Iofisi ye-Bay Area. (Ifoto: Yonwabela) Enye yezinto ezintle malunga neemveliso zetekhnoloji yanamhlanje yindlela ezilula ngayo ukuseta nokufunda.
Hahahahahaha.
Inyaniso kukuba, nezixhobo zomsebenzisi zobuhlobo namhlanje azikho ngokwenene lula kubantu abaqhelekileyo, abangengabo oobugcisa ukuba baphathe kakuhle; zilula nje kunokhuphiswano. Elo lithuba lemarike Yonwabele , inkonzo entsha yokuthengisa kunye noqeqesho esungulwe kwiinyanga ezisibhozo ezidlulileyo nguRon Johnson.
Uyamkhumbula uRon Johnson. Emuva ngo-2000, uSteve Jobs wamqesha kwi-Target ukudala nokwakha umsebenzi we-Apple wokuthengisa. Akuninzi kakhulu ukuba i-Apple Stores iguqule ukuthengiswa kwakhona, ukudala indawo yokuthengisa abaninzi baye bakopisha.
Ngo-2011, uJohnson waba ngu-CEO we-JC Penney, otyholwa ngokurhuqa umthengisi ohloniphekileyo kwinkulungwane yama-21. Kwiinyanga ezilishumi elinesixhenxe elinesiphithiphithi kamva, phakathi kokuwa okuthe kratya kunye nexabiso lesitokhwe elixhalabisayo, wayenjalo uphelelwe ngumsebenzi . Isikhonkwane esingqukuva kumngxunya wesikwere, utsho ngoku, engqiyame kwigumbi lenkomfa kwikomkhulu le-Silicon Valley.
Eyona nto unayo indibaniselwano yokonwaba okukhawulezileyo kunye nengubo yokhuseleko yabathengi abaxhalabileyo. 
URon Johnson, umseki wolonwabo. (Ifoto: Yonwabela)
Kunyaka ophelileyo, emva kokunyusa i-80 yezigidi zeedola ezivela kubasekeli kubandakanya i-Valley heavy hitters njenge-Kleiner Perkins, i-Oak Investment Partners kunye no-Andreessen Horowitz, waqalisa-eneminyaka engama-55 ubudala-ukuqala kwakhe. Ukonwabela okwangoku kufumaneka kuphela kwisiXeko saseNew York naseSan Francisco Bay, nangona uMnu.Johnson esithi le nkonzo izokwanda iye kwimimandla engaphezulu kulo nyaka, ngokusekwe kwizifundo azifumene kwiibhedi zakhe ezimbini zovavanyo.
Kwinqanaba elinye, Nandipha umthengisi okwi-Intanethi ngokulula. Uya kwisiza, uthenge imveliso kwaye uyifumane. Umahluko ukwinto eza nayo: umntu oqeqeshiweyo, onolwazi, ongazukukuzisela yona ngaphandle kweendleko ezikhawulezileyo njengeeyure ezine, aze achithe iyure nawe ekuncedeni ukuba uyimise kwaye ikufundise indlela yokuyisebenzisa . Kufana ne-Apple Genius Bar eza kuwe, kwishedyuli yakho.
Umthengi ukhetha indawo, enokuba likhaya, iofisi okanye ikhefi, kunye nokuqeshwa kuhlala kusetelwe ixesha elithile- akukho festile yokuhambisa ikheyibhile yomfana. Umnumzana Johnson uqhayisa ngokuba iipesenti ezingama-97 zoKonwabela ukuhanjiswa zifika ngaphambi kwexesha. Injongo ithi, ayisiyokuthengisa nje kuphela; kukwenza amava.
Ukufumana incasa yala mava, ndacwangcisa ukuthengwa okuhlekisayo kwe- $ 2,899 UDI Inspire 1 I-drone-sisiqwenga sehardware esithi, kubunzima bayo kunye neendleko, hlobo loloyikisayo kum. Ngamafutshane, ndafumana i-imeyile yohlobo lwe-Uber eyazisa uchwepheshe wam wokonwabela, umfana onobuhlobo ogama linguDaniel Duran.
Njengazo zonke iingcali ze-Nandipha, uDaniel ngumqeshwa ohlawulwayo-ukunikwa akuvumelekile-owahlula ixesha lakhe phakathi kokuqeshwa kunye noqeqesho kwipotifoliyo yezixhobo ze-Guitar ezithengisa. (Emva kwexesha awayekunye nam, uDaniel wayecwangciselwe ukuba atyelele ekhaya ukufaka i I-Ecobee i-thermostat efanelekileyo.)
