Imidlalo yeethrone ifikelele esiphelweni sayo. Ke yintoni elandelayo kwi-HBO?UHelen Sloan / HBO Kukho ukuntsonkotha okukhulu ekuweni kwezikumkani, iqela leokhestra lezinto ezinegalelo kwinzululwazi yezakwalizwi kaDarwin. Thatha ubukumkani bamaHeti, umzekelo. Yanyamezela ngaphezulu kweenkulungwane ezine kodwa ekugqibeleni yoyiswa notshaba lunye lwe-infamy enkulu, kodwa kukwanda kwemiceli mngeni emincinci ngaphandle kwayo. Ukufa ngamawaka okusika. Ngeli xesha, isazinzulu ngezopolitiko uThomas Homer-Dixon ’s Icala elisezantsi: Intlekele, ubuGcisa, kunye noVuselelo lweNkcubeko iinkcukacha zokwehla kwezoqoqosho okucothayo kunye nokubandezeleka okunokubangela kweyona misebenzi yethu ibalulekileyo: ukukhula. Ukwandiswa kufuna abasebenzi abaninzi, imali kunye nezixhobo ukuze bazigcine, kwaye oko kunokubangela ukunciphisa imbuyekezo de indlu yamakhadi engumzekeliso iwele phantsi.
Kunye Imidlalo yeethrone Ukuphela, i-HBO ilahlekelwa yiyo lonke ixesha elibetha kakhulu kwelona xesha lingafanelekanga. Ngaphantsi kolawulo lwenkampani entsha yomzali i-AT & T kunye neNtloko yeWarnerMedia, uJohn Stankey, inethiwekhi yentambo yeprimiyamu ilungiselela ukwandisa inkqubo yayo kunye nokwandisa iilayibrari zayo ezinomxholo ukuze zikhuphisane ngcono neeNetflix zomhlaba wonke. Kwangelo xesha, ibala likamabonwakude likhula ngokuxinana, nge Umabonwakude ohlawulelayo ulwa ngamandla nokupheliswa kunye nokuhlaselwa kweenkonzo ezinamandla zokusasaza kwinqanaba labo.
Rhuma kwiNcwadana yeendaba yoMbonisi
Ke, i-HBO iya kusinda njani kubume bale mihla ngaphandle GoT, owona mboniso uthandwayo kwimbali yawo, ukunqanda ikamva labo bonke ubukhosi obabuswelekile bexesha elidlulileyo?
Xa ixesha lesi-7 laqala kunyaka ophelileyo, imirhumo yase-U.S HBO Ngoku yatsiba ngeepesenti ezingama-91, ngokomlinganiso womlinganiso wokuziphatha wabathengi. Inkampani ikwafumanise ukuba phantse bonke ababhalisi abatsha banyamalale kwiinyanga ezintandathu ezilandelayo. Ukuphuma komlinganiso omkhulu ngakumbi kunokuba yinto engenakuphepheka ngoku GoT Isonga. Ewe, i-HBO inesipinishi esinye kwimisebenzi, kodwa ayinakufika de kube ngu-2021. Ilindele ukuhla kobhaliso, inethiwekhi ithathe amanyathelo okutshintsha uthotho lweflegi yayo okanye, ubuncinci, ukunciphisa isiphumo esibi isithuba esiya kushiya ngasemva.
Xa bephelisa imiboniso emikhulu efana Iitrone , Kufuneka babe nolunye uthotho olulinde kumaphiko ahambelana ngandlela thile nomxholo we-blockbuster obavumela ukuba banike umboniso olandelayo, Al DiGuido, umongameli kunye negosa eliyintloko kwingeniso yeNtla 6thI-Arhente, iarhente ephumeleleyo yobudlelwane noluntu, uxelele uMbonisi.
I-HBO ayinakuphinda iqhayise ngomboniso okhuphisana nomkhondo wehlabathi kunye nokuzibandakanya Iitrone -Njengokuba iRinger's Alison Herman iqikelelwe ngokungummangaliso, yiyo yokugqibela monoculture . Kodwa oko akuthethi ukuba ayizami ukubamba umbane kwibhotile. Inethiwekhi inikezele ngezixhobo ezibalulekileyo IWestworld njengobukhulu obukhulu ngokufanayo, nomxholo ophakamileyo, nangona Ixesha lesibini elinengxaki linciphisile amathemba alo exesha elide. Kwaye ekwindla, i-HBO iya kuqala kuDamon Lindelof Abalindi , eya kuthi iphinde idibanise imithombo yayo yemizobo yenoveli ethandekayo kwaye inike inethiwekhi indawo ethe tyaba kwindawo ephezulu kakhulu. Zezi Iitrone ’ indlalifa.
Umgaqo osisikhokelo wale Push kukhula ube mkhulu kwaye ubanzi, ngokwamagama kaStankey. I-AT & T iya kufaka i-HBO ngezixhobo ezingenamda zokufezekisa le njongo, kodwa abagxeki banenkxalabo malunga naloo mzamo uza kwenza kwi-HBO yesazisi sophawu. Kumashumi eminyaka, kuye kwaba ngumlondolozi ononopheleyo wenkqubo ephezulu, yenkqubo yabantu abadala. Ukunyuka ukuze utshatise ii-conglomerate ezinkulu zanamhlanje ngequbuliso kwaye ngaphandle kwesilumkiso sikhumbuza uDaenerys Targaryen ukuphuma komgaqo ngeli xesha loncitshisiweyo Iitrone kunye nokutshisa i-King's Landing kuba… iintsimbi.
