Eyona Ezintsha IMad Magazine kaJoe Raiola icamngca ngeminyaka engama-33 yeLampooning kunye neSatire

IMad Magazine kaJoe Raiola icamngca ngeminyaka engama-33 yeLampooning kunye neSatire

Yeyiphi Imovie Ukubona?
 
Okulusizi kukuba, iphephancwadi le-satire eliyimboniselo liphela ngokuprinta iminyaka engama-67 ngo-Agasti.Iifoto zika-Elizabeth W. Kearley / Getty



UMad wathetha nam ndingekaqapheli ukuba yayithetha nam, utshilo UJoe Raiola , indoda echithe iminyaka engama-33 njengombhali nomhleli wephephancwadi iMad. Abantwana ngokubanzi bayaqonda ukuba abantu bagcwele ikaka… uMad uqinisekisile yonke into endiyicingayo kodwa ngekhe athi komnye umntu: Wonke umntu ugcwele ikaka-kwaye awunakuthemba mntu.

Ukukhula eStenen Island, uRaiola waqala wathatha ikopi kaMad xa wayeneminyaka eli-10 ubudala. Ngokuzenzekelayo, wayesazi ukuba ufumene umoya wobuhlobo kwisimo sengqondo kunye nokuziphatha komyalezo wephephancwadi wokuqhuba: Soloko ubuza igunya.

Oko bekukhanyisa kum, watsho uRaiola. Ndacola I Mad voice.

URaiola wazalwa ngo-1955, kwangalo nyaka uMad waba yiphephancwadi (yaqala njengencwadi yamahlaya ngo-1952). Ukhule ngokutya okuzinzileyo okuvela kwiqela eliqhelekileyo lezidenge-uDon Martin, uSpy no-Spy, uDave Berg's Icala elikhanyayo, ngakumbi iingoma UFrank Jacobs , evule indlela yokuchaphazela u-Weird Al Yankovic.

Okulusizi kukuba, iphephancwadi le-satire eliyimboniselo liphela ngokuprinta iminyaka engama-67 ngo-Agasti. Akukho. Iphelile. Hayi kwakhona. Kodwa uMad uya kuphila ngendlela ayiphembelele ngayo yonke into ehlekisayo eyakha yabeka iimpumlo zayo kwigunya, ukusuka IiSimpson kwaye itswele ukuya UWoward Stern , Judd Apatow kunye UStephen Colbert . Umgxeki wefilimu URoger Ebert wakha wachaza ukuba kanjani U-Mad wayezandisile ii-horons zakhe kwaye wavula ingqondo yakhe kwiinyani zokwenza i-movie. UMlawuli UTerry Gilliam wabhala, uMad waba yiBhayibhile kum nakwisizukulwana sam sonke. Umlobi wePunk uPatti Smith wakha wathi, Emva koMad, iziyobisi zazingeyonto.

Ilizwi likaMad liyinxalenye yenkcubeko yethu, utshilo uRaiola. Imagazini inokufa, kodwa ilizwi eliMad ngokuqinisekileyo aliyi.

URaiola akazange aqale ngokusebenzela uMad; waqala ukubhala umsebenzi wakhe wokuhlekisa Isibane seLizwe kwiphephancwadi. Kodwa ngo-1985, uFortuna wathatha u-Raiola. Emva kokubona intengiso ngaphakathi Ilizwi leLali wathi uMad wayefuna ababhali, yena kunye neqabane lakhe lokubhala, uCharlie Kadau, bathumela izinto ezithile kwaye baqeshwa kwangoko ngumshicileli odumileyo UWilliam Gaines .

URaiola ukhumbula ukuba sasikwindawo elungileyo ngexesha elifanelekileyo. I-Mad yayiyindawo ekunzima ukungena kuyo ngezo ntsuku.

