Umsunguli we-WeWork u-Adam Neumann wagxothwa njenge-CEO ngethuba leenzame zenkampani zokuya esidlangalaleni.IJackal Pan / iQela laseTshayina elibonakalayo ngokusebenzisa imifanekiso kaGetty Starbucks, Wells Fargo, Nissan, Volkswagen, Tesla, Facebook, Google. Ziintoni ezi zinto zidibanayo kwezi ndawo zamandla onke? Umntu ngamnye uchithe ixesha ebandakanyeke kwihlazo lokuziphatha kakuhle.
Iindaba zamva nje ezijikeleze ukurhoxiswa kwe-WeWork ye-IPO ngokuqinisekileyo zakhanyisa ukukhanya kwesi sihloko. Njengoko i-CEO yenkampani u-Adam Neumann wanyanzelwa ukuba ehle esikhundleni, iNkampani yeWebhu ithathe inxaxheba kwimibuzo ejikeleze ihlazo lwakutsha nje kunye nokukwazi kwayo ukubuyela kwimeko yesiqhelo, ekhokelela kubo bonke abo basebenzela iWeWork kunye nabaxhasi bezimali benkampani, kunye nababukeli abaninzi bangaphandle, bekrwela iintloko zabo.
Kwaye i-WeWork ayisiyiyo kuphela inkampani ejongene nokujongwa njengoko inxulumene nengxoxo yoluntu ekhulayo ejikeleze imigaqo yokuziphatha yeshishini. Omnye umzekelo wakutshanje wehlazo elibandakanya inkampani enkulu yecandelo Ukuphathwa kwe-Boeing ngenqwelomoya yayo ye-737 Max 8 , ethe ekugqibeleni yashiya abantu abangama-300 beswelekile. Inkampani yayisazi kakuhle ukuba isoftware ebalulekileyo kwinqwelomoya yayinoxanduva lokungasebenzi kakuhle kodwa ibango elingalunganga alichaphazelekanga kukhuseleko lwenqwelomoya okanye ekusebenzeni. Ngokucacileyo, isigqibo esibi kwinkampani eye yashiya iBoeing ngokufanelekileyo ivakalelwa bubushushu obuvela kuluntu.
Ukongeza kwimeko ka-Boeing-ukusuka ku-Elon Musk's dalliance with securities security kwi-Twitter kunye nokuhamba okukhulu kwabasebenzi kuGoogle malunga nokuhlawulwa ngokwesondo, ukuya kuMark Zuckerberg ubungqina bendibano ngaphezulu kwenkxalabo yabucala yedatha-izehlo ezinje ngezi ziye zangxala ukuthemba uluntu ngokubanzi kumashishini.
Ayisiyongxaki nje yeemveliso ezinkulu. Inkqubo ye- I-Edometer yeBarometer ye-Edelman Trust Kutshanje kufunyenwe ukwehla kwerekhodi kwintembeko yoluntu kuwo onke amaziko ahlukeneyo eluntwini, ekhomba kwinto ebaluleke ngakumbi malunga noluvo lwamava ethu kwindawo yentengiso nakubomi. Amathuba kukuba, uninzi lwabantu lufunda oku lunokudwelisa imizekelo eliqela yakutshanje yeenkampani ezibaphatha ngokungalunganga. Ndiyazi ukuba ndinako.
Olona hambo lwam lubiza kakhulu nenkampani yeza kwiminyaka eliqela eyadlulayo. Njengesikhephe esithandayo, ndathenga isikhephe sase Nordhavn kumakhi wezo nqanawa iPacific Asia Enterprises (PAE). Kodwa endaweni yokufumana oko kwakuvunyelwene ngako, inkampani yathumela inqanawa kum ingagqitywanga eneziphene ezinzulu. I-PAE yandinyanzela ukuba ndichithe iminyaka emithathu ndiyilungisa ngeendleko ezinkulu, ngaphandle koncedo okanye ukuvuma ububi kwinkampani.
