Ivenkile yokulala kaCasper ivumela abathengi ukuba bavavanye umatrasi wayo odumileyo.UCasper Ukubona umatrasi wentengiso kwezi ntsuku uziva ngathi awuphethanga fashoni njengowakho owuthandayo kwangoko kwiijean ezisezantsi. Ungaze ukhumbule ukuba mhlawumbi awunayo ithelevishini yekhebula, kodwa ezo ntengiso zokuvavanya ukulala kudala, zihlala zibonisa abantu abancumileyo ababetha oomatrasi, baye baphuma kwifashoni kunye nezinye izinto eziphambili zeli xesha.
Kwezi ntsuku, inani labathengi leqa ibhokisi enkulu (kunye netikiti elikhulu) uhambo lokuya endaweni yokuthenga imveliso esemgangathweni yokulala nge-hip, isiqalo se-millennial-friendly. Zombini UCasper kwaye Leesa Ndifumene impumelelo ephambili yokuthengisa iiseti zomatrasi ophuphayo kwi-intanethi, nangona ngoncedo lweekhowudi zekhowudi yenyuselo engapheliyo. Kodwa khange kuthathe xesha lide ukuba iimveliso zokuhanjiswa kweebhedi ziphinde zifumane izibonelelo zesitena kunye nodaka, ngakumbi kunikwe ukubaluleka kokuchukumisa kunye nokuziva xa kufikwa kutyalo-mali kumatrasi. Emva kwayo yonke loo nto, iwebhusayithi ethe ngqo-kubathengi (i-DTC) inokuba yinto entle kakhulu kunegumbi lokubonisa eliphelelwe lixesha, kodwa njengoko kugqityiwe, akukho nto ibethayo eqala ukuphendula impendulo ukuqinisekisa umthengi ukuba ufumene umatrasi wabo olandelayo.
Yiyo loo nto iinkampani ze-e-commerce ezijolise ekuthengiseni izinto zokulala ngaphandle komntu ophakathi beza kwisangqa esipheleleyo kwaye bamkela imigangatho yokuthengisa ngokomzimba. Thatha umzekelo, ukuphazamisa Imatrasi emfusa , ehamba indlela ye-intanethi ye-intanethi. Njengoko I-CEO uJoe Megibow kutsha nje uxelele eMarketer , Ubambiswano lwenkampani neMatrasi eQinisekileyo kunye neMacy ibalaselisa la macala mabini kwisicwangciso sethu sevenkile.
Ngoku sinoomatrasi onokubeka kubo kwiivenkile ezingaphezu kwe-1,500 — nto leyo ethetha ukuba uninzi lwase-US lukwimizuzu engama-30 ukuya kwengama-40 yokuqhuba ukuze ukwazi ukulala ebhedini, utshilo uMegibow. Leyo yinxalenye yesicwangciso.
Enye inkampani ecwangcisa ukubandakanya iivenkile kwimodeli yayo yokuthengisa yile Ukuthumela , uphawu lwempahla yendlu egxile koomatrasi nakwizincedisi zokulala. Yaziswa phantse kwiminyaka elishumi eyadlulayo ekuqaleni kwexesha le-DTC, ijolise ekunikezeleni ngeemveliso zokulala zodidi kumaxabiso amaxabiso afikelelekayo. Ngokutshintshwa kutshanje kwizitena nodaka kwishishini le-DTC, iSaatva iceba ukuvula inani lamagumbi okubukela kule minyaka imbalwa izayo, ngaphezulu kobambiswano lweMacy.
Umsunguli we-Saatva kunye negosa leqhinga eliphambili u-Ricky Joshi uxelele u-Braganca ukuba imeko ye-Intanethi yokuthengisa ayisiyonto yenzekileyo, njengoko iimveliso zifumana ukuba utyalo-mali kufanelekile-kungekuphela kwentengiso kodwa kunye nokufumana umdla wabathengi omtsha.
I-Saatva, ezijonga njengesiqalo somatrasi esinegama eliphezulu, isebenzisa idatha yemephu ukukhula kunye nokulinganisa ngaphaya kwe-e-commerce.Zininzi izizathu zokuba kutheni igumbi lokubonisa lisebenza kakuhle kuthi, utshilo uJoshi. Okokuqala, ndicinga ukuba kungenxa yokuba siyinkampani eqhutywa yidatha kwaye sinokubona iipateni zabathengi bethu ngejografi yendawo kunye nentengiso iyonke.
