UWalter White (uBryan Cranston) owenza imali ngokungekho semthethweni kwisiqendu somqhubi we Iphula kakubi AMC Emva kweNetflix yabona i-NBCUniversal ichithe i-500 yezigidi zeedola ukuphinda ibuye IOfisi IPeacock ngo-2021 kunye neWarnerMedia yehla i-425 yezigidi zeedola ukuphinda ibuye Abahlobo ye-HBO Max, yayisazi ukuba kufuneka ithathe indawo kolo thotho luthandekayo. Ke umsasazi okhokelela kwintengiso uzibophelele kwi-500 yezigidi zeedola kunye nokuzisa Seinfeld ukusuka eHulu ukuya kwilayibrari yayo. Okwangoku, iWarnerMedia khange iphantse yenziwe ngenkcitho yayo. Inkampani ixelwe ukuba yehle ngaphezulu kwe- $ 1 yezigidigidi ye Ingcingane ekulu kakhulu kwaye Amadoda amabini necala kwaye ukuya kuthi ga kwi-550 yezigidi zamalungelo kumalungelo eComedy Central iphaki yasemazantsi . Nkqu Indoda ephambene yaqhuba umdla omkhulu kwintengiso evulekileyo ngaphambi kokufika kumabonakude we-IMDb wazo zonke iindawo. Kwiimarike zanamhlanje, iinkonzo zokusasaza ziyanyanzeliswa ukuba zihlawule iipremiyamu zamanani alithoba kwiinkqubo zelifa eliphezulu ukuze zihlale zihleli.
Abaphulaphuli bayalibala ukuba sikwinqanaba le-embryonic yenguqu yokusasaza ngenkqubo ye-SVOD ethe ngqo-yabathengi nangoku kwishumi layo lokuqala leminyaka. Ishishini lihlala kwinqanaba lalo lendalo laseWild Wild West elinamaqonga amahlanu anezinto ezaneleyo avelayo kwiinyanga ezili-11 ezidlulileyo kuphela. Phambi kwemithetho, imimiselo kunye nokulindelwa kwezinto ezibizwa ngokuba ziimfazwe zokusasaza zibekwe ngokuqinileyo elityeni, sinokubona ezinye zeedili ezinkulu eziseza.
Kutheni le nto ukuthengiswa kwelayisensi kukhulu kangaka?
Ii-VODs zifumana ilungelo lokusasaza imiboniso eqinisekisiweyo enexabiso elingenakulinganiswa, uMateyu Wilson, iqabane kunye nosihlalo weqela le-AGG yezoLonwabo kunye neqela lezemidlalo, uxelele uMbonisi. Umthengi unokwenza izibalo ngokwamanani obhaliso. Endaweni yokuhlawula inxaxheba yokuthatha inxaxheba kwimibutho yokuyila (abavelisi, abalingisi, ababhali), iinkonzo zokusasaza zihlawula (okanye zithenga) loo malungelo ngaphambili kwixabiso elimiselweyo. Imodeli yentlawulo ekhokelayo ilayisha ngaphambili iintlawulo kunye nepads intlawulo iyonke.
Ukusasaza akusebenzi njengokuzonwabisa kwendabuko. Akukho kunqunyulwa kwibhokisi yeenzuzo zeofisi okanye ukudityaniswa kwexesha elizayo okuza kubakho, yiyo loo nto iitotali zokuthenga eziluhlaza zinkulu kakhulu ngaphambili. Kodwa kwiinkonzo zokusasaza ezinzulu njengeNetflix, iApple kunye neAmazon, yimali esetyenziswe kakuhle.
Kuya kufuneka ukhumbule ukuba i-100 yezigidi zeedola ayisiyonto ininzi kwiidola zaseHollywood, ngakumbi xa umntu onikwe iphepha-mvume efumana ilungelo lokusasaza uthotho oluveliswe ngokupheleleyo noluyinto eyaziwayo kwintengiso, ucacisa uWilson. Ukuba uthotho luza nabaphulaphuli abaqinisekisiweyo abangafuni nkcitho kwintengiso, akukho phantse ingozi. Iindleko zokuphuhlisa, ukuvelisa kunye nokukhuthaza umboniso omtsha wexesha elininzi uya kuqhuba isixa esilinganayo kwaye kunokwenzeka ngakumbi ukuba ubhabhe kunokubetha. (Jonga nje zonke ukurhoxiswa kutshanje njengesiphumo sokubala okungalunganga komvuzo).
Kufana nokuthenga iiLaker ngeLeBron James kunye nendebe ngentlawulo enye ethe tyaba, utshilo uWilson.
Kwiimfazwe zangoku zokusasaza, amaqonga kufuneka ahlawule ukudlala, ngakumbi njengoko intsimi ye-SVOD ibona ukunyuka kokhuphiswano olutsha. Eyona ndlela yokutsala iibhola zamehlo kunye nababhalisi bexesha elide kukufumana ilungelo elikhethekileyo lokusasaza umboniso osele ukho kunye nabaphulaphuli abazinikeleyo.
Ngowuphi umboniso weTV oza kubangela imfazwe elandelayo yokubhida?
