Umgangatho woShishino I-Odette Midrise (Ifoto: Umgangatho weShishini ngoncedo). Ngalo naliphi na ixesha elinikiweyo, abasetyhini kwihlabathi liphela bafuna eyona nto ifanelekileyo. Ngezinye iintsuku kunokuba isithende esiphakamileyo esicacileyo, ezinye iintsuku zingaba yipilisi ye-cashmere sweater kwaye kaninzi kunokuba kunjalo, yi-LBD abayifunayo.
Kodwa ngo-2013, uNicole Najafi wayezingela i-jean efanelekileyo. Wayesebenza e I-Balenciaga ngelo xesha kwaye wayekhangela i-denim efikelelekayo, engaphelelwa lixesha kwaye elula, kodwa esemgangathweni olungileyo. Ukukhangela kwakhe kwangqineka kungabinaziqhamo, ke ngoko wagqiba kwelokuba enze okuthile ngako. Ndihlala ndisithi amashishini owaqalayo ngalawo uzifunela wona, ke ndiye ndaziqalela ngokwakho i-denim line, uxelele uMqwalaseli. 
I-Remi (Ifoto: Imigangatho yoShishino oluNcedo).
Iziphumo zezi Umgangatho womzi mveliso, uphawu oluncinci olunikezela ngeedenim ezilula ngaphandle kwentsimbi kunye nempempe. Endaweni yoko, kugxilwe kukusika okuhle kunye nelaphu leprimiyamu ngamaxabiso ajikeleza uluhlu lweedola ezili-100. Izitayile zokuqala ezivela kwiMigangatho yoMzi-mveliso ziijini ezinesikhumba esimhlophe, esimnyama nesicocekileyo kwi-denim eluhlaza okwesibhakabhaka, kodwa uNks.Najafi kutshanje wongeze iRemi kuluhlu lwakhe. Le jean isoka elimhlophe iphefumlelwe nguJacques Dutronc, kwaye kwisitayile sokwenyani sesiFrentshi, silunge ngakumbi esinqeni nasemva. Ngokujonga okuthe kratya kwinkonzo yabathengi, eyinkcukacha ebalulekileyo UNks.Najafi ayithathe ngexesha lakhe e-Balenciaga, kwiwebhusayithi yoMgangatho ococekileyo kwaye kulula ukuyisebenzisa. Nangona kunjalo, abantu baseNew York abanokukhetha ukuzama idenim yabo ngaphambi kokuba benze banokukhetha isibini okanye ezimbini Iindaba ezintlanu . Apha, umyili wedenim omtsha usixelela okungakumbi malunga nophawu lwayo olukhulayo kwaye kutheni eyila i-NYC kodwa evelisa imveliso yakhe e-LA Kutheni le nto uqale iMigangatho yeMizi-mveliso? Ilula kakhulu: Ndiyintombazana yejini kwaye ndinxiba ijean yonke imihla. Ngelo xesha ndandisebenza kumvuzo wefashoni kwaye ndandingasiqondi isizathu sokuba iijini zaziyi- $ 200. Ndifuna nje ukufumana iperi enkulu eya kuhlala ngokuhlamba kube kanye kwaye ingangabizi kakhulu. Kwindawo yakho ubanga ukuba ubukhangela ijini efanelekileyo. Ungayichaza ukuba yintoni leyo? Ijini eyenziwe kakuhle encinci encinci enexabiso elifanelekileyo kwaye inenkqubo yokuthenga ecocekileyo. Ndifuna into ene-logo-engaphantsi kwaye enobulumko kwi-denim esemgangathweni esemgangathweni engayi kolulwa okanye ikhutshwe emadolweni. Idenim yakho iyigcina njani imilo yayo? Ii-denim ezininzi ezoluliweyo zinama-30 eepesenti yomqhaphu kunye netoni ye-elastaine kunye ne-polyester, kodwa loo nto ayizukugcina ukumila kwayo kwaye emva kokuba inxibe isihlanu iya kuphuma ngokupheleleyo emadolweni. Sahamba nedenim eyayiyi-90 yepesenti yekotoni, ebiza kakhulu. Zolule kwaye zikhululekile ngokwenene, kodwa azizukutshintsha ubungakanani bazo. Ukuba idenim oyisebenzisayo ibiza kakhulu, ugcina njani amaxabiso akho esezantsi kakhulu? Kutheni kubalulekile ukwenza ijean yakho eLos Angeles, ngokuchasene neNew York apho uhlala khona? Idenim eNew York ubukhulu becala ikulungele ukunxiba i-denim, njengaleyo iRow ibonelela ngayo. Yinkqubo enzima kangaka yokwenza ijean kwaye ayinakwenziwa phantsi kophahla olunye. Kufuneka ithunyelwe kwiindawo ezahlukeneyo kwaye ufuna ukuhlamba izindlu kunye neendawo zokuhlamba iimpahla ezinkulu. Ukwenza loo nto eNew York ngekhe kwenzeke. Ngaba unazo naziphi na izicwangciso zokwandisa iMigangatho yoShishino ngaphaya kwedenim? Okwangoku ndicinga ukuba siza kunamathela kwi-denim. Siza kuhlala sinamathele kubuhle bethu obuncinci, ngaphandle kokubandezeleka, akukho whiskering, i-denim enganyangekiyo, necocekileyo. Kodwa sinomdla kakhulu kwiziketi ze-denim, ke siyakwenza ezinye izinto kwixesha elizayo.
Ipeyinti elula yeebhulukhwe ezimnyama ezinqinileyo, ukunyuka okuPhakamileyo kweSimone
I-blues yabantwana, ukunyuka okuphakathi kweSimone (Ifoto: Umgangatho weShishini onembeko).
Ndadibana noMatt Berkson, oqhuba inkampani yokuvelisa i-denim ngaphandle kwe-LA.Ukwenza idenim yethu ngeendleko, ngaphandle kobuncinci. Yenza ixabiso libe sezantsi kakhulu, kuba ayithathi margin enkulu kwaye yenza ukuba kube lula ukwenza ezi ziqwengana zincinci. Ukuba bendizokuya komnye umzi-mveliso, bangasixelela ukuba ukuze siqale ukusebenza nathi, kuya kufuneka siodole iiyunithi ezili-10 000 kanye. Uphawu oluncinci alunakuhlala luyenza loo nto, ngaphandle kokuba banemali eninzi emva kwabo. Kuyinto entle ukuba sinokuba luphawu oluncinci, kodwa kunjalo kwinqanaba lamaxabiso okhuphiswano.
I-jean esemgangathweni ye-jean ekwenziweni (Ifoto: Umgangatho weShishini onembeko).
