Iivenkile ezizimeleyo ziLwa neAmazon ngokuchasene neQonga elitsha le-Intanethi

U-2020 uphawule esinye isahluko esingathandekiyo kurhwebo lweencwadi. Njengamathala eencwadi kunye neevenkile zeencwadi ezifumana ukuvalwa ixesha elide kunye nabathengi bethenga ngokuqhubekayo iincwadi zabo kwi-intanethi, ikamva levenkile ezimeleyo libonakala licocekile kunesiqhelo. Ukuhamba kwihlabathi liphela kukhuthaza abathengi ukuba bayichithe iAmazon, babeke iidola zabo kumashishini asekuhlaleni; kodwa xa kufikwa ekuthengweni kweencwadi kwi-Intanethi, oko kunike abathengi uxanduva lokuthatha uxanduva ngakumbi ekufumaneni ivenkile abanokunikezela ngayo, kwaye ngelishwa kuninzi kubonise ukuba kulula ukuba yinkosi. Ukuqaliswa kweqonga le-ecommerce eluntwini Ivenkile yeencwadi ifuna ukuba yimpendulo kule ngxaki. Ukuqala kwangoko kulo nyaka e-U.S., Iwebhusayithi yabhengeza ukuba emva nje kweenyanga ezilithoba inyuse i-7.75 yezigidi zeedola kwiivenkile ezizimeleyo kwilizwe liphela. Ngexesha lokubhala, iqonga lisebenze inani elipheleleyo labathengi abangama-800,000, kunye neevenkile ezingama-920 zisebenzisa iqonga kunye namaqabane ahambelanayo kubandakanya INew York Times , Uphengululo lweeNcwadi eNew York noNcwadi lwaMbane.

Inani leivenkile ezizimeleyo ezinokubonakala zibonile ukukhula okuncinci kodwa okuzinzileyo kule minyaka ili-10 idlulileyo , Kodwa ayingqinelani nokwanda kwesabelo sentengiso iAmazon ebesiqokelela. Amanani abonisa ukuba iAmazon ibalwa Iipesenti ezingama-37 zentengiso yeencwadi ngo-2015 kwaye Iipesenti ezingama-50 ngo-2019 .

Umsunguli weVenkile uAndy Hunter uthi inkampani izalwe ifuna ukubonelela ngamava afanelekileyo okuthenga nge-Intanethi ngelixa ixhasa iivenkile ezithengisa iincwadi ngaxeshanye.Umsebenzi weBookershop.org kukuxhobisa abathengi ekuxhaseni iivenkile ezithengisa iincwadi zalapha, izitena nodaka, ukubonelela abathengi beencwadi ngendlela elula yokuthenga kwi-Intanethi ngelixa beqhubeka nokuxhasa isitalato sabo sendawo ephezulu, utshilo. Njengombhali, umhleli, umpapashi kunye nomseki weqela Indawo yoNcwadi , Umsebenzi kaHunter kudala wazinikezela ekukhuthazeni nasekulondolozeni inkcubeko yokubhala kwiminyaka yedijithali.

U-Lexi Walters Wright wase-Massachusetts osekwe e-High Five Books uthi i-Bookshop ibonakalise ukuba ibalulekile kwiivenkile zeencwadi ezinje ngezam. Ngenxa yeVenkile, ndinethemba. Iincwadi ezintlanu eziPhakamileyo, njengabanye abathengisi abathatha inxaxheba kwiVenkile, babona ingeniso eqongeni ngokusebenzisa imilambo emibini eyahlukeneyo.I-Bookshop yenza ukuba ababhali kunye neevenkile zeencwadi ezizimeleyo baqale ukuseta indawo ebonakalayo yokugcina ukuze bathengise isitokhwe sabo. Abathengi emva koko banokukhangela ivenkile yabo yendawo besebenzisa umsebenzi wemephu kunye nokuthenga kwivenkile ethile. Oku kuqinisekisa ukuba ivenkile iya kufumana iipesenti ezili-100 zenzuzo. Ngenye indlela, iingeniso eziveliswa kukukhangela isihloko kwaye emva koko zithengwe ngokuthe ngqo kwiqonga zongezwa kwindawo yokufumana imali, ethi isasazwe ngokulinganayo kubo bonke abathengisi abazimeleyo kule ndawo. I-Bookshop ibonelela ngendawo esembindini yeevenkile ezizimeleyo ukuze zithengise ukuthengisa kwazo ngeendlela ezimbini ezahlukeneyo zengeniso ezifumana abo bathatha inxaxheba.UMichael M. Santiago / imifanekiso kaFetty

