Nokuba kubudala be-Instagram, i-PR sisiqwengana esibalulekileyo sebali lefashoni-ngapha koko, umntu othile Kuya kufuneka bafikelele kwabo bacinga ukuba banempembelelo, bafumane imveliso kwi-celebs, babethe ii-stylists kwaye babeke amabali egxile apho umyili acutha khona iindevu zakhe. Kwaye kunjalo ukubandakanyeka kwezigqibo zobuchule, imiboniso yeenqwelo-moya kunye nolawulo lweempawu. Nazi izinto esizikhethayo kwiifemu ze-PR zefashoni ezaziwayo ze-2018 (i-KCD ikwavela nakulo nyaka Amandla eP PR ).
Rhuma kwiNcwadana yeNkcazo yemihla ngemihla
Ukuthetha malunga noku, ngokuqinisekileyo chitha ixesha kunye Amandla eP PR , umzamo wethu wonyaka (othatha, omninzi kakhulu, unyaka wonke ukuhlanganisa) ukubeka imbeko iifemu ezingama-50 zePR eziva ngathi zenze ezona zinto zibalulekileyo, ezona zinto zihamba phambili ngexesha lika-2018.
I-KCD
Ukuba kukho isinxibo ongenakukwazi ukusithenga, amathuba okuba i-KCD imele umyili wayo: URick Owens, Maison Margiela kunye noAlexander Wang zizinto nje zoluhlu lwazo, kunye neefoto ezinkulu ezinje ngeApple, Farfetch, kunye Vogue . I-KCD ikwayeyona arhente ikhethekileyo yeZiko leNkcitho ye-MET yoNyaka iRed Carpet, ekunokwenzeka ukuba yeyona ndlela iphambili yokubaleka emhlabeni. Funda ngakumbi malunga neKCD kulo nyaka Amandla eP PR
UJennifer Bett Unxibelelwano
Ngaba ufunda okuninzi malunga nozinzo lwe-luxe brand Naadam? Lowo ngumsebenzi weJBC. Baphinde baphinde baphazamise-y abathengi befashoni u-Alala, M. Gemi, Cuyana, maternity-chic mavens Hatch, umthengi ofanelekileyo uZozo, kunye nokunye.
IQela leHinton
UNate Hinton ushiye i-jumbo jet eyi-PR Consulting Group ukubhabha yedwa kunye nabathengi abalandelwayo, njenge-2018 CFDA yeVogue Fashion Fund ephumeleleyo uKerby Jean-Raymond welebheli emhlophe ePyer Moss. Ibhonasi: Kuxelwe ukuba yayingumbono kaHinton ukuhombisa Yonke [n-gama] yiNkwenkwezi kumfanekiso webhanti lika-Issa Rae omninzi uPyer Moss kwii-CFDAs.
Iqela lokubonisana le-PR
Asinayo imfashini ngokwaneleyo ukuba sifumane iifowuni ezibuyiswe yinkampani yefashoni enkulu kaPierre Rougier, kodwa siyazi ukuba bamele wonke umntu ukusuka eDries ukuya eNarciso ukuya kuCalvin ukuya eRaf-akukho magama okugqibela afunekayo. I-arhente yenza iintloko ezingafunekiyo kulo nyaka xa umqeshi omtsha weDisney eyikhuphe kwi-Hudson Square HQ yayo yexesha elide; I-PRCG ibambe iinyawo ezingamawaka angama-20 000 kufutshane neChweba endaweni yoko.
Iqela leNgcaciso loLwazi
Ukuba ubone ukugubungela uphawu lweembadada iFluevog kulo nyaka, kubandakanya enkulu NGOKU Izitayile ezenza ukuba kubonakale ngathi lolona phawu lubalaseleyo kwindalo, uyazi ukuba kutheni ivenkile kaJoe Chang kunye noMat Cohen ikuluhlu. Ikwayimveliso elawulwayo kunye nokuhanjiswa kokubekwa endaweni yemithombo yeendaba kubathengi abanjengelanga leLe Specs, iingxowa zikaRadley kunye neewotshi zeHygge.
Isakhelo esimnyama
Xa u-brand-power brand u-Rodarte wabhengeza ukubuyela kwakhe eNew York, babulela umsunguli we-Black Frame uBrian Phillips kwi-Instagram. Elo linqanaba lokusondelelana-kunye nejusi-uPhillips unabathengi abapholileyo kunabo njengoEckhaus Latta, Helmut Lang, Umnyhadala wokuvula kunye neVisionaire.
UKarla Otto
U-2018 ngokwenene wawungunyaka oxakekileyo kule nkampani yangaphakathi-ngaphakathi. I-Independent, ubambiswano lwehlabathi u-Otto udale ukuwa okokugqibela kunye ne-K2 eseShanghai, enamathele kunxibelelwano lwase-Dubai kunye nokunxiba kweziganeko I-Qode yemisipha engaphezulu ye-Middle East. Owayesakuba ngumzekelo uOtto uhlala engomnye wabacwangcisi abaphambili kwezorhwebo, kwaye kwiiofisi ezisibhozo zehlabathi ucebisa abathengi abanjengoMarni, uJil Sander, oxhasa uSemSem, uValentino noDundas. Ibhonasi: UOtto ngokwakhe ufumana usasazo oluninzi njengabaxhasi bakhe, ebambe inkundla kwinto yokunxiba, owaziyo, kunye nokuba uye phi.