URaiola akasoze ayilibale intlanganiso yakhe yokuqala noGaines, umlinganiswa wasentsomini owayequlethe yonke into awayeyithetha uMad: Uthe kuthi, 'Ndiva kuNick noJohn [abahleli beMad] ukuba nina makhwenkwe ninetalente kakhulu… andiyikholelwa. ' Ukuzuza kulandelwe emva koko, ndingathanda ukukunika umsebenzi, kwaye ndicebisa ukukuhlawula kancinci kangangoko.

Imad kuphela kwendawo eMelika apho usebenza khona kwaye ukhule, uye wagxothwa, utshilo uRaiola. Zange ndigxothwe. Ngapha koko ndanyuselwa.

Kwaye ukusebenza kwiiofisi zikaMad-kwi-485 Madison Avenue-babenezinto ezifana nemizuzu engama-90 yekhefu lesidlo sasemini. (UGaines wayekholelwa ngokuqinileyo ukuba ikhefu lesidlo sasemini elinemizuzu engama-60 lalingonelanga, ucacisile uRaiola.) Nangona uGaines wayesaziwa njengeyona nto ibiza ixabiso eliphantsi, wayedla ngokubhabha ityala aze ahlawule bonke abasebenzi bakwaMad, nkqu nabasebenza ngokukhululekileyo, Uhambo lonyaka phesheya ukuze wonke umntu adibane kunye.

Iqinise i-Gaines njenge-icon epheleleyo, umshicileli we-classic odumileyo, utshilo uRaiola. Ngubani omnye onokuyenza loo nto? Akukho namnye. Wayethandwa ngokupheleleyo, eneenkani ngokupheleleyo. Engekho ngqiqweni. Wayengoyena mntu ongenampilo endakhe ndadibana naye. Kwaye oyena mntu ndonwabe kakhulu endakha ndadibana naye. Wabuphila ubomi ngokupheleleyo ngokwemigaqo yakhe.

Into awayithandayo uRaiola malunga neGaines kukuba akazange avumele uMad ukuba aguqe kuxinzelelo lwendibaniselwano ngethemba lokuyalela umxholo woburharha ngaphakathi kumaphepha ayo.

Akukho mntu wamxelela ukuba makenze ntoni kuba akukho mntu waziyo ukuba wayenza kanjani le nto ayenzileyo, utshilo uRaiola. Le nto wayenzayo yayingaqhelekanga, kwaye akukho namnye owakha wayibona into enje. Umshicileli uWilliam Gaines ufunda ikopi yemagazini iMad.UJacques M. Chenet / CORBIS / Corbis ngokusebenzisa imifanekiso kaGetty








UMad noGaines benze isichazi-magama senkcubeko: Imagazini enelizwi eliguqukayo elithengisa iikopi ezizigidi ezinesiqingatha kwinqanaba lalo-ngaphandle kwentengiso, utshilo uRaiola. Ukuzuza bekujijeke ngokupheleleyo kwindlela yakhe yokwenza ishishini kwaye nangayo nayiphi na imigangatho yesiqhelo, bekufanele ukuba usilele kabuhlungu. Ngaphandle kokuba akazange.

Omnye unokucinga nje ukuba ibala lokudlala eliyi-Mad magazine iintlanganiso zokuhlela kufuneka ukuba zazinjani; izimvo zokubhabha ezindongeni njengeepleyiti zespaghetti.

Awunakufumana ndawo ichanekileyo kwezopolitiko kunegumbi lababhali abaMad, utshilo uRaiola. Yayingcolile. Kwakungaphezulu. Sasisoloko sisiza neziqhulo kunye nezinto esingenakuze sizibeke kwimagazini. Kodwa loo nkqubo yayiya kukhokelela kwizinto ezibukhali. Kwakulungile eMad. Kwaye le nkqubo isisebenze kakuhle.

Andazi ukuba inokwenzeka njani inkqubo enje kule minyaka siphila kuyo, kodwa boy, besonwabile, wongeza uRaiola. Ngokuqinisekileyo sasihlekisa kakhulu.

Ngokuqinisekileyo, uMad wayehlala ekrwada, enganambitheki kwaye enobuntwana, kodwa umbono wakhe ohlekisayo wawungaze ujonge iinjongo; Abasebenzi bahlala kude kwinto ababeyibiza ngokuba buburharha bexhoba.

