Umbhali uHugh Howey.(Ifoto: UChristopher Michel / Twitter) Xa isihloko se-e-ncwadi sivela, omnye umbhali uthambekele ekubizeni ukuba athethe ngomzi mveliso omtsha weencwadi eziya ngqo kubaphulaphuli babo, ikakhulu nge-Kindles zeAmazon: Hugh Howey.
Umnumzana Howey ngumbhali wezihloko ezingaphezulu kweshumi elinambini, kodwa eyona yaziwa kakhulu kuyo yaqala nge-novelette ebizwa Uboya , ibali lekamva le-dystopi. Kuyifumene ngokwaneleyo kangangokuba wakwazi ukuwuyeka umsebenzi wakhe kwaye wagxila ngokusisigxina ekubhaleni. Yena ngoku uhlala esikhepheni .
Umnumzana Howey ube sisithethi esingekho mthethweni kushishino lokushicilela ngedijithali. Ngapha koko, siqale ukuhlangana naye xa sinika ingxelo ngeendaba zokuba iAmazon Kindle Unlimited izakuqala ukuhlawula ababhali ngokusekwe ekubeni abafundi bafunda kangakanani. Yindima angakhululekanga ngokupheleleyo kuyo, njengoko echaza koku kulandelayo. Oko kwathiwa, akaqinisekanga ekukhuthazeni ukuzipapasha njengendlela yokufikelela kubafundi abaninzi kwaye babambelele kwimali engenayo. Ukufezekisa loo nto, yena kunye nomFundi weDatha ongaqondakaliyo benza iwebhusayithi Imivuzo yoMbhali , Eguqula uqikelelo lwentengiso lweenjineli kwiindidi ezahlukeneyo zababhali be-e-ncwadi, ikakhulu kwiAmazon.
Umbonisi ebexela abanye bababhali be-e-ncwadi abaphumeleleyo kwi-Titans of Kindle series. Esi sisixa sethu sesithandathu. Koku kulandelayo, uMnu.Howey uthetha ngokuthe ngqo kwiintsilelo kwimodeli yangoku kwaye apho acinga ukuba intengiso izakukhokelela kushishino lwenkcubeko yokubhala.
Udliwanondlebe lomnxeba ulandelayo noMnumzana Howey luhleliwe lwaza lwagqitywa:
Kutheni le nto uthathe isigqibo sokuthatha inxaxheba yobunkokeli phakathi kwababhali beencwadi?
Andazi ukuba ndiyithathile loo ndima njengokuba abantu bebuza imibuzo kum kwaye bendihlala ndibaphendula. Ixesha elininzi. Unabantu abathanda J.A. IKononath kwaye UAmanda Hocking eza phambi kwam, kodwa ndavela nje ndapapasha kwaye ndiphumelela ngexesha apho ii-e-ncwadi kunye nokuzipapasha kwakufumana ingqalelo enkulu.
Ke ngoku isivumelwano sam noSimon & Schuster ndibeke kwimbonakalo encinci kancinci, ke xa iintatheli zifuna ukubuza into yaphela sele ndifumana umnxeba.
Ndandisoyika ngokwenzekayo, kuba ndabona oko kusenzeka kunye noAmanda Hocking, apho abantu babethetha kakhulu ngaye nangempumelelo yakhe kunamabali akhe, kwaye andizange ndifune ukuba yenzeke kum. Ndandifuna abantu bathethe ngeencwadi zam, kodwa ndikholelwa ngokwenene kumandla okuzipapasha, indlela ebeka ngayo ulawulo kunye nengeniso ezandleni zamagcisa hayi iinkampani ezinkulu. Ngokuqinisekileyo ndifuna ukwazisa abantu ukuba zeziphi iindlela abanokukhetha kuzo, kunokuba batyikitye onke amalungelo abo.
Luthini ulwalamano lwakho noMvuzo woMbhali?
Yintsebenziswano. Umncedisi wam, Idatha Guy Ngokuqinisekileyo bubuchopho bengubo. Sibhala iingxelo kunye.
Umfanekiso omkhulu: yintoni oyithathayo kwihlabathi lokushicilela ngoku?