Ukukhuphisana neNetflix, apho umgangatho weenkqubo unokubethwa okanye uphoswe, kuthetha ukuqhuba imveliso yokuvelisa kunye neendleko zokufumana kwiibhiliyoni eziphindwe kabini kule minyaka imbalwa izayo, uMark Zagorski, u-CEO eTelaria, iqonga lesoftware iHulu kunye neSling TV Sebenzisa ukulawula nokwenza imali ngentengiso yevidiyo yabo, uxelele uMbonisi. Ukwenza oku ngelixa ugcina ukulingana kwebrendi kuya kuba kukufana noTiffany ukuba ube nguThagethi.
Ngumhlaba ogcwele umngcipheko, ngakumbi xa imodeli ekhoyo ye-HBO yenye ye eyona inenzuzo kummandla. Ababhalisi bokuqhuba-ngakumbi xa kungekho nto inokwenzeka kwihlabathi liphela-kuthetha ukongeza ubuninzi bomxholo, othi ngokwendalo wonyuse iindleko zokusebenza. Njengoko iindleko zisanda, ibeka uxinzelelo kumaxabiso obhaliso. I-HBO kuyakufuneka iqhubeke nokutsala abathengi ngakumbi nangakumbi njengoko inkcitho yabo ihlangana hleze bazifumanele kumngxunya wezemali. Kwaye xa ugxininiso olunje lubekwa kwiirhafu zobhaliso, umrhumo wababhalisi-okanye ireyithi yomtsalane egubungela ipesenti yabathengi abaphelisa umrhumo wabo ngexesha elinikiweyo-iba yinto ebaluleke kakhulu ekusindeni.
Kukho izibonelelo zalo myalelo mtsha, oquka inkonzo ye-WarnerMedia ezayo yokusasaza eya kuthi isebenzise i-HBO njengesiseko sayo sokwakha. Ngexesha apho iDisney inokumqwenga uFox njengeHound itya iinkuku, xa iinkampani zobuchwephesha zeedola zinemali engapheliyo yokugcina izihloko ezinje nge-scorpion crossbow bolts, isikali sibalulekile. Ukuya kuthi ga kwinqanaba, ukwamkela izinto eziyinyani kwindawo yentengiso yale mihla kukuhamba ngobulumko kwinkampani. Kodwa kuya kubaluleka ekusindeni kwexesha elide ukutshata ezi zinto zivunywa ngokusesikweni ezithi, kwakhona, zichasane nesazisi senkonzo.
I-AT & T izakwandisa ukuhanjiswa kwe-HBO, utshilo uDiGuido. Bazisa amandla okukhulisa ababhalisile. Konke oku kunokuba yinzuzo kakhulu okoko i-HBO inokwenza imali ngesiseko esikhulu sababhalisi ngenkqubo etsala iidola zentengiso kwinethiwekhi. Ngaphandle kwaloo nto, abaphulaphuli abakhulu yinkcitho nje.
I-HBO ayiqhubisi iintengiso njengenkonzo yekhefu yeprimiyamu-nika okanye uthathe ikomityi yekofu ye-Starbucks-kwaye endaweni yoko ixhomekeke kwingeniso yobulungu. Kodwa inkonzo yokusasaza iWarnerMedia yile kulindeleke Ukwamkela imodeli ye-Hulu eyimpumelelo, enika indawo ephezulu yezorhwebo kunye nenqanaba lokungena lokuxhasa intengiso. Zombini i-DiGuido kunye neZagorski zibona iimodeli ezixhaswe ziintengiso njengongenakuphepheka kuzo zonke iiplatifomu ezikwisikrini esincinci eziqhubela phambili, ezinokuthi zimele utshintsho olukhulu kwiinkokheli zentengiso ezikhoyo ezifana neNetflix.
Oko kwathethi, ngaphandle kweenkqubo zezemali ezivavanywa yinkampani ukugcina amandla ayo, eyona mpendulo ilula, necacileyo yokuba i-HBO ingaqhubeka njani ikhula kwihlabathi ngaphandle Imidlalo yeethrone isenokuba yeyona ilungileyo- kwaye kunzima kakhulu ukuyiphumeza.
Uncedo lokhuphiswano lwe-HBO luhlala luyinkqubo esemgangathweni ephezulu kakhulu, utshilo uZagorski, ukugcina loo nto kuya kubaluleka ekugcineni ababhalisile njengoko bekhula ngokucacileyo kwithala labo leenkqubo.
Utshintsho olukhulu luza kwi-HBO, iWarnerMedia kunye nomabonakude ngokubanzi-ixesha elitsha elenza isithunzi kuyo yonke into ephambi kwayo njengezidragons zikaDany ezisehlela eKing Landing. Uhlahlo-lwabiwo mali, iinjongo zemveliso, ubungakanani bamathala eencwadi, iimodeli zezemali, iithagethi zomxholo, inani labantu-konke kuyangqubana. Umabonakude wale mihla, ophakathi, uyatshintsha, kwaye uyonwabisa kwaye woyikisa konke ngaxeshanye. Njengoko olu tshintsho luqhubeka, ababukeli abazinikeleyo bayashiyeka bezibuza: Ngaba i-HBO izakuhamba ngendlela yobukhosi obuwileyo, okanye iya kwakha into enamandla ngakumbi kwaye inyukele ngaphezulu kwembubhiso?
