Ukumangalisa Umhlolokazi omnyama ime ukuyinyikimisa ibhokisi yeofisi ngenxa yokulibaziseka kwayo.Izitudiyo ezimangalisayo Enkosi ngobhubhane we-COVID-19, iHollywood inyanzelwe dlala izitulo zomculo kunye nemihla yayo yokukhutshwa kwe-blockbuster ngaphezulu konyaka. UDaniel Craig ’ Akukho xesha lokufa iye yalibaziseka izihlandlo ezihlanu zizonke, MGM's F9 utshintshe imihla yokukhululwa amaxesha amathandathu ahlukeneyo, kunye neMarvel's Umhlolokazi omnyama Ekugqibeleni sahlala ngomhla wokukhutshwa kwehlobo emva kweeshedyuli ezintathu. Okuncinci okuthethiweyo malunga nomdlalo wedatha okhutshelweyo ojikeleze Umgaqo kwaye Umfazi omangalisayo ngo-1984 kunyaka ophelileyo, ngcono. Ukulibaziseka ngakunye kunokubiza ii-studio ezizizigidi zeedola kwintengiso ngelixa ubeka uxinzelelo ngakumbi kwishedyuli yokukhululwa. Kodwa uninzi lweendawo zemidlalo yeqonga zivaliwe kunye / okanye zisebenza kumandla ancitshisiweyo kuninzi lonyaka ophelileyo, ii-studio zashiyeka zinezinye iindlela ezizezinye.
Kodwa kukho ithemba lokuba indawo yentengiso ye-blockbuster yemarike ekugqibeleni inokuphilisa. IWarner Bros. kunye neNtsomi Godzilla vs. Kong ubaleke wadlula i-300 yezigidi zeedola kwihlabathi liphela kwiiveki ezimbini, evusa ithemba kulo lonke elaseHollywood (kwaye ebiza #QhubekaMonsterVerse ). Nangona kunjalo kule bhokisi ibhokisi iphindaphindekile, ukulibaziseka kweempawu zetende emadlelweni aluhlaza yeyona ndlela iphambili yokwenza ngokwembono yezemali.
Kunzima kakhulu ukulinganisa impumelelo yefilimu enye ngokubhekisele kwishishini lonke ukuya phambili, ngakumbi ngeli xesha lenguqu, uJeff Bock, uMhlalutyi weOfisi yeBhokisi ePhakamileyo kwi-Exhibitor Relations, uxelele uMbonisi. Oko kwathiwa, I-GVK 'Ukuqala kwekhaya kunike zombini ezobugcisa kunye nokusasaza ukwanda okufuneka kakhulu, kunye nokusebenza kwebhokisi yayo kwiiveki ezizayo kuya kulandelwa ngokusondeleyo.
Ukuya kuthi ga kwiMarvel kunye nezinye iifilimu eziye zatyhalela phambili ukubuyela ehlotyeni, ezinokubanceda kuphela okwangoku.
Njengathi kuvavanywa kwangoko kwindyikitya yokufa Ukubuyisela iifilimu ze-blockbuster nge- $ 100 yezigidi-kunye nokudibanisa uhlahlo-lwabiwo mali kunye ne- $ 100 yezigidi- kunye nemikhankaso yentengiso kwividiyo yeprimiyamu kwimfuno okanye ekusasazeni ayinangqondo kwezo studio. Kuphantse kube yinto engenakwenzeka ukuguqula inzuzo kwinto ye-tentpole ngaphandle koncedo lwenkululeko yomhlaba wonke enokuthi ikwazi ezinokubuyisa i-1 yezigidigidi zeedola kwintengiso yetikiti . Kungenxa yoko le nto abaphulaphuli bebone ezona bhanyabhanya zikhulu zilindelweyo zohlahlo-mali eziphindaphindwe kulonyaka ophelileyo.
Nangona kunjalo oku kulibaziseka kunceda ukuqikelela kwimovie nganye. Ngokwendawo yeofisi yebhokisi Amanani , Umhlolokazi omnyama 'Ukuhamba ukusuka ngoMeyi 7 ukuya kuJulayi 9 kuphuculwe uqikelelo lwasekhaya ukusuka kwi-45 yezigidi zeedola ukuya kwi-170 yezigidi zeedola. Oku kubandakanya iphulo lokuvula eliqikelelweyo nge-63 yezigidi zeedola. Oku akunakuthelekisa i-avareji yasekhaya ye-MCU ye- $ 135 yezigidi ezivulekileyo kunye ne- $ 371 yezigidi kwintengiso yasekhaya yetikiti ngamaxesha aqhelekileyo. Kodwa khumbula, ziipesenti ezingama-55 kuphela zemidlalo yeqonga yaseMelika evulekileyo ngoku kwaye zonke zisebenza kumandla ancitshisiweyo.
Ukuya kuthi ga kwiMarvel kunye nezinye iifilimu eziye zatyhalela phambili ukubuyela ehlotyeni, ezinokubanceda kuphela ngeli xesha, njengoko inzululwazi yezinto ikhomba kumzi mveliso wefilim olomelela ngakumbi ebhodini, utshilo uBock. Ezi ziindaba ezilungileyo ze-blockbusters, ziqwalasele uhlahlo-lwabiwo mali zihlala zibhaluni ngaphezulu kwe- $ 200M kwezi ntsuku.
Ngokufanayo, imodeli yokuqikelela kwiNumeri ibone uqikelelo lwasekhaya lonyuka ngoJuni zombini F9 ($ 43 yezigidi zokuvula, i-100 yezigidi zeedola) kunye ne-Okthobha Akukho xesha lokufa ($ 55 yezigidi zokuvula, i-180 yezigidi zeedola zizonke). Kwelinye icala, iifilimu ezinje nge Indawo ethuleyo II -Lapho eyokuqala yafumana i- $ 50 yezigidi zokuvula kunye ne-188 yezigidi zasekhaya- kuqikelelwe iitotali ezincinci kakhulu (ukuvulwa kwezigidi ezili-16 zeedola, i-61 yezigidi zeedola zasekhaya) xa kuvulwa ngoMeyi.
Phesheya kolwandle, imakethi yaseAsia Pacific sele ikhula kangangeenyanga kunye neMarvel kunye yesantsya & nomsindo I-franchise yaziwa ngokuqhuba kakuhle e-China. Ngaphandle kokulibaziseka okukhathazayo kunye neshedyuli yokukhupha imovie, kubonakala ngathi ishishini lemiboniso bhanyabhanya ekugqibeleni likwisimo sokuqala ukuhambisa imveliso ye-blockbuster enenzuzo kwakhona.
Ukuba i-ofisi yebhokisi yehlabathi izakubuyela kumanqanaba angaphambi kobhubhane rhoqo, iya kuba sehlotyeni, utshilo u-Bock. Ke, ukuhambisa izinto phambili ayisiyo mpendulo ngoku, ngaphandle kwempumelelo ye- I-GVK . Khumbula, iifilimu ze-blockbuster ziya kudinga ukubhenka ekudlaleni ixesha elide ukwenza inzuzo. Ukuba nokhuphiswano oluninzi ekugqibeleni kungoyisa loo njongo. Olu luphawu olukhulu, kodwa olusibekele, lwezinto ezizayo.
