(Ifoto: Pexels) Lixesha elihle lokuba uphilele abakhethiweyo be-elite Ubudala obuDala , kunye nokunyuka ngokukhawuleza kwegama bespoke kungqinela oku. Cinga ngalo mbuzo ulunge kakhulu: Kutheni usithi yenziwe kwi-odolo okanye yenziwe ngokwesiko xa, endaweni yoko, unokuvakala njenge-esile kwaye uthi bespoke?
I-Bespoke kwakukudala igcinelwe umhlaba ococekileyo weesuti zamadoda akumgangatho ophezulu kodwa sele iyinto yokuhamba eyona ilungileyo . Ibiwe, isetyenziswe gwenxa kwaye isetyenziswe gwenxa ukuthengisa ngaphezulu kweeduds ezibizayo kwiiMillennials ezizodwa: bespoke iiseti zecroquet , utyando lwe-bespoke, bespoke real estate, bespoke bikes, bespoke abaqhekezi , imfundo encedisayo, iiragi ze-bespoke, isoftware yesoftware, i-bespoke prosthetics ( eneneni, loo nto iyavakala ), bespoke matchmaking, bespoke haircuts, bespoke ifenitshala, bespoke cocktails, bespoke amayeza, bespoke investments ... even bespoke inyama yehagu .
Iminyaka engamashumi amathathu eyadlulayo xa ndangena kurhwebo yayingabathungi kuphela ababesebenzisa igama elithi 'bespoke,' utshilo uThomas Mahon nge-imeyile. UMahon usika intloko kunye nomlawuli IsiNgesi Sika , umthungi we-bespoke eLondon. Uthe waqala waqaphela ukusetyenziswa kakubi kwelizwi malunga neshumi leminyaka elidlulileyo kwaye ngoku kuyo yonke indawo.
Kuyo yonke indawo kuba eli lixesha elitsha le- dandy . Ngaphandle kwamathandabuzo, kukho ngqi ndaweni ithile-mhlawumbi eBrooklyn, eSan Francisco okanye empuma yeLondon-ngubani osandul 'ukubuyela emva-ku-the-future lo mhla wobudala obutofotofo: Walungisa iindevu zakhe, wajija iindevu zakhe, waqhawula abo bamnqumlayo, wavela monocle , Ndikhwele a ipeni-intombazana kumchebi weenwele kunye nencakuba ethe ngqo. I-ragamuffin ngaphandle kwevenkile inikezele ngokukhanyisa izihlangu zakhe, ezazisandul 'ukulungiswa ngu-a umthuthi , kodwa wayelambile kwaye wayesazi malunga nekhefi entsha apho wayenokutya ubisi lweebhokhwe lobugcisa, isaladi yeetafile yasetafileni eneokra evusileyo, kwaye atyibilikise iimbatyisi ezimbalwa zebhasikithi ngaphambi kokuba adibane nomthungi wakhe we-bespoke khetha ilaphu yorhwebo enobulungisa.
Ekulungiseni, isuti eyenziwe-yokulinganisa inokwenziwa ngokwezifiso kodwa loo nto ayenzi ukuba ibonakale. Igama bespoke yavela ngemihla kaWilliam Shakespeare. Xa umthengi ekhetha isiqwenga selaphu kwathiwa kuthethwe ngaso kwaye ipateni yanqunyulwa ngokuthe ngqo kuloo mntu endaweni yokuguqula itemplate. Kwakunjalo-kwaye isenjalo-kuphela kwendlela yokwenza i-bespoke suit enokwenziwa.
Ukulungiswa kweMTM kukusetyenziswa gwenxa kweklasi, utshilo uMahon ngomlinganiso owenziweyo. Imveliso ehlonipheke ngokugqibeleleyo kodwa iyilelwe ukuthengisa ngobuninzi kwaye inokuhlengahlengiswa okanye ijongiswe kwinqanaba elithile.
Sebenzisa i-bespoke ukuchaza naluphi na uhlobo lwesuti yesiko, utshilo uMahon, eyenza ukuba imveliso ibonakale iphezulu kwaye ihlala isetyenziselwa ukuthethelela iindleko ezonyukayo kumthengi. Ukungazi umahluko kunokuba nefuthe elibi kwixabiso eliqinisekileyo lemveliso yespoke yokwenyani.
Kukwayinto eyenzekayo ukuba ukutya okudibeneyo okukhawulezayo kwaqala ukuthengisa ii-bespoke burger. Ukunyuka kokusetyenziswa kwe-bespoke kubonakala ikakhulu kuyindlela yentengiso yokuhlawulisa ngaphezulu kwento exabisekileyo. Oku kuhlala kunjalo, kwaye kuya kuhlala kungumsebenzi wabathengisi.
