Nokuba iDollar Jikelele ifunyenwe, kuyenzeka ukuba i-10-iminyaka ukusukela ngoku, iDollar General izakusebenzisa iivenkile ezingama-25,000 okanye nangaphezulu kwaye ijongeke yahluke mpela kunenkampani namhlanje.UJustin Sullivan / Getty Izithombe Kutshanje ndiye ndafunda umdla inqaku phakathi UMlawuli weRetail malunga nendlela ivenkile yesaphulelo, ngayo iDola Jikelele, ngokukhawuleza ukuba ngumthengisi ophambili wokutya. Into endiyifumanisayo inomdla kukuba isihloko esithandwayo sokuthengisa ukutya kwakhona senzelwe abantu abaninzi kangaka. Umzekelo, ndibhale le nto inqaku ngo-2013 kwaye wayithumela kwi-LinkedIn ngo-2016. Kwinqaku, ndenza ingxoxo yokuba iAmazon kufuneka ifumane ukutya okupheleleyo. (Ndixelelwe ziintatheli ezininzi ukuba ndingumntu wokuqala ukucebisa ukuba iAmazon ifumane Ukutya okupheleleyo, kodwa andazi ukuba ichanekile na ipesenti eyi-100). Inqaku endibhalileyo likhonjisiwe okanye licatshulwe kuwo onke amaphephandaba aphambili emhlabeni, kwaye ndiyaqhubeka nokufumana imibuzo malunga nephepha elivela kubafundi kwihlabathi liphela. Ngubani onokucinga ukuba inqaku malunga nokutya kunye neAmazon ekufumaneni ukutya okupheleleyo kungafundwa ngabantu abaninzi kwihlabathi liphela?
Ndibhalile amanqaku ongezelelweyo malunga IAmazon , Kroger, Aldi, Lidl, X5 Retail Group kunye nabanye abathengisi begrosari, kwaye inqaku ngalinye lingqineke lithandwa kakhulu ngabafundi. Ukuza kuthi ga ngoku, isihloko seAmazon kunye nokutya okupheleleyo kuvelisa olona lonwabo, nangona senditshilo kumanqaku anje Nye ukuba iyakuthatha iAmazon iminyaka eliqela ukuba nefuthe kubathengisi begrosari; Ndiqikelela ama-2021 kwangoko. Ngokwenqaku elikwi- UMlawuli weRetail , abathengisi bokutya bathe phithi kukudityaniswa kweAmazon kunye nokutya okupheleleyo okoko ukufunyanwa kwabhengezwa kwiminyaka emibini edlulileyo. I-angst ifanelekile kuba iAmazon iyabandakanyeka, kodwa ayinakulinganiswa nefuthe lokudityaniswa kokutya kuthengiso ngokubanzi. Impembelelo enkulu ngeli xesha linye yabangelwa yiWalmart ngenxa yombulelo wayo ophuculweyo kunye nokukhutshwa kokutya, okonyuse ukukhula okuqinisekileyo kokuthengisa kwivenkile kunye neenzuzo zesabelo sentengiso, kuchaziwe. UMlawuli weRetail .
Bhalisa kwiNcwadana yeShishini yaBabonisi
Into etyeshelwe ngabahlalutyi abaninzi beentengiso kukuba ngelixa i-Whole Foods kunye neAmazon zisebenza ngasemva kwisicwangciso-qhinga sabo sokuthengisa ukutya kunye nokuzaliseka, abanye abathengisi bezinto zokutya baye batyale imali kwiivenkile zokwakha ezinkulu. Akumangalisi ukuba iWalmart, iKroger, iAlbertsons kunye nabanye abathengisi abakhulu begrosari baqhubeke nokwakha iivenkile. Akumangalisi ukuba i-Aldi, kwaye ngoku i-Lidl, ityale imali kakhulu ekwakheni iivenkile ezininzi. Into eyothusayo, nangona kunjalo, yindlela iDollar General (phantsi kwe-radar) eyenza ngayo utyalomali olubalulekileyo ukuvumela umthengisi ukuba athengise ukutya ngakumbi kwiivenkile esele zivuliwe kunye neevenkile eziza kuvulwa kwixesha elizayo.
