Kuthekani ukuba uGeneral George Patton wayeyi-CEO yeWalmart?

Enye yeentetho ezidumileyo endizenzileyo malunga nenkolelo yam yokuba ukuthengisa kunye nemfazwe ziyafana, ngakumbi ngokunxulumene nesidingo ukucinga ngobuchule kwaye ukwenza intshukumo enesibindi . (UChris Walton, u-CEO weRed Archer Retail, uneenkolelo ezifanayo, kwaye wabhala ebalaseleyo iposti yebhlog othelekisa ukukhuphisana neAmazon ukuya kwi-1954 Idabi likaDien Bien Phu.)

Bambalwa abantu kwimbali yemfazwe ababenesibindi okanye iqhinga elingaphezulu kunelo Ngokubanzi uGeorge S. Patton . Ngaba wayelunge kangakanani uPatton ngokuyalela umkhosi kwaye eza nezicwangciso zokoyisa utshaba? Izazi ngembali kunye nabaphandi bezomkhosi bavakalise ukuba yayineembono zikaPatton malunga nendlela yokulwa umlo eYurophu neyamkelweyo ziinkokheli eziphezulu zomkhosi nezomkhosi, Imfazwe yesibini yeHlabathi ibinokuphela kwiminyaka emibini ngaphambili kunokuba yayinjalo.

UPatton wayenabagxeki bakhe, kodwa wayehlonitshwa kakhulu ngenxa yesakhono sakhe sokuyila nokwenza izicwangciso ezazingavakali, ezinesibindi kwaye ziphumelele kakhulu, umphandi kaPatton kunye Umcebisi kwezoshishino ULisa Goodale uxelele uMbonisi. Ngaba kunokwenzeka ukuba uPatton angene kwindima ye-CEO kwinkampani efana neWalmart kwaye aphumelele? Ewe, akukho mbuzo. Ndiyayixhasa ingxoxo yokuba uPatton akanakuze athandabuze ukuphelisa ukugxila kwizicwangciso awayezijonga njengezingalunganga kwaye zingasebenzi. UPatton wakhangela ubuthathaka kunye nokungaphumeleli kwimikhosi awayeyiyalele kunye neentshaba awayezilwa, kwaye olo lwazi lunokusetyenziswa ngokulula ekukhokeleni iqumrhu. UPatton wasebenzisa ubuthathaka kunye nokuphelisa ukungasebenzi kakuhle kunakuqala nakweyiphi na kwimbali.

Kwishishini, akukho mntu ubenesibindi okanye ngaphezulu kombono kunoJeff Bezos, i-CEO kunye nomsunguli weAmazon. I-Bezos iyakuqonda ukubaluleka kwesicwangciso kunye nokwenza amanyathelo amakhulu ngcono kunayo nayiphi na enye i-CEO. I-Bezos ikwazile nokuqonda ukutyala imali kwishishini ixesha elide kunye nokushiya inzuzo enkulu. Kwindaba ye IAmazon unikezelo, unikezelo, ulungiselelo kunye netekhnoloji ibingabaxhamli kumjelo ozinzileyo wemali etyalwe kwizindlu zokugcina, amaziko okuhlela kunye namaziko okufezekisa. I-Bezos yaqonda kwasekuqaleni kwimbali yeAmazon ukuba abathengi baya kuhlala befuna ukuthenga iimveliso ngexabiso eliphantsi kwaye bafumane iimveliso ngokukhawuleza kangangoko-kungoko kugxilwe ekwakheni uthungelwano lwezinto ezinokuhambisa iimveliso ngeeyure, hayi ngeentsuku.

Inkampani ethi izame ukucinga ukuba inkulu kwaye icwangciswe kakuhle yiWalmart. Umphathi omkhulu weWalmart, uDoug McMillon, uthetha okomntu ocinga ngobuchule kwaye uvumile ukuthengwa kunye namanyathelo amaninzi anokuphikiswa ngokuqinisekileyo acwangcisiwe kwinkampani. Nangona kunjalo, ngokungafaniyo neAmazon, iWalmart isilele ukwamkela ixabiso le-e-commerce ngeentsuku zayo zokuqala kwaye kule minyaka idlulileyo ixhase kakhulu inethiwekhi yayo ye-e-commerce. Ukuze ubambe, iWalmart iye yenza ukubheja okukhulu kwi-e-yorhwebo. Nangona kunjalo, ukubheja akuhlawuli njengoko kufanelekile. Ukongeza, abahlalutyi abaninzi babuza ukuba isicwangciso se-e-commerce seWalmart siyasebenza. UMarc Lore waqonda ngcono kunaye nabani na ukuba iWalmart yayiza kulwa ne-e-commerce kwaye, kungekudala, iWalmart yayiza kunkqonkqoza emnyango wekomkhulu leJet.com ifuna isivumelwano.Craig Barritt / Getty Izithombe zeNkampani ekhawulezayo

