INetflix's Ozark Ingxelo ye-2020 ebukelwe kakhulu.INetflix Siza kujonga emva ku-2020 njengonyaka obaluleke kakhulu kwimbali yolonwabo kwimithombo yeendaba, kodwa inyani kukuba ubhubhane ukhawulezise nje umkhondo osele urhweba ngawo. Ukusetyenziswa kwevidiyo kusasazwa kwi-2020 ukuya kumanqanaba angazange abonwe. Inkqubo ye- eyona nto inkulu yesikrini esincinci ( UMandalorian Ngonyaka yayikukusasaza okukhethekileyo kunye namaqonga okusasaza anikezelwe indawo efikelelekayo ngokulula yeefilimu ezintsha njengobhubhane weqonga lemiboniso bhanyabhanya kwihlabathi liphela. Njengokuba izitofu ze-COVID zenza indlela yazo kwihlabathi jikelele, utshintsho kwindlela esisebenzisa ngayo ukonwaba kunokwenzeka ngokusisigxina ngeendlela eziphambili.
Ngaphandle kokunaba kweenkonzo zokusasaza, sikwinqanaba leembryonic kwiimfazwe zosasazo ezichazwe kwimithombo yeendaba. Into eyinyani ngo-2020 ayinakuqina ngo-2021. Kodwa kwinto esinokuyibhikica kunyaka ophelileyo, iNetflix kunye neDisney + ziindawo zentengiso ezikhokela amaqonga e-SVOD.
Ngolwesibini, Nielsen ikhuphe unyaka wokuphela kohlahlo-lwabiwo mali lokusasazwa ngo-2020 ngokwemizuzu yonke ebukelweyo kubabhalisi base-US kwi-2020 hayi ukubalwa kwemali esetyenziswayo. Kuyavunywa, le metric skews ixhasa imiboniso yexesha elininzi, ekufanele ukuba uyiqwalasele njengoko singena kwinani lothotho lokuqala lokusasaza, uthotho losasazo olunelayisensi, kunye neemovie ezikhoyo ukusasaza. Ngaphandle kokwazi ukuba yeyiphi ipesenti yesiseko sokubhalisela isiseko sababhalisi esiyijongileyo nesiqwenga somxholo, asinokwazi umxholo opheleleyo. Kodwa idatha kaNielsen nangona kunjalo iyanceda ukupeyinta umfanekiso opheleleyo wokuziphatha kwabaphulaphuli kunye nempumelelo yokusasaza.
Uthotho lwangempela
UMandalorian ngaphandle kwedwa.
INetflix ibivelisa umxholo wokuqala phantse ishumi leminyaka kwaye kufanele ukuba bafumane ikhredithi enkulu ngokubonelela ngokusasazeka kwemithombo emitsha kulo lonke ubhubhane njengoko ukutshixa kubangele ishedyuli yemveliso. Ngababhalisi abazizigidi ezili-195 behlabathi kunye nelayibrari enkulu kunazo zonke (malunga nama-50 kunye nokudibanisa kwinyanga ephelileyo), iNetflix ihlala iyinkokeli yentengiso kolu shishino kungothusi mntu. Nangona kunjalo, ngaphandle kolawulo lwayo kwi-10 ephezulu, iNetflix ayinakusilela (ngakumbi kuloo nto).
Njengoko bekusoloko kunjalo, umxholo wokuqala uvelisa ezona ncoko zibalulekileyo zenkcubeko ngelixa uqhuba ukukhula kwababhalisi abatsha. Okwangoku umxholo wamathala eencwadi (okt umboniso osele ukhutshiwe) ugcina owona mbono uluhlaza.
Uluhlu olufunyenweyo
IOfisi yayiyeyona nkqubo ijongwe kakhulu ye-SVOD kwi-2020 phakathi kwababhalisi base-US abanemizuzu engama-57 yezigidigidi babukele iziqendu ze-192. Kwakhona, uya kuqaphela ukuba iNetflix imele ngokungalinganiyo kunye ne-10 kwezili-10 kuthotho lwezinto ezijongwe kakhulu ezifumanekayo ukusasaza eMelika. Kodwa nantsi apho izinto ziqala ukuba nomdla.
Ngelixa umxholo wantlandlolo ubalulekile ekutsaleni abathengi abatsha, iinkqubo ezinelayisensi ziyimfuneko ekugcineni oku kubhalisa kutsha ixesha elide lokuhlawula. Ukuzijonga zombini, kuyacaca ukuba indalo eyahlukileyo yolonwabo namhlanje inokubangela iingxaki kwiNetflix kwixa elizayo.
Ubunini bomxholo ngumlo ofihlakeleyo kwiimfazwe zokusasaza kwaye, ngaphambili, iNetflix iyamangalisa ngokumangalisayo. Phakathi kwesilayiti sayo se-2020 yoqobo etshitshisiweyo kwi-10 ye-Nielsen ephezulu, iNetflix ngokuqinisekileyo inezinto ezimbini ( Ozark kwaye Tiger King ), ngokuka owayesakuba ngumlawuli osasazo weendaba Icebo lokuzonwabisa Guy . Owona mboniso ubukelwe ngokubanzi, IOfisi , ngoku isasazwa ngokukodwa kwiPeacock kwaye ilayibrari enelayisensi iya kuqhubeka ukuncipha njengoko iinkampani zinoburhalarhume ziphinda zibuyisele umxholo wazo kusetyenziso lwasekhaya.
7 / Nazi iitafile eziphambili zeTV: pic.twitter.com/FI3dC6DnhI
Isicwangciso seQhinga lokuzonwabisa (@EntStr StrategyGuy) NgoJanuwari 12, 2021
Kwa oko kubizwa ngokuba yimvelaphi yeNetflix enje Isithsaba kwaye I-Umbrella Academy zingqina iinzame ezixabisa kakhulu njengoko iNetflix ingeyiyo eyokubonisa.