Ndiyavuma UMlawuli weRetail xa isenza impikiswano yokuba iDola-Jikelele inokuba sisongelo esikhulu kubathengisi abathengisa ukutya ngaphandle kweAmazon / Ukutya okupheleleyo. Ngoba? Kungenxa yokuba iDolager Jikelele ivele kwiminyaka yakutshanje njengamandla okuthengisa ukutya kunye nokuthengisa okungaphezulu kokuthandwa kweMeijer, iHy-Vee kunye neAldi. Ngaphezu koko, iDola-Jikelele, kule minyaka imbalwa izayo, iya kuba ngumdlali omkhulu kakhulu ofanelwe kukwahlula abathengisi bokutya abakhula ngokukhawuleza eMelika. 
I-Dollar Jikelele, ngokugxila kukutya okuphakathi okuvelisa iipesenti ezingama-80 zentengiso kwivenkile yokutya, kunokuvelisa isixa esikhulu semali kule minyaka izayo.UJames Leynse / Corbis ngokusebenzisa imifanekiso kaGetty
Nazi izizathu ezihlanu zokuba:
1. I-Dollar Jikelele esele iFundisa uMlo oVusayo iya isiba nkulu-kwaye iyaqhubeka nokufumana isabelo sentengiso kwiindidi zokutya nezokusetyenziswa.
Izinto ezisetyenziswayo zimelwe ngama-77.5 eepesenti kwintengiso yeDollar Jikelele xa kuthengiswa i-25.6 yezigidigidi. Ngokongezwa kweevenkile ezintsha ezingama-975 ngo-2019, iDola-Jikelele isendleleni yokuphela konyaka ngeevenkile ezingama-16,000. Iivenkile zayo azisoloko zithengiswa ngokucocekileyo, kwaye akukho zinkcazo zokutya zilungisiweyo, kodwa ayingomdlalo weDola Jikelele. Isibheno kubathengi abanamaxabiso okuvula amaxabiso okuvula.
Qaphela: Ndisandul 'ukubuya ndisuka eMoscow, eRashiya apho bendibonelele ngokubonisana neX5 Retail Group, evule nje ivenkile yabo yokuthengisa i15,000th. Inyani yokuba iDola-Jikelele isebenza kwiivenkile ezili-16,000 ezikwaziyo ukuthengisa ukutya kubalulekile. Kwisakhelo sesalathiso, i-Whole Foods isebenza kwiivenkile ezingama-500 zokutya; UKroger usebenza iivenkile ezingama-2,764; I-Aldi iza kuqhuba iivenkile ezingama-2 500 ngowama-2023; kwaye iWalmart isebenza iivenkile ezingama-4,769 kwiDola yaseMelika Jikelele akufuneki ibenazo iivenkile ezinkulu njengeKroger okanye iWalmart ukucotha abathengi ngokuthe ngcembe.
2. IDola Jikelele Sele Sele Ityale imali kwiNkqubo yayo yoRhwebo “Eyona Mpembelelo ifanelekileyo”: UkuPholiswa okuKhulu kakhulu
Ukongezwa kwezinto ezipholileyo kwiivenkile ezintsha nezisele zikhona, inkqubo eqale ngo-2013, ichazwe ngu-CEO u-Todd Vasos njengeyona nkampani inempembelelo kwezorhwebo. Phantse i-12,000 yeminyango epholileyo yongezwa kwikhonkco yonke kwikota yokuqala njengenxalenye yesicwangciso sokongeza iingcango ezingama-40,000 kulo nyaka.
3. I-Dola Jikelele inenqanaba lokuziQala ukuziThengisa kunye neZinto eziTshabalalayo
Ngeminyango epholileyo kwiindawo ezininzi, iDola Jikelele inenqanaba lokuqalisa ukuzenzela izinto ezibandayo kunye nefriji, kubandakanya ubisi kunye ne-deli. Eli nyathelo libizwa ngokuba yi-DG Fresh, kwaye indawo yokuqala yeza kwi-Intanethi ePottsville, ePennsylvania, kwikota yokuqala, ethengisa iivenkile ezingama-800 eMantla mpuma. Isibonelelo sesibini eMantla Carolina siza kuza kwi-intanethi kule nyanga, silandelwe ziindawo ezimbini kamva kulo nyaka, sisebenzela iivenkile ezingama-5,000 zizonke. I-Dollar Jikelele ilindele inyathelo lokuzihambisa ngokwalo ukuphucula imida, ukuhanjiswa kwangexesha kunye namanqanaba esitokhwe kunye nokudityaniswa ngokubanzi kwiminyaka emithathu ukuya kwemine.
