Zenza njani ii studio zefilimu kunye neholo zemiboniso bhanyabhanya ukuba zenze imali kwihlabathi lasemva kwe-COVID?Izitudiyo ezimangalisayo Ukuba (nini?) Ihlabathi libuyela esiqhelweni, ishishini lomdlalo bhanyabhanya liya kuzifumana likwindawo engaqhelekanga. Emva kwamashumi eminyaka bhanyabhanya entsha idlala kuphela kwimidlalo yeqonga kangangeentsuku ezingama-60-90, ivumela iibhokisi zeofisi ukuba ziqokelele ixesha elide, uqoqosho lonke lokusasazwa kwefilimu lutshintshiwe ngenxa yesifo.
IWarner Bros. iya kuba nenketho yokuthumela iifilimu ngqo kwi-HBO Max emva kweentsuku ezingama-45 kwiindawo zemidlalo yeqonga eziqala ngo-2022 emva kokuvula isilayidi sabo sonke sefilimu kulo nyaka ngumhla nosuku kumabala emidlalo nakusasazo. Imifanekiso ebalaseleyo yamkela okufanayo Ifestile yeentsuku ezingama-30-45 ngaphambi kokubuyisela kwakhona iifilimu ezinje nge Indawo ethuleyo Icandelo II kwaye Umnqophiso: Akunakwenzeka 7 kwi-streamer entsha Paramount +. I-Universal ibethe izivumelwano ezizodwa kunye nababonisi abakhulu ukuba bavule ngaxeshanye iifilimu kwividiyo yeprimiyamu kwimfuno emva kweentsuku ezili-17 okanye ezingama-31 zemidlalo yeqonga, kuxhomekeke kwibhokisi yokusebenza kweofisi. I-Disney ibizama ukukhutshwa kwe-hybrid kwi-Disney + (eqhubeka neMarvel's Umhlolokazi omnyama kweli hlobo) ngelixa kuthunyelwa izinto ezithile ezinje ngePstrong's Umphefumlo kwaye ULuca ngqo-ekusasazeni. Umphathi we-Sony u-Tony Vinciquerra uthethe ukuba istudiyo sakhe siza kuthatha ithuba ngeefestile ezimfutshane kulo nyaka.
Ngotshintsho olumangalisayo kwindlela kunye nexesha lokufikelela komthengi kwiifilimu ezintsha, kufanelekile ukuzibuza ukuba ingaba iifilimu zefilimu kunye neendawo zemidlalo bhanyabhanya ziyaqhubeka zikhula njani njengabalindi bamasango aphambili enkcubeko. Ngaba kufuneka silungelelanise ibhokisi yethu yeebhentshi zemigangatho yempumelelo? Ngaba abaphulaphuli baya kubeka phambili ukusasaza kumdlalo weqonga emva konyaka ngaphakathi? IHollywood ingena kwixesha lokungaqiniseki. Kodwa oko akuthethi ukuba imboni yemiboniso bhanyabhanya yemveli iya kuphela.
Abantu abayeki ukuya kwiikonsathi ngenxa yokuba i-Spotify ibanika ukufikelela kwizigidi zeengoma.
Uninzi lusebenzisa amandla okusasaza endaweni yamava emiboniso bhanyabhanya, uPaul Dergarabedian, uMhlalutyi weMidiya kwiComscore, uxelele uMbonisi. Ukusasaza kuphazamisa ngakumbi kolunye usasazo; isikrini esikhulu ngamava awodwa ngendlela eyahlukileyo. Abantu abayeki ukuya kwiikonsathi ngenxa yokuba i-Spotify ibanika ukufikelela kwizigidi zeengoma.
Ixesha elingaphezulu, njengoko indawo yentengiso iqhubeka ukuba yesiqhelo, uDergarabedian ubona ugxininiso lwaseHollywood kwangoko kwii-blockbusters-iifilimu ezinokutsala abantu abaneleyo kwimidlalo yeqonga ukunceda ukubuyela kwemali-njengoko kulindelwe iminyhadala yeveki kuluntu.
Ngobuya umva kwemveliso enkulu yeentente ezivela Umhlolokazi omnyama ukuya Akukho xesha lokufa kwaye Umpu ophezulu: Maverick , Iithiyetha ziya kuphinda ziphinde ziphinde ziyive loo mvakalelo kufuneka ibonwe, imeko ezicingayo zikhuselekile. Kule minyaka ilishumi idlulileyo, umbono wexesha le-blockbuster uye wacotha kancinci. Izitudiyo zefilimu zifundile ukuba, ngemveliso elungileyo, inokukhupha umboniso bhanyabhanya ophumeleleyo nangaliphi na ixesha phantsi kweemeko eziqhelekileyo, itshintsha indlela iHollywood esebenza ngayo kwinkqubo.