Jet.com kunye Nomsindo kaMarc Lore

Nge-8 ka-Agasti ka-2016, iWalmart yabhengeza ukuba yayiyiyo ukufumana iJet.com , Inkampani ye-e-commerce esekwe nguMarc Lore, ye- $ 3.3 yezigidigidi ngemali. U-Lore wayekhe waseka iQuidsi ngaphambili, ebisebenza njengeqonga kwiiwebhusayithi ezininzi ezinjengeSoap.com kunye neDiapers.com. UQuidsi wathengiswa eAmazon ngo-2011 nge-545 yezigidi zeedola. (IAmazon ibhengeze ngoMatshi 29, 2017, oko bekucima uQuidsi, kwaye uLore akazange azithathe iindaba kakuhle. Ngapha koko, ndiyakholelwa ukuba ukuvala iQuidsi eAmazon yayingumzuzu ophambili kuLore eWalmart, kwaye kuzo zonke izizathu ezingalunganga .)

Ndihlala ndibuzwa ukuba ndiyakholelwa na ukuba iWalmart kufanele ukuba ifumene iJet.com kwaye impendulo yam ibisoloko ilolu hlobo lulandelayo: IWalmart ifumene iJet.com ukufumana ukufikelela kubuchwephesha kunye neqela labantu ababezimisele ukubheja ngesibindi besebenzisa i-e-commerce, Ngelixa uninzi lwabaphathi eWalmart lisileleyo ukubona ixabiso le-e-yorhwebo kumthengisi oneevenkile ezili-11,766 ezisebenza kwihlabathi liphela. Nangona kunjalo, nayiphi na intetho yeWalmart eqhuba iJet.com njengenkampani eyahlukileyo yinyanga; I-Walmart iya kuthatha iJet.com kwiqonga layo kwaye ibulale iJet.com brand ngaxa lithile. Ndiyayithanda into eyenziwe nguLore kunye neqela lakhe kwiJet.com. Nangona kunjalo, ndiyakholelwa ukuba iWalmart bekufanele ukuba iphonononge ubambiswano ne-eBay, kwaye bekufanele ukuba isondele kuGoogle, Facebook nakuMicrosoft ukubuza uluvo lwabo malunga nendlela iWalmart enokuthi yenze ngayo 'isizukulwana esilandelayo' seenkonzo zorhwebo kubathengi.

Ndiqinisekile ukuba uLore uqhubele phambili ukudala iJet.com ngokukodwa ukuba ifunyenwe yiWalmart. U-Lore wayesazi ukuba iJet.com iyodwa ayinakukhuphisana neAmazon. Inyaniso iyaxelelwa, iJet.com ayinakuze ithathe i- $ 1 kwingeniso evela kwiAmazon. Nangona kunjalo, into uLore awayeyiqonda ngcono kunaye nabani na kukuba iWalmart yayiza kusokola nge-e-yorhwebo kwaye, kungekudala, iWalmart yayiza kunkqonkqoza kwikomkhulu lekomkhulu leJet.com ifuna isivumelwano. IJet.com yasekwa kwangonyaka u-Walmart egama linguDoug McMillon njenge-CEO, ngo-2014. Inyaniso engazange ibaleke ku-Lore, owonyusa inani lodliwanondlebe awalunika amajelo eendaba kunye nokubonakala kwiinkomfa apho uLore wayenokubamba ixabiso Jet.com kwaye kubaluleke ngakumbi, ixabiso le-e-yorhwebo kubathengisi-abathengisi abanjengoWalmart, umzekelo.

Yintoni uLore angayibonisanga yayilinqanaba lakhe lokudana eAmazon ngokunyanzela uLore ukuba athengise iQuidsi. Kwingxoxo kunye noLore kwiJet.com kwiminyaka eliqela eyadlulayo, wathi iAmazon yandenza yacaca kum ukuba ukuba asithengisi, baya kuhlala behlisa amaxabiso abo, ngakumbi kwiidrafti, beqhuba iDiapers.com ngaphandle kweshishini. . Kwakuloo mzuzu apho ndaqonda ukuba iqhinga alizange liqhube uMarc Lore, umsindo kunye nomnqweno wokuziphindezela. Kodwa umsindo ayisosicwangciso.