Andizange ndizicinge njengombhali we-e-ncwadi. Phambi kokuba ndihlale ndibeka phambili ezincwadini zam zokuprinta-ezifunwayo ngencwadi yam yokuqala ukuzipapasha ndibuyele ngo-2009. Kwakungekade i-e-ncwadi iqale ukuthengisa kakuhle kwaye izuze kakhulu kangangokuba yayijongeka njenge-e-ncwadi. Umsebenzi ophakathi, kodwa iincwadi zokumamela kunye neencwadi zokuprinta ziyinxalenye enkulu yeshedyuli yam yokukhululwa.
Ndiyathemba ukuba iya kufika apho singakhathaliyo malunga nokuba silifunda njani ibali kodwa silidla nje ibali. Ke asizukuthetha malunga nokuba sabona Ipuli efile kwi-IMAX okanye kwi-3D kodwa indlela ehlekisa ngayo imovie.
Ndicinga ukuba sihle kakhulu apho kunye nabafundi. Abafundi bathetha nje malunga nokuba ngubani ofumene inoveli yamva nje ngumbhali wabo abathandayo. Ngabapapashi kunye nabathengisi abazixakekise malunga nokuba zeziphi na izinto ekufuneka zibe kuzo.
Ndandiqinisekile ngale nto ukuba andiphindanga ndayijonga, kodwa ngoku sithethayo, andiqinisekanga. Ngaba Uboya incwadi yakho yokuqala?
Yayingumsebenzi wam wesixhenxe opapashiweyo.
Kodwa ngokuqinisekileyo kukuphuka kwakho, akunjalo?
Ewe, yeyona indivumele ndiyeke umsebenzi wosuku.
Sithethile nombhali omnye weencwadi ngandlel 'ithile efana neyakho othi ukuphononongwa kwaye akunamsebenzi oko. Ngaba unayo nayiphi na ingqiqo yento eyenza ukuba uqhekeze umdla woluntu?
Isiginali yandiswa amatyeli aliqela apha endleleni, kodwa ukukhula kwakuyinto yokuqala.
Ndicinga ukuba inento yokwenza nendlela iingcebiso ze-algorithms zeAmazon ezisebenza ngayo. Ndinezinye iincwadi ezintandathu phaya, kwaye bendiphuhlise ngokwaneleyo abaphulaphuli, kodwa amawaka ambalwa okuqala anzima kakhulu. Kunzima ngokwenene ukuthengisa iikopi zokuqala ezingama-500 okanye ezili-1 000, nokuba ungowesiko okanye uzipapashe ngokwakho.
Kodwa nini Uboya zaphuma, iimpompo zeAmazon zanconyelwa. Yayisazi ukuba abantu bafunda kwaye bawabekisa kakhulu amabali am. Ke ngebaxelele amakhulu aliqela okanye mhlawumbi amawaka abantu ukuba kukho eli bali litsha liphuma. Kwaye ibali lokuqala liqukethe isiphelo esihlukumeza abantu. Nje ukuba bayigqibe, akukho mntu uyibonayo isiza, kwaye bafuna ukubona ukuba ngaba abahlobo babo baya kuyibona isiza na.
Kufana nokubukela Imvakalelo yesithandathu okanye into. Uxelela wonke umntu, kuya kufuneka uyokubona le nto, okanye kuya kufuneka uyifunde le undixelele ukuba ucinga ntoni.
Ke ukukhula komjikelo kwakuza kundinceda. Yayisuka kumakhulu ngenyanga iye kumawaka ngenyanga. Ngexesha lokuthengisa amashumi amawaka ngenyanga, kulapho iBoing Boing yenza uphononongo. Ke uthengisa i-100,000 ngenyanga, kodwa yayisele ikule curve yokukhula. Ke ezi zinto ziyikhulisile, kunzima ukuxelela ukuba zinempembelelo engakanani.
Ndafika Uboya ibiziisenti ezingama-99. Ngaba kunjalo nangoku?
Ikhululekile ngoku. Inxalenye yokuqala.
I-serialized, efana ne-Dickens. Nje ukuba onke amalungu aphume onke, ndiwadibanise inoveli enye .
Ucinga ukuba lithini ixabiso elifanelekileyo leencwadi? Ihluka njani kumntu omtsha xa kuthelekiswa nomntu onokulandelayo?