I-Bookshop inika ngaphezulu kweepesenti ezingama-75 zenzuzo yayo kwiivenkile ezizimeleyo zeencwadi, abapapashi, ababhali kunye nabanye abenza umxholo ojikeleze iincwadi. Oku kubandakanya abaxhasi. Ngenkqubo yabo yokubambisana, ikhomishini yeepesenti ezili-10 inikezelwa kuyo yonke intengiso evela kumntu wesithathu-umzekelo ukuba i-blogger yencwadi iqhagamshela kwi-Bookshop. Ngale ndlela, inkampani inethemba lokuphinda ibuyisele kuyo yonke indalo yoncwadi, ixhasa nabani na okhuthaza ukuthanda iincwadi, kubandakanya iwebhusayithi, iimagazini, ezo ziqhuba iiklabhu zeencwadi kunye neencwadi ezikwabelana ngomxholo omnandi kumajelo eendaba ezentlalo.

Ngethuba elincinci lexesha, umphumo wayo sele ubonakalisile. I-Bookshop ibe ngumtya nomoya kwivenkile yethu, kwaye yeza ngexesha elifanelekileyo. Andiqinisekanga ukuba siza kuhlala silapha ngenye indlela utsho uCary Loren ovela kwivenkile yeencwadi yaseDetroit Incwadi eBetha.

Kodwa iVenkile ayithathanga kuphela intengiso yase-US ngoqhwithela. Ngo-Novemba waphawula ukumiliselwa kwendawo esekwe e-UK, kunye nabathengisi beencwadi abazimeleyo abangama-250 abazibandakanya neentsuku zokuqala zokuphehlelelwa nangaphezulu kwe- £ 44,000 ephakanyiselwe iivenkile zeencwadi kwiveki yokuqala kuphela. Kwaye ngokunyanisekileyo, ixesha alinakuba ngcono ekuphehlelweni kwe-U.K, njengoko izithintelo ezintsha zokutshixa zaqala ukusebenza kwiNgilane kwiintsuku nje ezimbalwa emva koko. Hunter uyachaza,Iivenkile zeencwadi zibalulekile kwinkcubeko esempilweni, kwaye ukuthengisa kwi-Intanethi kubalulekile ekukhuseleni ikamva labo. Asinakukwazi ukuphulukana nabo. I-COVID-19 yongeze ngokungxamisekileyo kwimfuno yeevenkile zeencwadi zokukhuphisana nentengiso ekwi-Intanethi.

UHelen Tamblyn-Saville wase-UK I-Barrister eWonderland Bookshop igxininisa ukubaluleka kokuthenga kunye nabathengisi beencwadi zalapha ekhaya, ndiyazi ukuba kulula kwaye kulula ukuthenga kwi-Intanethi, kodwa ngokuthenga kwalapha ekhaya, uyanceda ukukhulisa uqoqosho lwasekhaya kwaye ufumana amava ongezelelweyo.

Umsebenzi we-Bookshop ulula. Ukunceda ukulungelwa koluntu ngokuncedisa ekwenzeni intlalontle yoluntu oluzimeleyo loncwadi. Ukusukela ekungeneni kwimarike, iVenkile yenze kanye loo nto kwaye yaguqula ishishini lokuthenga incwadi. Abathengi ngoku bayayitshintsha indlela abacinga ngayo xa kufikwa kumba wokuthenga uncwadi kunye nokukhetha ukuthenga izinto ezincinci, ezasekhaya nezizimeleyo.