Yintoni eyonwabisayo ukuhlekisa ngabantu abanomhlaza okanye abagulayo okanye abafe kwintlekele yendalo? Utshilo uRaiola. Yayiyinto efana nomthetho wethu omnye endlwini.

Ukuhlambalaza ngokucacileyo akuzange kufumaneke ngaphakathi kumaphepha amaphephancwadi. Ndicinga ukuba besinokusebenzisa 'i-fucking shit' eMad-ukuba besifuna nyani-kodwa uyazi, olo yayilukhetho lomhleli esilwenzileyo. Sikhethe ukungahambi, yiya apho, watsho uRaiola.

Okwangoku, uMad wayenaso isabelo esifanelekileyo sempikiswano kwiminyaka edlulileyo. URaiola ukhumbule uMuhammad ngebali lepancake, elibandakanya elinye, kwaye kuphela, ngexesha uMuhammad ebonakala kumaphepha kaMad-kwisiqwenga uRaiola abhale ngaso esithi: Eminye imifanekiso yeNkolo kunye nokutya kufumaneka ngoku kwi-Ebay .

SasinoMuhammad kwi-pancake, kwaye yayisekwe kwiNtombikazi kaMariya kunye nesandwich yesonka eyosiweyo, uRaiola ucacisile, ephawula indlela umprofeti asetyenziswa ngayo njengomnye wemifanekiso emininzi yenkolo efumaneka ekutyeni.

Isiqwenga sashicilelwa kanye ngexesha le- Ingxoxo yekhathuni yaseDanish Muhammad oko kwabangela uqhankqalazo nezidubedube. Emva kokuba ibali libalekile, iiofisi zikaMad zafumana umnxeba ovela kwindoda enomsindo ePakistan, ongazange asongele ngokuthe ngqo abasebenzi kodwa wayenomsindo kwaye ecaphuka. Ndoda, kwakungekho mnandi, ukhumbula uRaiola. Ndiyathetha ukuba sahleka, kodwa mhlawumbi ngekhe sihleke. Awuzange ucinge ukuya kwishishini lokwenza iMad ukuba uza kuthatha ubomi bakho ezandleni zakho.

Ayisiyonyani ngokupheleleyo, eyona nto ibachaphazele ngokwenene abasebenzi bakaMad yaba ngumva we UCharlie hebdo ukudubula , apho kwabulawa abantu abali-12 emva kokuba iphephancwadi laseFransi elihlekisayo lipapasha iikhathuni zempikiswano zikaMuhammad. Abasebenzi bakaMad bacinga, hee, ngekhe ibe sithi, nto leyo ikhokelele kukhuseleko olongezelelekileyo oluziswa kwiiofisi zabo.

U-Mad usenako ukucaphukisa amanye amaqela enkolo kule minyaka idlulileyo. Icawa yamaKatolika yacaphuka yikhathuni eyathetha ngamatyala azizigidi zeerandi nxamnye nabefundisi abaxhaphaza abantwana.

Batyhola uMad indlela yokuxhatshazwa— lelo ibinzana abalisebenzisileyo, utshilo uRaiola. Ngaba unokuyicinga loo nto? Icawa yamaKatolika, i-Catholic League ityhola uMad ngendlela ethile yokuxhatshazwa.

Umbutho wamaKatolika wakhupha uxwebhu losasazo esithi babephethwe gadalala kaninzi nguMad ekuboniseni kwabo abefundisi njengabaxhaphazi babantwana. Oko kwahlala kuthetha ukuba sikwindlela elungileyo, watsho uRaiola. Umbhali wemagazini kaMad kunye nomhleli uJoe Raiola uthetha kunye negalelo uTeresa Burns eNew York Comic Con ngo-Okthobha u-6, 2017.I-Bryan Bedder / i-Getty Izithombe zeMad Magazine



Ngeli xesha, amanye amaziko ebekhwaza ukuba ahlekiswe kumaphepha eMad magazine. Ekuqaleni, ii-studio ze-movie zazingafuni ukuba iifilimu zabo zihlanjululwe nguMad-de kube ngumqondiso wokuphumelela ukufumana ukuthunyelwa kwempapasho. Emva koko, umbhengezi bhanyabhanya wayeza kusondela kuMad aze athumele ababhali kunye nabahleli beekiti zokushicilela.

