Abahlalutyi beentengiso bavumelana ngamxhelo mnye kwizimvo zabo zokuba i-Scheels ibonelela ngamava aphambili okuthengisa kuyo nayiphi na into yezemidlalo okanye umthengisi weeholide zangaphandle osebenzayo namhlanje.I-Facebook / ISICWANGCISO Ndiqinisekile ukuba abafundi abaninzi beli nqaku abakaze beve ngomthengisi ngamehlo ; AWUKHO wedwa. Nangona kunjalo, kungekudala kunokuba kamva, iiScheels ziya kuba ligama elaziwa kakhulu kwivenkile, ngakumbi kubathengi abathenga izinto zemidlalo kunye neemveliso zangaphandle zokuzonwabisa ezinjengemipu, izixhobo zokuloba, iintente kunye namaphenyane. Ngapha koko, ndiyakholelwa ukuba iiScheels zisendleleni yokuba yenye yezona zinto zinkulu nezona zibalaseleyo kwimidlalo yezemidlalo ezimeleyo kunye nabathengisi bokuzonwabisa bangaphandle e-U.S. Okwangoku, iDick's Sporting Goods, i-Academy Sports kunye neBass Pro Shops ziinkokheli kula mahlelo.
Zaqala njani iiScheels
Ukuqonda iiScheels zanamhlanje, kufuneka siqale sibuyele emva kunyaka we-1902. Ngokweenkcukacha ezinikezwe yiScheels, inkampani yaqalwa xa umphambukeli waseJamani, uFrederick A. Scheel, ethenga ivenkile yehardware eSabin, eMinnesota. Nangona enamava kwezolimo, u-Scheel wazingqina engusomashishini onobuchule ngokuvula iivenkile ze-Scheels kwiindawo eziyingqongileyo.
AmaScheels andisiwe aba ziimpahla zemidlalo ngo-1989, evula ivenkile eFargo, eMantla Dakota. Ngo-2008, ii-Scheels zavula eyona venkile inkulu yempahla yezemidlalo eReno-Sparks, eNevada. Okwangoku, iiScheels zineendawo ezingama-27 kumazwe ali-13, kubandakanya iNorth Dakota, iIllinois, iIowa, iMinnesota, iSouth Dakota, iMontana, iWisconsin, iNebraska, iNevada, iUtah, iKansas, iColorado neTexas. Iischeels zilungiselela eyona ndawo inkulu eyakha yakho. Kwi-2020, iya kuvula ivenkile eColony, eTexas (kutshanje bendindwendwele indawo yokwakha ivenkile iScheels; inkampani ayinakukhetha indawo engcono), kwaye ngo-2021, iiScheels Cwangcisa ukuvula Indawo yayo ye-29th eColorado Springs, eColorado.
Kwisakhelo sesalathiso, iiDick's Sporting Goods zisebenze iivenkile ezingama-850 ekupheleni kuka-2018 kwaye zavelisa i- $ 8.44 yezigidigidi kwingeniso. Kuqikelelwa ukuba iiScheels zivelise kufutshane ne- $ 1.6 yezigidigidi kwingeniso ngo-2018.
AmaScheels: Inkampani ethe cwaka
AmaScheels azinze eFargo, North Dakota. (Ndikhe ndaya kwikomkhulu leScheels, kwaye ndiye ndathenga ezivenkileni izihlandlo ezininzi.) Ndibhekisa kwiScheels njengeNkampani ethuleyo, njengoko iiScheels zinganyusi kakhulu ngaphandle kweemarike zalapha apho zisebenza khona ezivenkileni kwaye negama elithi Scheels kunqabile ikhankanywe ngamajelo eendaba. Ngapha koko, kunqabile ukuba ndidibane nomntu owakhe weva malunga nenkampani. Musa ukwenza impazamo, nangona kunjalo, ngenxa yokuba i-Scheels ayaziwa kakuhle ayithethi ukuba ii-Scheels ngekhe ekugqibeleni zibe zezona zinto zinkulu zemidlalo kunye nomthengisi weendawo zokuzonwabisa zangaphandle e-US ngokweentengiso. (IiScheels akufuneki zisebenze inani elifanayo leevenkile njengezona zikhuphisana nazo zinkulu ukuze ekugqibeleni zivelise ingeniso engaphezulu minyaka le.)
Yintoni eyenza inkampani yahluke kukuba iiScheels yi ukuzonwabisa kunye nenkampani yetekhnoloji efihliwe njengomthengisi. Emva kokuphanda abathengisi abazimeleyo abodwa kwimpahla yezemidlalo nakwiindidi zokuzonwabisa zangaphandle, akukho namnye kubo onika amava abathengi angcono kuneScheels. (Ndindwendwele iivenkile kuzo zonke iivenkile endizibhalileyo kweli nqaku.) Ixesha elizayo lokuthengisa libonelela abathengi ngamava awodwa okuntywila axhaswa ngumxholo kunye namava angenasiphako kwidijithali. Iischeels ziphambi kwegophe xa kuthelekiswa nabantu abakhuphisana nabo. 