Lo mbandela wenkonzo yabathengi ohlwempuzekileyo endijongene nayo, ngelishwa, iyafana ngeendlela ezininzi ukuphazamiseka kwemicimbi abajongana nayo mihla le. Njengoko intsilelo yetrasti ikhula phakathi kwamashishini kunye nabathengi, amaxabiso kunye noxanduva lokuphendula kuya kusiba yimicimbi ebaluleke kuyo yonke inkampani. Namhlanje, iimpazamo kunzima ukuzifihla kwaye amanyundululu kunzima ukuwagcina kunakuqala. Inkampani ayazi ukuba kuphele nini ukugwetywa ngokokuziphatha kungahamba kwintsholongwane, njengakwimeko yomqeshwa weStarbucks efuna ukubanjwa kwabathengi abamnyama, nto leyo ekhokelele kwimpazamo kwiTwitter eyenze ukuba #BoycottStarbucks zihambele phambili kwaye i-Starbucks ikhuphe uxolo ebantwini. .
Njengoko sele sibonile, xa kugqabhuka ihlazo, igama lenkampani liya kuphumelela okanye lilahleke ngokuxhomekeke kwindlela ephendula ngayo. Umzekelo, xa kuhlawulwa iintlawulo kuGoogle kubaphathi abatyholwa ngesinyanzeliso sesincwaso, i-CEO uSundar Photosi wakhawuleza wavuma ukuba unengxaki. Ngentlonipho wavumela abasebenzi bakhe ukuba bahambe uhambo kwaye bamamela iinkxalabo zabo. Emva koko, wakhupha umgaqo-nkqubo omtsha ongqongqo wokuba aya kuphathwa njani na amatyala exesha elizayo.
Ngelishwa, zininzi kakhulu iimeko zezinye iinkampani eziphindaphindwe kabini. Xa ividiyo yathunyelwa ukuba umthengi arhuqwe ngenqwelomoya ngenqwelomoya eUnited Airlines, umphathi we-United uOscar Munoz uthumele i-imeyile ebanzi yenkampani ukuxhasa ukuphatha kwabasebenzi ngesigameko. Xa oku kwenza isiqhwithi somlilo sibe sibi ngakumbi, waguqula ikhondo lakhe-kodwa umonakalo wawenzekile.
Kwimeko yam, i-PAE ikhethe ukuphinda kabini. Xa ndacela inkampani ukuba ilungise iimpazamo zayo ekwakheni inqanawa, endaweni yoko yayijolise kum kunye nosapho lwam ngokuhlaselwa ngabantu. Njengoko ndiza kuza ndizokufunda, inkampani inembali yemicimbi yezomthetho neyokuziphatha. Kwiminyaka yolwazi yanamhlanje, ezo ngxaki ziza kuvela -Kwaye nawuphi na umthengi oza kubakho akazukuba nangxaki ekufumaneni malunga nabo.
Izikrelemnqa zonyaka ophelileyo kufuneka zikhumbuze yonke i-CEO ngenyani engapheliyo: i-ounce yothintelo ixabisa iponti yonyango. Kubalulekile ukuba unikezele ixesha kunye nezixhobo ukuseka inkcubeko yeenkcubeko zokuziphatha ngaphambi kokuba kuvele ingxaki. Nje ukuba uzivale ukuvala usuku lonke ukwenza uqeqesho kwinkampani ngokubanzi, njengoko kwenza i-Starbucks, okanye ukuphulukana negama lakho lenkqubo ngokungathembeki, njenge-PAE, ngokoluvo lwam, okwangoku, sele ulahlekile .
Ngelishwa, ezinye iinkampani azibonakali zifumene lo myalezo. U-Elon Musk ubambe amehlo e-SEC ngokuthumela i-tweeting inani leemoto ezaziveliswe nguTesla kwi-2019. Kunye nomphathi we-Wells Fargo UTim Sloan wanyanzelwa ukuba arhoxe ngethuba inkampani iveza ukuba ifumene ibhonasi eyi- $ 2 yezigidi emva kokuba ibhanki inyanzelwe ukuba ihlawule isohlwayo se- $ 1 yezigidigidi ngenxa yokusetyenziswa gwenxa kwemali mboleko yasekhaya kunye neyezimoto.
Kuwo wonke umsebenzi wam weminyaka engama-40 wokwakha nokutyala imali kumashishini, eyona nto ihleli ihleli ibalulekile ukwenza into elungileyo nokuba kungabikho mntu ubukeleyo. Yiyo kuphela indlela yokuphepha ukuwa kweendleko. Ukuza kuthi ga ngoku, kubonakala ngathi iinkampani kwi-2019 azisifundanga eso sifundo.
URobert Conconi uliqabane eliphumayo AmaQela okuKhula kweConconi kunye nomsunguli weConconi Family Foundation.