Ngoku ka Ukulungiswa kwakhona , isihlanganisi esasaza umkhondo kuyo yonke imiboniso bhanyabhanya kunye nomdlalo bhanyabhanya okhoyo kwi-intanethi kubasebenzisi bayo baseMelika abazizigidi ezi-2, nazi iichungechunge zeTV ezinelayisensi ezibukelwe kakhulu kwezi nyanga zintathu zidlulileyo.
Uninzi lwezi ngcelele sele zinamakhaya exesha elizayo. Ipikoko ivuna izibonelelo zoluhlu lwentambo ebukele kakhulu kunye Yellowstone ihleli kakuhle kwithala leencwadi layo. URick kunye noMorty Imveliso yokuDada yaBadala iya kuhlala nenkampani yabazali iWarnerMedia kwiHBO Max. Ndikunye neDisney ukuthenga iFox kunye neHulu, Fargo engashiyi iFX kwiHulu kwakhona.
Iphula kakubi Esasazwe ngokukodwa kwiNetflix ngaphezulu kweminyaka elishumi, ngumgqatswa onomdla. Isony TV ibonelela ngeNetflix ngesiqulatho somxholo (sesayo Isithsaba ), Kodwa imveliso yayo yemovie ijongana nokusasaza iphelelwa in 2021. Ukuba isivumelwano sayo se-TV sisebenza kwithayimthebhile efanayo, iya kuba lithuba elihle lokuqhubela phambili imali kwi-Peak TV eyona nto iphambili. Iphula kakubi Sele iyindalo enenzuzo kakhulu yakwaSony kwaye iya kulanda ixabiso elipheleleyo kwiarhente yasimahla.
Nangona i-AMC's Abahamba befile ikubonile ukuhla kwayo ukuhla kwamaxesha amaninzi, iseyenye yezona zinto zibukelwa kakhulu zekhebula. Emva kweminyaka esithoba kwiNetflix, Bafile abavelisi banokuba nomdla wokufumana enye into phaya. Kunyaka ophelileyo, u-CEO we-AMC Networks uJosh Sapan uxelele Ezahlukeneyo Baza kuvavanya ukuthengiswa kwamaphepha-mvume kwimeko nganye-ngokuya phambili ukuvelisa eyona mbuyekezo iphezulu. Ndikhathalogu yangasemva yamaxesha ali-10 okubamba ingqalelo, Abahamba befile yinto ekujolise kuyo ekujoliseni abalambileyo. Abanye abagqatswa abasebenzayo abangadweliswanga apha ngasentla abanokufuna iitotali eziphezulu ukuba / xa befumaneka kungekudala babandakanya Wonke umntu uyamthanda uRaymond , Nathi, NCIS kwaye Ngaphezulu. 
Umboniso we-AMC Indoda ephambene uye kwi-TV ye-IMDb, yazo zonke iindawoAMC
Kule minyaka izayo, lindela ukubona ingeniso enkulu ngokubhekisele apho kuhlala khona uthotho lweelayisensi ezinelayisensi. UWilson uthi amadili exesha elide agcina uthotho kumjelo omnye ukusondela kwiminyaka elishumi zizinto zakudala. Izitudiyo kunye nabanini beziqulatho abafuni kunikezela ngemicimbi ekhethekileyo yeminyaka emininzi kuba ngoku, okanye banazo, iinkonzo zabo zokusasaza kunye namandla okuthengisa kunye nokhuphiswano olomeleleyo lubathanda kakhulu abanini bemixholo kwaye akukho sidingo sokuvala ipropathi ngokungeyomfuneko.
Musa ukulindela ukuba iimfazwe zokubhida zihlale ngonaphakade
Le ndlela yokufumana ukuhlawulwa kwamaphepha-mvume ebiza kakhulu iya kuthi ekugqibeleni icekeceke njengoko ishishini lokusasaza liqhelekile ixesha elide. Kukho inani eligqibeleleyo leenkqubo ezimele zibonwe ezitsala ukubonwa okuphindaphindiweyo kunye nokuzibandakanya okuzinzileyo ukufuna iitotali ezingenakulinganiswa kwintengiso evulekileyo.
NGAPHAKATHIe ngoku bahlala kwifestile yexesha apho iGen X kunye neMillennials zikhule ngokwaneleyo ukuba zikhumbule ukubukela umabonwakude ngexesha lokusetyenziswa kwamashumi eminyaka (i-90 kunye ne-00s) kwaye ngoku baqhuba imarike yokusasaza, utshilo uWilson. Kungenxa yoko le nto i-megahit ibonisa Seinfeld , Abahlobo kwaye IOfisi Unobude obude bempilo kwaye unokuyalela intlawulo enkulu yelayisensi. Isibheno esixhaphakileyo kumabonwakude ngamnye asiyonto esiya kuze siyibone ngoluhlobo kwakhona. Kananjalo, iimfazwe zokubhida kunye nemfuno esiyibonayo ngoku iya kuncipha ngokuhamba kwexesha.
Umboniso bhanyabhanya luhlalutyo lwesitulo kwizicwangciso zeHollywood zokukhutshwa kwezinto ezinkulu.