Andizange ndiphulukane nembeko kunye nokuncoma uLore, kodwa inkxalabo yam malunga nento enokwenzeka ukuba iWalmart ifumene iJet.com ibonakalisile ukuba ichanekile.

Umzekelo, ndandingavumelani kwaphela nesicwangciso sikaLore sokutyhala iWalmart ukuba ifumane ii-brand zemveli ngokwamanani afana neBonobos, Moosejaw neModCloth. Ngokombono wam, uLore ufuna iWalmart ukuba yenze eyayo iVenkile yeVenkile apho amakhulu ezigidi zeemveliso ziyafumaneka kwintengiso kwi-Intanethi. Andivumelani nesicwangciso ngezizathu ezithathu:

1. IAmazon yinkokeli ecacileyo kwintengiso ekwi-intanethi. Uphando lubonisa ukuba iiakhawunti zeAmazon zingama-40% (ezinye izibalo zibonisa iiakhawunti zeAmazon ngaphezulu kwama-50%) kwintengiso ekwi-Intanethi, ngelixa i-Walmart igcina ii-4.7% kuphela. IWalmart kuya kufuneka ichithe iibhiliyoni ukuvala isikhewu ngeAmazon. I-Walmart iya kuba bubulumko ukutyala imali yayo kwenye indawo.

2. I-Walmart yinkampani egxile ekuthumeleni iipelethi zeemveliso kumaziko azo okusasaza, nakumaziko azo okuhambisa ezivenkileni. Unikezelo lweWalmart kunye nothungelwano lwezinto zijolise ikakhulu kwiipellethi zokuhambisa ngexabiso elifanelekileyo, hayi ukukhetha iimveliso ezizodwa ezivela kumatyala aza kuthunyelwa ngqo kubathengi. Isixa semali esifunekayo kwiWalmart yokwakha uthungelwano lwamaziko e-commerce azalisekayo anokukwazi ukubonelela ngemini enye okanye ngosuku olulandelayo ukuhanjiswa kwezigidi (hayi amawaka) eemveliso kuya kuba ngumsebenzi weHerculean. Umzekelo, iWalmart isebenza ngamaziko angama-150 nangaphezulu okusasaza kwengingqi egxile ikakhulu kwiipelethi zokuhambisa zentengiso ngokubanzi. IWalmart ineziko lama-20 lokuzalisekiswa lijolise kurhwebo. IAmazon inamaziko ali-110 okusasaza eMelika nangaphezulu kwama-300 amaziko okuzalisekisa kwihlabathi liphela, inika iAmazon ithuba elingenakoyiswa kurhwebo kunye nokusasazwa kwiWalmart.

3. Izinto ezifunyanwayo kufuneka zenziwe ngobuchule. Ukuthenga iimveliso ezikwi-Intanethi ezinje ngeBonobos, iMoosejaw kunye neModCloth ezinamagama amancinci aqaphelekayo kunye nesiseko sabathengi ngaphandle kwesiqhelo sabathengi beWalmart ayinangqondo kwaphela. Ngokwahlukileyo, cinga ukuba iWalmart ifumene Inkampani yaseDuluth yokuThengisa (DTC). I-DTC iyakulungela iWalmart kunye nomthengi wayo oyintloko. (Ndiyazi, ndiyazi. Injongo ibikukutsala abathengi abaphezulu kakhulu. Uxolo, sele bethenga eAmazon.) Enye into endiyikholelwayo ekufuneka iWalmart ihlole Idola ngokubanzi . Ngaba kuya kubakho ukutyiwa kwezinye iivenkile ukuba i-Walmart ifumene i-Dollar Jikelele? Ewe. Nangona kunjalo, kwisithuba sonyaka omnye ukuya kwemibini, uthungelwano lwevenkile lunokuhlengahlengiswa ngeevenkile ezivalekileyo ziguqulwe zibe ngamaziko okuzalisekisa i-e-commerce okanye ziphinde zibuyiselwe ezinye iimfuno zentengiso.

Njengoko benditshilo ngaphambili, uLore ukhuthazwe ngumsindo nokuziphindezela. U-Lore akafuni ukuba iWalmart ikhuphisane neAmazon, uLore ufuna iWalmart ibethe iAmazon kumdlalo wayo, yiyo loo nto uLore enyanzelisa ukuya entlokweni nxamnye neAmazon. (Ndithethile nabahlalutyi abaninzi ngeli nqaku. Umhlalutyi ngamnye uvumile ukuba ukusebenzisa kwam eli binzana umsindo kunye nokuziphindezela kwakufanelekile xa ndixoxa ngomnqweno kaMarc Lore wokoyisa iAmazon.) ULore undikhumbuza amanani amabini embali: owayenguNobhala Wezomkhosi uRobert McNamara no Jikelele UGeorge Armstrong Custer. Indoda nganye yayinetalente enkulu, kodwa indoda nganye yenza izigqibo ezimbi kakhulu ngexesha elibi kakhulu kwimisebenzi yabo.

