Intengiso yePepsi edlala indima kaKendall Jenner.UKendall kunye noKylie / iYouTube Iinkampani ezinje ngePepsi zenza iibhiliyoni zeedola ngokukhuthaza iimvakalelo ezintle, ezinobungani- hayi impikiswano. Bachitha imali eninzi beqinisekisa ukuba umyalezo abazimisele ukuwuthumela, ngumyalezo abawuthumelayo. Bayayiqonda indlela ekunzima ngayo ukufumana inqaku, ke bayenza nyani ngokuphinda umyalezo wabo.
I-Pepsi idla ngokungafumani gwenxa.
Kwaye ngeli xesha , khange bayifumane iphosakeleyo nayo.
Ngabantu abagobele kude kangaka ukuhlengahlengisa kwezopolitiko kwaye babe novakalelo kwihlabathi liphela abathi ekugqibeleni babone umhlaba umva ongahambanga kakuhle. Abantu bathanda intombi kaGqirha Martin Luther King, Omnci .
Akukho nto yokungaqondi kakuhle kukhutshwe kutshanje kwaye kutsalwe ngokukhawuleza Intengiso yePepsi . Kukuboniswa nangokomculo ukunyanzelisa umanyano.
Kodwa xa umntu onefuthe njengentombi yenye yeempawu eziphambili zaseMelika ezathatha i-Twitter ukuqhumisa intengiso, uPepsi wayengenalo ithuba lokuchaza nokuzikhusela. Inkampani ibingenandlela yimbi ngaphandle kokutsala intengiso kwaye icele uxolo ngempazamo abangayenzanga.
Ngokukhawuleza ndabona imizuzwana yokuqala yentengiso, ndiye ndaqonda ukuba abadali bayimodeli kuyo intengiso yeCoke eyaziwayo yakhululwa ngo-1971. I-Coke yorhwebo yenye yezona ntengiso zibalaseleyo ezakha zenziwa, ngokuqinisekileyo iphikisana nentengiso yanamhlanje ye-Super Bowl kubuchule kunye nomxholo. Ekukhutshweni kwayo, yayiyeyona ntengiso ibiza kakhulu. Ixabise i-250,000 yeedola.
Isibhengezo seCoke sasinesihloko esithi Hilltop Ingoma, kodwa wonke umntu owayeyazi-eyayiyinto entle kakhulu kuye wonke umntu owayenomabonakude-wayibiza ngokuba ndingathanda ukufundisa umhlaba ukucula okanye, ngokulula, Thenga umhlaba njengeCoke.
Ingoma ye-Hilltop yaphinda yarekhodwa liqela elibizwa ngokuba ngabaFuni abaDala. Baphinda barekhoda ingoma, besusa izingqinisiso kwiCoke kunye neyona nto iyinyani. Ngo-1971, inguqulelo entsha yabetha uNombolo 1 kwiitshathi zomculo zase-UK kunye nenombolo 7 kwiitshathi zeBillboard eMelika.
Intengiso kaCoke ibonise imifanekiso yabantu abavela kwihlabathi liphela bemi phezu kwenduli e-Itali. Xa intengiso yakhutshwa kwakhona kwiminyaka embalwa kamva njengesibhengezo seKrisimesi, ikwayara yayihleli kwaye igungqa, kwaye umntu ngamnye uphethe ikhandlela. Njengoko ikhamera yabuya umva, umbukeli wabona ukuba abantu bayila umfanekiso womthi weKrisimesi.
Inguqulelo kaPepsi ehlaziyiweyo yazisa ngoqhanqalazo lwaseMelika nabantu abavela kwihlabathi liphela beze kunye kwifashoni yowe-2017.
Amagama engoma kaCoke ayenzulu:
Ndingathanda ukwakha umhlaba ube likhaya
Kwaye uyinike uthando
Khulisa imithi yeapile kunye neenyosi zobusi
Kwaye nekhephu elimhlophe amahobe
Ndingathanda ukufundisa umhlaba ukucula
Ngemvisiswano egqibeleleyo
Ndingathanda ukuyibamba ezandleni zam
Kwaye yigcine inkampani
Ndingathanda ukubona umhlaba kube kanye
Bonke bemi ngesandla
Babeve besitsho ezindulini
Uxolo emhlabeni wonke
(Le ngoma ndiyivayo)
Ndingathanda ukufundisa umhlaba ukucula
Ngemvisiswano egqibeleleyo
Ukusebenzisa umculo njengesizathu akuqhelekanga. I-60s yagcwala loo mxholo-cinga nje ngoDylan noPeter Paul noMary.
Ngo-1985, uHarry Belafonte, uLionel Richie, uQuincy Jones kunye noKenny Rogers bahlangana kunye noMichael Jackson ukudibanisa urhwebo lwe-United Support of Artists for Africa, eyaziwa njenge-USA For Africa. Ingoma evelayo, Sililizwe, iye yaba yenye yezona ngoma zithengwa kakhulu ngalo lonke ixesha.
Xa ujonga intengiso yePepsi ecaleni kwesibhengezo seCoke kunye nathi SiyiNtengiso yeHlabathi, ukufana kwemiyalezo, amagama kunye nenjongo kucacile. Omnye uvela kwi-70s, omnye uvela kwi-80s kwaye omnye uvela kwi-2017, kodwa babhiyozela ubunye.
Akukho nto igwenxa kwintengiso yePepsi. Impazamo ibingaqondakali ukutolika umyalezo.
Sonke sinethemba loxolo kwaye silangazelela umanyano. Ukuthi inyathelo lokuqala lenkqubo kukutya kunye nokusela kunye- kule meko ukusela uPepsi, kwii-70s ukusela iCoke- mhlawumbi ilula kodwa ngokuqinisekileyo ayibi okanye yenze iyantlukwano.
Ukufunyanwa kwegama eli liqabane livela kwisiLatin: Com kuthetha kunye kunye nepani isonka. Umlingane ngumntu oqhekeza isonka kunye naye mhlawumbi usele naye. Emva koko, kunye namaqabane akho, ungaqala ukusombulula iingxaki zehlabathi.
Kufanelekile umzamo kuba:
Silihlabathi thina, singabantwana,
Singabo abenza usuku olukhanyayo, ke masiqale ukunika
Kukho ukhetho esilwenzayo
Sigcina ubomi bethu
Kuyinyani ukuba siza kwenza usuku olungcono, mna nawe kuphela
Ewe, uPepsi ufuna ukuthengisa iziselo ezingaphezulu kunye namanzi asebhotileni, kodwa benza njalo ngephulo elenza abantu bazive bonwabile.
U-Pepsi akathuki umbutho wamalungelo oluntu okanye inkumbulo kaGqirha Martin Luther King Jr. Yimyopic yokungawufumani loo myalezo.
UMichel Halpern ngumchazi wezepolitiki kunye nowangaphandle, umbhali Ingxelo kaMika, kwi-Intanethi kunye nomsasazi womboniso weTV weveki ngeveki oCinga ngokuPhuma phezulu w Micah Halpern mlandele kwi-twitter: @ UMikaHalpern
