Umphathi omkhulu kaGoogle uSundar Photosi uyangqina ngexesha leKomiti yeeJaji yeeNdlu eCapitol Hill eWashington, DC ngo-Disemba 11, 2018.SAUL LOEB / AFP / Getty Izithombe Kwi-CEO yeGoogle uSundar Photosi Ukumamela iiyure eziyi-3.5 Phambi kweCongress ngolwe-Lwesibini, abenzi bomthetho abaninzi babuza ukuba uGoogle uthanda amaphepha athile kunabanye kwiziphumo zophando. Ngelixa uPhotoi engakhanyisanga kangako ngendlela esebenza ngayo i-injini yokukhangela kaGoogle, waya kubude obukhulu eqinisekisa abenzi bomthetho ukuba iziphumo zophendlo zikaGoogle azilawulwa nguye nawuphi na umntu kodwa ziqhutywa zi-algorithm kuphela. Kodwa ngokutsho komnye okhuphisana noFotoi okhulayo, ialgorithm yokukhangela kuGoogle ayiphantse ingabi namkhethe njengoko uFotoi watshoyo.
Ngaphandle kwento yokuba ialgorithm kaGoogle ibhaliwe ngabantu, esona sizathu sokukhetha kwayo sisiphumo sophando lobukrelekrele bokusebenzisa amandla, utshilo uGabriel Weinberg, CEO kunye nomsunguli we DuckDuckGo, injini yokukhangela egxile ngasese engalandeli umkhangeli wabasebenzisi wokukhangela
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UGoogle uqhuba ukukhangela kunye neziphumo zeendaba ukuzikhetha ngokubhekisele kwinto acinga ukuba iyazi ngabantu, ngokusekwe kwimikhosi yedatha yobuqu enayo kubo, i-Weinberg uxelele i-Yahoo Finance emva kwengxoxo yeNkongolo ka Photosii. Oku kuhluzwa kunye nokuqwalaselwa kophando kunye neziphumo zeendaba kubeka abasebenzisi kwiqamza lolwazi elenza izibuko kwaye zonyusa ukwahlula kweembono.
Izifundo ezininzi zomntu wesithathu, kubandakanya enye eqhutywa yiDuckDuckGo Kwiveki ephelileyo kwaye omnye ugunyaziswe ngu Ijenali yeWall Street ngo-2012, bafumanise ukuba uGoogle ubonelela ngeziphumo zophendlo ezizodwa kubasebenzisi abohlukeneyo abafuna amagama afanayo, kuxhomekeke kwimbali yomsebenzisi ngamnye yokukhangela kwisixhobo sakhe.
Xa ufikelela nakweyiphi na iwebhusayithi ikhompyuter yakho ithumela ngokuzenzekelayo ulwazi malunga nayo, u-Weinberg ucacisile. Olu lwazi lunokusetyenziselwa ukukujolisa ngokukodwa kwaye likuchonge, njengedilesi ye-IP, uhlobo lweebrawuza, iinguqulelo zenkqubo yokusebenza, iifonti ezifakiweyo, ubungakanani bescreen, zonke ezo zinto zenza ikhompyuter yakho yahluke.
Inani ledatha eqokelelwa nguGoogle kwisixhobo sakho liyayivumela ukuba ikubone kwaye inike iziphumo zokukhangela ngokwesiko nokuba utshintshela kwisikhangeli esingaziwa, songeze uWeinberg.
Kwingxelo eya kuMqwalaseli, uGoogle wathi ukugqitywa kukaWeinberg kunye nendlela yokufunda kaDuckDuckGo yayingalunganga kuba yayisekwe kwingcinga yokuba ukwenziwa komntu kuphela kwento ekhokelela kwiziphumo zophando ezahlukeneyo. Zininzi izinto ezinokukhokelela kwiyantlukwano encinci, kubandakanya ixesha kunye nendawo, ekungabonakali kuyo ukuba esi sifundo silawule ngokufanelekileyo, utshilo isithethi sikaGoogle.
Kwimeko yeendaba, umzekelo, iziphumo zophando zichaphazeleka ikakhulu zizinto ezingezo-algorithm, ezinje ngexesha, kuba umxholo omtsha kwizihloko zeendaba eziguqukayo ngokukhawuleza unokupapashwa kwi-intanethi ngemizuzu, okanye imizuzwana.
U-Weinberg, isidanga se-MIT, waseka iDuckDuckGo ngo-2008 ngeenjongo zokubonelela ngendlela engenamkhethe kuGoogle nakwezinye iinjini zokukhangela. Inkampani, ebezixhasa ngemali ngokwase Weinberg, ibone ukukhula ngokukhawuleza emva kokuqina kwemali kwi Union Union Ventures etyale imali ngo 2011. Okwangoku, iinkqubo ze DuckDuckGo malunga 24.4 yezigidi zokukhangela yonke imihla.
Kwaye indawo sele kulula ukuyifumana, njengoko inkampani ifumene igama le-premium generic domain duck.com Ukusuka kuGoogle kule veki. Oko kuthetha ukuba uchwetheza duck.com kwisikhangeli sakho uya kukuthumela ngokuzenzekelayo DuckDuckGo .