Loluphi ukhetho olunokuthi iWalmart ikhethe?

Ngaphambi kokuqhubeka neli nqaku, ndifuna ukuyenza icace into yokuba andiphikisani nemfuneko yokuba iWalmart ityale imali kwikamva layo. Andiphikisani nesidingo sokuba iWalmart ityale imali kwidijithali. Ukongeza, iWalmart ivelise iziphumo ezinomtsalane njengokufumana ukukhula kwe-3.4% kunye nokukhula kwengeniso yokusebenza ye-5.5% kwikota yokuqala ye-2019. Ukuthengisa kwi-Intanethi kwiWalmart kuyaqhubeka nokukhula ngaphezulu kwe-30% kwikota nganye.

Nangona kunjalo, kutsha nje ingxelo , eyabhengeza ukuba icandelo le-e-commerce laseWalmart liqikelela ilahleko engaphezulu kwe- $ 1 yezigidigidi kwingeniso phakathi kwe- $ 21- $ 22 yezigidigidi ngo-2019, yavelisa isixa esikhulu sengxoxo eWall Street nakumajelo eendaba. (Andikholelwa ukuba iWalmart izakuphulukana ne- $ 1 yezigidigidi; ndiyakholelwa ukuba inani linokuba kufutshane ne- $ 2 yezigidigidi ngokusekwe kuphando lwam.)

Ilahleko zilindelekile njengoko i-e-yorhwebo idume ngokungabi nangeniso. Umzekelo, iAmazon isebenzisa isifinyezo esibizwa ngokuba yi-CRAP, emele ukungaBoni iNzuzo, ukufumanisa iimveliso ezisezantsi ezisezantsi esizithumela kubathengi. IAmazon iyacotha kodwa ngokuqinisekileyo iyalinciphisa inani leCRAP eliyigcinayo kwaye ithengise. Ndiyathemba ukuba iAmazon iyakudala ingqokelela yeedola kwishishini elisezantsi. Ngapha koko, ndiyakholelwa ukuba iAmazon inokufumana iDola Jikelele, into endibhale ngayo malunga noku inqaku .

Ndifuna ukubonisa ukuba iAmazon ibingeyompumelelo ngobusuku kwi-e-commerce. Ngeliphandle, kuthathe iAmazon phantse iminyaka eli-16 ukuqala ukuvelisa inzuzo kwimisebenzi yayo ye-e-commerce. Andiphikisani ukuba iWalmart mayiyihoye i-e-commerce. I-Walmart ayinakugxila kuphela kwiivenkile zayo, kwaye iWalmart kufuneka ityale imali kwi-e-commerce nakwidijithali ukubonelela abathengi babo ngeendlela abanqwenela ukuzenza. Luluphi ukhetho abanalo? Ndifuna ukuyenza icace, nangona kunjalo, ukuba iWalmart ayinayo iminyaka eli-16 yokufumana indlu yayo ye-e-commerce ngokulandelelana. Ukuba uGeneral George Patton wayeyi-CEO yeWalmart, wayeza kugxila kubaphathi ekwenzeni umdlalo omtsha wentengiso ngokuchaseneyo neendlela zokuphumeza ezazisetyenziswa yiAmazon kwiminyaka eyadlulayo.Ifoto nguBetmann / Getty Izithombe

Patton njenge-CEO

Siyayazi into eyenziwe nguDoug McMillon njenge-CEO kwaye siyayazi into eyenziwe nguMarc Lore eWalmart; indoda nganye inerekhodi yomkhondo. Ubuchule endibusebenzisayo ekuthathweni kwam kukuthatha amanani embali okanye ii-CEO kumashishini ahlukeneyo ndizibeke kwisihlalo se-CEO okokuqala okanye kwenye inkampani. Umzekelo, kwimeko yeWalmart, umphathi we-Apple uTim Cook wayeza kuyiqhuba njani inkampani? Enye into enomdla ngakumbi kukucinga ukuba uGeneral George Patton wayeyi-CEO yeWalmart. Wayeza kubona ntoni uPatton? Leliphi iqhinga aza kuliphumeza ngokuchasene neAmazon? Ndiqinisekile ukuba into yokuqala eza kwenziwa nguPatton kukuphanda ibala lemfazwe (apho i-Walmart ikhuphisana khona kwaye acele ukuba kwenziwe uvavanyo lomngcipheko kubo bonke abakhuphisana nabo, ngakumbi iAmazon. UPatton uza kuchonga amandla kunye nobuthathaka bomntu ngamnye okhuphisana naye.