Ngokusisiseko, babeyakuthi, 'nceda uhlekise ngemovie yethu,' ukhumbula uRaiola.

Akukho nto yayingavunyelwanga kwiintsuku zikaMad zangaphambili, njengoko iphephancwadi lalibahlekisa bobabini beRiphabhlikhi kunye neehippie.

Ilizwi likaMad kwi-60s lalisikwere kancinci ngandlela thile, ucacisile uRaiola. Yayisikwere kwaye yahlukile ngaxeshanye.

I-ethos kaMad yayichasene ngokupheleleyo kwaye yathetha ngemfazwe yaseVietnam, kunye ne-anti-Nixon, eyayihambelana ngokuchanekileyo nenkcubeko. Kodwa uMad wayechasene nokusetyenziswa gwenxa kweziyobisi kwaye oko kwakungahambelani nakwezolimo, utshilo uRaiola.

Okwangoku, oko kwakungathethi ukuba i-60s counterculture ayimthandi uMad.

Kwi Ifoto yomfanekiso kaJimi Hendrix , Ubeka iinwele zakhe isitayile ngelixa efunda ikopi yemagazini iMad, khupha # 113 ukuba ichaneke. Ifoto iyathandeka; Ndingathanda ukucinga ukuba xa uHendrix edlala uguqulelo lwakhe Umhobe weSizwe eWoodstock, wayesenza utoliko lwengoma yakhe iMad ngengoma-efaka impumlo yakhe egunyazisiweyo.

Abahleli beMad abakwazanga ukukuxelela okuninzi malunga neCream okanye iCrosby Stills kunye neNash okanye iStrawberry Alarm Clock, utshilo uRaiola. Babengabafana beTan Pan Alley. Kwakukho abafana abadala.

Ngokuqinisekileyo, kodwa abanikeli bakaMad babeligeza, iqela elikhethekileyo labalinganiswa abanomdla abaneemvelaphi ezahlukeneyo.

Ngaphambi kokujoyina iMad, ikhathuni UDon Martin , eneneni yenzelwe umsebenzi wobugcisa we-albhamu kaMiles Davis ka-1953, Miles ngeempondo . Umdwebi wekhathuni waseCuba u-Antonio Prohías wabalekela eMiami ngo-1960 esoyika ukuvalelwa ngurhulumente waseCastro, owayemtyhola ngokuba yimpimpi ye-CIA. UProhías uqhubeke nokwenza umsebenzi odumileyo kwizimangalo zakhe zikaFidel zokuba yimpimpi kunye nekhathuni, iSpy ngokuchasene neSpy — eyayikukungabi nto kwaphela kunye nobuhlanya bemfazwe.

Wayemcaphukisa uCastro, utshilo uRaiola. Wenza indlela yakhe eya eFlorida, wenza indlela eya kwiofisi kaMad kwaye wamisa ‘ Intloli ngokuchasene neSpy . '

Omnye umphambukeli owenza enkulu kumaphepha kaMad wayengumdwebi wekhathuni USergio Aragonés , owathi, ngo-1962, wathabatha uhambo olusuka eMexico esiya kwisiXeko saseNew York esiya kufuna umsebenzi. Kuba wayenomyalelo ongagungqiyo wesiNgesi, uAragonés wacela ukuba uProhías abekho kwintlanganiso yakhe eMad, eyabonakala iyimpazamo; UProhías wayesazi nesiNgesi esincinci kunaye.

