Ngaba i-HBO Max ukumiliselwa ihambe kakuhle kangakanani kwi-AT & T kunye neWarnerMedia?Ifoto nguWarner Bros, Inc. I-AT & T, phantse kuyo yonke indibaniselwano enkulu yemidiya, iye yadibana nemiceli mngeni ngo-2020. Kwiinyanga ezintandathu ezidlulileyo, isigebenga somnxeba sibone isitokhwe saso siwela phantse ngama-22% njengoko ubhubhane wecoronavirus ecinezela umda phantse kuwo onke amashishini. . Ke phambi kwayo yonke i-AT & T's yonke imirhumo ebalulekileyo ye-Q2 yomnxeba kamva kule nyanga, lixesha elifanelekileyo lokuba ujonge olona tyalo-mali lubalulekileyo lwenkampani: inkonzo yokusasaza entsha yeWarnerMedia I-HBO Max .
I-WarnerMedia, ejolise kubabhalisi abazizigidi ezingama-50 baseMelika kunye nezigidi ezingama-80 zababhalisi behlabathi kwi-HBO Max ngo-2025, ithe ayizukukhupha iinombolo zababhalisi kuMax de umnxeba ufumane umnxeba ngoJulayi 23. Kodwa ngokwe Ukulungiswa kwakhona Isikhokelo sokusasaza esilandela yonke imiboniso bhanyabhanya kunye nomabonakude efumaneka kwi-Intanethi, i-71% yabasebenzisi be-HBO ngoku baguqukele kwi-HBO Max okoko kwasungulwa iqonga ngoMeyi. I-HBO Ngoku, inkonzo ezimeleyo ye-HBO kwathiwa inezinto ezingaphezulu 8 yezigidi Ababhalisi ekupheleni kwe-2019, ngelixa i-HBO kunye ne-HBO Go babalwa malunga nezigidi ezingama-43 ababhalisile base-US ngoDisemba.
imfuno yokuqala Inkqubo ye-HBO Max yoqobo ibingasweleki, ngokweenkcukacha zedatha iParrot Analytics, ilayibrari yayo ebanzi yomxholo onelayisensi iqhube umdla kunye nokuzibandakanya. Ngokusekwe kwidatha eqokelelwe kwizigidi ezi-2 zabasebenzisi baseMelika abasebenza rhoqo ngenyanga kunye nokunxibelelana kwezigidi ezingama-32 kwiqonga leReelgood, ezona bhanyabhanya zibukelweyo kakhulu zeHBO Max zibandakanya Joker , Intengiso yeAstra neyokuqala uharry Potter ifilimu. Iingqungquthela zayo ezintathu ezibukelwe kakhulu zeTV URick kunye noMorty , Imidlalo yeethrone kwaye Abahlobo . Ngokubanzi, ingqokelela eyodwa yolonwabo oludibanisa iintlobo, iithoni kunye nezitayile.
I-HBO Max ivulwe ngeemvelaphi ezintandathu kuphela-ubhubhane we-coronavirus waphosa isitshixo kwizicwangciso zayo zemveliso-kodwa ujolise ekukhuphukeni kwasekuqaleni okungama-30 kwinyanga ezili-12 zokuqala. Ukuza kuthi ga ngoku, uMax uhlala kwiimovie i-1,854, ebonelela ngeyona nto ibalaseleyo ingqokelela yefilimu ye Iinkonzo ezintandathu ezinkulu zokusasaza, kunye nemiboniso yeTV engama-437.
Ngokuka-Reelgood, ezona ntlobo zinee-movie ziphambili kuMax yidrama (17%), umdlalo ohlekisayo (10%), isenzo kunye nokuzonwabisa (8%), uxwebhu (7%), kunye nothando (7%). Kwicala leTV, ezona ntlobo zintlanu ziphambili zedrama (14%), umdlalo ohlekisayo (13%), isenzo kunye nokuzonwabisa (7%), oopopayi (7%) kunye noxwebhu (5%).
Asilindelanga iinombolo zababhalisi abomeleleyo ezibonisa ukukhula okungalindelekanga ngokukhawuleza kweDisney + xa i-AT & T ityhila ingxelo yayo yomvuzo kamva kule nyanga. Kodwa iWarnerMedia inerekhodi egciniweyo yokuvelisa ifayile ye- uluhlu olwahlukileyo nolwe-eclectic lomxholo ebhenela kwiindidi ezahlukeneyo zabantu. Ngexesha elide elaneleyo, i-HBO Max kufuneka ivele njengomntu okhuphisana kakhulu kwiimfazwe zokusasaza kunye nenkonzo yokusasaza ekufuneka uyenzile.