Ndicinga ukuba inoveli epheleleyo, nantoni na ukusuka kuma-50,000 ukuya kumagama angama-100,000, i- $ 4.99 okanye i- $ 5.99, lixabiso elifanelekileyo. Ndicinga ukuba iyibeka kwindawo yempuphu, kwaye ayikudeli negama elibhaliweyo.
Ndicinga ukuba umbhali wokuqala kufuneka anike ezinye zezinto zabo, nokuba bayazenza okwethutyana, okanye bapapasha ibali lokuqala njengenkokeli yelahleko.
Bamele benze into ukuze bafumane abaphulaphuli. Ukunceda simahla nangamaxabiso aphantsi.
'Ndiye ndafumana iminxeba emininzi evela eAmazon engekabikho mntu uve ngam.'
Kwaye ucinga ukuba kuya kuba yintoni emva kokulandela oku kulandelayo? Abanye bathe imarike iphantse yalindela ukuba unyuse amaxabiso ngelo xesha.
Ndicinga ukuba kukho abanye abathi, xa befumana oku kulandelayo, bacinge ukuba banokuhlawulisa ngaphezulu kuba bayabona ukuba banako oko kufunda, kodwa xa sijonga idatha yamaxabiso, sibona ukuwa ngaphezulu kwe- $ 5.99.
Basenokuba benza imali eninzi ngokufunda kwabo okusekisiweyo, kodwa kunokwenzeka ukuba baphulukane nentengiso ethile. Kodwa yile datha kuphela, kwaye umbhali ngamnye uya kuba namava akhe.
I $ 5.99 ibonakala iyindawo emnandi yeenoveli. Kukho indawo emnandi kwi- $ 2.99 apho iincwadi kunye namabali athengisa kakuhle.
Uyithethile ke le xa usithi iAmazon iyincomile impompo, kodwa ucinga ukuba kuqhuba ukuthengisa? Ngaba ucinga ukuba uninzi luyehla kubathengi bathatha amanyathelo njengokuthenga iincwadi zakho kunye nokuzijonga kwakhona kwiAmazon?
Ndicinga ukuba ezona zinto zibalulekileyo zisevenkile yeAmazon.
Ndicinga ukuba indlela iAmazon izama ukwenza inkqubo yokucebisa kunye nendawo yokugcina izinto kukutyhala iimveliso ezonwabisa abafundi kakhulu-kwaye le yifilosofi ngokubanzi yeAmazon. Bafuna ukuba abathengi babo bonwabe kangangoko, kwaye bazama ukuqonda ukuba yintoni eyenza abathengi babo bonwabe. Bayisasaza njani ngakumbi kubathengi babo?
Ukuba unakho ukubonelela ngamava afanelekileyo okufunda kunye namava amahle okuthenga. IAmazon izokuvuza ngokuzama ukukhulisa abaphulaphuli bakho.
'Abapapashi bemveli abafuneki konke konke ngenxa yentsomi. Ukuba ujonga abakufumeneyo kutshanje… yinto yokwehla. '
Ngaba ungathetha nam malunga nemithombo yakho yengeniso? Uhla njani umvuzo wakho?
Njengaye, ngaba ndinomnye umsebenzi? Hayi.
Ndihambile, ndaya kubo bonke abathengisi be-e-ncwadi ngaphambili, iminyaka. Ndahamba ndodwa kwiAmazon emva kwesampulu Inkqubo yabo yohlobo olungenamkhawulo , eyifunayo. Into endiyifumeneyo kukuba ndafumana abaphulaphuli abaninzi kunye nengeniso engaphezulu kunoko bendinako xa ndandikunye nezinye iivenkile ngokunjalo.
Oku kujongeka njengesigqibo esingcono nokuba uBarnes noNoble bayayishiya iNook. I-Apple ayinamdla wokuba nevenkile esekwe kwiwebhu kwaye iyabambelela kwi-iTunes app, engengawo amava amahle kubathengi.Kwaye iGoogle Play yenza izinto ezihlekisayo kumaxabiso, ngenxa yoko andikaze ndifune ukusebenza nazo njengombhali.
