Kutheni iHollywood ingenandlela yimbi ngaphandle kokulandela umzekelo we-AMC kunye ne-Universal.I-VALERIE MACON / AFP nge-Getty Izithombe Kufanelekile ukuthi isivumelwano sembali se-AMC-Universal, apho zonke izinto zesitudiyo ziya kuba nethuba lokuya kwividiyo yeprimiyamu kwimfuno nge-AMC Theatre on Demand emva kweentsuku ezili-17 kuphela Iithiyetha ze-AMC , lolona tshintsho lunokubakho kushishino lweemovie ukusukela oko kwafika ikhasethi yeVHS. Linyathelo eliqinisekileyo eliya phambili kuguquko olungenakuphepheka lweVOD, olukhuthazwe kwiziqhamo ngoxinzelelo lwezoqoqosho olubekwe eHollywood ngenxa yobhubhane wecoronavirus.
Njengalo naluphi na utshintsho kumzi-mveliso wenyikima, kukho zombini iingenelo kunye neengozi ekufuneka zilinganisiwe. Ngoku kuya kuba lula kunanini na ngaphambili kubathandi bemidlalo bhanyabhanya abangakonwabeliyo ukusondela kwiindawo zemidlalo yeqonga ukuze babone imifanekiso encinci yodumo evela kwi-Universal indie subsidiary Focus Features. Iitente ezinkulu zebhajethi ezinje nge Ihlabathi leJurassic kwaye yesantsya & nomsindo Iifilimu ziya kuhlala zinandipha ukubaleka komdlalo weqonga ukuba zitsala imali eninzi. Kodwa akungabazeki ukuba siya kuba nokufikelela kwiibhloko eziqhelekileyo ngokukhawuleza kuneqhelekileyo. Kwelinye icala, akukacaci ukuba olo phuhliso luza kubabulala njani abadlali beqonga. Ngaba iiholo zemiboniso bhanyabhanya zisinda nje kwaphela okanye zikhawuleze zatshabalala?
Asizokwazi kude kube yiminyaka eliqela kwesi sivumelwano sitsha sinike iziphumo ezibonakalayo. Into esiyaziyo kukuba imeko ye-movie yendabuko yayingasasebenzi.
Isivumelwano se-Universal kunye ne-AMC sinyanzela isandla sezinye ii-studio kunye nababonisi ukuba badlale umdlalo ofanayo, onokubangela olona tshintsho lukhulu kumzi-bhanyabhanya obonileyo ukusukela oko waqalayo, uJeff Bock, umhlalutyi webhokisi ephezulu kwi-Exhibitor Relations, uxelele uMbonisi . Kodwa uyazi ukuba yintoni-le kwakukudala ilindelwe. Ifestile yokukhutshwa kwe-archaic ayenzanga ii-studio naziphi na izinto ezilungileyo, kwaye ngokuqinisekileyo abathengi, abaqhele iindlela ezahlukeneyo zokukhetha ukuba bazisebenzisa njani, nini kwaye phi iindaba zabo zosasazo ... ngokoqobo ezandleni zabo.
Akumangalisi ukuba i-Universal Pictures yayiyeyokuqala ukugqobhoza iwindow yeqonga ekhethekileyo, ethe yagubungela ixesha leentsuku ezingama-60-90 ezigunyaziswe ngumboniso. I-Universal kudala iyeyona studio iphambili yokucinga-eyokuqala ukukhupha isihloko esikhulu sebhajethi nge-PVOD ngexesha lobhubhane kunye UTroll Ukhenketho lweHlabathi -Oku kuye kwafuneka ukuba ukhuphisane ngobuchule kunye neDisney kunye neWarner Bros. nge iqhezu lepropathi enomgangatho ophezulu wokuqonda banazo. Isitudiyo sikwazile ukugcina isantya kwibhokisi yeofisi ngokusebenzisa iiasethi ezingenaxabiso (iBlumhouse Productions), ukuhlasela oopopayi abane (i-DreamWorks kunye nokuKhanya), ukuxhobisa ukubaliswa kwamabali okwahluka-hlukeneyo okujolise kubalo lwabantu olungafakwanga, kunye nokukhulisa ngokufanelekileyo iifranti zokuqala. Ukuhamba phambili kweliza elilandelayo losasazo lweqonga yikhosi ye studio enobuqili.
Le ntshukumo ibangcono ihlangabezana neemfuno zabathengi banamhlanje be-cinema, inikezela nge-AMC umrhumo omtsha wengeniso njengoko behlengahlengisa inkqubo yendalo ehlaziyiweyo, kwaye inyusa ishishini lakho linokubakho. Inokusebenza njengesiseko sobudlelwane obutsha phakathi kwezitudiyo kunye nababonisi. Kodwa njengakuyo nayiphi na into ephambili, kuya kubakho iziphumo ebezingalindelekanga ekuqhubekeni kwenkqubela phambili.
Lixesha lokuba ishishini lemiboniso bhanyabhanya likhule kwaye lenze utshintsho olukhulu ukuze luguquke kwaye likhule kumaxesha anamhlanje, utshilo uBock. Eli linyathelo eliya kuloo nto. Ngaba iwindow emfutshane iya kuzuza kwimidlalo yeqonga okanye ekugqibeleni ikhokelele ekufeni kwabo? Ndicinga ukuba amatyathanga amakhulu emidlalo yeqonga aya kwenza konke abanako ukuze baphile kula maxesha oxinzelelo, yiyo loo nto i-AMC yenza isivumelwano abasenzileyo. Into eza kuba nzima kukuba iimovie ezincinci, ezizimeleyo zikhuphisane kwindawo yentengiso enje.
Ukuhambisa umzi mveliso ukulungiselela iimfuno zabathengi yayiluphuhliso olwalulindelwe kudala lusebenza uhlobo oluthile okanye olunye iminyaka . Ngaphandle kokuchaswa ngamatyathanga emidlalo yeqonga kunye nokukhethwa kweqonga okwenziwe ixesha elide kwizitudiyo, iidola zabathengi yeyona nto inyanzelisa ukuhamba kweshishini. Omabini amashishini asoyikiswa luhlaziyo lwedijithali, eli lithuba lokuzivelela, uhlale ubalulekile, kwaye njengamanqaku kaBock, hlala uphila.