Inyaniso emfazweni kukuba awusoze ubandakanyeke notshaba apho bomelele khona. Umphathi wamaTshayina uSun Tzu uchaze njalo kwezona ncwadi zidumileyo zesicwangciso somkhosi Ubugcisa beMfazwe ; le ncwadi yenye yeentandokazi zikaPatton. NgokukaTzu:

Yonke imfazwe isekwe ekukhohlisweni. Ngenxa yoko, xa sikwazi ukuhlasela, kufuneka sibonakale ngathi asikwazi; xa sisebenzisa imikhosi yethu, kufuneka sibonakale singasebenzi; xa sisondele, kufuneka senze intshaba ikholelwe ukuba sikude; xa ukude, kufuneka simenze akholelwe ukuba sikufutshane.

Ukuba utshaba lwakho lukhuselekile kuzo zonke iindawo, zilungiselele. Ukuba unamandla aphezulu, mphephe. Ukuba umchasi wakho unomsindo, funa ukumcaphukisa. Zenze ngathi ubuthathaka, ukuze azikhukhumeze. Ukuba uyahlala ngokukhululeka, ungamniki ukuphumla. Ukuba imikhosi yakhe imanyene, yahlule. Mhlasele apho angakulungelanga khona, vela apho ungalindelwanga khona.

Isicwangciso sikaLore, kunye nesicwangciso esivunywe nguMcMillon, sinokuchazwa kuphela njengelinge leWalmart lokuthatha iAmazon apho zinamandla khona, zorhwebo nge-e. Isicatshulwa esilandelayo sikaPatton siyinyani: Ukuba wonke umntu ucinga ngokufanayo, ke umntu othile akacingi . UPatton uya kubiza ukumiswa kwangoko kwisicwangciso se-e-commerce. UPatton angatsho ukuba iWalmart kufuneka ibe nesicwangciso sedijithali, kodwa uPatton akasoze axhase iqhinga apho iWalmart ilwa khona nomntu okhuphisana naye elona lungelo likhulu. Ngokuqinisekileyo uPatton wayeza kulahla iBonobos, iMoosejaw kunye neModCloth kwaye anciphise uhlahlo-lwabiwo mali lwe-e-commerce lweWalmart.

Ukongeza, uPatton uza kuphinda asebenzise izixhobo kunye nenkunzi yokwenza oku kulandelayo:

1. Ukwandisa lonke ithuba lokunyusa iivenkile ukuqhuba ixabiso kubathengi. Gxila njenge laser kwi ukuphucula ishishini lokutya , eyona nto iphambili kukhuphiswano lweWalmart. (Ukuba iWalmart iphulukana nemfazwe yokutya iye eAmazon, iWalmart iyasilela njengenkampani. Iqinisekisiwe.) Ndihlala ndingakholelwa kwindlela iWalmart engenzi ngayo ngakumbi ngeshishini layo lokutya okanye yandise ukugxila kwabo kumava okutya ngaphakathi kwiivenkile zayo ezinjengeekofu kunye neeresityu . (Ndihlala ndizibuza ukuba kutheni iWalmart kwaye ICracker Barrel Ungadibaniselani ukuvula iivenkile zeCracker Barrel ngaphakathi kweendawo ezifanelekileyo zeWalmart.) Ndiyamangaliswa kukuba iWalmart ingakhange ityale imali okanye ifumane inkampani DynoSafe okanye eDOR okanye wazise ukusetyenziswa kweemveliso ezivela Pakisha It ukubonelela abathengi bayo ngamava okungcono okuhambisa ukutya kwi-Intanethi.

