Kude kube nini iAmazon Prime ibamba imidlalo yeNFL?Iifoto zikaJoe Sargent / Getty NgoLwesine, i-Indianapolis Colts (6-4) izakudlala iHouston Texans (6-4) kumdlalo we-marquee matchup oya kuthi uncede ekuthatheni isigqibo kwinkokeli yecandelo le-AFC South. Ukuba unomdla kwimicimbi enjalo, zininzi iindlela oya kuthi ube nakho ukubukela umdlalo. Kwasekuqaleni kwe-2018, iMidlalo yeFox yafikelela kwisivumelwano neNFL yokusasaza NgoLwesine iBhola ekhatywayo nge-2022 ye $ 660 yezigidi ngonyaka, okwenza kube lula kubathengi be-TV ukuba bahlawule. Abo banokubhaliselwa kwekhebula elikhethekileyo baya kuba nakho ukubukela kwiNethiwekhi yeNFL, iligi yesikrini esincinci esemthethweni yeligi. Kodwa kuthekani ngabasiki beentambo?
Ngo-Epreli 2018, i-Amazon.com Inc yavuma ukuhlawula i-NFL malunga ne- $ 65 yezigidi ngonyaka ukulinganisa amaxesha amabini alandelayo NgoLwesine iBhola ekhatywayo ngenkonzo yeNkulumbuso yeVidiyo, ukunyuka kwamaxabiso ngama-30 eepesenti kwisivumelwano sangaphambili, nge Reuters . Ukujonga phambili, iAmazon inemidlalo emithathu kuphela eshiyekileyo kwisivumelwano sayo sebhola ngaphambi kokuphela kwesivumelwano. Kulapho ke izinto ziqala ukuba nomdla.
Ngaphezulu kwesigidi se-100 sabantu abahlawulela i-Amazon Prime kwihlabathi liphela nge- kuqikelelwa Izigidi ezingama-26 kunye nokudibanisa umsebenzi wePrime Video. Okwangoku njengexesha lokugqibela, ii-simulcast ze-NFL zeAmazon I-avareji ngababukeli abangama-500,000, ngokutsho Ubudala beNtengiso . Le offseason, umsasazi uneekhosi ezintathu zokwenza: ukusika isithiyelo ngenzame ebizayo engabuyiseli itoni yee-eyeballs, ukuya kwixabiso elilindelekileyo le-NFL kunye nokugcina imeko, okanye ukulungiselela inzame ezingalindelekanga zokuhlutha amalungelo osasazo. kuthungelwano losasazo.
Phambi kokuba singene nzulu kakhulu, kubalulekile ukuba uqaphele ukuba akunakulindeleka ukuba i-NFL ivume ukuphinda ibuyise amalungelo okusasaza apheleleyo ukusuka kumabonakude omdaka ukuya kusasazo, ubuncinci ngoku. Unethuba elingcono lokubona uMkomishinala weNFL uRoger Goodell evuma isiphoso kuso nasiphi na isigqibo ngaphandle kokubona utshintsho olunje. Kodwa kunokwenzeka ukuba kuxoxwe ngezizathu ezintathu eziphambili.
Isizathu sokuqala: Ixabiso kunye noKhuphiswano
Emva kwexesha le-2022, i-NFL iya kubamba imfazwe enkulu yokubhida yamalungelo ayo e-TV. Ukuza kuthi ga ngoku, i-NBC ihlawula ngaphezulu kwe- $ 1 yezigidigidi ngonyaka NgeCawa ebusuku , I-CBS ihlawula i- $ 1 yezigidigidi kwimidlalo yangeCawa emva kwemini, kwaye uFox uhlawula malunga ne- $ 1.6 yezigidigidi ngonyaka I-TNF kunye nemidlalo yangeCawa emva kwemini. I-ESPN ene-Disney iqokobhe lakhupha i-2 yezigidigidi zeedola ngonyaka NgoMvulo ebusuku ngeBhola ekhatywayo ngaphandle kokuvelisa nje $ 285 yezigidi kwingeniso yentengiso kunye nokufumana amanqanaba asezantsi esilayidi seveki yeNFL. Kumnxeba weDisney womnxeba ekuqaleni kwale nyanga, u-CEO u-Bob Iger wayengazibopheleli xa exoxa ngethuba lokuba i-ABC idlale ngamalungelo e-NFL TV.
Ngenxa yokungazinzi okuhamba neendleko eziphezulu kunye nokhuphiswano, utshintsho alunakuphepheka kumda wexesha olwaneleyo.
Isizathu sesibini: Ukusika intambo
I-TV ebhatalwayo isifa ngokukhawuleza kunaye nawuphi na umntu ekulindelwe phantse kuye 3 yezigidi abathengi ukusika intambo ngo-2018. Ngokutsho kutshanje Unyaka wengxelo , zingama-23.8 ezigidi ababhalisele ukuhlawula umrhumo e-US, emele malunga neepesenti ezingama-21 zemizi yeTV. La manani ayakhula kuphela.
I-NFL iphakathi kweminyaka emibini yokulinganisa emva kweskid seminyaka emibini, kodwa ukusasazwa kwedijithali kwemidlalo yeNFL kunyuke ngepesenti ye-85 kwi-2018, nganye Imidlalo ye-Yahoo . Ngaphandle kwamandla okukhanga aphilayo e-NFL, ukubonwa okuthe ngcembe kweTV kuyancipha. Yinyani leyo. Ekugqibeleni, oko kuya kuqala ukutya kubaphulaphuli bebhola.
Isizathu sesiThathu: Inkqubo yokuPhila iyaDijithali
Ngaphezulu kweepesenti ezingama-50 zelizwe ezibukela umxholo wevidiyo ekwi-intanethi mihla le kwaye ii-conglomerate ezinkulu zifuna ukukusebenzisa oko.
Umphathi we-AT & T uRandall Stehenson uxelelwe Abahlalutyi basehlotyeni ukuba imidlalo ye-NBA kunye neMLB edlala ngoku kwi-TNT, Turner kunye namanye amaqonga eWarnerMedia ekugqibeleni baya kufumana indlela eya kwinkonzo ye-HBO Max yenkampani ezayo. I-NBCUniversal yeComcast isungula inkonzo yayo yokusasaza ezayo, uPeacock, ngokudibeneyo neMidlalo yeOlimpiki ye2020 ukuze kunyuswe imfuno ephezulu yeziganeko ezibukhoma. Inyathelo nenyathelo, iminyhadala yezemidlalo ifudukela kunikezelo lwedijithali oluphezulu.
Ukuba ezi nkonzo zifumana impumelelo kulo mzila, mhlawumbi i-NFL iya kuthi ekugqibeleni ijonge ukusasaza njengenye indlela enokubakho endaweni yokuncoma okuyingozi.
