Umboniso ochanekileyo wokuba uza kuziva njani xa uthenga ii-Allbirds(Ifoto: ngoncedo lwe-Allbirds). Okomzuzwana nje, ulibale malunga neeNike Huaraches. Ulibale malunga ne-Yeezy Boosts. Kwaye ngokuqinisekileyo ungaze ucinge malunga noStan Smiths, kuba kukho i-sneaker entsha kwintengiso. Zonke i-birdbird zisenokungabinalo igama lokwamkelwa, njengemveliso esele ikhankanyiwe, kodwa le nkampani intsha ye-sneaker inakho konke ukuphazamisa intengiso yezihlangu.
Zonke iinyoni zezulu sisihlangu soboya. Kodwa ngaphambi kokuba uyicime ngokuba urhawuzelele kwaye ubile, sive. Ezi zihlangu zikhululekile kakhulu; zilula kakhulu, ingathi ayikho enye into ngaphandle kwesokisi. Ukuthetha ngeesokisi, akukho sizathu sokutyibilika kwisibini kunye neAllbirds. Ngokubambisana nomatshini wokuhombisa wempahla wase-Italiya, uboya be-merino obuthambileyo, nomoya ophefumlayo benziwa, ukwenza isihlangu esilula, esingena logo. Banokuhlanjwa ngomatshini, nabo. 
Zonke iintaka ezingwevu zingwevu(Ifoto: ngoncedo lwe-Allbirds).
Uhlobo lokuqala luqalisiwe I-Kickstarter ngo-2014 kwaye bakhulisa ngaphezulu kwe- $ 100,000 ngeentsuku nje ezintlanu. Ngokukhawuleza phambili namhlanje kwaye uphawu lubonelela ngesimbo sabo sokuvulwa kwamadoda nabasetyhini kwimibala embalwa. Kukho ngwevu, bomvu, luhlaza okwesibhakabhaka, kunye nesibini esimnyama / esiluhlaza kuphela sabasetyhini kunye neblowu emnyama yamadoda nje. Isibini ngasinye see-Allbirds siza nexabiso le- $ 95 kwaye lifumaneka kuphela iwebhusayithi yebrand.
I-Allbirds iqinisekile kwimveliso yabo kangangokuba bade babonelele ngeentsuku ezingama-30 zokuvavanya. Umsebenzi wethu kukuhambisa awona mava mahle kumthengi wethu, ucacisile umseki-mlingane uTim Brown. Oko kuthetha ukubonelela ngemveliso emnandi, eyenziwe kakuhle abathengi abanokuziva bonwabile ngayo ngexabiso elifikelelekayo. Siqinisekile ukuba abantu baya kuzithanda izihlangu zethu, kodwa ukuba ngasizathu sithile batshintsha ingqondo, sisafuna ukugcina umzekelo wokunyaniseka phakathi kwethu nabathengi bethu.
Apha, sibuza uMnu Brown imibuzo embalwa malunga noyilo lwezihlangu zakhe kwaye sifumanise ukuba yintoni ekhethekileyo ngoboya bakhe. 
Phantse bekhululekile njengeenyawo ezingenanto(Ifoto: ngoncedo lwe-Allbirds).
Okokuqala, kutheni usenza i-sneaker eboyeni?
Ndisuka eNew Zealand, umhlaba weegusha ezizigidi ezingamashumi amabini anesithoba. Emva kobomi bam bebhola ekhatywayo, apho ndagcwaliswa ngamanzi amdaka, ndangena uphawu lweembadada zemidlalo yezihlangu, bendifuna ukufumana isihlangu esenziwe ngengqondo nesenziwe ngokwendalo. Kumanqanaba okuqala e-Allbirds, ndiye ndaya ezantsi kwivenkile yengubo yendawo ukuphanda ezinye izinto ngesihlangu esigcinekileyo. Ndifumanise ukuba uboya lolona khetho lulungileyo: I-merino yase-New Zealand ininzi, iyavuseleleka, kwaye umbandela ugcina iinyawo zakho zipholile ebushushwini, zifudumele engqeleni, kukujija ukufuma kunye nokungavumi ukunuka.