Ke ngoku yonke ingeniso yam ngezinto zam ezizimeleyo ikwiAmazon.Kwaye ndinezivumelwano zesiko ezibonelela ngeniso kwaye ndikwanazo nezahlulo zaphesheya.
Ke iAmazon mhlawumbi lilinye inani xa lilonke?
Ndingathi ziipesenti ezingama-90 zengeniso yam, kwaye ezinye zizivumelwano zesiko.
IAmazon ibandakanya ukuVavanywa kunye namaphepha am, ngokusebenzisa i-CreateSpace.
Ndenze ukushicilelwa okumbalwa kuphela kwezivumelwano ezihambise ezinye zeencwadi zam ze-CreateSpace zabapapashi bemveli. Ndingaphila nje kwintengiso yam yoshicilelo ndedwa.
Kutheni le nto ufuna ukwenza isivumelwano semveli?
Lowo ngumbuzo olungileyo. Xa ndenza isivumelwano noSimon & Schuster kubonakala ngathi lithuba lokuzama ngaphandle komngcipheko omkhulu. Yayisisivumelwano seminyaka esixhenxe, ke amalungelo ndawabuyisa ngexesha elifutshane, kwaye yayiprintwe kuphela.
Yayilithuba lokukhutshwa kwevenkile ethengisa iincwadi kwaye ndibone ukuba kuzakwenzeka ntoni ngolu hlobo lonikezelo. Leyo yayiyiyo kwaphela ithiyori. Kodwa kwiveki eyakhutshwa incwadi yam, uSimon & Schuster wayekwimpikiswano neBarnes & Noble, eyandibonisa ukuba akukho mbumbulu yomlingo. 
Iincwadi zikaMnu Howey zokutyikitya kwiBarnes & Noble.(Ifoto: Facebook)
I-AG Riddle, umbhali othengisa kakhulu we-sci-fi thrillers, usixelele ukuba uprinte iqela leencwadi zakhe emva koko wazithengisa ezo kopi ngeAmazon. Akazange azame ukuzithengisa ngokuthe ngqo kwiivenkile zeencwadi kuba yayinzima kakhulu. Ngaba sowukwenzile ukujongana nomthengisi, okanye ushicilelo lwakho lusebenza?
Hayi, ndingene kwiivenkile ezithengisa iincwadi ngenxa nje yokufuna ukusayinwa kwabafundi kunye nokwenza eyam imicimbi. Izinto zokwazisa. I-AG Riddle inombono olungileyo. Akufanelekanga nje. Ukuba kukho imfuneko yencwadi, iivenkile zeencwadi ziya kuyiphatha. Akukho sizathu sokuzama ukubeka inqwelo phambi kwehashe.
Ngaba iAmazon isebenza nawe kwaye ixoxe ngeendlela enokuthi ibakhonze ngayo ababhali njengawe ngcono?
Akunjalo ababhali njengam. Ndiye ndafumana iminxeba emininzi evela eAmazon ngaphambi kokuba kuve umntu ngam. Ndandinentengiso yohlobo olucekeceke, kwaye ndiza kufumana iifowuni kwaye baya kundibuza ukuba banokwenza ntoni ukuphucula. Ndifumana uphando kubo ngalo lonke ixesha, uninzi Uhlobo lokushicilela ngokuthe ngqo kwaye Uhlobo Khetha ababhali benza.
Ndicinga ukuba banenkxalabo malunga nento abanokuyenzela eyabo- andifuni ukubabiza kuluhlu oluphakathi, kuba elo gama alinantsingiselo kwezi ntsuku-ababhali abanokuba besondele ekuyekeni umsebenzi wabo wosuku , okanye ukuthengisa amakhulu aliqela eencwadi ngenyanga.
Ndicinga ukuba abo babhali ngokwenene benza umqolo wentengiso yeAmazon kunye namava abo kubathengi. Ke abo ngabo babonakala bekhathalela ukukhathalela.
Xa siqala ukuthetha nge Kindle Unlimited , uthathe isikhundla se-pro-Amazon. Umbhali wothando othengisa kakhulu UMarie Force usixelele ukuba ngekhe acinge ihamba ngokukhethekileyo neAmazon, kuba inabafundi abaninzi kwezinye iivenkile. Kutheni ungazikhuphi iincwadi zakho naphina apho kukho abafundi?