Abazali beMillennials babeboshwe ngo-Fahrvergnügen kwi-90s. IVolkswagen wasungula elo gama Kwilinge lokudibanisa amagama esiJamani ukuqhuba kunye nolonwabo. Kodwa iVolkswagen yenzile izinto ezimbi .
I-Millennials nayo inokuhleka kakuhle kwiindleko zabo ngokuzibuza malunga nazo Isikhumba saseKorinte . UChrysler wenze eli gama kwaye wasebenzisa ukuthengisa okutyibilikayo URicardo Montalban ukuthengisa iimoto kwii-70s kunye nee-80s. Isikhumba ngokwenyani safika kude eKorinte njengoko unokufumana: umzi-mveliso kufutshane naseNewark, NJ wavelisa.
IHäagen-Dazs ivakala ngathi ivela kwilizwe elinekhephu, elithanda izikhamiso eYurophu kodwa i-ayisi khrim yayi yaqulunqwa kwiBronx kwiminyaka yama-60s-kwaye igama alithethi nto.
Ukuxhomekeka kwegama ngu ibango labathile ukuba zenziwe malunga nenkulungwane eyadlulayo ngabazalwana baseDodge ukuthengisa iimoto zabo. Ngelixa imvelaphi yelizwi yandulela iintengiso zabo, akukho mathandabuzo okuba iDodge yandisa ukusetyenziswa kwayo eMelika.
Owu, kulula ukugxekwa, kwaye le rant inokubonakala ngathi ayifakwanga kodwa, kanye ngexesha bespoke laqala ukuvela, nawo ke amagama athi ukugxeka, ukurhabaxa kunye nokujija. UShakespeare wayila ezi zintathu zokugqibela, okanye ubuncinci wazazisa, ngendlela efanayo abazalwana bakaDodge basinika ukuthembeka. Njengakwintengiso, iBard yaseAvon yahlala ixakekile isungula ulwimi. Unikwe ikhredithi malunga nama-1,700 amagama , nangona eli bango kunjalo impikiswano rhoqo ngakumbi njengoko abantu befumana iindlela zedijithali ezintsha zokucela umngeni kuthuli, ipro-Shakespeare UBUDALA .
Ke akunakubakho sidingo sikhulu kakhulu besmirch ukusetyenziswa okubanzi kwe-bespoke. Nkqu noMahon, osika iisuti zakhe ze-bespoke kwiikhilomitha ezimbalwa ukusuka kwindawo yoqobo kaShakespeare Itheyetha yeGlobe , uyavuma ukuba igama akufuneki liphile kuphela nangonaphakade Uluhlu lweSavile : Ndicinga ukuba kufanelekile ukusebenzisa igama kuyo nayiphi na into eyenziweyo ineemfuno zomntu okanye iqela ngokukodwa engqondweni. Ukususela ekuqaleni ukuya kugqitywa.
Nangona kunjalo, oko akuthethi ukuba nabani na ongeyena umthungi unokusebenzisa i-bespoke Ndiyakuthanda kwaye ayivakali ngathi yimpundu.
Isichaso esiphambili sokusetyenziswa gwenxa kwayo ayisiyiyo inkcazo; yifashoni kunye neswagger yabo balula imida yegama ngexesha lo Mdala Mdala , unxibe iimpahla ezi-bespoke, ukhwele iibhayisikile ze-bespoke, utya ukutya okuphekiweyo, kwaye usele iziselo kunye nomlomo ofanayo ojikeleza igama ujikeleze ukubonisa ngathi unxibe kakuhle, utyisiwe, unxila kakhulu.
Mhlawumbi ngenye imini wonke umntu uya kuba nakho ukuthenga i-bespoke burger kwaye igama aliyi kuvusa ingqumbo njengakwii-scalawags zangoku ze-bespoke. Emva kwayo yonke loo nto, bekukho ixesha apho umntu athi, imfashini, i-swagger okanye ukuvusa ijongwa ngendlela efanayo. UShakespeare kuthiwa waqulunqa loo magama, naye-kwaye nangakumbi ukuya kwinqanaba, kwi Ukulinganisa iMilinganiselo , Usinike igama elithi advertising.
URobb Todd ngumbhali kunye nomhleli kwiindawo ezinje INew York Times, iNkampani ekhawulezayo, iNew York Braganca , nakwezinye iindawo. Okungakumbi apha: www9moshopu.net .
