Abasunguli bePaddle8 uAditya Julka, uOsman Khan noAlexander Gilkes kwiiofisi zabo zeNYC.UChris Sorensen woMjongi Kwiveki ephelileyo, iNew American Cinema Group yafaka isimangalo ngokuchasene nenkampani yefandesi ye-Intanethi iPaddle8, ityhola ukuba indlu yefandesi yenze kakubi imali kwifandesi yesisa ebibanjelwe kuyo. NgoNovemba kwiQela leCinema . Ngoku, iPaddle8 ifake isicelo se- Isahluko se-11 ukubhengezwa eNew York, eyothusa iQela leCinema laseMelika eNtsha kwaye ebuza imibuzo malunga nemisebenzi yeshishini yakutshanje yePaddle8. Ngokwesikhalazo sokuqala somthetho, ifandesi ngo-Novemba yayiquka ukuthengiswa kwemisebenzi ngamagcisa kuquka uTom Otterness, uKiki Smith, uJim Jarmusch noJonas Mekas, kodwa iPaddle8 kusafuneka ithumele iQela laseMelika laseMelika imali ababeyityaliwe. Ngoku, umbutho awuqinisekanga ncam ukuba ucinga ntoni.
Sikhathazeke kakhulu kukufayilwa kukaPaddle8, ngokukodwa xa umlawuli webhodi kaPaddle8, uPeter Rich, eyamkele ngokuthe ngqo imbophelelo kaPaddle8 yokunceda abo bangenzi nzuzo ngembalelwano kwisithuba esingaphantsi kweveki edlulileyo, kwaye wasiqinisekisa ukuba uPaddle8 'wenze amalungiselelo okusombulula Iimali zabaxhamli kufuneka zihlawulwe kwangoko, 'uPaul Cossu, igqwetha elisebenzela iNew American Cinema Group, uxelelwe Ubugcisa kudliwanondlebe. Ukudibanisa ukungaqheleki kwale meko kukuba iNew American Cinema Group yayikhe yabamba ezinye iifandesi ezintathu ngentsebenziswano noPaddle8 eyayihambe ngaphandle kwengxaki.
Paddle8, ethi yasungulwa ngo-2011 ngu-Alexander Gilkes, u-Aditya Julka kunye no-Osman Khan, wayephakathi kwamaqonga okuqala e-intanethi ukwenza inkuthazo kwintengiso ekhulayo yokuthengisa kwi-Intanethi xa kufikwa kwifandesi yobugcisa. Uluhlu lwePaddle8 lwakha malunga nezinto zobugcisa ezinamaxabiso aphakathi kwe- $ 1,000 kunye ne- $ 100,000 enika abathengi into efana nokuphefumla kwindalo eluhlaza okwesibhakabhaka. Kwi uxwebhu lwezemali , UPaddle8 ogama linguJay-Z uShawn Carter Foundation kunye noJustin noHailey Bieber njengababolekisi abanetyala lemali; Isiseko sinetyala ngaphezulu kwe- $ 65,000 kwaye iiBiebers zinetyala elingaphezulu kwe- $ 73,000. Omabini la maqela ebesandula ukusebenzisana nePaddle8 kwifandesi.
Ngo-2016, iPaddle8 yayihlangene nendlu ye-intanethi esekwe kwi-intanethi e-Auctionata, kodwa ekuqaleni kuka-2017, i-Auctionata yafaka isicelo sokungakwazi ukuhlawula amatyala kwaye iPaddle8 yafumana inkxaso-mali kumtyali-mali ukuze ithengwe, ihlawulwe ize iphinde ihlengahlengiswe. Kubonakala ngathi iPaddle8 ngoku inokudibana nesiphelo esifana neso sehlela amaqabane abo angaphambili.
