I-Spark Networks 'uDaniella Perlstein ethetha kumsitho wephulo lokwazisa eFrance, Okthobha 2013. (Ifoto: UFrancois Guillot / AFP / imifanekiso kaFetty)
Indawo yokubonisana noluntu lwamaJuda yathumela indawo ebanzi eluntwini ngokuchasene nesikhundla sokukhonza eli qela ku-Tu B'Av, umhla wesiko lezothando kwa-Israyeli. Ileta evulekileyo eya kuluntu lwayo isebenza njengendlela yokufumana imali kubaxhasi besayithi kunye nabasebenzisi bezomthetho zokukhusela ukuqala.
Sidinga inkxaso yoluntu ukuze sincede uthando luphumelele, UDavid Yarus, umbhali waleta, uxelele uMbonisi emnxebeni. Wabhala ileta egameni lokuqalisa kwakhe, JSwipe . Inkampani yakhe iye yamangalelwa yi-JDate, ekholelwa ukuba u-JSwipe 'J' wophula uphawu lwentengiso lwe-JDate, kunye nelinye lamalungelo abenzi.
Iphulo likaJSwipe le-Indiegogo lokuxhasa ngezomthetho ukhuseleko lwayo ngokuchasene neJDate ngomnye umbimbi kwindima eguqukayo yendima yokubuyisa isihlwele kwishishini lobuchwephesha. Ngelixa umkhuba ubukhulu becala ubekwe njengeyona ndlela yokuxhasa ngemali ukwenza izinto ezintle, kule meko inkampani ifuna ukunyusa ingxowa-mali yokulahla ityala eligcina ukuba lingazenzi izinto ezipholileyo.
I-JDate ayiboni njalo, nangona kunjalo. Iinzame zikaJSwipe zakutshanje zokusijongela phantsi kunye nokupeyinta ityala lethu lezomthetho njengokulwa nje ileta yoonobumba kukuchazwa gwenxa kwezibakala, uMichael Egan, u-CEO wenkampani yabazali yeJDate, ubhale uMqwalaseli nge-imeyile. Babenamathuba amaninzi okulahla naziphi na isimangalo kunye nathi kwaye bayityeshela kaninzi imizamo yethu yokusombulula oku ngoxolo.
UMnu Yarus wasungula iinzame zenkxaso-mali kwi-Indiegogo , ejolise ekunyuseni i-180,000 yeedola ukuzikhusela ngokuchasene nesuti yinkampani yomzali ye JDate -Baxhasi bazinikele i-12,000 yeedola ukuza kuthi ga ngoku. I-JDate ibanga ukuba uJSwipe wophule uphawu lwentengiso, ekusebenziseni kwakhe unobumba J, Ngokutsho kweForbes . Ikwabanga ukuba uJSwipe wophule amalungelo awodwa omenzi wechiza kwisixhobo sokufumanisa umdla ophindayo okanye iimvakalelo kunye nokwaziswa okulandelayo. Umnumzana Yarus usungule iphulo kulo Lwesihlanu uphelileyo, ngeleta evulekileyo eya kubasebenzisi beapp, apho abhala khona:
Abacebisi basixelele ukuba kungabakho enye i- $ 300,000 ukuya kwi-500,000 yeedola kwimirhumo yezomthetho ukubona eli tyala, KWI-TOP yamakhulu amawaka esele ihlawulisiwe.
Idola nganye leyo unakho ukuya ekwakheni usetyenziso olukhawulezayo, olomeleleyo, olungcono olunezinto ezintsha ezinomdla kunye nokulayisha abasebenzisi abaninzi endaweni yoko bazokulwa umlo osemthethweni WOKUGCINA UTHANDO SIMAHLA.
UJSwipe unenyanga elishumi ubudala, isiqalo esenziwe eBrooklyn esekwe kwisoftware ephethe oomatshini abanjengoTinder, kwii-singles zamaJuda, ngokwe INew York Times . IJSwipe yingeniso yangaphambi kwexesha kwaye isimahla ukuyisebenzisa okwangoku, inabasebenzisi abangama-375,000, ngokuka msunguli wayo. Ileta ithembisa ukuba onke amanqaku asimahla ngoku aya kuhlala ekhululekile, ngelixa i-JDate iyinkonzo yokuthelekisa esekwe kubhaliso.