Kuba ndilikhathalele inani labafundi ngaphezu kwayo nayiphi na enye into.Ndichithe ixesha elilodwa neAmazon emva koko ndaya kubanzi, ndipapasha wonke umntu. Ndiyenzile okwethutyana, kodwa xa ndikhupha izinto kwabanye ukuzama iAmazon ngokukodwa kundithathe njengeeveki ezimbini ukuqonda ukuba bendilahlekelwe ngabafundi ngokuhlala ndibanzi kubathengisi abaninzi.
Nantsi intelekelelo: Ukuba ilizwe laseTexas lithe kum bazokubeka incwadi yam kwindawo yokubonisa ngaphambili kuyo yonke iivenkile, kodwa andizukuthengisa incwadi yam nakweliphi na elinye ilizwe. Kodwa, ndiyazi ukuba ukuba ndiyayenza ndiza kuthengisa iikopi ezizizigidi ezi-5 ngonyaka. Kwaye ngaphambili, xa ndandikwilizwe ngalinye, ndandithengisa iikopi ezingama-50 000 ngonyaka. Kwimeko apho, akukho nto yengqondo. Ndiza kuba yedwa eTexas.
Ukuya kuphela kwiAmazon kunye nokufumana uhlobo olungenamkhawulo ndinokufikelela kubo bonke abanye abafundi. Konke oko kubonakala ngakumbi kuthetha ukuba abantu abaninzi bayonwabela amabali am.
Kwaye ndingu-agnostic malunga nokuba bavela phi aba bantu. Ukuba kwiveki ezayo iAmazon iyayeka ukuthengisa ii-e-ncwadi ngezo zininzi, kwaye iApple okanye uKobo wenyuka kwaye wayethengisa iipesenti ezingama-80 zeencwadi ze-e, ndingaya kunye nabo ukuba oko kungandinceda ndifumane abafundi.
IAmazon kuphela komthengisi usebenzisa i ifomathi yemobi yeencwadi zabo. Wonke umntu usebenzisa umgangatho wewebhu, .epub . Ucinga ntoni ngee-ebook ezisebenzisanayo?
Andazi ukuba iAmazon ingenza njani amava amahle omsebenzisi ukuba banikezela ngeefomathi zombini. Uncedo lwe .mobi kukuba banokuhlaziya amava omsebenzisi nanini na befuna. Banokongeza ifonti entsha. Okanye banokwenza uphawu lwe-x-ray . Okanye banokuqinisekisa ukuba iyahambelana nokuVakalayo, ukuze benze ukugqobhoza iaudiyo ngohlobo lwe-ebook, kunye neWhisperSync . Ukuba bayenzile nge .epub, kuya kufuneka baye kwikomiti kwaye bafumane imvume.
Bebeza kunciphisa isantya sabo sokwenza izinto ezintsha.
Into esinokuyenza njengabavakalisi kunye nababhali ayinalo naluphi na uhlobo lwe-DRM kwiincwadi zethu ze-ebook, endingazange ndiyenze. Emva koko abafundi banokuziguqula nakweyiphi na ifomathi abayifunayo.
Kukho intetho yokusebenzisa ikhonkco yebhloko yokulawula ipropathi enomgangatho ophezulu wokuqonda , ezinokwenza ukuba iincwadi ze-e ziphinde zithengiswe. Ungaziva njani ngetekhnoloji evumela abafundi bakho ukuba bathengise iincwadi zabo zedijithali?
Ndicinga ukuba liyakhazimla. Ndicinga ukuba kungakuhle xa umntu onje ngeAmazon eyikhathalele loo nto, endaweni yokuba yenzeke ngaphandle kwendawo yentengiso, kodwa andiqinisekanga nokuba ingakanani imfuno ekhoyo phaya yokuba abantu baphinde bathengise ii-e-ncwadi zabo abazisebenzisileyo. Ndicinga ukuba ufumana ingqalelo engaphezulu kunokuba kufanelekile, kuba ndicinga ukuba uninzi lwabantu alunakuhamba kule ngxaki. Iincwadi ze-E ziyafikeleleka. Abangxoli nantoni na. Kum, ayifani ncam nencwadi eprintwayo apho uhlawula khona i-20 yeedola kwi-hardback kwaye ufuna ukufumana ikhredithi yeevenkile ezi- $ 6.
