Ngaba iAmazon iya kujonga ngokwenene ukufumana i-AMC?Ifoto nguGeorge Rose / Getty Izithombe Kwimpelaveki ephelileyo, bekunjalo ixelwe iAmazon ibinakho ukubamba iintetho zokuthenga kunye ne-AMC Entertainment njengoko ikhonkco lomdlalo bhanyabhanya osokolayo uqhubeka nokuzama ukunqanda ukungabinamali phakathi kobhubhane wecoronavirus. Njengombonisi omkhulu wehlabathi, i-AMC ibone ukuxabiseka kwayo kwenkampani iphantse yaya kwiipesenti ezingama-50 kwezi nyanga zintandathu zidlulileyo. Njengoko ukuvalwa kweqonga lehlabathi kuhlala kuhlala kusebenza, inkxalabo malunga nokusinda kwetyathanga inyukile.
Umbono nje weAmazon-ejonge ukukhulisa inkonzo yayo yeNkulumbuso yeVidiyo-ukungenelela kuye kwaba yinto yokuphila kwenkampani esokolayo. Isitokhwe se-AMC sikhuphele iipesenti ezingama-30 ekuqaleni kwale veki ukuya kuthi ga kwi-5.32 yeedola, ukuvala ngexabiso eliphezulu ukusukela nge-Matshi 4. Nangona kunjalo, ukufunyanwa okunjalo ngekhe kulungise iimfuno eziphambili ze-Amazon.
Uthungelwano oluya ngqo kubathengi lushiye iimovie kule minyaka idlulileyo, njengoko ii-blockbusters ziveliswa ngakumbi kwaye zikhutshwa ngokuthandwa yiNetflix, efumana ulawulo lweshishini lonke, utshilo uDanyaal Rashid, umhlalutyi we-GlobalData. Ngaphandle koku, iifemu zokusasaza ziyasokola ukufumana umxholo wazo kwii-cinema zokukhutshwa kweqonga ngaphandle kokuba bayavuma kwiinyanga ezintathu zewindows zokukhetha. IAmazon inokukugqitha oku ukuba ifumana i-AMC, iyivumele ukuba ikhuphe ngaxeshanye i-blockbusters ngenkonzo yayo yeNkulumbuso yeVidiyo nakwiithiyetha. Nangona kunjalo, ngaphandle kwentshukumo enxulunyaniswa nokukhululwa kweqonga, akucaci ukuba izakuba yinzuzo kangakanani imiboniso bhanyabhanya yeAmazon, kuthathelwa ingqalelo ukwehla kwezithuthi ze-cinema.
Phantsi kweemeko eziqhelekileyo, ukuthengiswa kwetikiti lomdlalo weqonga wonyaka kusaphuma ngaphandle komyinge wee-1990s kunye nee-80s, ukanti abaphulaphuli ababukela imovie baye bancipha endaweni yoko ukusukela ngo-2002. ibhokisi ye-ofisi.
Emva kokubambelela kwimodeli yemidlalo yeqonga eneentsuku ezingama-70-90 ezikhethekileyo zeefestile zeminyaka, intloko yestudiyo uJennifer Salke wabambelela ngasekupheleni kuka-2019 kwimeko nganye. Umzekelo, iifilimu eziphezulu ezifana neAdam Driver's Ingxelo idlalwe kwimidlalo yeqonga ekhethekileyo kwiiveki ezimbalwa ngaphambi kokuba yenziwe ifumaneke ngeVidiyo yeNkulumbuso yeAmazon, iqhinga uSalke alichazayo liya kuba yinto exhaphake ngakumbi. Ixabiso lokuxhamla iindleko alikhange lithandwe yiAmazon xa kufikwa kusasazo lweqonga. Ngoku, njengoko i-COVID-19 itshabalalisa ukubakho kwe-cinema, inkampani inomdla ekusebenzeni kwexabiso lezitena nodaka okuphulukana nomhlaba kukusasaza? Ayidibanisi.
I-COVID-19 inyanzelise ukuvalwa kweemovie kwihlabathi liphela ngokungenasiphelo, oko kuthetha ukuba kuya kuthatha ixesha elide kwiAmazon ukubona imbuyekezo kutyalo-mali, utshilo uRashid. Oku kubangele ukuba kubekho imali eninzi kolu shishino. Ngo-Epreli, i-AMC inyuse i-500 yezigidi zeedola ematyaleni ukuyinceda ikhuphe ingxaki. Ukusondela kwentengiso kufutshane ngoMeyi 13, ikepusi yentengiso yayiyi- $ 479.5m nje. Oku kungavumela iAmazon ukuba ifumane i-AMC ngexabiso elisikiweyo, kodwa imali yeAmazon isenokuchithwa ngcono kwenye indawo, kunokwenzeka ukuba ityale imali kwisitudiyo okanye kwinkonzo yokusasaza esekwe kwintengiso ukuhambelana neminikelo esele ikho.
Ukuza kuthi ga kwinqanaba lokugqibela, i-Hulu ivelisa ngaphezulu kwe-75 yepesenti yengeniso yayo kwimodeli exhaswa yintengiso ngelixa abahlalutyi bephikisile ukuba iNetflix sele inyukile ngaphandle kokuba ilungisa imodeli yayo yeshishini. Mhlawumbi umbhobho wesitudiyo womxholo okanye ukhetho lwamaxabiso asezantsi oluxhaswayo lukhetho olunomtsalane kwiAmazon.
Ke kwakhona, ayinguye wonke umntu ovumayo. Kwi Phawula kubathengi, umhlalutyi uEric Wold e-B. Riley FBR wathi ukufunyanwa komboniso omkhulu kuya kunika iAmazon imali yokufumana umvuzo kwiifilimu zayo kunye nesithuthi esithandekayo sokuqhuba ababhalisi abongezelelekileyo bevezwe kwiifilimu ze studio.
Kuya kufuneka silinde kwaye sibone ukuba iAmazon iqala ukuzibeka kwindawo enkulu yokufumana amanani asithoba.