Ungasixelela ngoboya obusetyenziselwa ukwenza ii-Allbirds?
Ndiphuhlise imathiriyeli yezihlangu emva kokufumana isibonelelo sophando esivela kwishishini loboya laseNew Zealand ukwenza injineli enokuthi ilungele i-sneaker. Nje ukuba ndazise umbono kwiKickstarter, ndadibana noJoey Zwillinger, injineli ye-biotech kunye nengcali yezixhobo ezihlaziyekayo. Siqale ukuphuhlisa inkqubo yobunini boboya bethu obutsha be-merino. Sasifuna into eyomeleleyo ngokwaneleyo ukumelana nokunxiba nokuqhekeka esikubeka ezihlangwini zethu, kodwa ithambile kwaye inxitywa ngokwaneleyo ukuba yayisahlala kamnandi: 16.5 micron fiber, okanye i-merino egqwesileyo isebenze ngokugqibeleleyo kolu tyenziso. 
Izihlangu zamadoda, eziluhlaza okwesibhakabhaka(Ifoto: ngoncedo lwe-Allbirds).
Yintoni ebonelelwa ngoboya engenakwenziwa zizinto zokwenziwa?
Uboya bubonisa amava angazange abonwe ngaphambili xa busetyenziselwa izihlangu. Kukhululekile kakhulu, kususa ukufuma, kwaye kugcina iinyawo zakho zipholile kubushushu kwaye zishushu kobandayo. Kuyenzeka ukuba ube neepesenti ezingama-60 ezincinci zekhabhoni kune-polyester. Izihlangu ziyahlanjwa ngomatshini, kwaye zonke ezi zinto zithetha ukuba ungazinxiba ngaphandle kweekawusi.
Ngaba ezi teki zenzelwe ukuba zinxitywe kwindawo yokwenza umthambo?
Siqulunqe i-sneaker edibeneyo ngenjongo yokuba ilingane kwimisebenzi yakho yemihla ngemihla: ukufumana ukutya, ukuhamba kusasa kwisikhululo seenqwelomoya, ukuphonononga iindawo ezintsha, njl. Njl. Asizukuzihlela njengesihlangu sokusebenza, ngokwabo, kodwa banako Ngokuqinisekileyo isetyenziselwa indlela yokuphila esebenzayo. Kubalulekile ukuba uqaphele ukuba ngelixa sicinga ukuba baya kusebenza malunga naphina apho bayilelwe ukusetyenziswa gwenxa kwaye ngekhe sicebise ukubaleka umdyarho kubo. 
I-Allbirds ebomvu(Ifoto: ngoncedo lwe-Allbirds).
Ziqhuba njani ii-Allbirds emvuleni?
Zisebenza kakuhle emvuleni. Uboya bunezinto ezithile zendalo ezivumela ukuba ukukhanya kwemvula kungabikho. Ewe, ukuba uthe wakunyathela eludakeni iinyawo zakho ziya kuba manzi, kodwa uboya buyawulawula ubushushu naxa bumanzi ukuze iinyawo zakho zingabandi xa usenza njalo!
Ngaba ulindele ukwazisa ngeendlela ezongezelelekileyo ze-Allbird sneakers kwixa elizayo?
Sisebenza kwizinto ezinomdla ngokwenene. Jonga esi sithuba! Sichithe iminyaka embalwa edlulileyo okanye ubunjineli kwezi zinto zenzelwe iiteki. Okwangoku, siceba ukuqhubeka phantsi kuloo ndlela. Uboya lilaphu eliziintlobo ngeentlobo, kwaye ngokuqinisekileyo sonwabile ukubona ukuba loluphi olunye uhambo olusisa khona! 
Isibini esimnyama samadoda(Ifoto: ngoncedo lwe-Allbirds).