4. IDola-Jikelele iyandisile uLwandiso lwayo ukuba lube yiMveliso
Ukuvelisa kubonakala kwiindawo ezininzi, kwaye isantya sokwanda kunokwenzeka ukuba sikhawuleze. Ukuveliswa kwongezwa kwiivenkile ezingama-50 kwikota yokuqala, ukunika iDola Jikelele iindawo ezingama-480 ngemveliso. Ngokwabiwa kwamandla okuzimela okukhulayo, imveliso inokubakho kwiivenkile ezininzi kungekudala. Isizathu sokuba kutheni impembelelo kwii-comps (intengiso yevenkile efanayo xa kuthelekiswa nonyaka ophelileyo okanye ivenkile efanayo). Inkampani yabele ukuba ivenkile yendabuko ehlaziyiweyo kunye nomndilili weengcango ezipholileyo ezingama-22 zisa iipesenti ezine ukuya kwezintlanu zeepesenti. Ifomathi yevenkile ebizwa ngokuba yiDollar General Traditional Plus, okanye i-DGTP, ine-avareji yama-34 eendawo ezipholileyo zokuphakamisa amandla ezivelisa ukuphakama kwe-10 ukuya kwi-15 yeepesenti. Xa imveliso yongezwa, iyanceda inkampani ukuba ifike esiphelweni solo luhlu.
5. IDola Jikelele iya isiba ngakumbi Indlela-Ekunene
Iphulo elibizwa ngokuba yi-Better For You liphehlelelwe kwi-2018 kwaye wabona uluhlu lweemveliso ezisempilweni zandiswa kwiivenkile ezingama-2 500 kunyaka ophelileyo. Kulindeleke ukuba ibe kwiindawo ezingama-6,000 ngokuphela konyaka, iququzelelwe kwinxalenye enkulu yi-DG entsha yokuzihambisa kwendlela.
Xa uqoqosho olulandelayo lusiza, kwaye elinye lisoloko liza ekugqibeleni, imbali ibonakalise inzuzo yeefomathi zexabiso. Ixesha lobuthathaka kwezoqoqosho linokubangela ukugcwala kwezithuthi kwiivenkile eziDola ngokubanzi njengoko abathengi behlala bethengisa. Abo benzayo baya kufumana uluhlu olongezelelekileyo lokutya okufikelelekayo, kuchaziwe UMlawuli weRetail .
Esinye isizathu sokuba iDollar General isenze kakuhle ivela koku ingxelo yiBhanki yaseMelika, ethi kwingxelo yophando yakutshanje:
Abathengisi mabaqaphele ukuba amandla enkcitho yabathengi abancamathelayo ayenyuka. I-Bhanki yaseMelika uMerrill Lynch kwingxelo entsha yophando ithe ukuthengwa okwenziwe ngabathengi abanengeniso ephantsi (amakhaya ase-US enza ngaphantsi kwe- $ 50,000 ngonyaka) akhule ngeepesenti ezintandathu kule Epreli iphelileyo ukusuka kunyaka ophelileyo, edlula inkcitho yomthengi ophakathi kunye nengeniso ephezulu. ukukhula kwilizwe liphela.
Andikholelwa ukuba isicwangciso seDola-Jikelele kukulinda kude kube nokudodobala kwemali okulandelayo ngaphambi kokuba ivelise i-ROI kutyalo-mali lwayo kwiicooler kunye nokwandisa uluhlu lwayo lokutya. Ndiqinisekile ukuba iDola-Jikelele iyakuthatha ithuba lokukhula kwamandla okuthenga kwabathengi bayo abanengeniso ephantsi, kunye nomsebenzi wokutsala abathengi abanengeniso ephezulu ukwenza ingeniso eyongezelelweyo kunye nokwandisa isiseko sabathengi. Ndiqinisekile ukuba iDolager Jikelele iza kubonelela abathengi bayo ngexabiso eliphezulu ngakumbi kwiimveliso zelebheli zabucala kwaye iqhubeke nokunikezela ngokutsha kwemveliso etsha kunye nezinye iimveliso ezinokonakala ezikhumbuza iqhinga lika-Aldi kunye neLidl. Andizukumangaliswa ukuba iDollar General yazisa ikhemesti ekwi-intanethi, kunye neselfowuni ekwaziyo ukuvumela abathengi bayo ukuba bathethe nosokhemesti.