I-JDate luhlobo lweMatch.com kwii-singles zamaJuda, ezingabanini beSpark Networks zaseLos Angeles, inkampani ethengisa esidlangalaleni , zidweliswe kwiNew York Stock Exchange. Inezinye iisayithi ezithandanayo ezisekwe kwisazisi, kubandakanya iChristianSingles, iBlackSingles kunye neSilverSingles. Isitokhwe sayo besikwindlela esezantsi yokuhla ukusukela phezulu ngoJuni 2013.
Oku akuthethi kuthi kuyadimaza kukhuphiswano lweemarike. Ityala lethu ngokuchasene neJSwipe limalunga nokubiwa kwetekhnoloji yethu kunye nokuzama kwabo ngobukrwada ukwakha ishishini emva kweJDate, utshilo uMnu Egan.
I-JDate isungule usetyenziso lwayo lwe-iOS kwiinyanga ezisixhenxe emva kokuba uJSwipe esungule.
Kumaqonga awahlukeneyo okubuyiselwa kwabantu ekufuneka ekhethe kuwo, sibuze uMnu Yarus ukuba kutheni ekhethe i-Indiegogo. Uthe, ndifuna ukubonakaliswa kunye nokubonakala kuka-Indiegogo. Sikwafuna ukuthembeka kwegama le-Indiegogo.
Umnumzana u-Yarus wayehlangane no-Slava Rubin, u-CEO we-Indiegogo, kwangoko ngo-2015, ngethuba lokuya e-Israel. Aba babini babexoxile ngokusebenzisa iqonga ukunceda ukuqhubela phambili umnqweno kaJSwipe wokuphuhlisa amanqaku amatsha. Endaweni yoko, uMnu. Yarus wabuyela kwisiza xa iqela lakhe ligqibe kwelokuba liye esidlangalaleni ngengxabano yezomthetho kunye nokuqalisa iphulo lokubuyisa imali. Amagama ale leta abhalwe ngocoselelo esebenzisana neqela lakhe lezomthetho, u-Yarus ucacisile, ukuze kungongezwa nzulu imbambano yezomthetho.
I-JSwipe ifumene ubuchule kunye nezinto zayo. Kwinqanaba eliphezulu lomvuzo, $ 1800, Chai Roller, umxhasi unokufumana ibheji kwiprofayili yabo ebonisa ukuba bayayixhasa indawo. Abasebenzisi abathandathu baxhase indawo, ngolu hlobo lokubhala.
Isithethi se-Indiegogo salatha kwelinye ityala lokuxhaswa kwabantu kwiphulo lezomthetho, ityala ngokuchasene Abaphathiswa beCooper Union, abaziswe yiKomiti kwiSave Cooper Union.
Iqonga lokufumana ityala labantu abaninzi iphehlelelwe kwisiXeko saseNew York kunyaka ophelileyo, Ukwabelana ngeLexs .
UJPost ubonakalisile Ezinye izinto ezilishumi ezikhokelela ku-J ezinokuthi iSpark Networks ziqwalasele ukumangalela, ukuba ngaba iinzame ezichasene neJSwipe zingangqina ziphumelele, kubandakanya uJ. Crew, JSTOR noJ-Lo.
Umnumzana u-Egan uthi umbuzo weleta J uyaliphosa inqaku lokusetyenziswa kwayo kwimeko ethile yokuthandana kwamaJuda kunye nomtshato. Ityala lethu alikho malunga neleta J, uMnu Egan wabhala.
Ihlaziywe ngo-Agasti 7, 2015 kwi-3: 57 PM: Inguqulelo yangaphambili yeli bali ngokungachanekanga yatsho ukuba i-JDate mobile app yasungula inyanga enye emva kweJSwipe.