2. UPatton wayekholelwa ngamandla ekubalulekeni kokusebenzisana namanye amasebe omkhosi oxhobileyo. Uya kuba ngowokuqala ukunyanzela iWalmart ukuba ifumane ubuhlakani bobuchule. Umzekelo, iDepho yasekhaya ityala imali eyi-1.2 yeebhiliyoni zeerandi ukwakha kunye nokuvula amaziko amatsha ayi-170 okusasaza eMelika, ivumela iipesenti ezingama-90 zabemi ukuba babenosuku olunye okanye usuku olulandelayo. UPatton unokuphikisa ukuba iklabhu yeWalmart / Sam iya kuxhamla kubambiswano lobuchule kunye neKhaya Depot yokunyusa uthungelwano lwezothutho lwasekhaya. Kukwakho namathuba anomdla eWalmart, iDepho yasekhaya kunye neklabhu kaSam yokusebenzisana kwintengiso, ukuhlanganisa ukuthengwa kwempahla kuthengwa kwizinto ezithengwa yinkampani nganye ukuxoxa ngamazinga asezantsi ngokwanda kwevolumu, ukudibanisa ukuthutha kuchitha imali kuthethathethwano ngamazinga asezantsi, ukuqhuba ulungiselelo lwezinto zokusebenza ukuze kuchongwe ekwabelwana ngako iinqwelo ezinikezelweyo zihamba, njalo njalo.

3. UPatton wayekuqonda kakuhle ukwenziwa kwezinto kunayo nayiphi na enye into kwimbali. Ndihleli ndiqinisekile ukuba iWalmart ilahlekile lithuba elihle lokudala inkampani ezimeleyo 'yeWalmart Logistics Services' apho iWalmart yenza ukuthengwa kweetroli kunye neenkampani zokuhambisa iimayile zokugqibela ukubonelela ngeenkonzo zomntu wesithathu kunye nokulawula konke ukuhanjiswa kwezinto zokuhamba zeemveliso ezivela kubanikezeli bazo ukuya kumaziko alo okuhambisa. (Ndicebisa iWalmart ukuba ikhangele i-US kwaye ifumane yonke i-LTL elahliweyo kunye nendawo yokugcina iilori efumaneka kwintengiso kunye nokunyusa iipropathi zothutho olukhawulezileyo kunye nenethiwekhi yokuhambisa i-e-commerce.) I-Walmart kufuneka isebenzisane ne-Oracle ekuphononongeni amathuba okuthatha iilori ukuya kwinqanaba elilandelayo.

4. UPatton angatsho ukuba iWalmart kufuneka izilungiselele ukulwa umlo olandelayo, hayi owokugqibela. IAmazon sele iphumelele imfazwe ye-e-commerce, kwaye iAmazon inayo yonke inzuzo kuneWalmart kwezorhwebo. Ke ngoko, endaweni yokuthenga iqonga njengeJet.com kunye nokudibanisa izinto zeqonga kwiWalmart.com, ndiyakholelwa ukuba iWalmart kufanele ukuba ifumene Ivenkile . Ngoba? Kuba iyakuvumela iWalmart ukuba ibenakho ukurhweba kumakhulu amawaka abathengisi abancinci abafuna ukunqanda iAmazon. Nokuba iWalmart ibinokuba yindawo yokugcina ivenkile kwiVenkile. Ixabiso lokwenyani kwi-Walmart ephethe i-Shopify kukuba i-Walmart inokuphakamisa ubuchule bayo obukumgangatho ophezulu ukwenza umngcipheko ophantsi, ixabiso eliphezulu lokufezekisa indalo kusetyenziswa ii-asethi zalo kunye nenethiwekhi yeqela lesithathu elilawulwa yiWalmart ukuzalisekisa iiodolo kubathengi. I-Walmart ngeyisebenzisanayo ukwenza uthungelwano olukhulu lokuhambisa kulo lonke elase-US, lonke elo xesha alikhuphisani ngqo neAmazon. Ndikhuthaza iWalmart ukuba iqhubeke neengxoxo kunye noShopify. Tompkins yamazwe aphesheya liqabane eligqibeleleyo lesicwangciso seShopify kunye neWalmart ngokunxulumene nokusasazwa.

5. Ukutya yioli entsha. IWalmart kufuneka ibandakanyeke kwizicwangciso eziza kuba nefuthe ekuziphatheni kwabathengi ngokwazisa iinkonzo ezintsha. Inketho enomdla iya kuba yeyokusebenzisana neWalmart Zume ukuyila nokuphumeza isizukulwana esilandelayo sonikezelo lokutya okutsha nokuguqula ukuhanjiswa kokutya okutsha kubathengi. Umnatha wenethiwekhi yenye inkampani endikholelwa ukuba iWalmart kufuneka isebenzisane nayo.