Ukongeza, njengoko iDollar General isakha iivenkile ezininzi kwaye inyusa uxinano lwayo kwiivenkile kwilizwe liphela, ndiyathemba ukuba iDollar General iya kuvula iivenkile ezinkulu kwiindawo ezikhethiweyo ezijikeleze i-US ezijolise kuphela kwivenkile yokutya. (Ndakhe ndachaza ngaphambili ukuba iDollar General iyazuza Ihluma Amafama eMarike iya kuba sisenzo sobulumko ngobuchule. Ukufunyanwa kweDola ngokubanzi GoPuff kufanelekile ukuba uphonononge). Ndilindele ukuba xa iDollar Jikelele inyusa uxinano lwendalo yayo e-US yonke ukuba inkampani izise ukutya okulungiselelwe kunye nokutya okulungele ukutyiwa kunikezelo lwasekhaya, kunye nokuhanjiswa kwekhaya kokutya.
Into encinci eyaziwayo malunga neshishini lokutya kukuba iipesenti ezingama-80 zentengiso ziveliswa ngeepesenti ezingama-20 zezinto ezifakwe evenkileni. Izinto zezi: inyama, ubisi, amaqanda, iziqhamo, imifuno, iimveliso zobisi, izinto ezibhakiweyo kunye notywala (yiyo loo nto ndithanda umbono weDola-Jikelele yokufumana amahlumelo). I-Dollar Jikelele, ngokugxila kukutya okuphakathi okuvelisa iipesenti ezingama-80 zentengiso kwivenkile yokutya, kunokuvelisa isixa esikhulu semali kule minyaka izayo. Ukufumana i-GoPuff yokubonelela ngokuhambisa amashwamshwam, ukutya kunye nokutya kubathengi kuya kukonyusa ngokubonakalayo amandla eDola Jikelele yokwandisa abathengi bayo kwiindawo ezahlukeneyo zabantu. 
I-Dollar Jikelele iyakuthatha ithuba lokukhula kwamandla okuthenga kubathengi bayo abanengeniso esezantsi, kunye nomsebenzi wokutsala abathengi abanengeniso ephezulu ukwenza ingeniso eyongezelelweyo kunye nokwandisa isiseko sabathengi.UJames Leynse / Corbis ngokusebenzisa imifanekiso kaGetty
Umbuzo onomdla wokubuza ngulo: Ngubani oza kufumana iDollar Jikelele? Ndiwuhlolile umbuzo kwiindawo ezahlukeneyo, kwaye ndihlala ndisiya kwisigqibo esifanayo-inkampani endikholelwa ukuba kufanele ifumane iDollar General yiAmazon. IAmazon ifuna indawo eyongezelelweyo yokuthengisa kunye nesicwangciso esingcono sokutsala abathengi abanengeniso ephantsi abakhetha iivenkile zeWalmart kunye nedola. Nantoni na iAmazon enokuyenza ukutsala abathengi kude neWalmart kunye nokunyusa ukuthengisa ukutya kuya kunceda iAmazon. Ukufumana iDollar Jikelele kungadala amathuba awodwa eAmazon yokwandisa indawo yokutya.
Ukongeza, i-Amazon ithengisa izinto ezininzi ezibizwa ngokuba yi-CRaP-Ayikwazi ukuyiqonda iNzuzo. Nangona kunjalo, ukuba iAmazon ifumana iDola Jikelele, iAmazon inokungenisa iimveliso ezintsha ezivenkileni, kunye nokwakha iivenkile ezinkulu zesaphulelo (uhlobo lweCostco lwabathengi abanengeniso ephantsi) ukuthengisa iimpahla ezisezantsi kunye nokutya. Okokugqibela, iAmazon yenze umsebenzi omkhulu wokutsala abathengi abakumgangatho ophezulu kunye nabathengi abakumgangatho ophakathi. Ukufumana iDola Jikelele kuya kwandisa isiseko sabathengi baseAmazon kwaye kuncede inkampani ikhule nangakumbi ngokudala amava abathengi ngokuthe ngqo kwiimfuno zabathengi abanemivuzo ephantsi.
Nokuba iDollar Jikelele ifunyenwe, kuyenzeka ukuba i-10-iminyaka ukusukela ngoku, iDollar General izakusebenzisa iivenkile ezingama-25,000 okanye nangaphezulu kwaye ijongeke yahluke mpela kunenkampani namhlanje. Ngeliphandle, ndiyakholelwa ukuba isibhakabhaka ngumda weDola-Jikelele.
