I-Disney ayisiyongxowankulu, sisistudiyo esilungele ukuthatha indawo yentengiso yanamhlanje.UChristopher Jue / Getty Izithombe zeDisney Inkampani yeWalt Disney ukufunyanwa kwe-21st Century Fox iphakamise ngokufanelekileyo inkxalabo malunga Ukudityaniswa kwemithombo yeendaba zokuzonwabisa kushishino lwanamhlanje oluthe nkqo nkqo. Isitudiyo ngoku silawula i-40% yebhokisi yeqonga yasekhaya, imikhosi emibini eshukumayo kwiDisney + neHulu ezayo, kwaye kubonakala ngathi inazo zonke izinto zobunini phantsi kwelanga. Ngokwendalo, abagxeki batyhola ubukumkani boBugqi bokuba lilungelo elilodwa.
Ngelixa lenkampani Ukutya okutya umhlaba Kule minyaka ilishumi idlulileyo isenokungabi yinto efanelekileyo kwimpilo yexesha elide yaseHollywood kwaye akukho mathandabuzo izama ukulingisa ukubanjwa okupheleleyo kweNetflix kolu shishino, iDisney ikude kakhulu ekubeni yedwa.
Izixhobo ezinkulu zetekhnoloji zitshintshe imigaqo yomdlalo njengophumeleleyo kwezolonwabo. Imikhwa yokujonga abaphulaphuli yayisele igcwele kule nkulungwane, iNetflix kunye neAmazon —ezibambe ulawulo olumandla kwimveliso, ukuhanjiswa kunye nokuthengiswa kwakhona- zisebenzise nje olu tshintsho ngelixa zivuthela imodeli yezemali yeHollywood yemveli. Akusayi kuphinda iziko lokuzonwabisa libe yinto enye, yiyo loo nto siye sabona ukudityaniswa okukhulu okufana Disney-Fox , I-AT & T-Time Warner kunye ne-CBS-Viacom kule minyaka imbalwa idlulileyo.
Ewe kukudityaniswa- ngokuqinisekileyo kwe-IP- kunye neDisney, kodwa iDisney izifumana zikwindawo apho kufuneka zikhuphisane neenkampani ezidlala yimithetho eyahlukeneyo kwindawo yezemali kuba ziinkampani zobuchwephesha kunye nokukhula iinkampani, umenzi wefilimu uJon Favreau kutshanje uxelele Intatheli yaseHollywood ngelixa sixoxa ngokulingana kwamandla eHollywood.
Ewe, umlawuli weDisney Incwadi yeJungle kwaye INgonyama yeNgonyama onobudlelwane obunzulu kwi-Disney-Marvel ephethwe ngu-Disney kwaye usebenza njenge-showrunner ye UMandalorian kwiDisney + iyakuphepha ukugxeka isandla esimondla ngazo zonke iindleko. Kodwa oko akuthethi ukuba uphosakele.
I-Disney inokuba sesona studio siphumelele edolophini, kodwa ayisosona sixhobo somkhosi sixhobileyo. Indlu yeMouse ixabiswa yiWall Street malunga ne- $ 247 yezigidigidi, kude kakhulu nokuthandwa kwe-Facebook (i-514 yezigidigidi zeedola), iGoogle (i-808 yezigidigidi zeedola), i-Amazon (i-873 yezigidigidi zeedola) kunye ne-Apple (i-920 yezigidigidi zeedola). Ngeendlela ezininzi, ubunyani bezezimali kwimithombo yeendaba zokuzonwabisa namhlanje buqikelelwa ngokuchasene neenkampani zemveli ngokuthanda izitokhwe zobuchwephesha bexesha elide, okanye iinkampani zokukhula uFavreau athethe ngazo. Isitalato iWall sibanika ithuba elide. Yiyiphi enye indlela ekumele ukuba iDisney ikhuphisane ngayo inikezwe ubume bendawo yokudlala? Wuthiyile umdlalo, hayi umdlali.
Inkuthazo enkulu emva kokufunyanwa kweDisney yeFox yayikukukhuphisana ngcono neNetflix. Isikali sisebenza kuphela kweli shishini ukuba ufumana i kunene iziqwenga kunye nokuzisebenzisa ngokufanelekileyo. I-Disney iyaqonda ukuba ukudityaniswa kweeasethi ekugqibeleni kubabonelela ngelayibrari enkulu ye-IP enexabiso kakhulu eya kuthi isebenze njengesiseko semodeli entsha yoshishino: imisebenzi ethe ngqo kubathengi.
Nokuba ii-monoliths ezinje ngeDisney okanye iNetflix ziye zaqhekeka zaza zabekwa kwindawo enye, oko akuthethi ukuba abaphulaphuli ngesiquphe baya kulangazelela umxholo onje Ukudubula ixesha elide okanye Amaxesha Amabi e-El Royale— iifilimu ezinomdla nezonwabisayo Ukutsiba kwiofisi yebhokisi . Kwiminyaka elishumi nganye, abantu bakhalaze ngokudityaniswa kwamandla ziinkampani ezimbalwa ngaphakathi kwishishini. Emva koko, kukho into esoloko isiza ukuba iphakathi kwaye itshintshe imeko enjalo-enje ngekhebula kunye nokusasaza, imithombo yeendaba zentlalo ithathe indawo ye-imeyile, iselfowuni ithathe indawo yencoko kunye nokufunda, njl.inqaku yile: utshintsho luhlala luhleli, kwaye inqanaba uloyiko lwanamhlanje luya kunyamalala njengoko imbonakalo yomhlaba iguquka kwaye utshintsho luthathelwa indawo yenye into. Namhlanje, siyakuthanda ukugxila kwi-bogeymen yokwenene okanye ebonakalayo. I-Disney ayisiyiyo enye yazo.
Ngubani owaziyo ukuba iya kuba yintoni into enkulu elandelayo kwaye yeyiphi indlela eza kuyithatha kunye notshintsho oluza kuyizisa?
