Eyona Ezintsha Umphathi we-SoulCycle u-Melanie Whelan uyeke phantsi phakathi kwe-Fitness Studio's Decline

Umphathi we-SoulCycle u-Melanie Whelan uyeke phantsi phakathi kwe-Fitness Studio's Decline

Yeyiphi Imovie Ukubona?
 
Umphathi we-SoulCycle uMelanie Whelan uxele ukuba uyayishiya inkampani ngokukhawuleza.UStefanie Keenan / Getty Izithombe zamanzi eFIJI



U-2019 ubonakala ngathi ngunyaka wamagosa aziintloko eziyekayo emsebenzini.

I-CEO yamva nje yokuhla esikhundleni yi-SoulCycle kaMelanie Whelan, inkampani yokomelela komzimba uxelele i-CNBC Yenze Ukurhoxa kusebenze kwangoko ngoLwesibini.

Utshintsho ngequbuliso luza kubona umphathi wezezimali weSoulCycle, uSundy Reddy, ethatha isikhundla se-CEO okwethutyana de kuziswe umgqatswa osisigxina.

Ndinombulelo ongazenzisiyo ngeli thuba lokukhokela iqela leSoulCycle kunye nophawu lwentengiso kule minyaka iphantse ibe isibhozo ngexesha lotshintsho kolu luntu lumangalisayo, utshilo uWhelan kwingxelo. Ikamva eliqaqambileyo kulo mbutho wohlobo olunye, kwaye ndiya kuvuya kukukhula okuqhubekayo kunye nempumelelo.

Kunye nokushiya indima yakhe njenge-CEO, uWhelan uya kunikezela ngesihlalo sakhe kwibhodi yabalawuli yeSoulCycle. Kwingxelo eyanikezelwa kwi-CNBC, usihlalo olawulayo uHarvey Spevak ngembeko wabulela uWhelan ngokuhlala kwakhe eSoulCycle.

Mna noMelanie sisebenze kunye iminyaka emininzi kwaye ndijonge phambili ekuboneni oko kuphumeleleyo ngokulandelayo, utshilo uSpevak. Sinombulelo wokuba nenkokeli yethutyana eyomeleleyo eSunder kulo lonke olu tshintsho, kwaye siyamxhasa ngokukuko njengoko sifuna umntu oza kuthatha indawo yakhe ngokusisigxina.

UWhelan, ojoyine inkampani yabazali ye-spin boutique ye-Equinox kwi-2012 kwaye usebenze njengenkosi ye-SoulCycle ukusukela nge-2015, ushiya ngexesha elinobuzaza lophawu. Eyaziwa ngokulandela inkolo yayo, inkampani ijongane nemiceli mngeni kulo nyaka, kubandakanya ukhuphiswano oluvela kwiinkonzo zokuhamba ngebhayisikile ekhaya ezinje ngePeloton eyenze ukuba iSoulCycle yazise ngokwayo iiklasi zayo zokusasaza. Ukungathethi, konke ukubuyela umva kwezopolitiko koluntu okukhokelele kumakhwenkwe odumileyo kweli hlobo liphelileyo.

Emuva ngo-Agasti, i-Equinox kunye neenkxaso-mali zayo ezijolise ekusebenzeni zatsala ukugxeka umnini uStephen Ross kwimizamo yokuqokelela imali kaMongameli uDonald Trump. Isiphithiphithi sasibandakanya abalandeli abadumileyo beSoulCycle abathandayo UChrissy Teigen ukwazisa ngokurhoxiswa ubulungu babo kwaye babongoza abalandeli beendaba zosasazo ukuba balandele ukhokelo lwabo.

Ngokuhamba kukaWhelan, kuyacaca ukuba iSoulCycle izama ukudibanisa amaxabiso e-brand yayo kwi-Ross 'kwezopolitiko. Ukwehla kwenkampani ekuhambeni kweklasi ukusukela, Kwi-34 nangaphezulu kwiseshoni nganye , ishiya imeko yokuqabela ibhayisekile yakwimeko engaqinisekanga.

Amanqaku Onokuthanda :