Wayethetha ngeskit esikhoyo ngoku kuyo yonke indawo SNL Ilungu le-cast u-Andy Samberg kunye nomamkeli weendwendwe u-Justin Timberlake apho abaculi babecula ngokunika intombi yakho esona sipho sigqibeleleyo: oko kukuthi, u-dick wakho ebhokisini.
Kutshanje, ooMhlekazi.Timberlake kunye no Samberg bacule uDick kwiBhokisi kwiindimbane zabalandeli abonwabileyo kwiMadison Square Garden ethengisiweyo. Kodwa akukho nzima ukucinga ukuba umntu okwishumi elivisayo e-Islamabad uqhekeza abahlobo bakhe ngalaa magama angenakuphikiswa: Inye, sika umngxunya kwibhokisi….
I-YouTube ibisilungile, uMnu Michaels waphinda wathi.
Mhlawumbi akukho mboniso wenethiwekhi ufumene okuninzi ngaphandle kweWebhusayithi yokwabelana ngevidiyo simahla kunaleyo NgoMgqibelo ebusuku. Ewe, ngalo mzuzu le nkqubo iqhuba ixesha elide ibonakala ngathi iyavela kwisithambisi seminyaka, ivelisa imizobo-hayi nje i-lip-synch bloopers-abantu abafuna ukwabelana ngayo, ukuxoxa, nokubukela kaninzi, i-YouTube Apho, kusenziwa ngakumbi ukuseka kwakhona umboniso wokubaluleka kwenkcubeko kunayo nayiphi na imbeko kwi-NBC.
Ke kutheni, umntu anokubuza, ngaba i-NBC ingayitsala iplagi?
Njengokuba kunjalo NgoMgqibelo ebusuku ifumana ukubuyisa ukuthembeka kwayo kunye nabalandeli, i-NBC izithathile iividiyo. Isebe lezomthetho le-NBC, phantsi kolawulo lukaRick Cotton, lijikeleza iYouTube ngesiqulatho seNBC esingagunyaziswanga. Xa sele ifunyenwe, loo nto isuswa ngokukhawuleza. Ngenxa yoko, uthungelwano luyayityhafisa eyona buzz yayiqinisa umboniso wokubamba kwi-zeitgeist yaseMelika.
Intshukumo ishiyekile NgoMgqibelo ebusuku ngokuncipha kobukho kwi-Intanethi. I-NBC inephepha likaYouTube eligunyazisiweyo ukukhuthaza iziqeshana zokukhetha kwabo SNL , kodwa kukude kakhulu. Ngasekupheleni kuka-Matshi, abaphathi be-NBC Universal babhengeze ukuba babebambisene neNews Corporation ukwenza iphulo elitsha leWebhu eliza kuvumela abaphathi kwezi behemoth zimbini ukuba basasaze imiboniso yabo enamalungelo obunini kwezinye zewebhu , kubandakanya i-AOL, i-Yahoo, i-MSN kunye ne-MySpace-oko kukuthi, ngaphezulu okanye ngaphantsi kuyo yonke indawo ngaphandle kwe-YouTube ephethwe nguGoogle. Eli phulo kulindeleke ukuba lisungule kamva ehlotyeni.
Ababukeli beendaba babiza igama elitsha leWebhu elingumbulali njengombulali we-YouTube.
Ke ithini loo bode ngokuhambelana kwexesha elizayo Ubusuku bangoMgqibelo?
Ndicinga ukuba kufanele kucace, andiyiqondi kakuhle into eyenziwa yi-NBC kunye neFox, utshilo uMnu Michaels. Kuvakala- Mnumzana Michaels unqumame. Kuhle. Kodwa konke kubonakala ngathi kusashukuma ngaphandle.
Isithethi se-NBC sathi eli phulo litsha kufuneka lixhamle NgoMgqibelo ebusuku ngokwenza umxholo womboniso ufumaneke ngokulula kwiindawo ezahlukeneyo ezibanzi-zonke ziphantsi komthetho osemthethweni wenkampani yomzali womboniso.
Umnumzana Michaels uqhubeke wachaza ukuba nangona exhalabile malunga nobudlelwane bexesha elizayo phakathi komboniso wakhe kunye neYouTube, unokholo lokuba isicwangciso seNBC esiguqukayo sedijithali ekugqibeleni siyakukhusela. NgoMgqibelo ebusuku. Uthe uyathemba ukuba ababukeli bazakuqhubeka nokubona SNL Umxholo obalaseleyo kumaqonga amajelo eendaba, kubandakanya i-Intanethi, i-iTunes kunye neeselfowuni.