Amagumbi okubonisa eSaatva aya kusebenza njengolwandiso lwewebhusayithi yenkampani. Kodwa ngokungafaniyo namaqhinga okuthengisa ngezitena nodaka, uJoshi ucacisile ukuba umgangatho wentengiso uza kuba yindawo yabathengi abatsha nabasele befumene iimveliso ngaphambi kokwenza isigqibo.
Uye waqhubeka nokuqaphela ukuba izinto zokuqala ezifana ne-Saatva-abo bazithembileyo ngemveliso zabo (oomatrasi) ezinokuma kubathengi xa bephononongwa ngamehlo-banokuzuza kumava okuthenga ngaphakathi kwabo bantu endaweni yokuthembela kwimithombo yeendaba zentlalo kunye nenkcitho yentengiso. 
Iindwendwe zijonga oomatrasi bakaCasper ngexesha lokubhiyozelwa kukaCasper LA eBlind Dragon ngoJulayi 9, 2015 eWest Hollywood, eCalifornia.URachel Murray / i-Getty Izithombe zeCasper Sleep Inc.
Ngapha koko, iimveliso ze-DTC ngoku zijonge ukubonakala phakathi kolwandle olunokungaziwa, uphawu lokugqibela. UJoshi wachaza ukuba ngothintelo oluphezulu lweStaavaInkonzo yeglavu emhlophe, amava okuthenga aya ngaphaya kokuphuma kwi-Intanethi, esenza elinye ityala lokuphumeza ivenkile. Asilulo uphawu lwebhedi-ebhokisini, wongeza. Sineziseko zophuhliso zesizwe ezineefektri ezili-18 kwaye sinikezela ngokufakwa kunye nokususa umatrasi, ngenkonzo yabathengi eyi-24/7.
An Isifundo se-IAB Ikhutshwe ngoJulayi iyalixhasa eli bango, ibonisa ukuba phantse isiqingatha sabathengi bakhetha ukuphazamisa iimveliso, abathengi ngoku balindele iinkampani ze-DTC ukuba zinikeze ukufikelela kumjelo omni kunye nenkonzo yabathengi ekumgangatho ophezulu.
Ngapha koko, i-mission yokubonelela ngokudibana kwezemfundo inokuba nabathengisi bemveli oomatrasi baphinde bacinga zoyilo lwabo lwevenkile. Thatha inombolo yokulala, eyaziwa ngokwenza iibhedi ezinokuhlengahlengiswa ukusukela emva kweminyaka yama-80s, ukuvula indawo yokubonisa yaseManhattan ngo-2018 ukuvuselela uphawu lwayo kunye nokunyuka ngokuchasene nabafana abatsha. Ekuvulweni kwayo , inkampaniI-VP yamava e-brand, u-Angela Gearhart, uthe ivenkile yenye yezo ndawo kufuneka zibonwe ziindawo zentengiso, enkosi ekusebenziseni itekhnoloji engenamthungo kuyo yonke indawo. Indawo yeSithili seFlatiron unikezela ngemephu yedijithali ye-3-D yomzimba womthengi ukunceda ukumisela useto lwabo lokulala, kunye nokubonisana nomntu ngamnye ngeSleep Professional.
Kwaye ngenxa yokuba iinkampani zentengiso ngokuthe ngqo zihlala zinezinto ezisisiseko ezikwi-intanethi, amandla okukhuphisana ngokuthe ngcembe nabathengisi bezinto zomzimba kulula kakhulu kunenye indlela ejikeleze.
Uninzi lweemveliso ze-DTC zidityaniswe kakhulu kwaye ziyaqonda ukuba zisebenza njani iintlobo zentengiso, hayi kwintengiselwano yevenkile, utshilo uJoshi, esithi ngelixa iindawo zentengiso zikaSaatva zinokuqhekeka, ukusebenza kwayo kabini njengethuba lamava eliqhubela abantu kuhlobo kufanelekile utyalo mali.
Ekupheleni kosuku, okoko abathengi behamba bemthanda imveliso, yiyo yonke loo nto ibalulekileyo, utshilo. Asikhathali nokuba intengiselwano iyenzeka kwigumbi lokubonisa okanye kwi-intanethi.