6. UPatton uzakubonisa ukubaluleka kokukhathalelwa kwezempilo kwilizwe elinabantu abadala, kunye nokukhula komdla kwimpilo ukusuka kwi-Millennials nakuGen Z, kwaye akhuthaze iWalmart ukuba iseke ubuhlakani nezibhedlele, iiklinikhi, iiklinikhi ezizodwa kunye namaziko ezondlo apho izibonelelo ezinjalo zivulwa ngaphakathi kwiivenkile zeWalmart. (Ndiqinisekile ukuba iivenkile zokutya ziyakuphazamiseka e-US kule minyaka ilishumi ukuya kweli-15. I-Walmart iya kuba bubulumko ukuchonga iqhinga lokuguqula indawo yayo yokuthengisa ibe kukuqeshisa kwimigangatho ephezulu. ikamva leWalmart inokuba yindawo edlala phambili yokuthengisa izindlu nomhlaba kukhathalelo lwempilo.) Ukuvula amaziko emidlalo ngaphakathi kwiivenkile zeWalmart lolunye ukhetho olunokuthi luqwalaselwe yinkampani. (Ndiyothuka iWalmart ayenzi ngakumbi ngokudlala.)

7. UPatton uza kwenza ingxoxo yokuba endaweni yokuzama ukuhambisa kuphela ukutya kunye nokuthengiswa ngokubanzi kubathengi, iWalmart kufuneka iyile kwaye isebenzise isicwangciso-qhinga sokuba ngumzi. Eyona nto ibalulekileyo, fumana inkampani Yonwabele kwaye inikezela abathengi ngeenkonzo zokuseka amakhaya akrelekrele kunye nokufundisa abathengi indlela yokusebenzisa izixhobo zabo. I-Walmart ikwanakho ukubonelela ngesixhobo sayo sokulungisa ikhaya. (I-Walmart kufuneka inike ingqwalaselo enzulu ekusebenzisaneni ne-Best Buy ukuvula izixhobo zokubala zeGeek ngaphakathi kwiivenkile zeWalmart, okanye iWalmart kufuneka isebenzisane noKonwabela ngenjongo yokudala uhlobo olungcono lweGeek Squad.)

8. UPatton angabunciphisa kakhulu ubukho beWalmart kwihlabathi lonke kumazwe angama-77 okwangoku enemisebenzi kwaye endaweni yoko ajolise kwimali ephambili kwezi ndawo ziphambili zilandelayo: eMntla Melika (eMelika, eCanada naseMexico), eChina naseIndiya.

Ubungqondi bokwenene bukaPatton yayikukuba amaqhinga akhe agxininise isenzo sobundlobongela kunye nesantya sokuxhaphaza onke amathuba anokubakho kwindawo yemfazwe ukubulala amajoni otshaba amaninzi kunye / okanye nokubamba iindawo ezinobuchule. UPatton wakhetha ukuhlasela kwaye anyanzele intshaba awayeyilwa ukuba isabele kwizicwangciso zakhe kunokuba zibuyele umva. Ndicela umngeni kuye nabani na ukuba eze nomzekelo omnye apho iWalmart inyanzelise iAmazon ukuba isabele kuyo nantoni na. Ngaba ukho umntu ocinga ngokunyanisekileyo ukuba iAmazon iyazoyika iinzame ze-e-commerce zeWalmart?

UPatton uzakutsho kwiqela elilawulayo leWalmart ukuba bayayijonga into enokwenzeka yokuba uAlibaba enze ipivot yeqhinga elikhulu eMelika Umzekelo, ukufumana umthengisi kunye nokusebenzisa amandla e-Alibaba kwikhonkco lonikezo, ukuhanjiswa kwempahla kunye nokuhanjiswa kweemayile zokugqibela ukwenza umonakalo. (Khawufane ucinge ukuba ngaba uAlibaba utyikitye ubambiswano lobuchule kunye no-Aldi? Okanye ufumene iAlbertsons, iKroger okanye iCostco?)

UPatton uza kugxila kubaphathi ekwenzeni umdlalo omtsha wentengiso ngokuchaseneyo neendlela zokuphumeza ezazisetyenziswa yiAmazon kwiminyaka eyadlulayo. Njengoko benditshilo ngaphambili, iWalmart ibonakala ngathi ilwa umlo wokugqibela endaweni yokukhokela ekubeni ikwazi ukulwa umlo olandelayo. IWalmart kufuneka ifumane indlela yokunkqonkqoza iAmazon izithende zayo. Ndingatsho ngaphandle kwamathandabuzo ukuba uPatton uzakuchonga uGreg Foran, umongameli kunye ne-CEO yeWalmart U.S., kwaye bazimamele ngenyameko iingcebiso zikaForan. Qaphela kuWalmart: Xa uGreg Foran ethetha, mamela kwaye wenze nantoni na ayithethayo.

