Ziza kusasaza njani iinethiwekhi kuthethathethwano olukhohlisayo lwesivumelwano seNFL?Ifoto nguLeon Bennett / Getty Izithombe NgoLwesine kusasa, iViacomCBS iqale umnxeba wayo wekota wokubonelela ukubonelela ngenkcazo yemali yenkampani kunye nekamva lobuchule. Ngokusisiseko, lithuba lokuba bobabini abahlalutyi bokwenyani kunye nezitulo ngokufanayo ukugweba i-conglomerate, uhlobo olunjengokuphamba kobuhle obugqwethekileyo. Inqaku kuwo omabini la mazwe asezantsi enkampani kunye nembonakalo yemidiya ngokubanzi yimizamo ye-CBS yokugcina amalungelo osasazo e-NFL kulungelelwaniso lwangeCawa emva kwemini. Kodwa kwisikali sexesha elide, iViacomCBS ijongeka ngathi ibambekile phakathi kwelitye nendawo enzima.
Umdibaniso wamva nje phakathi kweViacom kunye ne-CBS wawenzelwe ukuba uqinise inkampani yemithombo yeendaba kwi Ixesha lesikali kunye nokudityaniswa ; uyiqwalasele njengeshishini elilingana notata oneminyaka ephakathi osayina i-CrossFit. Ngelixa ukudityaniswa ngokuqinisekileyo kubonelela iViacomCBS ngamandla aguquguqukayo emali, inkampani isasebenza xa kuthelekiswa neentshaba ezinjengeDisney kunye neComcast ngokobungakanani kunye nezixhobo. (Ngalo mbhalo, iViacomCBS ibambe ikepusi yentengiso ye- $ 18.96 yezigidigidi ngelixa iDisney ihleli kwi- $ 254.35 yezigidigidi kunye neComcast kwi-209.28 yezigidigidi zeedola).
Zombini iindibaniselwano kulindeleke ukuba zenze umdlalo ongezelelweyo wemidlalo ye-NFL (i-NBC yeComcast yangoku isasaza NgeCawa ebusuku ngelixa i-Disney ye-ESPN idlala NgoMvulo ebusuku Ibhola xa isivumelwano esele sikhona siphela emva kwexesha lonyaka ka-2022. Imirhumo yosasazo yangeCawa yasemva kwemini kulindeleke ukuba iphindwe kabini kunangoku Ithegi yexabiso eyi- $ 1 yezigidigidi . I-CBS akufuneki ibenangxaki yokwenyani yokwandiswa kweNFL, kodwa oko akusombululi imiba ephambili yenethiwekhi.
Ukuhlawulwa komgama kumabonwakude ukufa . Ukusasazwa kweTV kusetyenziswe phantse kabini kule minyaka mibini idlulileyo, ngokuka Idatha yeNielsen Ngelixa ukusetyenziswa ngaphezulu kokusebenza kungoku nje Iipesenti ezili-19 zabo bonke ababukela iTV . Unyaka uxela kwangaphambili Isiqingatha semindeni yase-US enerhafu yokubhaliselwa kweTV iya kuyisika intambo ngo-2024 ngeli xesha Amaqabane aKhanyisiweyo Iprojekthi ye-CBS yokubamba malunga ne-70 yezigidi zemizi ehlawulwayo kumabonakude ngowama-2023 (xa isivumelwano esitsha se-NFL siza kuqala ukusebenza), ukwehla ngeepesenti ezingama-26 ukusuka kunyaka ka-2014. lixabiso elinganeno njengoko ixesha lihamba.
Emva koko, i-CBS ayinakukwazi ukuhlawula amalungelo okusasaza e-NFL nokuba ayenzi ngqondo ipheleleyo yokuzibophelela kwisivumelwano seminyaka emininzi. Ukuzithemba kweWall Street kwiViacomCBS kuya kuncipha kwaye ukuhlala kwababhalisi bomgca kuya kuba ngaphantsi kokuvuyisa. Ewe, inethiwekhi yabona amaxabiso ayo eentengiso zeNFL etsiba 7.4 ekhulwini Ngexesha le-2019, unyaka apho amanqaku onke eNFL inyuke ngepesenti ezine xa kuthelekiswa ne-2018. Kodwa nge-2 yezigidigidi zeedola-nangaphezulu ngonyaka, ixabiso lokucela le-NFL litya ngakumbi kwimida ye-CBS kunokuba inokuba njalo kwiimbangi ze-NBC kunye ne-ABC. Kunzima ukuthethelela iindleko phakathi kwesiseko sababhalisi esinciphayo nokuba enye indlela ayinakucingwa.
I-CBS yaphinda yakhokela zonke iinethiwekhi ababukeli bebonke Kukho abantu abakrelekrele abathatha izigqibo phaya (nokuba kuthungelwano oludala nolunezinto isenengxaki yokungafani ). Kodwa banokuba bejonge kakuhle kwimeko yokulahleka xa kufikwa kwiNFL.