Umlingiswa kaMad's craziest, nangona kunjalo, kufuneka abe yi-mascot yemagazini, u-Alfred E. Neuman. Kwakukhe kwahletywa ukuba inkwenkwe-yendlebe eyenzelwa indlovu yalinganiswa emva kweNkosana uCharles. Ngokwenyani, yathathwa kwintengiso ye-1910, isuka eTopeka, eKansas, yenzela uPine Romine, ugqirha wamazinyo. Ummi u-Judith Hawkins ubeka ecaleni komboniso kwindawo yamaphephancwadi iMad e-Comic-Con Preview Night ngoJulayi 20, 2016 eSan Diego, California.UDaniel Knighton / FilmMagic

Mhlawumbi omnye wabantu abathandekayo nabadala bokudala eMad yayingu-Al Jaffee, owathi, ukusukela ngo-1964, wadala amaqweqwe ongemva e-back-ins-eyilelwe njengempendulo kwizikhewu zika-Playboy. UJaffee, ngoku uneminyaka engama-98 ubudala, uhlala kwisiXeko saseNew York kwaye uhlala ehamba kwiiofisi zikaMad. Kutshanje ngo-2017, ebezakuhambisa ngesandla ikhava nganye yenyanga nganye esongelayo.

Kuza kubakho ukutyhilwa kwe-fold-in, utshilo uRaiola, Sihlala sithanda xa uAl esiza. UAl wayeloluhlobo lomfana oya kufumana ihlombe ngenxa yokungena egumbini.

NgoTrump ngoku kwiNdlu yeWhite House, kubonakala ngathi oku kufanele ukuba kube lelinye ixesha legolide lokuba uMad abambe impumlo yakhe emagunyeni — kunye nelinye idabi elinamandla lokubuza igunya.

UMad akazange abe nangakumbi kwezopolitiko kwaye akazange abukhali kwezopolitiko kunakwiphulo lika-2016, utshilo uRaiola. Amatye agiqekayo wasibiza ngokuba lelona phephancwadi le-satire libalaseleyo elizweni. Eli lixesha elihle lokuhlekisa kukaMad.

Ke, yintoni eyenze phantsi uMad ekugqibeleni?

Ngelishwa, ayiloxesha lilungileyo lokuhlekisa okuprintiweyo. Ukunyamalala kukaMad kwiivenkile zeendaba. Kulungile, utshilo uRaiola. Ewe, iindawo zokuthengisa iindaba ziyanyamalala…

Ugqiba ntoni uRaiola malunga neminyaka engama-33 esebenzela uMad kunye nefuthe layo kwi-zeitgeist yethu yenkcubeko? U-Mad sisimo sengqondo; yilensi apho umntu abona ngayo umhlaba, ucacisile. Ndibe nethamsanqa lokuzuza ilifa isiko, ilizwi, kwaye ndincede ndiyenze eyam.

Kuyinyani, lowo ngumnombo wabo bonke abahleli beMad benzayo ukusukela kwiintsuku zokuqala zikaHarvey Kurtzman kunye no-Al Feldstein ukuya phambili-beqhutywa ngumbono wobhukuqo-mbuso wenjengele ephambeneyo uWilliam Gaines.

Sibe nethamsanqa ngokwaneleyo lokuba sibe nethuba lokufumana eli lizwi likhulu, kwaye ngokukodwa eMelika, ilizwi elaphuma kwixesha likaMcCarthy, utshilo uRaiola. Cinga ngendlela izinto ezazimfiliba ngayo kwii-50s, kwaye uMad wazalwa kuloo nto.

Iminyaka kaRaiola eMad imfundise ukuba angaze ayeke ukukhupha impumlo ngegunya.

Andisoze ndikhule kuyo. Kuyinto engacacanga njengakweli nqanaba, washwankathela. Kube kukukhwela okumangalisayo. Injalo. Umculi Weird Al Yankovic utyikitya ikopi yemagazini kaMad # 533 eBarnes & Noble Union Square ngo-Epreli 20, 2015 kwisiXeko saseNew York.UMark Sagliocco / Getty Izithombe






Cwangcisa kwangaphambili incwadi kaHarmon Leon yamva nje, Ukunyotywa kwetyala: Amabali afihliweyo (amahlelo) amabali , ngoku.

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