Akukho bakhuphiswano banikezela ngamava abathengi angcono kunamaScheels.I-Facebook / ISICWANGCISO
Ukongeza, iimeko ezingaphaya kokuthengisa zisebenza ngokuhambelana neeScheels. Umzekelo, abahlalutyi abaliqela endithethile nabo ngelixa bendiphanda eli nqaku bonke bathethe ngesigqibo seDick's Sporting Goods u-Ed Stack kwisigqibo sokuyeka ukuthengisa izixhobo zokubetha kunye nokutsala imipu kunye neembumbulu kwiivenkile ezili-125 njengomzekelo wendlela yokungahambi inkampani. Ngokwabahlalutyi, i Unyulo luka-2020 lukamongameli izakuba nefuthe elibonakalayo kwimpahla yezemidlalo nakubathengisi bokuzonwabisa bangaphandle. Ukuba uTrump ubonakala esengozini ngo-2020 kwaye uMdemokhrasi anganakho ukuphumelela i-White House, kwaye ukuba ukufuduka ngokungekho mthethweni kunye nolwaphulo-mthetho olunobundlobongela luyaqhubeka ukwanda, ukuthengiswa kwemipu kuya kunyuka kuye kumanqanaba aphezulu kwiminyaka (ukuba awona manqanaba abo aphezulu). Ukuthengisa kwi-Scheels kulindeleke ukuba kunyuke kwinqanaba eliphezulu kunabo bakhuphisana nabo ngenxa ye-Scheels amava angcono kubathengi kunye nokukwazi kwe-Scheels ukuhlangabezana neemfuno zemipu zabathengi ngcono kakhulu kune-Dick's, i-Academy Sports, i-Bass Pro Shops kunye neWalmart. Abahlalutyi balindele ukuba iiScheels zikhawulezise ukuvulwa kwevenkile phakathi ko-2020 no-2024.
Abahlalutyi bajonge kufutshane ukuze babone ukuba yimalini eyabelweyo i-Scheels siphons kude nabakhuphisana nayo njengoko inkampani iqhubeka nokuvula iivenkile zayo ezinkulu. Imodeli yeshishini le-Scheels-kunye nenyani yokuba ii-Scheels zichitha ixesha elininzi ziqeqesha abo basebenza nabo kwiivenkile ukuba babe ziingcali kwiindidi abazisebenzisayo-kukhokelele kumava abathengi abalaseleyo. Abahlalutyi endikhe ndathetha nabo ngamxhelo mnye kwizimvo zabo zokuba iiScheels zinike elona thuba lihle lokuthengisa kuyo nayiphi na into yezemidlalo okanye umthengisi weeholide ongaphandle osebenzayo namhlanje. Ndiyavuma.
Ikamva leeScheels
Kule nyanga nje, iiScheels ziqhekeze umhlaba kwivenkile yayo yama-29, zivulwa eColorado Springs ngo-2021.I-Facebook / ISICWANGCISO Ndilindele ukuba iiScheels aziyi kwenza utshintsho oluninzi kwiivenkile zayo ngaphandle kokuqhubeka nokunyusa itekhnoloji yokuqonda ngcono indlela yokuziphatha yabathengi kunye nokwenza amava okuthenga xa kunokwenzeka. I-Scheels inegumbi lokuphucula ubuchule bayo bedijithali, kwaye njengoko iivenkile ezininzi zongezwa, ukuphucula ikhonkco lonikezelo kunye nokuhanjiswa kuya kuba kubaluleke ngakumbi. Nangona kunjalo, ndicinga ukuba iiScheels ziya kuhamba zingene kwinyani yokwenyani (i-VR) hayi ukunceda abathengi bayo ngokuthenga kodwa ukubonelela abathengi ngokuzonwabisa. I-safaris eyiyo, ukuntywila emanzini, ukunyuka intaba kunye nokudlala imidlalo zizinto nje ezimbalwa ezilungele ukuba namava kwiVR. Njengoko benditshilo ngaphambilana, iiScheels yinkampani yolonwabo efihlwe njengomthengisi. Izinto zokuzonwabisa (iVR, imithombo yeendaba, inkqubo yoqobo) kuya kufuneka iqhubeke nokwanda.
Into enkulu engaziwayo ngeli xesha kukuba iiScheels ziya kufunyanwa. Nangona i-Scheels yinkampani yabucala, ukufunyanwa akukho ngaphaya kobukumkani obunokwenzeka. Andilindelanga ukuba umntu okhuphisana naye we-Scheels enze umdlalo wenkampani. Endaweni yoko, ndicinga ukuba iBerkshire Hathaway iya kuba kwindawo yokuqala ukufumana iiScheels, ukuba usapho lakwaScheels luthatha isigqibo sokuthengisa.
Kukwakhona ukuba iiScheels ziya kufumana inkampani okanye zikhethe ukudibana nenkampani kwintsebenziswano yokulingana. Ndiqinisekile ukuba yeyona nkampani ilungileyo yokufumana okanye yokudibanisa yiNkampani yeDuluth yokuThengisa. Ngaba kuya kwenzeka? Ngokuqinisekileyo kunokwenzeka. Ngokusekelwe kwindlela i-Duluth Trading Company eqhuba ngayo ngokubhekiselele kwintengiso kunye nokukhula, nangona kunjalo, andiyi kumangaliswa ukubona iWalmart, Target, Costco okanye iBerkshire Hathaway ithola inkampani.
Yintoni eqinisekileyo yile: I-Scheels, umthengisi uninzi lwabantu ongazange eve ngalo, unekamva eliqaqambileyo malunga nokukhula kunye nengeniso. Ukuba uFrederick Scheel angayibona into eyenzekileyo kwinkampani ayiqala ngo-1902, angothuka.
