I-saga yeAmazon-epheleleyo yokutya sele…I-Pixabay IAmazon ibifuna ukunika abathengi beFree Foods ipakeji iphela, kodwa khange isebenze kakuhle ngaloo ndlela.
Isigebenga esikwi-Intanethi sabhengeza i- $ 13.7 yezigidigidi yokufumana ivenkile yokutya ephezulu kunyaka ophelileyo kule veki. Ngelishwa ke iintsuku zokuqala ezingama-365 zokudityaniswa zichazwe ngemiqobo yokulawula kunye nesabelo esifanelekileyo sempikiswano.
Okokuqala, iindaba ezimnandi: Intengiso yokutya okupheleleyo inyuke ngepesenti ye-19 unyaka-ngaphezulu konyaka, kwaye iAmazon iqhuba abathengi bokutya okupheleleyo kwiwebhusayithi yayo.
Umthengisi we-e ubonelela ngamalungu eNkulumbuso yasimahla ukuhanjiswa kweeyure ezimbini kwii-odolo zokutya okupheleleyo ngaphezulu kwe- $ 35. IAmazon ikwabanika isaphulelo seepesenti ezili-10 kwizinto ezithengiswayo, kunye nezaphulelo zeveki kuphela. Abathengi abasebenzisa ikhadi leVisa yeNkulumbuso bafumana iipesenti ezintlanu emva kokuthengwa kokutya okupheleleyo.
Kodwa ngaphantsi komphezulu, zininzi izinto ezibonisa ukuba umtshato waseAmazon kunye nokutya okupheleleyo khange wonwabe ngokupheleleyo.
Ibhidi yeAmazon yokutya okupheleleyo yafika kwiinyanga ezintathu kuphela emva kokuba iphehlelele ukutya kwayo kunye nokuhanjiswa kwenkonzo AmazonFresh . Ke abanye abalawuli banenkxalabo yokuba inkampani yayihamba ngokukhawuleza okukhulu.
Le ntengiselwano iphinde yaphakamisa iinkxalabo zokungathembeki kwiKhomishini yoRhwebo kunye neSebe lezoBulungisa. IAmazon sele ilawula phantse isiqingatha Kuzo zonke iintengiso ezikwi-Intanethi, kwaye abenzi bomthetho bayoyika ukuba inkampani ngoku iya kuba nolawulo kakhulu kwimarike yokutya.
Kodwa ke, ekugqibeleni, i-behemoth kaJeff Bezos yayifumana indlela yayo. Bobabini abanini zabelo be-FTC kunye neAmazon basivumile isivumelwano ngo-Agasti, ke le nkampani ibeke umsebenzi wokuphazamisa ukutya kwiivenkile ze-Whole Foods 'ezingama-484.
Ke oku kuthetha ntoni kubathengi? Ngeendlela ezininzi, iindaba khange zibe nkulu.
Abathengi bakhalaza kumajelo onxibelelwano ukuba iivenkile ziphela kwisitokhwe ngokukhawuleza. Bakwatsho ukuba isebe lemveliso ligcwele yimivimbo, ayinancasa kwaye ibolile.
Ibhanki yotyalo-mali yakwaBarclays ikwehlise nokutya okuPheleleyo, eqaphela ukuba iivenkile bezinabasebenzi abambalwa kwaye iibhokisi ziphoswa phantsi. Kwaye kwiintsuku ezintathu ngaphambi kokubulela, bekungekho turkeys evenkileni.
Ngamafutshane, iBarclays ibhengeze ukuba iAmazon's Whole Foods ilinge intlekele epheleleyo.
Ezi nkxalabo ziye zaqala ukuchaphazela i-Whole Foods C-suite. Ngaphezulu kweshumi elinesibini labaphathi kunye nabaphathi abaphezulu abayishiyileyo inkampani kunyaka ophelileyo, kubandakanya nabasebenzi kwivenkile yokubhaka, imveliso, uzinzo, ukuthengwa kwempahla kunye nokwahlulwa kokutya kwalapha ekhaya.
Abaphathi abalekileyo ngaba ukubonisana kunye nezinye iinkampani zokutya kwendalo ukubanika ukhuphiswano ngokuchasene nokutya okupheleleyo.
Ababoneleli bakwangqengqa ngamaxabiso aphezulu esithuba esishelufini. Amanqaku asetyenziselwa ukuhlawula malunga ne-25,000 yeedola ngokubekwa kwiindawo ezigcwele abantu ezivenkileni. Kodwa enkosi ekufumaneni iAmazon, elo xabiso ngoku ibhaluni ukuya kwii-300,000 zamaRandi.
Ngaphandle kwale micimbi, ezinye iinkampani ziqala ukubamba iqhinga leAmazon elipheleleyo lokutya.
Izitena kunye nodaka ikhonkco lokutya I-Albertsons idibene kunye ne-grocery yokuhambisa i-Instacart kunye nesiqalo sokuhambisa ikiti sokutya esiCwangcisiweyo sonyusa isibheno sayo seMillennial.
Masithembe ukuba ezi nkampani zingaphindaphinda iAmazon kunye neLonke Foods 'inzuzo ephezulu ngaphandle kwengxabano yangaphakathi.
