Umfazi onentloko esandula ukuchetywa, wadutyulwa ngu Rankin. (Ifoto nge-Equinox) Njengokuba abantu besiXeko saseNew York bebhinqe esinqeni ukulungiselela ukulungiselela ukukhaba ezempilo ngoJanuwari, i-Equinox ikhuphe uthotho olutsha lweentengiso eziqaqambileyo nezinobuchule.
Wadutyulwa ngumfoti wase-Bhritane u-Rankin kwaye wayilwa ngu-Wieden + Kennedy New York, iintengiso zisebenzisa i-Equinox Made Me Do It slogan yokuba uphawu luqale ukusetyenziswa kunyaka ophelileyo. Iifoto zijongeka njengokuhlelwa kwefashoni kuneendawo zokunyusa umthambo.
Iifoto ezimbini zibonisa imodeli kwimpahla yesinxibo enentloko esandula ukuchetywa, i-razor isesesandleni, kunye nendoda enxiba ngokunxiba iimpahla ezibukhali zabasetyhini eofisini (ziyafana apha Isinxibo somfazi kaBill Haverchuk seBionic IiFreaks kunye neeGeeks ngabom?). 
Indoda ekwisuti yamandla yomfazi, ngaphandle kweblawuzi. (Ifoto nge-Equinox)
Zombini iifoto zinesibindi kwaye ziyakhuthaza. Banokubangela ukuba ucinge ukuba uya kuba kakubi ngakumbi emsebenzini ukuba ujoyina i-Equinox. Khuphela nje umzimba wakho njengomnye weemodeli, kwaye uya kuba mhle kwaye ube nesibindi ngokwaneleyo sokukhupha iSinéad O'Connor 'yenza, okanye iblazer kunye namatye eengxelo angenayo iblawuzi ngaphantsi.
Amalungu ethu ayenempembelelo yokwenyani emva kwephulo le-Equinox Made Me Do It, kwaye kulo nyaka sabona ithuba lokuguqula ibali kunye namabali abonisiweyo, utshilo uCarlos Becil, i-CMO ye-Equinox, kwiphephandaba. Yonke into esiyenzayo e-Equinox isekwe kumbono wokusebenza okuphezulu, ukuxhobisa amalungu ethu ukuba abe nesibindi, bathathe umngcipheko kwaye batyhalele umda wabo, ngaphakathi nangaphandle kweklabhu. 
U-Equinox wenza lo mfo nge tattoo yentamo ukuqala usapho. (Ifoto nge-Equinox)
Kunyaka ophelileyo, i-Equinox Made Me Do It iphulo lijolise kwizambatho ezinganxibanga, ezinomzimba oqinileyo, amadoda nabafazi abaziphethe kakubi kwiimeko ezahlukeneyo-ukubiya ngocingo, ukufihla kwimiboko yemoto, ukuntywila elwandle ebusuku. Ezo foto, zidutyulwe nguRobert Wyatt, zikhuphe ikhefu lasentwasahlobo nasehlotyeni kwaye zinokukhuthaza umbukeli ukuba abeke umhla wokugqibela wokuba sempilweni. Iintengiso zomsebenzi we-2015, kwelinye icala, zisenza sizive ngathi akukho xesha kodwa ngoku sizokuma-ubomi bokwenyani buqala kwakhona kwiintsuku nje ezimbalwa, emva kwayo yonke loo nto.
Inkampani yalahla umfoti wefashoni uTerry Richardson emva kwephulo labo lika-2013 , ebonakalisa imifanekiso engamanyala ngokwesondo, ibeka ugxininiso kunqwenelelo kunokuba namandla. U-Equinox akazange atsho nokuba igama lika Mnu. Richardson elisandula ukufunyanwa lalinento yokwenza nokumnkonkxa kwakhe, kodwa akunakunceda.
Iintengiso ezintsha kukumkelwa okwamkelekileyo kwinkampani ngaphambili, ngakumbi imali yesondo. Banokuthi basikhuthaze nje ukuba sisuke kwiibhokhwe zethu kwaye sibethe i-gym. 
Ifoto esuka kumkhankaso we-Equinox ka-2015. (Ifoto nge-Equinox)
Indoda enehagu. (Ifoto nge-Equinox) 