UJanuwari wayecinga ukuba yinyanga efileyo elandela inkcitho yeholide, ukanti iifilimu ezinje ngo-2015 American Sniper ($ 89 yezigidi), ngo-2020 Abafana abangalunganga ebomini ($ 62.5 yezigidi), kunye nee-2019 Iglasi ($ 40 yezigidi) bavelise ngeempelaveki zokuvula ezinamandla kule minyaka idlulileyo. Imvakalelo efanayo yayisetyenziswa ukufaka inyanga kaFebruwari ngaphambi kowe-2017 I-Panther emnyama ($ 202 yezigidi) kunye nee-2016 Ipuli efile ($ 132 yezigidi) watshintsha i-equation. Nangona u-Okthobha kudala eyinyanga engenamntu ngaphandle kwemali yeHalloween, ukanti iifilimu ezinje nge-2019 Joker ($ 96 yezigidi), ngo-2019 Ubuhlungu ($ 80 yezigidi), kunye no-2013 Umxhuzulane ($ 56 yezigidi) uyibhale ngokutsha ngokupheleleyo imigaqo yezemali yeshedyuli yokukhutshwa kule minyaka ili-10 idlulileyo. Ukuba ezi paradigms zinokuwa, ngokunjalo kunokungazithembi ngekamva lomdlalo bhanyabhanya.
IWindows inokuba mfutshane, kodwa kusaza kubakho amaxesha okhethekileyo kwimidlalo yeqonga kunye nabadlali abakhulu beofisi, uShawn Robbins, uMhlalutyi oyiNtloko kwiBhokisi yeOfisi yePro, uxelele uMbonisi.Sele silibonile ishishini litshintshela kulo imidlalo yebhokisi elayishwe ngaphambili Ngexesha lamashumi akutshanje, imeko enokuthi ikhawuleze iqhubeke njengoko ii-studio zijolise kwimisipha yazo yentengiso kwimizamo egxile ngakumbi ukuya kwiintsuku eziphambili kunye neeveki zomdlalo weqonga weqonga ngenjongo yokwandisa umvuzo kunye nokwakha imodeli esezantsi yoshicilelo lwasekhaya.
URobbins uphawula ukuba kwaneentsuku ezingama-45, eziya zikhangeleka njengesiqhelo esitsha sodwa kwimidlalo yeqonga, uninzi lweefilimu ngaphambi kokuba ubhubhane sele efumene i-80 ukuya kwi-90% okanye nangaphezulu kwingeniso yabo yebhokisi yokugqibela. Abagibeli: Umdlalo wokugqibela , umzekelo, uzuze iipesenti ezingama-91 zeedola zayo ezizigidi ezingama-858 zeedola kwinyanga yokuqala yokukhululwa.
Akukho nanye kwezi ecebisa ukuba ukugcina imeko yangoku kunye nokungazihoyi izinto eziyinyani zezona zinto zisemagqabini ngumlindi wakudala waseHollywood. Sinokulindela ngakumbi imeko yecala-nge-imeko yamava e-movie yokuqhubela phambili. Kwixesha elidlulileyo, usenokubuza umba omkhulu wefilimu ngenxa yohlahlo-lwabiwo mali, indleko zentengiso, ucwangciso, okanye naliphi na inani lezinto. Ngoku, ii studio ziya kudinga ukugcina umbono wobuchule malunga nokuba zeziphi iifilimu eziya kwimidlalo yeqonga, zeziphi iifilimu eziya kusasazo, kwaye zeziphi iifilimu ezinokuvavanywa kwi-PVOD. Kuya kubakho ukuguquguquka ngakumbi phakathi kwezikrini ezinkulu nezincinci kwaye ngekhe kubekwe kwaye ulibale ukuhambisa umhlaba. UDergarabedian ude abone amaxabiso ongezelelweyo ukuqhubela phambili ukukhuthaza abathengi kuzo zombini.
Ndibona umzamo owenziweyo wokudibanisa amava amancinci nakwincinci yescreen kuba ayancedisana kwaye ayisiyichasi, utshilo. Mhlawumbi ndisiya kubona imovie kwibala lezemidlalo kwixa elizayo, kwaye ukuthengwa kwam itikiti kuqinisekisa ngokuzenzekelayo ukufikelela kwifilimu kwiqonga lasekhaya ngokunjalo. Inokuba yinxalenye yamava ebuck-yakho ebandakanya amava akho ephucula ukufikelela kwakho xa uthenga itikiti lomdlalo bhanyabhanya. Into yokuyila ukwenza into entsha kwimidlalo yeqonga.
URobbins uyavuma ukuba ukusasaza kunye neqonga lemidlalo bhanyabhanya alichasani. Zombini zinokubakho ngempumelelo, nokuba imodeli yeshishini yendaleko isekhona. Ekupheleni kosuku, ngogonyo olukhoyo kwihlabathi liphela, iithiyetha zemiboniso bhanyabhanya zibonelela ngokukrwela ezona zinto zisisiseko zolusu lomntu kwiifilimu ezizodwa.
Ngapha koko nangaphezulu kwilizwe labathengi, siphila kuluntu olufuna ulwaneliseko kwangoko, utshilo. Oko kuhlala sesinye sezona zixhobo zinkulu zokuthengisa kwizitudiyo zemidlalo yeqonga kunye neendawo zemidlalo yeqonga ekufuneka zizise abaphulaphuli ngohlobo lwamava okuzonwabisa aphantse angaze aphindeke emva kokuba iifilimu zishiye iithiyetha.