Sadibana kwii-ofisi zika-Enjoy saza saya epakini ekufutshane, apho uDaniel wandibonisa indlela yokuhlanganisa i-Inspire, ukunyusa ikhamera, kunye nokumisela i-app ye-iPhone efunekayo ukuyilawula. (Ukuba bendingumthengi wokwenyani, ngewayendikhokele kwinkqubo entsha ukuya yibhalise Ngorhulumente.) Ngaxa lithile, ngembeko kodwa ngokukhawuleza wayilawula ikhonsoli, endithintela ekuvumeleni ukuthengwa kwam ngefantasy malunga ne- $ 3,000 ukuba ndibetheke kwimithi yokundicebisa ngobungozi bokuphazanyiswa ngumbane.
Kulula ukubona ukuba inokutsala njani inkonzo. Yongeza inyani yokuba abathengi banokufikelela kuncedo oluthe kratya nasemva kokuhanjiswa kwabo, kwaye eyona nto unayo kukudityaniswa kokonwaba kwangoko kunye nengubo yokhuseleko kubathengi abaxhalabileyo.
Kukho imibuzo ecacileyo malunga nemodeli yeshishini. Enye yeendlela uVuyo anokuhamba ngayo ngokuthengisa kuluhlu lwamaxabiso kwimarike eyaziwa ngokuzele kukhuphiswano lokunciphisa amaxabiso. Umnumzana Johnson uyayiyeka loo nto ngokuthintela ngokungqongqo uluhlu lweemveliso azithengisayo, ethintela izinto ezithandwa kakhulu ngokubanzi ezingaphungulwanga ngokunyanisekileyo: ii-iPhones kunye nee-iPads, izithethi ze-Sonos, iikhamera zeGoPro, i-Bang & Olufsen i-headphone kunye nezinye. Ezona mveliso zintle zihlala zigcina amaxabiso azo, uyabona, wongeza ukuba-nangona i-Enjoy ingazisi inyani-iyabakhuphisana namaxabiso.
Enye indlela yokuphepha i-vagaries yeshishini lokuthengisa kukuthengisa ngokufana nesivumelwano sayo ne-AT & T, apho ukonwabela ukuhanjiswa kunye nokuseta kufumaneka kwi-Bay Area naseNew York njengenketho yeendleko kubathengi abathenga ii-iPhones zabo okanye ezinye ii-smartphones kwiwebhusayithi ye-AT & T. UJohnson uthethile nomnikezeli wokhathalelo lwempilo malunga nokwenza iifowuni ezifanayo zekhaya zezixhobo zokuphila kwabathengi.
UJeff Bezos mhlawumbi akazange athengise nto ngaphandle kweencwadi kwiminyaka emithathu yokuqala yobukho beAmazon ngaphambi kokuba enze ezinye iimveliso, utshilo. Ngokuzonwabisa okwangoku kugxilwe kubathengi be-elektroniki, uthi: Ukuba senza loo nto kakuhle, oko kuyakusinika ithuba lokucinga ngezinye izinto.
Kukho umbuzo wokuba ingaba i-Enjoy's high-touch service is scable scable. Ukufezekisa izithembiso zayo, intengiso nganye entsha eyandayo iya kufuna iqela labasebenzi abaqeqeshwe kakuhle, iindawo ezibekwe ngononophelo lweempahla kunye nolungiselelo oluya kuthathela ingqalelo umahluko wengingqi kwimozulu, ukugcwala kunye nezinye izinto ezahlukeneyo: Ukuhanjiswa, yithi, eLos Angeles yomahashe wendlela kubeka iingxaki ezahlukileyo kuneChicago ngosuku lobusika. Yinto enye kwiAmazon ukwenza le micimbi kunye nayo Inkulumbuso ngoku inkonzo, enye yokuqalisa ngabasebenzi abali-150.
Umnumzana Johnson ubonakala ngathi akonwabanga nje kodwa womelele ngumceli mngeni. Okwangoku, uthi, Ukonwabela kuninzi ngokufunda njengokuthengisa. Uber, utsho, wenza i-9,000 ekhwele kwiinyanga zayo zokuqala ezili-12; Uthi u-Nandipha uza kusondela kwelo nani lotyelelo ngexesha lokubhiyozela isikhumbuzo sakhe sokuqala ngoMeyi, kwaye isidingo senkonzo yakhe siya kukhula ukusuka apho.
Ngaphandle kokuba, ewe, iimveliso zobuchwephesha zifumana lula kubathengi ukuba bazenzele ngokwabo.
Hahahahahaha.
U-Rich Jaroslovsky ngumbhali wetekhnoloji ye-Braganca kunye nosekela-mongameli we SmartNews Inc. Zimalane richj@observer.com okanye kwi-Twitter @NtsikeleloTyala .
