Ukujonga kwikomkhulu leStarShop Times Times. (Ifoto: Michael Simon / startraksphoto.com) Kwiminyaka engama-30 eyadlulayo, uKevin Harrington wacinga indlela yokwenza imali nge-airtime engenanto eyayinomabonwakude ezinzulwini zobusuku-izibhengezo zemveliso. Waqala ngamanethiwekhi ambalwa, waya kumazwe ngamazwe kwaye wenza i-infomercial shishini ukusuka phezulu. Kwiinyanga ezilishumi elinesibhozo ezidlulileyo, njengoko ibonwa njengovulindlela weTV kunye neyantlandlolo Itanki yeShark Umtyalomali wabona ukungabikho okufanayo kwiifowuni eziphathwayo kwaye waphefumlelwa ukuba abeke umkhondo kwishishini lokuthenga ngeselula.
NgoLwesithathu, uMnu Harrington usungule Inkwenkwezi Iqonga lokuthenga elijolise kudumo elijolise kubasunguli beemveliso, iimveliso, abantu abadumileyo kunye nabathengi. Uninzi lweenkwenkwezi, ezivela kuBeyoncé noKaty Perry ukuya ku-Eli Manning noJustin Bieber, sele bedibene nenkampani entsha ukubonelela ngengqokelela yazo zombini iimveliso zabo kunye neemveliso abazimeleyo, kunye neevidiyo zala maxesha nezishukumayo.
Sinabantu abaninzi abadumileyo, kodwa siyabasayina yonke imihla ngoku kwaye kuya kuhlala kukho abantu abadumileyo abaza kuza. Siceba ukuba namakhulu kwaye emva kwamawaka, uMnu Harrington uxelele uMqwalaseli ngoLwesithathu ebusuku kumsitho we-StarShop.
Xa sahlala phantsi sancokola naye, wayevakala ngathi ungusomashishini onobuqili kwaye onobuhlobo kunye notyalomali esikhumbula sonke kwiintsuku zokuqala Itanki yeShark , njengoko wayechaza indlela intsebenziswano eninzi nabantu abadumileyo kunye nomnye umlingane wabo, iSprint, bonke behlangana ngokudibeneyo ukunceda i-StarShop ichume. (Qaphela: nokuba bayasebenza nge-Sprint, i-StarShop iyafumaneka kuzo zonke iifowuni nakwi-Intanethi ngokunjalo).
Abadumileyo banabalandeli abalandelayo, izigidi okanye amashumi ezigidi zabalandeli, utshilo. Ukuba sinokwenza abantu abadumileyo baxelele abalandeli babo ukuba bathenge kwiStarShop, ndiphumelele. Ndisasaza nge-Sprint, emva koko ndinabantu abadumileyo abaqhuba abalandeli babo ukuba nabo bakhuphele usetyenziso. Umongameli weStarShop uBrian Harrington, uRumer Willis kunye ne-CEO uKevin Harrington. (Ifoto: Michael Simon / startraksphoto.com)
Kwaye abo bantu badumileyo bayazuza nabo.
Bazakhile iimveliso zabo kwaye banabo bonke abalandeli, kodwa bayenza njani imali ngayo? Bayakwazi, kodwa ekugqibeleni baneemveliso ezithile ezipholileyo, ke masivelise iividiyo ezipholileyo ezijikeleze iimveliso ezipholileyo kwaye siqhube ulwazi ngayo. Yinto yokudibanisa enye dibanisa enye ilingana nezinye, wongeze watsho.
Abanye abaphumeleleyo ngabasunguli abaninzi kunye noosomashishini abafumana iqonga, isithethi esidumileyo okanye imali enkulu evela kwi-StarShop. Ngexesha lesidlo sangokuhlwa kunye noPaula Abdul, uMnu.Harrington wakhupha i-ThinOPTICS, iiglasi zokufunda ezihambelana nefowuni yakho, ukufunda imenyu. UNks.Abdul wayithanda imveliso kwangoko nangoko, kwaye kwimizuzu engephi uMnu.Harrington wayenomvelisi kwifowuni kwaye kwenziwa isivumelwano. Iiglasi ngoku zinokufumaneka Ingqokelela kaNks. Abdul Kwisiza.
Ininzi yotyalo-mali iya kujikeleza nayo. I-StarShop inecandelo lokuzama ukutyala iimveliso apha endleleni ukunceda ukuthenga uluhlu lwezinto kunye nokufumana abantu abadumileyo babandakanyeke kwiimveliso zabo.
Nabathengi? Ewe, ngoku banokuthenga iimveliso zeenkwenkwezi abazithandayo ngokulula phakathi kokuhlaziya i-Snapchat kunye ne-Instagram.