Kubaphulaphuli bezemali, iNetflix engenayo i-IP yayo lixabiso elikhulu kwinkampani ekusafuneka ivelise ukuhamba kwemali simahla, u-Andrew Rosen, owayesakuba ngumsasazi weendaba e-Viacom kunye nomsunguli wencwadana yeendaba. IPARQOR , uxelele uMqwalaseli. Ikwathetha ukuba iNetflix ayenzi ukubheja ngokwaneleyo kwinjongo yayo yokwakha ithala leencwadi le-IP yoqobo. INetflix yomyalezo ocacileyo nongacacanga eWall Street yokuba i-Disney ecosystem / imodeli ye-flywheel yeyona njongo yayo iphambili, kodwa ukuba i-IP yayo ephezulu iqhubeka nokuba nelayisensi, oko kuya kuthetha ukuba akusondelanga ukufikelela kuloo njongo.
Kubaphulaphuli bokuthengisa, u-Rosen uthi, kubaluleke kakhulu kwiinjongo zeNetflix kukufumana nje nokukhuthaza i-IP elungileyo ukubandakanya abona basebenzisi baninzi kakhulu kubasebenzisi abatsha nabakhoyo. Ukucinga ukuba iNetflix yenza ukubheja okuhle kwi-IP enelayisensi, njengoko yenzayo IOfisi kwaye Abahlobo , emva koko ayifanelanga ukuba bubuthathaka obuchazayo ukuba nje inegalelo ekugcineni.
Kodwa, ukuba i-IP enelayisensi iyaqhubeka iyeyona ndlela iyiyo yokuthengisa ukuqhuba ukukhula kunye nokunciphisa i-churn, iya kuphakamisa imibuzo emininzi malunga nokuba ingaba iNetflix yinkonzo enokuthi yenze ngempumelelo ilayibrari yayo ye-IP yoqobo, kwaye ingafikelela kwinjongo yayo Inkqubo efana neDisney, utshilo uRosen. Ngamanye amagama, umbuzo ophambili weNetflix kukuba ubukhulu be-IP enelayisensi luphawu okanye ibug kwindlela yayo yokufezekisa injongo yayo ye-Disney-ecosystem.
Le mibuzo inye yangena kwicandelo lokusasaza ifilimu ngokunjalo.
Iimuvi
Iilayibrari zefilimu nazo zidlala indima ephambili, njengoko senze njalo kuhlolwe ngaphambili . Zisibhozo zeemovie ezi-10 eziphambili ngokwemizuzu kaNielsen ebukele inqanaba kumaqonga eSVOD yayizihloko zabantwana. Apha, iDisney + inesibonelelo esibalulekileyo ngaphezulu kweNetflix.
Nangona kunjalo, abantwana bahlala bephinda baphinde babuke iziqulatho zabo abazithandayo ngokungaphezulu ngokungafaniyo nabantu abadala, ke ngenkqubo yemetric eyilelwe ukujikeleza ixesha lokusetyenziswa, ayothusi into yokuba iDisney + ilayibrari elungele abantwana ilawule. Into ekufuneka iqatshelwe kukuba iNetflix yayihlala iyindawo yokusasaza iifilimu zeDisney de kube iMouse House ichithe ubambiswano lwelayisensi ukulungiselela iDisney +. Nangona iNetflix ingasabhatali imali eninzi kwiimuvi zeDisney, kunokwenzeka ukuba ihlawule ngaphezulu ekufumaneni nasekwenzeni umxholo omtsha ukubuyisela oko kulahlekileyo. Yimpembelelo leyo enganyanzelekanga ukuba ibonakalise ngokucacileyo kwiphepha lomthetho, kodwa isalathise iqhinga. Emva kwayo yonke loo nto, iNetflix yeyayo kuphela enye yeemovie zayo ezintathu kwi-10 ephezulu, kwiQhinga leQhinga lokuzonwabisa.
8 / kunye neetafile zefilimu: pic.twitter.com/9SqAF1Z0iW
Isicwangciso seQhinga lokuzonwabisa (@EntStr StrategyGuy) NgoJanuwari 12, 2021
Ukhuphiswano olwandisiweyo
I-HBO Max kunye neDisney + babone ukukhula okukhulu kwimisebenzi yokusasaza ekwabelaneni kule kota iphelileyo, ababekade bekhangeleka bezimisele ukudlula iHulu - ngakumbi xa kuthathelwa ingqalelo islate esipheleleyo seWarner Bros kulo nyaka siza kuqala kwiHBO Max nakumaqonga ngaxeshanye. Umfazi omangalisayo ngo-1984 ndikonwabele ukusebenza kweveki evulekileyo kuyo nayiphi na iqonga le-SVOD kuyo yonke i-Q4.
Ngoku ka idatha inikwe uMqwalaseli ngu Ukulungiswa kwakhona , Ehlalutya ukusebenza ngokusekwe kwisihloko ngasinye sokusasaza kunye nesabelo sokuzibandakanya phakathi kweemovie ezili-100 ezibukelwe kakhulu eziqala phakathi kuka-Okthobha 1-Dec. 25, Umfazi omangalisayo ngo-1984 (HBO Max) kunye Umphefumlo (Disney +) bonwabele ezona mpelaveki zivulekileyo. Oku kuncede i-HBO Max kunye neDisney + ukukhula okukhulu kokusetyenziswa kwekota ukuya kwikota ukuphela kwe-2020.
Umboniso bhanyabhanya Uhlalutyo lwesitulo sezicwangciso zeHollywood zokukhutshwa kwezinto ezintsha ezinkulu.
