukuthetha nabathengi .
Kwaye ukuba uyakwazi ukuthetha nabathengi, kutheni ungabahlawuli? Njengoko u-Facebook ephawulile kwezona zinto zakutsha nje ze-SEC, inkampani sele ityale imali ebalulekileyo ekuphuhliseni ukusebenza kweentlawulo ku-WhatsApp.
Kutheni le nto i-Facebook inokongeza enye into engafunekiyo esele inikezelwe kwenye indawo phakathi kokunikezelwa kwayo kweemveliso? Elula: inakho, kwaye akukho nje kubonakala ngathi zininzi ezinye izimvo phaya. Ukuba abasebenzisi be-WhatsApp bathatha ukuthumela imali ngaphakathi kweapp, isiseko sayo somsebenzisi sodwa sithetha ukuba le ndlela inokuba yindlela eyaziwayo yokuhlawula amatyala kwihlabathi liphela. Ukunyanzeliswa kokusetyenziswa kubalulekile apha, kwaye ngaphandle kokuba iVenmo okanye enye indlela ethandwayo yokuhlawula ibonakalise ukonwabela ukunyaniseka kwabathengi, akukho kuninzi kokumisa i-Facebook ubuncinci ekuzameni. Yiyo leyo, okanye iintengiso.