Isanti Ishiya iHourglass

UPatton akanguye umphathi weWalmart kwaye ngekhe abekho. Nangona kunjalo, kukho izifundo ekufuneka zifundwe xa ucinga ngento eza kwenziwa nguPatton ukuba wayengu-CEO. UMcMillon kufuneka abuye umva kwaye avavanye isicwangciso seWalmart. Ukuphulukana ne- $ 1 ukuya kwi- $ 2 yezigidigidi ngonyaka kwisicwangciso se-e-commerce esingenamathuba okubeka i-dent kwiAmazon ayizinzanga okanye ayimfuneko. Oku akuthethi ukuba unikezele kwi-e-yorhwebo okanye kwidijithali. Kuthetha nje ukuchonga isicwangciso ngqo se-e-commerce esiya kuthi sihlangane neemfuno zabathengi beWalmart kwaye sandise amathuba eWalmart okubonelela ngamava abathengi kunye nokwandisa isabelo sentengiso.

Ngaphandle kokuba nabani na acinge ukuba ndiye ndangqwabalala kuMcMillon, andikenzi njalo. Ndabhala kule inqaku Ukuba uMcMillon ungumgqatswa ofanelekileyo wongameli ngo-2024. UMcMillon wenze umsebenzi oncomekayo njenge-CEO yeWalmart. Nangona kunjalo, ndicebisa kakhulu iBhodi yabaLawuli beWalmart ukuba ithathe indawo kaMcMillon njenge-CEO ungagqithanga unyaka wama-2021. (Uphando luye lwafumanisa ukuba ubude be-tenure ye-CEO yiminyaka esixhenxe.) UGreg Foran, okanye uSergei Goncharov weX5 Retail Group, kufuneka phezulu kuluhlu lwabagqatswa abaza kuthatha indawo kaMcMillon.

Ngokubhekisele kuMarc Lore, benditshilo kwirekhodi ukusukela ngo-2018 ukuba andikholelwa ukuba uLore uza kuba eWalmart ixesha elide kuno-2021, kodwa angahamba kwangoko. Ndicinga ukuba u-Facebook, u-Microsoft, u-Uber okanye u-Google uya kuba ulumkile ngokuqesha u-Lore, ngakumbi u-Facebook endikholelwa ukuba yile nkampani inakho ukubetha iAmazon kwintengiso ye-e. Kukwanokuchazeka ukuba ukuba ilahleko inyuka kwishishini le-e-commerce laseWalmart ngenxa yezinye iindlela ezinokuba luncedo ngakumbi kwiWalmart, uLore usenokungabi nandlela yimbi ngaphandle kokurhoxa. (Andifuni ukubona oko kusenzeka.)

Ndiyakholelwa ukuba eyona nto iWalmart inokuyenza noLore kukumenza aphathe iFlipkart kwaye aqwalasele kwakhona isicwangciso sikaLore sokurhweba nge-e-US e-US Patton eyenyanye ubunkokheli obuhluleleneyo obukhoyo eWalmart kwaye IFlipkart . UPatton wayekholelwa ukuba uxanduva olwahluliweyo lithetha ukuba akukho mntu unoxanduva. I-Lore yeyona ngqondo ibalaseleyo kunye neqaqambileyo kwi-e-yorhwebo eWalmart, kwaye phantse i-16 yezigidigidi zeedola kunye, iFlipkart yiWalmart's ukufunyanwa okukhulu . U-Lore uza kugcina isihloko sakhe njengo-Mongameli kunye ne-Walmart E-Commerce; Uya kuba yi-CEO yeFlipkart ngokunjalo. Ngaba kuninzi kakhulu ukubuza kuLore? Hayi (Olunye ukhetho endinokuluxhasa kukubeka uNathan Faust kwindima ye-CEO eFlipkart, njengoko uFaust noLore benembali eqinisekisiweyo yokusebenza kakuhle kunye nokwenza izinto ezinkulu.)

Amagqabantshintshi okugqibela-inye kuphela iVenkile yeVenkile kwaye yiAmazon. I-Walmart akufuneki ibethe iAmazon kumdlalo wayo. IWalmart kufuneka yenze umdlalo omtsha kwaye inyanzele iAmazon ukuba idlale ngokwemiqathango yayo. Ukuya entloko ukuya entloko ngokuchasene neAmazon kurhwebo lwe-e ngokuqinisekileyo kuyakhaliphile. Ikwayiqhinga elingalunganga.