Ngaba iincwadi ze-e zizakufika ngaphaya kohlobo? Ngaba ucinga ukuba siza kubona izinto ezingeyonyani okanye zoncwadi?
Ndicinga ukuba ekugqibeleni kuyakubakho imisebenzi ezizigidi ezingama-50 yoncwadi oluyinyani eAmazon kwaye kuyakubakho iincwadi ezizigidi ezili-100 ezingezizo ezokwenyani eAmazon, kuba iincwadi azipheli, kodwa amanani ezinto ezifundwayo zisaza kuba ziintsomi zohlobo.
Ukuba abantu abathanda iintsomi zoncwadi banokufunda iincwadi ezili-10 ukuya kwezi-20 ngonyaka, ukuthanda kwabo kungabonakaliswa ngcono kwindawo yentengiso.
Ezinye izibalo eziphambeneyo eziye zaphuma eKobo loo pesenti yokugqiba umkhondo. Ezi ncwadi wonke umntu athetha ngazo njengezibalulekileyo kuncwadi zezo zingagqitywa mntu. Andiboni ukuba nantoni na yokubhiyozela malunga nolu shishino, ukuba kukho iincwadi ezimele ukuba ziyamangalisa ukuba akukho mntu uyithandayo.
Ndixhalabile ngakumbi ngabantu abafundayo, ngenxa yoko ndiyaluphungula uluvo lwabantu abazithandayo iincwadi kodwa bangachithi naliphi na ixesha kolo sukelo.
Ndinomdla ngakumbi malunga nentsomi. Kubonakala ngathi abapapashi bemveli bahlawula abantu ngaphambili ukuba baphume baye kwenza umsebenzi. Ngaba ucinga ukuba umhla uza kuza ukuba imarike ilungise le ngxaki?
Oomatshini bokushicilela baseyunivesithi badlale indima okwexeshana.
Ndicinga ukuba oomatshini bokushicilela baseyunivesithi kufuneka babone ukuba bangazisebenzisa njani ezinye zezixhobo zokuzipapasha ukuze zisebenze ngcono. Uluvo lokuba kukho aba bantu abafumana le nkqubela phambili ukuba baphile kwaye benze uphando iminyaka emihlanu, kwaye abanye abapapashi bayabaxhasa, lonto phantse ayenzeki. Ukuba bambalwa abantu abanjeya ndingothuka.
Uninzi lwabantu abenza isigxina sokuphila njengombhali ongenabungqina bahlala bezinzile, kwaye bazinzile besenza uphando bebodwa, ngelixa besebenza ngokusisigxina.Abapapashi bemveli abafuneki konke konke ngenxa yokungabali. Ukuba ujonga oko bakufumene kutshanje, kuyimemo, ngabahlekisi. Yinto eyothusayo. Akusebenzi ukuba siqwalasele ilifa lethu lenkcubeko.
Ndingathanda ukubona umntu ethatha incwadi kaMalcolm Gladwell kwaye aqhekeze isahluko ngasinye asenze kwii-Kindle Singles. Yenza nganye ifumaneke ngeesenti ezingama-99, kwaye, ukuba uyafuna, cofa iqhosha ukugqibezela incwadi.
Ndingathanda ukubona abantu bezama, kodwa kuyakwenzeka. Indawo yentengiso iya kufuna ukuba yenzeke, kwaye umvuzo wababhali uya kuba mkhulu kakhulu kunoko banako ngoku.
Ukuqhubeka kokufunda kwi-Titans yohlobo lwe-Kindle:
- I-AG Riddle, umbhali odibene nabantu abonwabisayo abane-sci-fi kunye neemfihlelo zothando
- UKristen Ashley wakha ubukhosi bakhe emva kokuba abanye besithi hayi.
- UDouglas E. Richards uthatha ukungena nzulu kubuchwephesha bangoku.
- UChristopher Nuttall ubona abavakalisi abakhulu besakha inqaba esantini.
- UMarie Force ubiza ukupapashwa kwedijithali 'blockbuster' yababhali bohlobo.