Ndicinga ukuba kulula kum, utshilo uMnu Michaels. Ukuba umsebenzi ulungile, ndifuna elona nani likhulu labantu ukuba liwubone- ixesha. Nantoni na ekhokelela kuloo iya kuba yinjongo yam.
Abadali ngokucacileyo bafuna abaphulaphuli abaninzi, wongeze uMnu Michaels. Kwaye amagqwetha anenye i-ajenda.
LIBALA 'UKUQHUBA KWIBHOKISI' NGOMZuzwana. Uthini ngolo phawu lwe NgoMgqibelo ebusuku Impembelelo-ngumzobo wezopolitiko? Njengoko ilizwe lingena kolunye ugqatso lukaMongameli olunomsindo, kubonakala ngathi i-NBC inokuba ngumqobo SNL 'Umfutho kwi-intanethi ngalo mzuzu kanye xa ilizwe linconyelwe isuntswana SNL isatire.
Nge-Okthobha odlulileyo, u-Alex Pareene, umhleli webhlog yezopolitiko eyarhweba ngokurhabaxa uWonkette, wafaka elifutshane SNL Iklip ene-Darrell Hammond njengo-Brit Hume odliwanondlebe no-Will Forte njengo-Mongameli Bush. Kwiiyure ezimbalwa kamva, uMnu. Pareene ufumene i-imeyile evela kuYouTube.
Oku kukwazisa ukuba sisusile okanye sikhubaze ukufikelela kwezi zinto zilandelayo ngenxa yesaziso somntu wesithathu ngu-NBC Universal esithi le nto iyaphula umthetho, funda i-imeyile. Ukuthintela uqhankqalazo lwexesha elizayo oluchasene neakhawunti yakho, nceda ucime naziphi na iividiyo ongenawo amalungelo kuzo.
Kwangokunjalo, ngoJanuwari, iBali eliBomvu, indawo yeendaba ezikwi-intanethi, yafaka ividiyo evela kwiYouTube SNL Umdlalo weqonga obonisa uAmy Poehler njengoHillary Clinton. Kungekudala emva koko, amagqwetha e-NBC acele iYouTube ukuba yehlise ikliphu.
NgoJanuwari, uRachel Sklar, umhleli wephepha leHuffington Post Yitya icandelo leendaba, unxulunyaniswa neklip yeYouTube engagunyaziswanga NgoMgqibelo ebusuku umkhosi Jake Gyllenhaal, ngokurhuqa, uphelisa ingoma evela Amaphupha. Ngosuku olulandelayo, i-NBC yayisele iqhubile iYouTube ngokufaka ikliphu. Ukuza kuthi ga ngoku, endaweni yokubona oko uNks Sklar akuchaze njengotyelelo-lokunyanzela ukusebenza, iindwendwe zokutya i-Press zathunyelwa kwisilumkiso: Le vidiyo ayisasebenzi.
Ngokwethiyori, nawuphina umsebenzisi we-Intanethi kwi-prowl ye SNL Umxholo kufuneka ubenakho ukujika uye kwijelo le-YouTube eligunyaziswe yi-NBC. Emva kwesiqendu ngasinye esitsha, i-NBC ilayishe ezininzi ezigunyazisiweyo SNL iiklip kwitshaneli, ecaleni kwenyuselo zenye inkqubo ezinje nge IOfisi kwaye Amagorha. Kwangelo xesha, i-NBC ikwathumela SNL Umxholo kwiWebhu yeWebhusayithi esemthethweni ye-NBC, igcwaliswe ngesixhobo sokwabelana ngevidiyo esibizwa ngokuba yiBooth Booth kunye nelayibrari yeeklip zedijithali ezivela kumaxesha akhoyo nadlulileyo.
Ke yintoni ingxaki?
Ukubukela SNL Umxholo kwiwebhusayithi ye-NBC, kufuneka uqale uhlale (ngokufutshane) kwiintengiso. Okukhathaza ngakumbi kukusilela kwento yokukhangela eyaneleyo kwiBooth Booth, eyenza ukukhangela isikethi esithile yinkqubo enomdla kakhulu kubasebenzi. Isitishi se-NBC se-YouTube, kwelinye icala, sisebenza ngokugqibeleleyo-ngaphandle kokuba i-NBC ihlala yenza izigqibo ezingachazekiyo malunga nokulayishwayo. Ezinye zezona skits zibalaseleyo azikaze zenze ukuba zifike kwisiza.
Le meko imbi ngakumbi kubabhlogi bomculo abanethemba lokusasaza iziqwengana zeebhendi ezenziwa kuzo SNL. NgoFebruwari, ibhendi yomzuzu iArcade yoMlilo yakhupha iseti yokubamba SNL iqonga. Ngomso olandelayo, ibhlog yomculo uStereogum uxele ukuba indoda engaphambili uWin Butler wayenze ngeqhalo laseHaiti elifakwe kwikatala yakhe, eguqulela Isaka elingenanto alimi. Izikweko ezikhoyo ecaleni, kubonakala ngathi sisishwankathelo esifanelekileyo somgaqo-nkqubo oguqukayo we-NBC oya kwi-YouTube. Ukuqhubeka ezantsi kwesi sithuba, uStereogum unxulunyaniswe neziqeshana ze-YouTube zomdlalo, apho uMnu Butler waphula khona ikatala. Kwiintsuku kamva, zombini ezo ziqeshana zazenziwe zangabalulekanga.
Ndingenza njani NgoMgqibelo ebusuku kwaye i-NBC ithathe isigqibo sokuba zeziphi izikethi ezithunyelwa ngokusemthethweni, kwaye phi?
UMnu Michaels uthi unesandla kule nkqubo, eyenzekayo ekupheleni komboniso ngamnye. Ezinye zezo zigqibo, ngokuka Mnu. Michaels, zichazwe ngocwangciso (iziqeshana ezimfutshane zeeselfowuni), ezinye ziindawo ezinzima zemibutho, kunye neemanyano zabasebenzi kunye nemicimbi yelungelo lokushicilela.
Rhoqo, umculo kumzobo awucaci, utshilo uMnu Michaels. Rhoqo, umzobo endingathanda ukuwubeka apho andikwazi, kuba kuya kufuneka uwucacise kunye nomshicileli.
Umculo ecaleni, uthini malunga SNL Ukuhlekisa kwezopolitiko?
U-Eric Schmeltzer, umbhali wezopolitiko ozimeleyo wase-New York owayesebenza njengonobhala weendaba ku-Howard Dean, ucebisa ukuba abaphathi be-NBC banokuba babenxibe ijean yabo enezimvo ezimbi xa begqiba kwelokuba basebenzise isebe labo lezomthetho kwi-YouTube.
Iiklip zezopolitiko zezona zibukelwe kakhulu kuYouTube-ngaphandle kwezinye zezinto ezingenamsebenzi ulutsha oluya kulubeka kubo bedanisa kwiibhedi zabo nezinto ezinjalo, utshilo uMnu Schmeltzer. Ukuba banesikethi esilungileyo sezopolitiko esitsala uGeorge W. Bush, ukuba ubeka loo nto kwiYouTube kwaye uvumele abantu ukuba bayibambe kwaye bayithumele, unokubonwa ngemini elandelayo ngabantu abazizigidi ezibini okanye ezintathu. Andikwazi nje ukuqonda ukuba kutheni bengafuni ukuba kwenzeke.
UMattis Goldman, umcebisi kwezopolitiko weDemokhrasi, uthi SNL Ukuthotywa kwezopolitiko kunempembelelo enkulu kunyulo luka-2000 luka-Mongameli, kwakude kudala ngaphambi kokufika kwe-YouTube. (Uyayikhumbula ibhokisi yokutshixa?) Umbuzo kaMnu.Goldman ngowokuba, kule minyaka idlulileyo, i-NBC iqhubeke ngokwaneleyo nokutshintsha kwemithombo yeendaba.
Ngo-2000, NgoMgqibelo ebusuku Ukuhlekisa ngento eyenzekileyo kweli phulo kwaba bubulumko obuqhelekileyo kwinto eyayisenzeka kweli phulo, utshilo uMnu. Goldman. Kodwa umbono wokuyila uwodwa awonelanga kwezi ntsuku: Kuya kufuneka ube nevenkile esekwe kwiWebhu apho abantu baya kuba nakho ukuyibona.
Ngaba sisicwangciso esiliqili seNBC sokuqhekeza okungagunyaziswanga SNL iiklip kwiYouTube?
Eso sisigqibo ekufuneka besenzile, utshilo uLarry Sabato, umlawuli weYunivesithi yaseVirginia Centre for Politics. Ukuba iziqwenga azinakusetyenziswa, ziya kuba nefuthe elincinci kwezopolitiko. Kodwa ayisiyiyo le nto i-NBC inomdla kuyo. Banomdla kwimali. Intetho yezopolitiko inokuba ihlwempuzekile kwisigqibo sabo, kodwa isigqibo sabo senza ingqiqo kubo, kuba bangumbutho owenza inzuzo.
UMnu Michaels uthi ukuwa, njengesiqhelo, NgoMgqibelo ebusuku izakuphazamisa iingxoxo ezizayo zikaMongameli. Kodwa nokuba ezo skits ziya kuphela kwi-YouTube, uMnu Michaels akanakuthetha ngeli nqanaba.
Ngento entsha yeFox, utshilo uMnu Michaels, ndicinga ukuba sonke silindile, uyazi?
